The Kulture Study: LOONA 'Why Not?' MV

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Watch the original video here: • [MV] 이달의 소녀 (LOONA) "W...
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#이달의소녀 #LOONA #Midnight #WhyNot #KultureStudy

[@zt4416]

“This girl has not been sacrificing her scalp for yall to be skimping on the closeups of gowon” 💀💀💀ikr

[@bbanghoon4911]

YES AHAHASDHAJSKDAS

[@maiheartx]

because of the "CA" thing with choerry and chuu, digipedi eliminated some scenes -.- ... it's sad because there was not CA... but well... bbc/digipedi preferred not to use those scenes. even hyunjin had a scene on a trampoline, she was standing there like 3 hours, and that shot was not added to the video :c (mv reaction on bluetwitter)

[@katet8639]

@@maiheartx What was with the choerry scene? What made it seem like CA?

[@herbiek4922]

@@katet8639 I think they mean one of her photo teasers, not the music video. I didn't know if they even planned to use those outfits and accessories in the MV to begin with, though if they did I'm glad they changed their mind and didn't. :D

[@maiheartx]

@@katet8639 the 1st photo concept u.u she had feathers in her hair

[@lollyorbit7932]

PD on other reactions : 😎🧐🤨🤔 PD ON LOONA : 😯🤯🤩

[@inmyheartwith7102]

YESSSS PD IS🔥❤️

[@DanDCool]

Yaa I mean he was O-O jn Ladida tho Um La Di Da

[@thelordnaevis4946]

Have you seen IZ*ONE

[@rubyjaneluvbot]

what about psycho 😭

[@tamarlevy5949]

haseul didn't join this cb because she felt like she needed more time. hoping to have her next time

[@costino]

Miss her so much

[@domitabs]

She is my favorite and I miss her but I have a bad feeling about this...

[@floralthief]

@@domitabs i understand, but she’s still helping and doing things with the girls behind the scenes! in her vlog, lip mentioned all 12 of them would go horseback riding on jeju island for their summer package photoshoot, so haseul was probably with them. hyunjun also mentioned that haseul stopped by the studio before their concert rehearsal to give them drinks and support. AND a picture digipedi posted from why bot behind the scenes, one of the girls looks very much like haseul, so she was likely with them for the shoots as well. she probably just needs more time for the public aspects. i have faith in our strong leader 💚

[@jessyey638]

Don't rush haseul if u need more time, the orbits are gonna give you more time and if you comeback we will always be here to support and love you.

[@domitabs]

@@floralthief wow, she did? that is nice to hear! I've missed that vlog. I just hope she will be okay and stay in the group.

[@ShaykeandCreate]

"Chuu never looks like she gon beat us up" Chuu: pitches 76 km/h, has a third degree black belt in taekwondo

[@yandereplum8197]

Chuu is the "Is a Cinnamon Roll & could Kill You" meme in person

[@imnotdaredevil3714]

There's nothing wrong w being the cutest angel in the world!! She will beat me up and i will just say im sorry thank u 🥺

[@jblev736]

@@Miraiana TaekwonChuu

[@Anthony9536]

Flashback to when Chuu punched Kim lip 😂

[@williamnorris6184]

Truu but she still never look like it. That's why she's so deadly

[@montsecallebachs6626]

“where’s Haseul” SAME DUDE I MISS HER SO MUCH

[@OmoonmoonO]

every hour is missing haseul hour

[@iammi3987]

Plan for loonaverse. Just wait.

[@danielpeyrou]

shes back finally and gowon and vivis brown hair are back too 😁😁😁

[@danielpeyrou]

gowons brown hair is sooo good

[@notmikeorken294]

@@iammi3987 ARE YOU A TIME TRAVELER OR WHAT THE FU-

[@NatWarrior1]

“They are doing an incredibly masculine concept and an incredibly feminine concept at the same time. This is not girl crush, this is something else” Ahh yes, bisexual panic everyone

[@gudc00ch33]

The long pause to ask where hasuel is kills me and idk why, i think she’s still on break but she is still in the group

[@trw102]

Shes still on anxiety break

[@kaiiizen8626]

@@JW-ck9gr can i ask, was this on her why not reaction? what did she mean by that?

[@gillianrichellawincent7244]

@@kaiiizen8626 prob from her so what's mv reaction, u do know the opening of so what mv is not any loona members so shes like "... This is not loona"

[@kaiiizen8626]

@@gillianrichellawincent7244 ohhh i thought she was talking about the sound lmao thanks!

