The History of Hasbro

[@Musicradio77Network]

There is another interesting fact that we did not include, Hasbro acquired “Romper Room” in the early 1970’s, and as you know, “Romper Room” was a children’s TV show as aired on many TV stations over the years, including WOR-TV (channel 9) in NYC where they usually carried “Romper Room” in mornings back in the early 1970’s and early 1980’s and it was Hasbro’s first attempt at a children’s TV series. In addition to the TV series, they made a series of children’s toys under the “Romper Room” brand from the 1970’s until the early 1980’s when it was rebranded to “Hasbro Preschool”, and then finally absorbed into Playskool. And also, Hasbro was the first company to licensed the Peanuts characters including Snoopy and put out a collection of Snoopy toys in the late 1970’s and early 1980’s before Hasbro relaunched “GI Joe” and then started “Transformers” and “My Little Pony” as franchises. After a few years when Hasbro launched their franchises, the Snoopy brand was discontinued.

[@chonthicha84]

Many thanks for adding this part of Hasbro's history

[@Musicradio77Network]

And don’t forget, Hasbro also licensed the toy line based off of the popular 1970’s TV series “Charlie’s Angels” with Farrah Fawcett with a series of doll figures. That lasted right up until the late 1970’s.

[@chonthicha84]

@@Musicradio77Network yes, there was so much I could have covered. My original plan was to do a series of these but....

[@richardgerischer7353]

Informative video! Somethings I wish I could unlearn: The Hasbro CEO seems like an entitled ass. I LOVE the vintage commercials you put into these videos. Great narrative, it took you less than 14 minutes to sum up 93 years of business! Well done.

[@ActionFigureResource]

Thanks again Richard

[@evawingdale3954]

Richard Gerischer Hi! Gvhyh

[@alexflores-gu8zf]

alex

[@lordsofoctoberofficial]

I don't understand why people downvote ambitious things like this. This is good and well done. 7 people grew up and aren't Toys R Us kids.

[@ActionFigureResource]

Lords of October Official glad you enjoyed the video, we have lots more to come

[@Venom3254]

The music sounds like if Hasbro is basically an evil empire that blitzwinged every other company and rules with an iron fist.

[@ActionFigureResource]

Doesn't it?

[@cavespider1074]

Have you seen recent Star Wars action figures?

[@Venom3254]

Cave SpiderTen Oh yea and I own both versions of figures not including 3 inch black series.

[@9um9um9um]

No mention of dungeon and dungeons - what a shame

[@nogame.metakethrone.3007]

King Acorn: I AM SENSING SOME HOSTILITY!!!

[@miffedakko9312]

did anyone else notice that the commercial for the Luke Skywalker and Darth Vader Light saber is narrated by Mark hammil? (the ACTUAL actor who played Luke in the original trilogy)

[@cornyjim6852]

Lt. Will jup....i instantly thought of joker as i heared his voice.

[@joshuatewolde1837]

@@cornyjim6852 I’ve been thinking of making my own toy company that’s Wonderful and similar Hasbro. But I have trouble deciding which name of my toy company should be. Which do you think is a fitting title logo for a future toy company?: 1. Crescreaux (Crescent + Creation + Reaux) 2. Euphreaux (Euphoria + Reaux) 3. Crescrea (Crescent + Creation) 4. Euphreux (Euphoria + Heureux)

[@StrikerFX47]

I love Hasbro so much. They are my favorite toy company of all time.

[@joshuatewolde1837]

StrikerFX47 I’ve been thinking of making my own toy company that’s Wonderful and similar Hasbro. But I have trouble deciding which name of my toy company should be. Which do you think is a fitting title logo for a future toy company?: 1. Crescreaux (Crescent + Creation + Reaux) 2. Euphreaux (Euphoria + Reaux) 3. Crescrea (Crescent + Creation) 4. Euphreux (Euphoria + Heureux)

[@jaredjameson3707]

@@joshuatewolde1837 how’s that toy company going?

[@ActionFigureResource]

As I said before, I'm not a huge fan of Hasbro although their Star Wars Black series are great. It's more to do with their attitude and disdain for the market and the way they dominate the market.

[@Musicradio77Network]

Hasbro is best known for board games that MB and Parker Brothers got killed and labeled as Hasbro Gaming brands. MB was known for their classic game show based games including “The Price Is Right”, “Password”, “Family Feud”, “Now You See It”, Concentration” and others. But sadly, all of these shows were owned by Fremantle.

