The Last Time Hip Hop "Died"

[@newschoolstories]

Looking for writers, if interested email [e-mail]

[@DeanDangerousTDD7]

( 6:00 ) How can you bring up Nelly's name here without mentioning the St. Lunatics? American Intermediary 2/2/24

[@conatus_in_a_cone]

the ringtone era's similarity to the current tik tok era is kinda wild, didn't even think of that till now...

[@Lemon-rk9hq]

@RexJacobus-bb1vwthe ringtone era was actually a really good time the tik tok era is okay but nothing crazy

[@spderman123]

music evolves every 10 years

[@CiRdy34]

ikr and like he said rn it's moving 1000 times faster than it ever could in 2006. i truly wonder what direction hip hop is going to take in a few years

[@conatus_in_a_cone]

@@CiRdy34 imagine we get an ODD FUTURE 2.0 but late gen z and early gen alpha edition 😭

[@Macodythemetta]

Can yall check my music out so I can get my family out the trenches?😂

[@sbonfye8058]

As a 32 year old man that’s been around for all these eras and remember it like it was yesterday I must say You did a FANTASTIC job with this video sir ! #SPOTON

[@colihon3552]

bro at that age you remember mostly trash you missed the late 80s and all of the 90s lol and I'm only 41 my Lil cousin your age I had to but him on

[@sbonfye8058]

@@colihon3552 I had a dad man you don’t think he played that around me ? lol and it’s trash in your opinion You’re a decade older then me We from different worlds bud but the 80’s and 90’s had trash music too

[@colihon3552]

@sbonfye8058 who exactly was trash I'm very curious. who was so trash that new rappers had to copy I'll wait

[@100timessquare]

32 is a baby!! 😂😂😂...you wasn't around in the 80s or 90s Kane, G Rap, Rakim, Nas, Pun, JZ, Black Moon etc.. you missed it!

[@colihon3552]

@100timessquare that's what I said young buck got offended lol

[@TalentedKamarty]

I was a young old-head 😂 10-12 yrs old n i thought Hip Hop was dead too lol yea those songs were fun, especially in social settings with friends, but in terms of quality music, i prefered artists like Lupe, Ye, Hov, 50 Cent... J Kwon's Tipsy n a couple other ringtone era records had me in a chokehold tho lol

[@ebe__e217]

jkwon fire STL represent🗣️🗣️

[@4DaFam]

Same bro lmaooo

[@_ElijahEarl]

I know exactly what u mean. In 07 - 08 I was only 8 going on 9 years old and I basically hated rap with a passion lmao. I was always into music so I knew what I liked, all of my classmates were heavily into Ringtone rap and I saw it for the stupidity that it was. I still look at that time period the same way. Yes a slew of bangers that are considered classics today, but I still don’t take that era of Hip Hop seriously. Dark days for Rap music overall imo.

[@steelokey]

Fr fr im 27 now & the way I relate to your comment is crazy. I did love some of the corny ringtone rap tho but my real playlist had a lot of the artists you mentioned

[@mackl8305]

I think that’s what made that era fire.. we still had diversity on full display. Unlike now

[@123theprodigy5]

Man, that whole Crunk snap era of hip-hop was fun, but when it came to quality music, it was terrible. I think Nas was right when he said hip-hop was dead.

[@OhDatsJaVion]

And I’m confident ur a old head (boomer/gen-X/80s baby ) from the north 🙃

[@Osei_Bean_8ryant]

It wasn't dead, just in a recession, but a lot of the stuff was trash before wayne, Jeezy, tip, Ross, & plies started to establish actual stars instead of catchy songs

[@123theprodigy5]

@@Osei_Bean_8ryant yep, once Wayne blew up, he revitalized hip-hop along with Drake

[@saintfreezy6914]

@@123theprodigy5No. Keef did.

[@bizor22]

It wasnt dead just the power shifted to the south as far as the best music and people werent receptive to it

[@Solopolo_5645]

I realized that old heads now are more supportive than old heads back then in the early 2000s. We can see Drake, Ye, j Cole, lil Wayne, Kendrick, and others supporting young upcoming rappers keeping the genre alive.