[@ninanano]

they make sure to mention her on every interview which i appreciate a LOT. i get a bit nervous when k-pop idols take "breaks" because that usually means they're out for good. but that's clearly not the case here, i remember them a while ago saying they were preparing a surprise birthday party for her and i thought it was the cutest thing. she'll be back stronger than ever

[@gbarr999]

PD SAID JUSTICE FOR GO WON

[@sohsaturno]

"we do not deserve the serve" defines the whole mv pretty well

[@sarapatchkid1835]

I’m gonna need this phrase on a shirt lol

[@cherryblossom934]

The face chain trend was actually started by baekhyun of exo, he wore it on the obsession MV. It was: baek - obsession - Nov 27 2019 Everglow- dundun- Feb 3 2020 Moonbyul- moon - Feb 14 2020 Heejin fansign Feb 22 2020 Bangchan June 17 2020 Heejin- why not-

[@rendorwilliams9116]

Dreamcatcher - R.o.S.E Blue, at 1:51 min - July 15 2020

[@Imyourcherryybomb]

I get chills everytime at the last chorus, it's so dramatic and everything feels so epic.

[@power9725]

AGREEEED

[@shravberri]

THIS

[@calebbb_c]

the way the "di dam dam di dam" in the first part of the last chorus fades in and out is just... magical.

[@Varolei_]

They did a great job with the synth in the end. What a Chorus!!

[@nightglo]

Go Won up in space with that last chorus makes it extra nutso.

[@sasukeuchiha-mq4ou]

Chuu does'nt look like she can beat us but in reality she can since she was a 3rd degree Taekwondo black belter 🤣

[@Nesallienna]

She's probably the only one who can beat us actually 🤣🤣🤣

[@viki7268]

Wow

[@kulsoomshaikh3950]

Just came here to say : you made me stan loona and now I ult them. The way you reacted is the way I felt. exactly the same. You don't know me but I ADORE YOU SO MUCH. i look forward to your reactions as well as additional info that you provide + detailed sections/break downs. Thank you!!

[@insanegalaxy4467]

Same, im crying

[@jaiksonf.8295]

I like this song but Voice is definitely my favorite of the album.

[@fernbulkyt]

OOPS! is better in my opinion

[@javiera7035]

Voices is everyone favorite is amazing

[@Tybo215]

With you on this. Voice might be one of my favorite songs of the year

[@jestahghost]

Voice is so good they had to put it on the album TWO TIMES, in two different languages. I think they like it too.

[@priestboy16]

TASTE

[@zibranahmed4207]

I'm so glad that this comeback is getting a better response than the previous ones, everyone is enjoying it alot, glad you did too and hope you check out their album. As for Haseul it was already addressed when the comeback was announced, that she and Blockberry had decided to let her take as long as she needs until she feels ready to return. Judging from what we hear from the rest of the members often, she's been doing very well and she even went to support them during preparations for this comeback. So all should be well with her 🕊️

[@ShinTraci9684]

I was so happy when PD started the video with a smile.

[@bycieandgingers4eva]

Heejin actually did the chain on the face first at a fansign

[@anafakename555]

some of her best fansign pictures were taken that day !

[@coagulatedsalts4711]

yeah but i think everglow started the trend with their dun dun mv

[@alex-hc3sk]

@@coagulatedsalts4711 exos baekhyun did.

[@galahgilang3996]

17:39 the way that Chuu is the only one who can legit fight in the group with her black belt

[@Imyourcherryybomb]

DIGIPEDI REALLY DID THAT

[@jmtaña]

Literally every PD's reaction on Loona: fanboying on digipedi's work

[@epidemiayt]

I'm so glad you're feeling better! Keep on the great work PD :)

[@FionaFioo]

"this is not girl crush, this isn't just gender normality, this is like feminine and masculine at the same time... This is something else" Heck yes. No one is doing it like Loona. I WANT THIS SOUND FOREVER!!!

[@inks9485]

they announced 3 or 4 weeks ago that haseul would not be participating in this comeback! but they've alluded to her being in the next one ❤

[@imnotdaredevil3714]

Pls dont get my hopes up because ill sob

[@inks9485]

@@imnotdaredevil3714 definitely no confirmation or anything, but theyve been talking about her a lot!! and in their initial letter, they said she wouldn't be in this cb, but would be participating in the midnight festival. maybe we'll see something like reve festival, with the midnight festival having 3 or 4 parts?