[@Xander_Roche]

Hey bro awesome documentary, if you need a new video idea I recommend doing history of spin master(no pressure though 🙂) I think they’d be considered the 4th big toy manufacturer at this point....

[@ActionFigureResource]

I hope to eventually get round to them all.

[@Xander_Roche]

ActionFigureResource I see

[@rickytoddbotelho9555]

Excellent documentary.

[@ActionFigureResource]

ricky todd Botelho Thanks

[@ArabKatib]

Magnificent video!! :^) Thank you!! :-)

[@Musicradio77Network]

Hasbro also made game show based board games, including the “Newlywed Game” and “2 For The Money”, the oldest home conversion of a long forgotten game show from 1955, and it was the first game show based game for Hasbro.

[@ActionFigureResource]

Thanks for the added info, in all honesty I could spend HOURS talking about all the iconic toys that Hasbro have released!

[@Musicradio77Network]

@@ActionFigureResource In addition, before Hasbro purchased Milton Bradley in 1984, MB made a string of board games based on classic TV shows and classic game shows like “Password”, “Concentration”, “Jeopardy”, “Wheel of Fortune”, “Family Feud”, “The $10,000 Pyramid”, “The $50,000 Pyramid”, “Hollywood Squares”, “Match Game”, “Blockbusters”, “Password Plus”, “Now You See It” and “The Price Is Right”, the best game show of all time, made into a home version. I have the 1973 first edition and the 1986 edition, and these were offered on the nighttime version with Dennis James in 1973, and the nighttime version with Tom Kennedy in 1986.

[@Santanilla]

My respects to Hasbro for all they have achieved, of course with tops and lows but still a very admirable company as many others. I am in love with their new Nerf rivals line and therefore I became interested in their background. Nowadays it is hard to compete video games but it seems they are moving the right pieces. Thanks for making this awesome video.

[@ActionFigureResource]

Many thanks for the comment. Although I agree that Hasbro have helped to keeps some toy lines alive that may have perished without them and resurrected others I feel the overall quality and standards of their toys leaves a lot to be desired. An exception to this is probable their Star Wars Black Series line. I feel they are the "Microsoft" of the toy industry and quicker squash or but up any potential competitors killing market competitiveness and innovation.

[@Santanilla]

@@ActionFigureResource agree , year after year Chinese manufacturing becomes increasingly expensive and the toy market is highly flexible to prices, I agree in general they have sacrificed quality in many of their product lines. They can do a lot better with their price / quality balances.

[@ActionFigureResource]

yes, I believe so too. I also feel that the industry suffers due to their stranglehold on it.

[@sakuraharukamelody]

@@ActionFigureResource sorry, but I disagree in any points, specifically, that I believe that the "Microsoft title" belongs more to Mattel, especially when it was threatened by the arrival of MGA with its Bratz line, the extreme of not allowing competition was seen, and that makes me suppose that Mattel had to do with poor performance and early withdrawal of the Jem line, therefore, for me, Mattel takes the title of "Microsoft"

[@ActionFigureResource]

@@sakuraharukamelody Very interesting point, and well made. I guess my main point is that I would love to see more independent manufacturers given a better chance or wider distribution, but I guess that's as much the giant retailer's fault as anyone's. And, of course, the internet has all but wiped out traditional retail stores.

[@alextheamazingkid7729]

You're secund music youre using is arrival to earth from the first transformers live action movie

[@RochelleWilliamsreads]

Update: they didn't. They moved the Disney Princess license to Hasbro from Mattel.

[@Musicradio77Network]

Long before this, all of their classic game shows were licensed from MB to Endless Games a decade after the last two games that were released by MB in 1986 including “Password” 25th edition and “The Price Is Right”. And by 1998, Endless Games re-released the two game show based board games like “Password” and “The Price Is Right”.

[@erenthebombjaeger]

Why is it whenever I look up where Hasbro was founded it says New Jersey but when I click articles and links it says the Hassenfeld Bros was founded in Rhode Island

[@Musicradio77Network]

It’s in Pawtucket, RI which is the original Hasbro toy factory. It was behind Milton Bradley and Parker Brothers, sorry Ideal.

[@thuycamilleri6539]

thank you so much

[@DennisTamayo]

Years later in 2018, Hasbro acquired the rights to the Power Rangers franchise from Saban Capital Group.