[@Brian00007]

Nobody wanna hear them lames

[@Chrispy]

@@Brian00007ratio

[@Aenigmakil]

Drake isn't hip-hop. She's something else with some rapping

[@dwaynejpeterkin]

Some of the older old heads learned to help out the younger ones and collab with them

[@gkay8889]

@@Aenigmakilno

[@Chrispy]

i love this style of video. i’d love to see a video about the 2000s era of rnb one day since that is my favorite genre of music and it’s history is so interesting to me.

[@svtbaezz]

after seeing this I finally understand hip hop/rap is really just about what’s the new wave. great video by the way🙏🏼

[@Los4rmdagang4]

This video needs a Pt2 , i love when people mention “Lil B” his songs was so important to where we at today

[@milesmurgerson5381]

Songs**

[@Los4rmdagang4]

@pasonjayne4635 facts and i get a headache trying to explain it to people bro😂shit blows me

[@TheShop90sKids]

You did a great job breaking down that era bro! I’m 33. I don’t think it’s dead, I just say it ain’t for me anymore. I still listen to new music, I’m just not invested in Hip Hop like I used to be 6 years ago.

[@shyyy0711]

Really well researched vid! As an Southside Rap enthusiast I gotta say it's rare that I see creators who actually get the history of Trap music right and It's great to see someone paying respect to Memphis, Houston and other cities that played a key role in influencing the sound of Trap Music. Imo tho Trap Music really saved lyrical rap, since Trap production is a lot more versatile and, unlike Snap Music and Crunk, allows for many different types of rapping/delivery, giving non-Trap artists like Kendrick Lamar the opportunity to break into mainstream by using trendy trap-ish instrumentals but retaining the classic emphasis on lyricism like the Oldheads. I gotta agree to a lotta comments tho, altough I love southern rap, the ringtone era, while it had a nice vibe, was terrible in terms of quality 💀

[@5600block]

Your comment just convinced me to watch the rest. I'm just a minute in.

[@blade_warrior_blue]

Memphis especially. It's not that talked about quite as much, but Memphis especially had a huge influence on todays trap rap. Everyone knows about Atlanta and Houston. Coming up in the 2,000's, a lot of people my age were bitter, hip hop purest. I embraced the change and started making my own trap beats and going hard af. I love trap beats. You can do so much with them. The 2010's was crazy because we started getting like this hard ass dark, Memphis sounding trap beats with some trippy drugged out rap. Became a huge fan of Three Six Mafia, Suicide Boys and Trap Metal also, City Morgue, Ghostmane, X, Ski Mask. 2010's trap spawned a bunch of good sub genres. I'm not sure why a lot of other old heads can't appreciate this stuff. I was a fan of Pete Rock. Him dissing Young Folph was how I discovered his music. I gave it a listen. I was like this gos pretty hard. Besides I can't stand people who try to be so hardcore and underground thinking they're the next Nas but are really just another "lyrical miracle" rapper. Like those people aren't really saying anything, just rhyming a bunch of big words trying to sound more intelligent than they are.

[@shyyy0711]

@@blade_warrior_blue 100%. The impact Memphis had on modern Hip Hop is insane. If you showed artists like Three 6 Mafia, DJ Zirk, Buckshot and Lo Key to someone who doesn't know about the scene, if it wasn't for the cassette tape quality they probably couldn't even tell it was from the 90's. The atmosphere they had in their tracks was so dark and sinister, I love it.

[@darkskinwhite]

you lost me at versatile. trap music is built on 1 single rhythm (like salsa music is). that means the possibilities of flows have a cap. the reason you think it's more versatile than the beat before that is because of the technological limitations. because of youtube beatmakers adopting the term "boom bap" & making mediocre imitations of old school NYC beats people view it now as one type of mediocre "boom bap" beat vs mediocre trap beats, but the era referred to now as "boom bap" includes endless amounts of styles & rhtyhms. the west coast early 90s is different from west coast late 90s which is much different from NYC beats from the late 80s or early 90s, which is different from the mid 90s, which itself is much different than the late 90s NYC sounds. not to mention other east coast cities like philly or jersey had their own styles, sounds & rhythms. I could continue with the midwest & south but the east & mid are like cousins, and the same for the south & the west coast. trap music has its early era with the basic drum machine & keyboard sounds, & then the more modern sound design & fx come in in the late 2000s & its been practically unchanged since. its