[@dalchuu5076]

@@inks9485 OMG BYEEE

[@donniebelladonna4512]

@@inks9485 if they do something like the reve festival IM GONE. G O N E 💀💀💀💀💀

[@inks9485]

i think the entirety of the second verse is my favorite tbh, from 2jin to Olivia and Vivi's part together, to jinsoul's AMAZING rap and then yves prechorus!!!

[@ariola2471]

Ahhh I’m so glad you loved it! I’ve seen so many people who aren’t vibing with the song and my thoughts are the same as yours- it shouldn’t work but it does and I’m obsessed with the song so much

[@ketellynmaciel]

watching this reaction just clicked in my brain how odd is when they're in the supermarket being badass and di dam da di is playing in the song I almost cried because is so unexpected and SO GOOD

[@SleepEludesMe647]

BBC made a statement a few weeks ago that Haseul won't yet be participating in this comeback.

[@lerinorthcott]

the mv is so nostalgic for me for some reason especially the first chorus dance scene with Olivia, Choerry, Yves & Chuu - i’m getting y2k vibes idk like being lost in Blockbuster

[@stantalentstanwjsnandloona8449]

"WE DO NOT DESERVE THE SERVE" TT

[@RK-xw5xh]

I loooooove your Loona reactions! you're always clearly having such a great time, and you respect all aspects of the artistry so much. you just GET Loona. it's so fun to watch!

[@happysnail8546]

I love that half of the video is PD just pausing and staring at the screen, MOOD

[@jessie-nl8eb]

You playing yves part over and over in slow mo YOURE KILLING ME and I love it

[@mrrrrrrrrrr]

You're gonna absolutely ADORE voice

[@aria8694]

hope you're feeling good pd, we love you and are here for you, love love your reactions❤️

[@ninanano]

the slow reaction at 5:38, same!!!!! and i love how loona basically showcase different sides of the feminity spectrum. they can be both cute but strong at the same time - usually in k-pop, one group can do both of those, but not really at the same time. and the girls seem to be really proud of their "every girl is loona, loona is every girl" concept. btw, one of the producers in the song also produced snsd's i got a boy... are the pieces coming together? 😂 oh, and the audience wants an album listening party 👀

[@yippy9420]

Can't wait for your listening party!!! You're go crazy when you hear Voice!!!!

[@chickensrneat]

i honestly think this is my fave comeback of 2020 so far. like i just can’t stop watching the damn music video!! everything’s just so COOL and EXCITING and WEIRD !!!!! I LOVE IT

[@awildred-eyedhyejooappeare7710]

SO GLAD TO SEE YOU BACK PD. EVERYTHING WILL BE FINE SOON :)

[@ruth3431]

"You ever been a classroom and see those ugly foam boards..." me: looks up at my ugly foam board ceiling in my bedroom

[@daevvv5199]

watching this before moon girls OT12 cb on June 28,, orbits who watched this vid last oct u all did great job for waiting for haseul, shes finally home !!!

[@decide2think]

The new Loona debut album is guaranteed to cheer up anyone with great taste in music, choreo and charisma!

[@yinandyangmix]

i love that digipedi like REFUSES to have a clip that's longer than 1 sec toward the end of the song. they were like... we've got a lot of content so let's smash it all in and leave the viewers happily baffled

[@etienne8792]

So when you spoke about the specific French music genre i kept trying to remember what you meant and the style you looking for was Tecktonik

[@sophia-iy8iz]

earliest i’ve ever been omg

[@jindorisoul2923]

It is a 10/10, and so its their b-side Voice/Star. Im glad you enjoyed it. It makes me happy seeing someone get happy because of Loona. Hope things get better for you, keep it going I always wait for your reactions the most, cause you bring so much insight and outside to things that no one can point out, except you. Thank you so much.

[@fdscrl6016]

my dream job as a film stufent is to work for digiped lol, they are insane

[@Towkeeyoh]

I must say, I don't know why but those crashing comets are a great punctuation to the video. Love watching it blow up.

[@gabbyc3270]

PD! So glad to see you back. Hope you are doing okay! You should definitely react to the whole album though. I really think you would like it!

