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Those who lived through the 80's never forget: toy makers discovered they could sell A LOT by making cartoons. The kids saw the cartoon, got into the hype and ran to buy the toys. From this generation came works that marked that time and remain firm to this day. We had He-Man, G.I. Joe... and Transformers. Cars that turn into cool robots? Machine fights? Science fiction? All of this was a big deal for the comics too and Marvel didn't even blink. The publisher owned the Transformers brand in the comics and you'll know that story now.
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