[@Macodythemetta]

Can yall check my music out so I can get my family out the trenches?😂

[@northcashhh]

love this channel. i could watch these videos all day. its fun to reminisce on these times

[@sahulianhooligan7046]

2009-2014 was like a mini hip hop renassaince

[@AbrahamPalmer-wj5cb]

Pretty much

[@healme3567]

Chief keef 🙌🏾

[@jayglenn82]

The exact years are accurate

[@thatissoquebecishh2134]

@@healme3567 😂🤣

[@healme3567]

@@thatissoquebecishh2134 👀

[@jamalmitchell5797]

You did a Excellent job with this video......appreciate you alot!!!!!!

[@blade_warrior_blue]

I'm an old head. Don't ask how I still look young no idea but I'm old enough to have been a kid listening to KRS One records where he said, "No ones from the oldskool, cause on a whole, hip hop isn't even 20 years old." 50 years now! Time flies. I hated a lot of 2,000's southern rap. Although I was always a huge fan of OutKast who made very southern sounding but intelligent, lyrical hip hop. But it's not like I hated the south, just the flow was slow and the lyrics were basic. I never liked autotune so I no thanksed out of the T Pain era (although I do love and respect T Pain in general) couldn't stand Soulja Boy. To me the music was cheap, basic and really annoying. No depth, no soul. But come 2010's, I think trap music got way better and people started realizing you could talk some real shit over trap beats and don't have to over do the autotune, only use what's necessary. I think artists like NBA YoungBoy Quando and certain people who do this melodic trap shit and pour their heart out about their struggles is real at. That shits much better than 2,000 snap track, laffy taffy, ring tone bullshit. Although Lil Wayne did put out some good albums in that era. My point is, I don't hate the younger generation just because I'm old. There are plenty of recent artists I actually like. A lot of other people my age are closed minded and only listen to the same 90's rap I've heard millions of times.

[@tyewilkins1749]

I respect your opinion, but you gotta understand the difference between underground and mainstream. I’m 26 I’m from Houston, the hood superstars made it live to rep the Southside and ride around Jammin screw. We have our own flavor of remixing tunes from the early 70’s, 80’s, and 90’s and showing props at the same time. You right the south is slow, but we take pride in representing our own culture down here. Culture vulture is cool to do now, like crips n bloods and low riders, that’s a west coast culture, but the people of that origin came from the south. New York had their own sound, swag, hell their own movement now they’re lost, but a few still holding to the NY flow. Like Gucci, Prada, Balenciaga, Louie Vuitton are examples of cultural influences. They are two different countries, but Americans buy it because of the luxurious name brand, but don’t know what’s it about. Hip hop is different from Rap and trap it’s mostly the influence and sound that hook the youngsters in. Especially if the artist has a deep effect on the audience of traumatic experiences, depression, lack of education and criminal content, kids will chant that artist like a (god) idolizing them, hoping one day they’ll be able to do the same with the crowd they want attention from. If we don’t like the messages in the music we can always stop supporting and boycott the artist as a people and as a nation like they did to black Wall Street back in the day. They’re good artists out there you just have to look like a hidden book in the library.

[@CliffPierson777]

I'm old too man. In the 1990s and 2000s rugged Hip Hop from nyc or even the south had lyrical content. Since around 2014 the rugged rap is extremely ignorant without a shred of lyricism.

[@juiceedakid]

What a unique time to be alive. If I were a grown adult during that time, I think life would be enjoyable. It was cool as a kid/teenager.

[@187umkillah]

Glad hear someone know their history n not putting out bs information.... so many videos ppl reporting on info that's incorrect cuz they throw out videos to try make money n too lazy to research etc.... u can tell this dude knows his stuff n is actually a fan of the music etc... props my guy

[@JRosevelt]

Man.....this brought back so many memories. I watched it all unfold as a kid in the 90s all the way to now. Its been an amazing thing to see. You covered this so well. And I'm really in my emotional feels right now. I just miss all the eras....where did the time go 😢

[@Emjaytoodope]

keep em comin we gotta start supporting hip hop more fr

[@reedbeavers6223]

Thank you for actually studying hip hop and not discounting drake like he’s not lyrical as hell! You hit it spot on the whole video! Liked and subscribed!