[@masontrimby8613]

They’re not In trouble anymore. With power rangers, the powers on their side

[@joshuatewolde1837]

I’ve been thinking of making my own toy company that’s Wonderful and similar Hasbro. But I have trouble deciding which name of my toy company should be. Which do you think is a fitting title logo for a future toy company?: 1. Euphreaux (Euphoria + Reaux) 2. Crescrea (Crescent + Creation) 3. Euphreux (Euphoria + Heureux)

[@aidansedelnick4443]

Oh, there's also Transformers, Beyblade (both of which are being worked on alongside with Takara Tomy), and Nerf guns I consider them cool

[@parkingclube]

great post!

[@ActionFigureResource]

Thanks, glad you liked it

[@joshuatewolde1837]

@@ActionFigureResource I’ve been thinking of making my own toy company that’s Wonderful and similar Hasbro. But I have trouble deciding which name of my toy company should be. Which do you think is a fitting title logo for a future toy company?: 1. Crescreaux (Crescent + Creation + Reaux) 2. Euphreaux (Euphoria + Reaux) 3. Crescrea (Crescent + Creation) 4. Euphreux (Euphoria + Heureux)

[@ActionFigureResource]

I'll be honest, I don't particularly like any of those, you need something sort catchy and memorable

[@joshuatewolde1837]

@@ActionFigureResource Like What?

[@ActionFigureResource]

@@joshuatewolde1837 that's the $60 million question

[@bethhamilton]

i hope star wars moves to mattel. they make FANTASTIC 12inch figures and the ones that hasbro made in the past are great, unlike the ones now.

[@cybertronnation9247]

13:18 - Hasbro shouldn't be happy. They killed Kenner in 1998 and closed them in 2000, this action is what caused some toy stores to become what they are today.

[@ActionFigureResource]

yes, Hasbro have a lot to answer for

[@cybertronnation9247]

ActionFigureResource , I agree. But it's probably up for debate for what they need to answer. Unfortunately they themselves probably know that their acquisitions of Tonka, Kenner, Parker Brothers and Milton Bradley caused the lack of interest in both advertising toys and making them.

[@ActionFigureResource]

unfortunately I don't think those days will ever return and with more and more kids turning to digital forms of entertainment I fear this maybe the last generation to appreciate and enjoy them

[@Musicradio77Network]

Hasbro also killed off Milton Bradley, they made board game adaptations of classic game shows like “Concentration”, “Password”, “$10,000 Pyramid”, “Now You See It”, “$20,000 Pyramid”, “Password Plus”, “High Rollers”, and “The Price Of Right”, the best game shows of all time. Along with that, Parker Brothers made “Monopoly”, and turned into a short lived game show from the summer of 1990, and then “Scrabble”, first a classic word game made by Selchow & Righter, and then became a hit game show with Chuck Woolery, and then Milton Bradley and Parker Brothers killed Selchow & Righter and then two companies like MB had “Scrabble” and Parker Brothers had “Trivial Pursuit”, and then Hasbro killed those two iconic board game companies and becomes one company, and it is now known as Hasbro Gaming. The last classic game show based board games that MB made were the 25th edition of “Password” and “The Price Is Right”, the 1986 edition with 10 pricing games just like the game show, and that was two years after Hasbro bought MB in 1984. And don’t forget Kenner, Hasbro killed Kenner, because of “Star Wars”, Care Bears and Strawberry Shortcake.

[@brianpatrick6102]

This was cool. But if Hasbro is a giant of the toy industry then why cant they pull off a single Star Wars toy release that isnt a complete disaster? Not to mention a simple task of keeping their distributors stocked at all times?

[@cavespider1074]

Because they're idiots.

[@brianpatrick6102]

+Cave SpiderTen Indeed.

[@vincentfranklin17]

I had a Black G.I Joe with kung-fu grip when I was eight years old.

[@oddpodshow]

great vid :)

[@chrisclark3886]

please do a history of McFarlane toys

[@sharynkopschewa3884]

What’s with bayformers music?

[@brucegay9569]

1:40 The Hasbro mascot low key sounds like Bart Simpson.

[@Musicradio77Network]

This mascot on this one was made in the 1960’s, and “The Newlywed Game” was the first Hasbro board game based on a classic game show hosted by Bob Eubanks, and it was from 1967.

[@AndrewESoto]

Part of tf1 soundtrack in background

[@TheTrueDecepticreep]

Is there one of these for Playmates?

[@patrickjanes7234]

Someday, Warner bros. will purchase the rights for Star wars series.

