The importance of context in international and multilingual SEO w/ Veruska Anconitano

🎤 Talk: The importance of context in international and multilingual SEO
One of the key factors when working in a multilingual environment is understanding the context: why people search something in a specific timeframe? What's happening in a certain place and how is this affecting search's habits and behaviours. I will discuss the importance of context in multilingual and international SEO and why the dependencies are crucial for good assessments and results.
🎤 Speaker - Veruska Anconitano, Multilingual SEO and Localization Consultant
Veruska is an 𝐈𝐧𝐭𝐞𝐫𝐧𝐚𝐭𝐢𝐨𝐧𝐚𝐥 𝐚𝐧𝐝 𝐌𝐮𝐥𝐭𝐢𝐥𝐢𝐧𝐠𝐮𝐚𝐥 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐌𝐚𝐧𝐚𝐠𝐞𝐫 𝐚𝐧𝐝 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐚𝐧𝐭 with 20 years of experience working with established brands wanting to break into non-English-speaking markets. She works at the intersection between SEO and Localization to boost brand loyalty, visibility, and conversions. Because of her sociology/sociolinguistics/SFL and semiotic background supplemented by a master’s in Data Science, she follows a 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐢𝐳𝐞𝐝 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐒𝐄𝐎 𝐚𝐧𝐝 𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐚𝐭𝐢𝐨𝐧, 𝐥𝐞𝐯𝐞𝐫𝐚𝐠𝐢𝐧𝐠 𝐜𝐨𝐠𝐧𝐢𝐭𝐢𝐯𝐞 𝐩𝐬𝐲𝐜𝐡𝐨𝐥𝐨𝐠𝐲, 𝐧𝐞𝐮𝐫𝐨𝐬𝐜𝐢𝐞𝐧𝐜𝐞, 𝐚𝐧𝐝 𝐝𝐚𝐭𝐚. Strong traveler, runner, and yogi, she has a supplementary job as a professional pizza eater & smiler and considers herself a hero since she fights daily against people butchering Italian food 😂
Follow Veruska on Twitter @lacuochina
Follow Veruska on Linkedin: Veruska-Anconitano
Read more content from Veruska: anconitano.com/seo-localization-conferences/
💛 Thanks to our wonderful speaker!
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🎁 SEOnerdSwitzerland is a non-profit association that organise free events to make knowledge about SEO accessible to all. Hosts Sara and Isaline work as unpaid volunteers. Costs are covered thanks to our wonderful sponsors: Iqual, WorkinSEO Podcast and Liip.
🔗 Useful links
SEOnerdSwitzerland: @SEOnerdSwitz
Sara Moccand-Sayegh:@moccandsayegh
Isaline Muelhauser: @isaline_margot

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