[@Cogic]

Yes drake has a really good lyrical writer

[@reedbeavers6223]

@@Cogic so tired of hearing this! He had writers before he went mainstream too? When he was more of a conscious rapper than a pop rapper? Get over yourself!

[@reedbeavers6223]

@@Cogic not to mention you’re favorite artist has writing credits in their songs too. They don’t write it 100% either. And drake has written huge songs for others, let me guess those were written for him and he just gave em away?

[@romello4913]

Dude doesn’t write his s**t he disqualified

[@reedbeavers6223]

@@romello4913 you should start checking credits on songs.

[@avgriffin]

cliche to say but Im shocked at the quality vs the sub count/view count. YT be slow like that, I hope they show your vid to more folks like me, cos this is indispensable to me. Thank you so much. I grew up on this era it's so cool to see great lil docs about it. Like memory lane man thank you. Keep it up, you'll be as big as Blacky Speaks in this hip hop journalism stuff. Fair play lad

[@JackPetosa]

I’m 20 and sometimes I feel like an old head. I stick to my 2000s and 2010s stuff. Not too much from the 2020s that I’ve really liked so far

[@romaretaylor9953]

You into any 90’s artists/rappers? I’d be happy to recommend some

[@2007NissanAltima]

2020's rap has been wack

[@fnc37]

Same

[@jghifiversveiws8729]

2020s rap ain't been hitting at all I'm bout ready for this TikTok era to be over with.

[@RS.831]

It’s crazy how much I relate to this comment I still listen to some 2020s rap but the other stuff hits harder

[@TobiSekula]

great video, amazing script writing mann! keep it up

[@ohyesmyles]

Great vid my dude! keep up with the great content

[@dmanx3391]

Ended up being one of the greatest generations of rap hip hop will never die

[@zaydagoat6952]

Rap was more fun n didn’t take they self to serious love that era

[@darkskinwhite]

​@@zaydagoat6952but it wasn't Hiphop. obviously this is generalizing but crunk music isnt an expression of Hiphop. it was the first time the artform of rapping was diverting on a large scale from being used to express Hiphop, to being used for escapism. see all rap is conscious rap whether its backpack rap, political, gangsta, pimp rap, whether it sounds genius or ignorant. the only time it isnt conscious rap is when its specifically anti-concious. when its sole purpose is to disconnect with the world & escape. party music. Nas telling an elaborate story about the political & socioeconomic factors that impact lower class neighborhoods is not all that different from 50 cent talking about how it feels to shoot someone/get shot, or Jay Z talking about selling drugs to your mom. they're different perspectives, but illustrate the same world, & to do that they must be conscious of the world. lil jon saying "yeah!" "what?!" "shake your ass" "shots shots shots!" is specifically set out to help you ignore your consciousness of the world & escape it. not to say that has no value either, obviously it does, but it's essentially dance music.

[@ninadganore]

crunk was not the top selling music. It was masterpieces by Wayne and Ye.@@darkskinwhite

[@JamesSmith-ov5um]

Lmao that’s a good one

[@showmestatefinest5412]

​@@darkskinwhiteif lil Jon ain't hip hop then biz Markie or better yet onyx who yelled and screamed not hip hop either

[@Rebrandking]

great breakdown!

[@derekrebel3384]

This was really well done. Must have taken so much work with the visuals and all.

[@MR360WAVES4LIFE]

Keep doing this series this hitting right now glad I came across this channel

[@b-rab8916]

Good Video bruh I’m 39 so everything you said was spot on. I’m still a fan of raps with lyrics, now as 39 I rock with Currency, Larry June and that Wave

[@thedarkblockagency]

Im 14 min in and paused it , To sub , like & comment , You did an amazing job , quality , very well spoken , The overall flow of this is exactly what I look for in channel & end up coming back to suppport , Stay blessed my guy!