[@wingitprod]

@6:29 Twister is mentioned. Is it my imagination or did Hasbro SHRINK Twister & Etch A Sketch? Is Ohio Art still independent?

[@robloxkenall9981]

At least they still make beyblades

[@leekronforst4589]

Hey I'm coming to the to the defense of Javelin darts or jarts or lawn darts depending on where you were in history. This is a toy of natural selection if you were too stupid to stand behind the person throwing you deserved a spike in the head. I got a set at a swap meet a few years ago and they are as fun as I remember when handled with hunter safety class level respect.

[@MattakaMouse]

why was this video re-posted

[@coleslegoworld]

hasbro and mattel can share there licenes (if its ok with micy )

[@marioteguhnextgen7435]

MR.POTATO HEAD !!

[@fenwickc2274]

R.I.P headphone user's

[@gintori5329]

two bucks? wow!

[@thejurassicman661]

if they do go, good! we won't see their cheap, badly painted, mistreat to workers, and disrespect for there fan for good. I almost want to say this, but their as worst as neca.

[@darkbots5900]

Transformers

[@ActionFigureResource]

I have separate video's on all the Transformer toys etc.

[@darkbots5900]

You like mlp

[@darthnhullificius6242]

Hasbro screwed up with so many toylines, so messed up that they have to give the license to another company, this is to my opinion, the worst toyline of the 21th century, Jurassic World, JP fans promised Hasbro many great figures like back in '93, '97, '98 those lines were awesome until Hasbro took the license because Kenner wasn't innovative. In 2015, the were released and they are BULLSHIT! Kids back then are very dissapponted to the company, lazy paint jobs, unnecessary screw holes (except for the battery compartment), permanent Dino-Damage ® which pissed me off, in 2016, they were supposed to lose the license because because of the quality control, so Hasbro made the Dino Hybrid line, which is based off the year's best game: Jurassic World The Game, Owen was a dissapointment, most of the line has no humans except Owen and some ACU people, they stayed at the shelves for about 2 measly years, until Hasbro lost the license because of the bad quality control, Mattel did very great, much like Kenner did for JP1 series 1 and 2 and TLWJP Series 1 and 2. And Chaos Effect too. Mattel said they won't lose the license if the franchise is done. Those toys by Mattel prove Hasbro is a bad toy company.

[@ActionFigureResource]

Hasbro are my least liked toy company, however unfortunately there's not many left making mass produced toys abd if the talks of Hasbro + Mattel merging are true, then...

[@Musicradio77Network]

However, Hasbro killed Milton Bradley and Parker Brothers, two of the most iconic board game companies in the whole wide world, and put Hasbro to the top. And now, Hasbro now has “Battleship”, the best naval combat game of all time, along with the original “Electronic Battleship” from 1977.

[@thetoythief8940]

You no I think Disney going for everybrand they all ready got star wars and marvel what's next

[@cavespider1074]

Maybe Transformers? Ninja Turtles? MLP?

[@Firedrake-SP]

Cave Spider10 NOOO!😱

[@Sonicomega123]

damn, 2 bucks

[@jipzy808]

hasbro

[@generalfelixgamingchannel1595]

where.nerf

[@maniamixgamer7281]

all you needs is to have a potato oh you don't have potatoes well sol

[@jeremymccann1718]

Any resemblance to "one" static, nonstatic, nonliving, and/or living coincidental. Discernment advised. Discretion advised.

[@rayuscanga5669]

5:41

[@rayuscanga5669]

It's Juguetes IGA logo.

[@ActionFigureResource]

@@rayuscanga5669 Sorry?

[@SASPAT31]

Gi joe was 1982

[@Musicradio77Network]

Wrong! “GI Joe” began in 1964, and the animated series was from 1983 which was two decades after.

[@JustinTyme33]

For USA 1964 wasn’t the height of the Vietnam war. That wouldn’t be until 1968.

[@patrickjanes7234]

PG-13 huts the Transformers franchise.

[@randycheow5311]

Any bronies watching

[@shang6245]

The Transformers better NOT Become CRAP Disney! Transformer1984 (me) would hate this. Curse You Disbro!

[@אנונימיתאנונימי]

Jupiter 8 They already did ...Takara superior, Hasbro inferior.

[@coleslegoworld]

hasbro and mattel can share there licenes (if its ok with micy )

[@coleslegoworld]

hasbro and mattel can share there licenes (if its ok with micy )