The Incredible LEGO Comeback: From Bricks to Blockbusters

Discover the incredible journey of LEGO, the iconic toy company, from the brink of bankruptcy in the 2000s to becoming a $6 billion global giant. In this video, we dive into LEGO's strategic moves, partnerships, and innovations that transformed it into the world's leading toy maker. From the introduction of Bionicle to successful collaborations with Star Wars, Harry Potter, and Marvel, learn how LEGO rebuilt itself into a thriving content empire with movies, video games, and theme parks.
#LEGO #ToyIndustry #LEGOHistory #LEGOStarWars #LEGOResurgence #BuildingBlocks #LEGOStory #LEGOInnovation

[@dustinmayer1590]

like if you grew up playing with LEGOs! 🧱

[@kevinmuller7762]

Lego is here to stay and I am here for it 🙌

[@lordjarjar7405]

Needed more focus on Bionicle, but hey, it was mentioned, and that's good enough. I've seen other "Lego History" stuff that don't even mention Bionicle at all.

[@antonlilge2783]

great topic and interesting background information about lego🔥🔥

[@thomasstriem2173]

I have learned a lot watching this incredible video about the history of Lego

[@HeladoLoko]

Nice