[@StanleySweet14]

Dude, I remember this era. It was right when the initial pioneers were starting to get old and out of the game. There was a big transition at this time, and everyone said rap was dead. Think the old version was, but it just evolves.

[@sugeknightiswatchingyou]

What evolution? Give me examples on how there was objectively an upgrade in rap music in general

[@StanleySweet14]

@@sugeknightiswatchingyou Evolve doesn't mean necessarily an upgrade, it means an adaptation. Since what's good is to a degree subjective, I can't really answer that.

[@sugeknightiswatchingyou]

@@StanleySweet14 Technique, complexity, originality and effort are not subjective, the technical part is different from personal taste, I can say that McDonald’s is the best restaurant in the world because I personally like it better, but we both know that it is objectively wrong

[@Mr.Jaquaveon2k]

@@sugeknightiswatchingyouIf things stayed the same as your speaking of..it would be a boring ass planet. Things change man doesn’t mean it got worse. I bet I bet people from the 60s and 70s thought rnb would always sound like it did but the 80s and 90s happened..AND IT WAS BEAUTIFUL.

[@sugeknightiswatchingyou]

@@Mr.Jaquaveon2k I'm not saying it always has to be more complex, for example the 1996-2003 time was not as good as 1987-1995, but you still had phenomenal artists with different styles, technically good and original, like DMX, Jay-Z, Lauryn Hill, Canibus, Big Pun, Ludacris, Kurupt, Missy Elliott, MF Doom, 50 Cent, The Game, Kanye, Busta Rhymes, Mos Def, they were all starting their solo careers. Nowadays who do you got that is as technically good, as famous and as original? Kendrick, Cole and Tyler? Childish Gambino, Anderson Paak and Chance The Rapper? There's not much more is there? And all of this artists are already "old" and some of them somewhat forgotten (like Chance). The last good rappers that made some noise and that actually had a chance to be as good and as big were all ignored by the mainstream. I can name 100 of them, like Freddie Gibbs, Denzel Curry, Capital Steez, Vince Staples, Danny Brown, Westside Gunn, Joey Bada$$, Domo Genesis, JPEG Mafia, Pusha T, Benny The Butcher, JID, Ab-Soul, Cordae, Jay Worthy, K.A.A.N, Little Simz, Coast Contra, Jay Rock, Chuck Strangers, Big K.R.I.T, Dom Kennedy, Reason, Earl Sweatshirt or Roc Marciano. It's a shame they never were huge, instead we got trash and repetitive fast food rap like Polo G, Cardi B, Key Glock, Future, Rod Wave, Kodak Black, Young Thug, Lil Baby, Drake, NBA YoungBoy, 2 Chainz, Gunna, Travis Scott, Lil Tecca, Playboi Carti, Nicki Minaj, Tee Grizzley, Lil Uzi Vert, YNW Melly, Migos, YFN Lucci, Lil Durk, Tyga, Ice Spice, Ski Mask, French Montana, G Herbo and Megan Thee Stallion

[@SETY_BOI]

So glad someone making hip hop biography that has been told over and over in our heads . Now I can love it over again

[@evertonhird2709]

Great job man. Solid and unbiased report. Definitely made me subscribe. Give us more.

[@brandonbates9259]

Salute!! This is great stuff just found this channel

[@ZipEmUp_]

This was amazing n a great watch! Thank u for this n much respect!!!!

[@son600]

can't wait for the cloud rap section bro

[@son600]

lil b / sb / yung god / yung lean / bladee / Metro Zu / SGP / Goth Money Records / Odd Future/ Raider Klan etc that was a pivotal time that influenced the creativity in the 2016 era

[@rar3lotus]

Lol that shit is coming back to save everything

[@Los4rmdagang4]

Bro fr man Based God!!

[@John-so2pd]

@@son600how u not put Rocky on their 🥲

[@blessedrage_]

This video was well done. It was detailed and it kept me interested the entire time. Your sequence and storyboard is on point. Great work, gang.

[@mykchek7]

Theres absolutely no lies in this clip. I agree 1000% with this perspective.