[@marta_rf_24]

Everyone looks like they're going to beat us up, and I love it. Except Chuu xD

[@naufal__155]

That di da dam di dam di dam part stuck in my head and make me hype af. Actually this somg remind me of hi high so much (in term of energy). And when u mention the inst, i instantly think their b-side Oops because IT'S REALLY AMAZING. I love how everytime the song get into the chorus, they add another instrument and i like that string-like instrument (the instrument that sounds like maybe traditional instrument from africa or latin idk)

[@sweetsalty9738]

OK, am I the only who's reminded of 'the boys' by snsd at the pre-chorus? no? like this whole song gives me SM vibes and I am HERE for it. FYI: I'm not trying to compare or say it in bad way, I am in LOVE with this song and I've had it on loop for 2 Hrs right now

[@zoelouisethrasher]

The shot of Choerry between worlds/as a fruit bat had me so shook

[@albiesorbet]

i didnt love this song at first listem, but now im obsessed. you should definitely check out the album, the song voice/star is SO good and has been stuck in my head constantly

[@milisia]

I would gladly see some remix, just from the last part of the song, with this strong beat or hear some full instrumental from it

[@renatapinheiro4913]

excited to see ur reaction for the mini album!!! its absolutely flawless, i know you will love it

[@geovannacobo373]

Reminds me of blackpinks : I’m a badgirl I know I am, and I’m so hot I need a fan, I don’t want a boy I need a man.

[@shravberri]

...at a few points it does resemble it *omygodkimchi*

[@tbz-gi3gj]

No❤️

[@velvetday3874]

Yes me too !!

[@starzinho6416]

Not these corny ass "rap" lines being compared to something loona did..

[@geovannacobo373]

@@starzinho6416 I was referring to the melody but okay go off lmao I won’t lie that rap verse in boombayah is really corny and cringey

[@luizamodestosilva]

the "ooh la la ah wae ah wae ah wae" part reminds a lot of run the jewels's ooh la la. they're very different but it's the same type of hook

[@archwayofcesar]

what’s great about the loonaverse is that they all have defined personalities thanks to their solos which allows them to just be themselves in their music videos. And that helps flesh out their individuality within a 12 member group even more. At least that’s how it seems.

[@archwayofcesar]

I also think it creates more demand for each member to be shown equally because they all bring something different.

[@dawnofravn]

OMG YOURE OKAY 😭🙌🏻

[@leoalvarez5475]

Hi!! Actually, Heejin started this trend of cool jewelry in her face for a fanmeeting or something during So What promotion and i think that's iconic!

[@awildred-eyedhyejooappeare7710]

The composer of Why Not is the composer of SNSD's I Got A Boy. So that's why it's kinda reminiscent of that.

[@anthonystano137]

the first part you're wondering about really makes me think about Martin Solveig (french dj) he always used to add these kinds of samples like in The Night Out or Rejection, that kind of feel

[@Annarose38]

my exact thoughts on the chorus "what is this chorus and why do I like it so much?"

[@miqo]

"So What walked so that Why Not? could run" COULDN'T HAVE SAID IT BETTER MYSELF

[@davimiranda8712]

Thanks for this PD! You always have the best insights in LOONA Mvs, love you so much

[@Towkeeyoh]

Great to see u back in action PD, power up!

[@alycewellin]

Just to say: Baekhyun was the trendsetter of the chain thing on the face, back in Obsession era. From there, a lot of idols started using it - and I would very much like to thank him, because I think it looks awesome in every idol who has used it so far (specially Heejin). And the bridge is my favorite section of the song, it sounds soooo good; also the "ooh la la a wae a wae a wae" part is chasing me since the moment I heard it (not really complaining). And sorry if my english it's not so good, it's not my first language :)

[@adityapungkas1071]

Always love ur reaction. Cant wait for listening party pd nim

[@claudiagabriela2433]

Glad you’re feeling better PD!!!

[@Azadeus]

OH MY GOSH YES We’re so happy that you’re back but we hope you rest when you need to, hoping us orbits can get another win with this comebackk

[@Tscott99]

PD watches the video once, then sits in silence for 30 seconds to take it all in. It took me 3 days.

[@UHiatal]

Omaigod! Music Video wise I totally agree with youu.. I really love So What MV but Why Not is just pure creativity

[@shinesara226]

I feel like only real orbits can fully understand your points about loona idk why

[@shravberri]

Ur right

[@insanegalaxy4467]

Bro really

[@PengWinDood]

Good to see you back PD, we appreaciate you.

