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Shama village in Bageshwar is driving a major change in the hills of Uttarakhand and bringing prosperity to local farmers. A growth centre set up in the village is providing livelihood opportunities to the villagers, many of whom have taken to cultivating the exotic kiwi fruit. There is also a processing unit to make kiwi-based jams, jellies, pickles and squash or juice.
Currently, there are 520 farmers from eight villages - Shama, Badi Paniyali, Liti, Hampti-Kapdi, Ramadi, Bhanar, Naukudi, and Malkadhungracha - in the Shama cluster associated with the growth centre. “The tourists stop by to buy our products,” said Pramod Singh Koranga, sales manager at the growth centre.
According to him, in 2021, nearly 20 quintals (one quintal equals 100 kilograms) of kiwi were pulped for juice. A kilo of kiwi yields two litres of kiwi juice, he explained. The sale of these products has increased the income of the local farmers.