[@jordanjamesbryant5377]

You did a great job with your documentation of the history. I have no criticism here 👏🏽

[@valadina4477]

No subscriber, I love the fact that you are not using one of those a I box machines and In actuality you have an amazing voice, You have a voice for this. Type of commentary❤

[@Jiggidy]

I fuck with this mini-doc right here. Very well put together.

[@theogofguitar]

Subscribed amazing work

[@jaysouthmusic8230]

This video I rate 10/10. Great video especially for someone like me who grew up in the snap era and the hip hop era starting in 07-08, and when lil Wayne dropped that Carter 3. Good times man

[@yamato126]

All have one thang in common big clothes

[@jaysouthmusic8230]

@@yamato126 yeah those big clothes were something else man lol

[@cabalofdemons]

I look forward to the next video. People forget that No Limit and Cash Money artists enjoyed mainstream popularity in the early 2000s. However, Southern rap exploded once crunk hit in 2002-2003 and dominated up to 2009. Drake's 2009 release "So Far Gone" marked a changing of the guard because of the vulnerability expressed in his lyrics. There's a video on KZbin that explains a "Mini-Renaissance" in the early 2010s with artists like Drake, J-Cole, Kendrick Lamar and ASAP Rocky leading the way. On the other hand, Chicago drill rappers retained the visceral lyricism reminiscent of gangsta rap in the 1980s and 90s.

[@john.f.remedy.237]

I do hate that phrase though. Hip hop ain’t never died, it just changes and evolves…

[@indiegrindpluspodcast3389]

Hip-Hop never knew what it was doing and that's what made it special. Artist wasn't afraid to experiment and still aren't. As long as we keep that experimental factor alive, Hip-Hop will never die.

[@zay7808]

This entire video is spot on being born in 88 I remember this entire decade so well and you’re spot on that decade change music forever

[@aem870]

Hip Hop was not dead in the noughties when Nas said it was. He released the song in 2006. We had great rappers like 50 Cent, Eminem, Ludacris, the Game, Lil Wayne, Fat Joe, Kanye West and Jay-Z. Not all music has to be a speech, it can be fun.

[@shawnbulger6894]

This was a well put together video 🔥🔥🔥🔥🔥

[@torinto36]

Man this timeframe was my childhood and all I can remember is how much I loved music during that time.

[@013TV-je6ty]

Loved it. Keep it up bro

[@RodoFoolboyTV]

You are spitting in this vid I had to subscribe fr keep up the 🔥 It’s so annoying hearing people say hip hop is dead blah blah blah trust me it happens like every 4-5 years it’s exactly like the ringtone era just way faster. To the young kids they’re rocking with it. Music is subjective who am I to tell a young kid that the music they listen to is trash because it’s not like music in the good ole days like I wasn’t turning up to Soulja boy 😂

[@INJEMBI]

Memories 😩. I agree with you 100%

[@IvanMartinez-do4ic]

Cant wait for the next vid

[@ggguNeck]

1995: The south got something to say 2005: The south officially takes over Hip-Hop & the world can't stand it 2015-: everyone sounds like the south 🤗

[@blacknocopzone]

Dope..please address the phasing out of OutKast in early 2000s and impact they had on atl and south

[@NW7386]

Outkast was influenced by A Tribe Called Quest and Souls of Mischief (Hieroglyphics)...pure East Coast and West Coast hip hop. Their shit was amazing music with amazing lyricism. They were on a completely different page. Had the whole Atlanta followed the Dungeon Family that shit would have been epic. They decided to run with strip club culture etc. Ti and Luda were dope though. That snap Crunk shit fucked it up.

[@abelruiz6029]

Can’t wait for the next video bro I love hip hop

[@Yomomma1467]

Just found this channel and I like the vid ima sub-nice work🤝🏻👍🏻

[@HieiDaHellSpawn94]

Around 2009 i turned off Mainstream hip hop and went underground and Metal scenes plus i feel like if Stack Bundles never died i think he definitely would've been the new voice of new york rap along with Skyzoo

[@L3ssIsMoor3]

Great video. I always thought the Ringtone era (error) was the problem. Ringtone, vine, tic toc all the same thing. The mindset of the consumer changed.