[@cheri8832]

i can’t wait for the album review :) Its awesome as well! absolutely zero pressure though im willing to wait for you for a long time especially now ❤️ also i do agree, its extremely dare taking, its not conventionally what ‘loona would do’ but its amazing. it embodied the loona sound like i didn’t think it would

[@girlwithluv-multifandom]

Your energy makes me want to stan LOONA lol. I’ve been enjoying them but haven’t reached stan level yet. Might have to take the plunge

[@supportsel5905]

I’m surprised, I figured you of all people really wouldn’t like it. Glad you did though, always interested in your thoughts!

[@gui-lv2hm]

can’t wait for you to hear the album

[@lelouchlamberouge9275]

I think that Cheorry shot is also representing her animal (fruit bat) with the flames looking like bat wings (LoonaVerse stuff). This comeback was phenomenal, Praise Loona, All Hail Queen Vivi!!

[@ondasundae8995]

*Vivi owned this , omg*

[@ilovetoread18]

i remember when i listened to this at its release so clearly. its 5:11 am, i accidentally fell asleep but i woke up just in time and im listening. every single moment im like 'this is what i think should happen' and then that DOESNT happen and im like 'THIS SHOULDNT SOUND GOOD BUT IT DOES??' ESPECIALLY THE BRIDGE DEAR LORD DID I THINK I WASNT GOING TO LIKE IT i was like oh this is not what i expected but it works. it works SO WELL. as a side note pd and i have the same biases so the 'wheres haseul' broke me because me too. me too. orange hair vivi ? me too. me too. mermaid hair gowon getting 5 seconds of screentime??? me too.

[@kiethampo7803]

the chain thing on the face actually started with baekhyun during their obsession era and heejin did the chain thing at a fan sign event so the stylists prolly got the idea from how it was so talked about amongst the fandom at the time

[@kiethampo7803]

fan sign event was during so what era btw

[@czajnik7060]

I've never seen pd so speachless as in cool reaction but then why not came out

[@teambellavsteamalice]

Not often I rewatch a reaction, but this is fun! 😍

[@twicepilled]

HOW DID THEY MAKE IT SOUND SO GOOD

[@Ot12_L]

As a beatmaker myself In my opinion, this song has a different sounds but they mixed it in a good way, when I say good way it's a perfection! That weird bass sound in the chorus mixed with voice/vocal chop is so lit!! I think they used some instrumental same of so what except on the bridge part.

[@dnldlii]

PD let's do album listening pleaseeee

[@minV5326]

I lovee the "ooh la la" parts too

[@painteater]

Thank you for acknowledging Yves' 'yeah' and fit, absolutely a cultural reset.

[@reshna7950]

You have no idea how eagerly I was waiting for your video!!!!

[@gurisudesu51]

Love your hoodie, P.D.! Glad you are feeling better :)

[@ingreed4154]

The "Oh La La" part reminds me of two things: The remix song of Summertime Sadness when it says "Oh My God, I feel it in the air" which is a very techno sound, there's just something techno and slowed (like Vogue) in that section, and the other thing is the "Oh La La" chorus from 2 Eivissa. I mean it's not the same but the texture is very similar as you said. I lovee itt so mucch

[@rdnycore]

I hope you’re feeling better pd we love youuuuuu 💗💗💗💗💗

[@svnberry]

baekhyun wear face chain back in obsession. i don't know if there are other idols do that before him tho😁

[@leah8894]

It’s only recently become trending, so I could see where pd was coming from

[@BenjiMac.]

This album needs a listening party

[@NotEntirelyCalm]

Ellen Berg is part of the credits, and she's part of the songwriting duo Sunshine who usually make toplines (the ones Umu interviewed!) so maybe the topline is her creation

[@emilylillyrose9593]

hope you’re doing okay pd!! we’re always supporting and waiting for you🤍🤍

[@mokim7386]

this was the highlight of my Thursday evening. what a thrill ride of a reaction from start to end.

[@nataliereed295]

I love this comeback and it is my favorite release from the group as a whole and probably out of everything of theirs that I have checked out. It grabbed me instantly.

[@legacyentmedia]

BEST LOONA SONG THEY'VE EVER RELEASED.

[@inmyheartwith7102]

YES PERIOD 🔥