[@InspireRise300]

From a old head, the 2000s hip hop was way better than 90s hip hop

[@MrKingleeproductions]

Rap ain’t dead hip hop is

[@hectorc5990]

Fire breakdown

[@montikore]

I guess I've always been an old head. I was born in 1990 and came up in the golden age of hip-hop and kinda just stayed there. The sounds of our Houston and Atlanta really won me over coming into the 2000s but I struggle to connect with modern hip-hop nowadays as a 33 year old.

[@Jessica_Costantini]

as someone who graduated HS in 2003 i can confirm this hip hop era was lit 🔥 AF

[@GiorgiMerabishvili91]

Great research!

[@AddinUpEddy]

The fact he said snap music … he knows what he’s talking bout lol 🔥🔥🔥 that underground movement was insane before soulja and during lol

[@joelevy3042]

Another thing that hurt quality hip hop during that era was sample clearances. A LOT of shit was changed or canceled due not being able to clear samples.

[@jarrinearthman6171]

Damn this is a good video very accurate I graduated 06' Had a party crew we literally was at 4 or 5 parties every weekend air brushed tall tees jerseys all the girls dancing. Shit was dope

[@72826verba]

The image mattered more than the music significantly nowadays everyone has an opinion and aren't afraid to say when a song is ass. I would call it the music video era all those videos are pretty legendary and they knew it that's why juelz is one of the best he managed to drop high quality videos with dipset and made from me to you

[@tsade6119]

Nas said hip hop was dead then did a song with lil nas x 😂

[@yngpstation2689]

great project bro Love how you broke down our cultural history

[@ronnrayy5449]

I can give a couple perfect examples right now, and it's not even some groundbreaking stuff that someone's gonna hear and say "oh wow I never seen it this way before" lol. But I'll put it like this: sometimes when I'm driving around, I have a heavyweight system in my Jeep and I often find myself listening to trash, just bc the beat is fire and the basslines will shake the mirrors of other cars in traffic. But any other time, you would never catch me listening to such music just bc it sounds heavy on a sound system. And with that said, I know I'm not the only one who does this. Now: if you're an artist making music, you can cater to that trend. Even if your shit is wack, you're still gonna ring up units. Now with that same idea in mind, like dude explained early in the video. Club music? Catchy high energy hits that cater to DJ's in clubs and parties and the crowd goes wild for it, that's gonna push tons of units regardless. And it's also gonna create a lot of commercial success. I can name off 100 different examples, but that Imo is exactly what contributed to the decline of Hiphop. The art of sitting down and actually listening, paying attention to actual bars, and listening to the actual story the artist is giving us, just isn't gonna outweigh the bullshit. I mean I can't even blame a specific generation of people bc I can't even lie: there's songs that when I hear them in the club or a party it might get my energy going and off my feet. But you wouldn't otherwise catch me listening to the trash any other time 😆 that's exactly what has happened. The mumble rap era has made it more obvious than ever. Lables are just pushing bullshit on us more than ever bc that's where they're gonna see a bigger return on investment.

[@deeshotcha2250]

Best video on KZbin 💯🔥🙏🏾🙏🏾

[@YungSuave]

Great breakdown 🧿

[@zaydagoat6952]

I remember vividly when laffy taffy came out 😂😂🔥

[@407to618]

I will never forget being in Oakland, and just the bay when the whole movement actually being out there, smoking purple weed seeing ghost, riding the whip and just that whole vibe definitely a rememberable part of my life being from Florida. I actually felt right at home being in Oakland. ❤

[@coreymerricksterling1699]

I was a little boy, then transition to where all the changes started coming you know a lot of it even changed with the culture and even the styles

[@Stromoney]

Hip hop never dies people just don’t like to expand their horizons

[@joeybenjamin0030]

J-Kwon is not Southern music he is from the Midwest

[@rowdyonez]

Fans are very biased but your videos are true. Good work

[@CreativeLaelAsif]

Scarface would agree with NaS

[@deontae777]

great video

[@cameronboakye7036]

Good content 💯💯💯

[@KamiAnimeS1]

Lil Wayne is the goat

[@alexallen126]

One thing that I have to give credit to Soulja boy for, is that he did not kill hip hop. That motherf*cker revolutionized it. How we digest our rap music is because of Soulja Boy.

[@Yah_Mean]

Some random KZbinr: “There has never been an era that has brought more change to the genre than the 2000’s” NWA, Too Short, E40 & The Click, 2Pac, Snoop Doggy Dogg, Tha Dogg Pound, DJ Quik, Celly Cel, Rappin 4-Tay, Keak Da Sneak, Ice Cube, Mack 10, WC, Tha Luniz, The Alkaholiks, Xzibit, Ras Kass, Tha Pharcyde, Cypress Hill, Ice-T, Warren G, Nate Dogg: *stare in West Coast*

[@ichbineinspast]

As an Oldhead: i must say hip hop is going from slow hard to fast vibe at this time. I mean hip hop must evolve but at this time it feels more like a kidsshow than serious Rap and that was a Problem at that time i think. I enjoy listening to Jcole and some South songs today but the 90s East&West are still in my Heart❤.

[@pfcdevin337]

Basically, New york rap never changed. People got bored, the South took over, and everyone from New york and old people got mad.

[@nyc21282]

The south ruined hip hop

[@nyc21282]

U dumb

[@pfcdevin337]

@nyc21282 It contributed to making it the most popular music genre.

[@showmestatefinest5412]

Hip hop was created to express yourself and have fun it wasn't created based on strictly lyricism. Sugar hill gang fat boys, biz markie, curtis blow and many others weren't lyrical​@nyc21282

[@nyc21282]

@@pfcdevin337 u wish

[@dylwitdaguap]

good vid but you needa put more music of those eras in there so we know what it was

[@NW7386]

You could always look it up. This whole video skims the surface anyway, I would suggest to dig deeper on your own.

[@Elguapodelfuego]

I like how it’s always when Eminem isn’t releasing albums lol. Bro brings in so many more people

[@FrankWhiteMutts]

The moment things like Drake, j Cole, lil Wayne, Ricky Ross, French Montana and other pop artists turned rappers were accepted by the industry, it was over. Hip hop really died in the late 00s.

[@FrankWhiteMutts]

@user-vf2ln8hh3p He sucks.

[@justhejus]

Amazing vid

[@RelloSTL]

Hip hop is a culture rap is a genre of music in the culture of hip hop… hip hop will never die

[@shotyme2825]

????

[@Demsky83]

T-pain was the first time people heard auto tune used in his particular style. People have been hearing auto used in tracks for the past 20-30 years especially when J-Lo sings. 12:00

[@hhpowergr8901]

One of the first ones that ever used autotune was Cher on Believe (1998) and Eiffel 65 (on rap lyrics) on Too much heaven. A lot of people confuse autotune with vocoder and talkbox but those are entirely different effects. T Pains use of autotune exploded the effects popularity tho...

[@NW7386]

T Pain is R&B/Pop anyways. There's nothing hip hop about his music.

[@hhpowergr8901]

@@NW7386 He is considered as a rapper tho. Same as Drake...

[@NW7386]

@@hhpowergr8901 Drake actually raps may times. T Pain should not be considered a rapper when he clearly sings with or without autotune. He is singing not rapping. But these are just more of the random ideas thst helped kill hip hop in its essence. It's unfortunate.

[@thegumbonetwork1421]

Hip Hop never died, the identity changed.

[@furiousstyles81]

For the worst

[@NW7386]

That's not how a culture works though. No disrespect but that there's a lot wrong with that statement.

[@coryhanfield1196]

The fact “Future” wasn’t a huge topic in this video is crazy.

[@thegreattreon0177]

FINALLLY someone who did their research and made a non biased video about the changes of rap! I'm an old head (47) and I don't care who makes what, just make it sound good! Constantly rapping about how good your genitals are and slurring your words over a beat is not good music! Put some lyrical ability back in rap, R&B too, and things will be much more tolerable!

[@SimoneWashington-y2g]

We need to go back to 100 deep all about bars in hip hop and battle rap as long as it makes sense I don't mind listening there's always a good word to say music don't lie some artists do

[@bchillbong-uf2io]

damn good video