The Medium is the Message | Marshall McLuhan | Keyword

In this episode, I explain what Marshall McLuhan means by "The Medium is the Message."
If you want to support me, you can do that with these links.
Patreon: / theoryandphilosophy
paypal.me/theoryphilosophy
IG: @theory_and_philosophy
Podbean: theoretician.podbean.com/

[@Joe-ol5bq]

channels like yours are so important, great work. when philosophical texts bog me down it's so nice to have accessible videos as an alternative

[@JM-jd7yp]

You are a gifted communicator and teacher. Thank you.

[@thattimestampguy]

Writing - Hard to transport and expand Papyrus- Easily transportable Stone Tablet - Lasts for a long time 5:06 Television and Radio provide for different kinds of interactions 7:56 Moses 8:54 Twitter

[@peiyingyang6735]

I love this channel and have recommended to a group of friends from China too!

[@Megaghost_]

You have a talent for explaining complex ideas. Another good quality video as expected. Keep it up!

[@ConeyIslandLow]

I just finished reading Mark Fisher's Flatline Constructs and I've been searching for McLuhan videos every day since. Thanks!

[@myramyramkay]

I recently just got into Philosophy and Theory under my Architecture course I'm taking, and I'm loving your content. It truly summarises the texts in a simpler understanding. Please keep it up! Love from Malaysia

[@carleugenestroud]

First, I found you through searching for narratology resources on KZbin. I study Genette and Sartre and am very interested in methodology and theory. Bref, I was pretty syked to see your channel. I really like your narrowly framed videos, focused readings of a specific text. Second, I wanted to react specifically to you mentioning writing letters. I recently started writing letters as a quarantine hobby and writing exercise, and it has changed my writing immensely. It's like writing an article and throwing it away because you can't even re-read it once you've sealed it and sent it off. The form is different from things like texts (and KZbin comments) and so it follows the content is different too. This means exploring and creating new aspects of old relationships and articulating new ideas that could not have been formed through more formal essay writing or shorter text messages and tweets. Merci encore

[@bilaladamjee299]

Thank you very much! You've really helped me grasp some important ideas for my Digital Media Studies class!

[@CoD4nameOrchah]

I loved this and would love to see you talk about Innis & McLuhan more. This is such a great channel! Damn!

[@aRchAng3lZz]

I wish my university professors were more like you. Keep up the good work!

[@TheoryPhilosophy]

Haha not sure about that but tell your friends anyways :)

[@helenannalotter5280]

Great stuff! I’m glad you’re doing McLuhan, I recently discovered the Gutenberg Galaxy and I’d like to hear your summary of it. I’m actually a Media Archeologist and found your channel through your video on Jussi Parikka’s What is Media Archeology.

[@uk7769]

wow your teaching skill is mastery in action. don't let it get to your head you are that good ha ha. great work thank you.

[@deathrattle216]

You were born to teach.

[@Denise0813]

Very insightful video

[@lafabriquesociale]

Thanks for this great work !

[@osmanhamdi9770]

Brilliant! Keep going!

[@Julle399]

McLuhan is very interesting and relevant

[@italonascimento3738]

awesome!! i'm from Brazil. Please talk about the Baudrillard s influence in accelerationism.

[@celestetam5700]

thank you so much

[@sackwinski3158]

If you eventually do more mcluhan, it would be interesting to hear on connection to larouche movement.

[@davidsheriff9274]

Mcluhan was so brilliant, how is it that he was not able to remember three lines of dialogue for Woody Allen?

[@aaronstariha6841]

thank you!

[@andrewmceneff2010]

Again, another very interesting talk. So, following your example of media in concentric circles....would it be correct to say... 1st medium....the phone 2nd medium...the internet (on the phone) 3rd medium....Twitter, accessible via the medium of the internet, via the medium of the phone. 4rd medium...words of the tweet... "Medium is the message" is such an interesting approach. As you said, it can tell us a lot, albeit from one angle, about the civilization one lives in. The general contemporary feeling is disconnected (phone) connection (internet). Or, the personal collectivised, the collective personalised.

[@samar1462]

The medium has an influence on the message and it shapes the message and its boundaries and is in turn shaped by another medium of which it is a message, and hence it also contributes to its outcomes-Is that what you mean?

[@36cmbr]

Until it isn’t . Obviously, the media is incomplete & it is never the thing in itself. That which the papyrus or electronic tablet contains is the message. The content is always the message. McLuhan’s alphabet is inert, until it isn’t. We can make language say what we want, and that is McLuhan’s real message until it isn’t. He was fighting for greater positivity in our communications - a lone voice among the faceless crowd.

[@krititara9544]

Great, really liked it. What about his ideology of the internet as an extension of man?

[@zianmedia]

What camera do you use for your video? great work!

[@TheoryPhilosophy]

The one on my redmi note 9s phone haha. Nothing fancy

[@raspberry8450]

How does this statement explain the dynamics between media and globalization?

[@szabionody9256]

it is not my idea but McLuhan media and message relation is like Gödel paradoxon...on internet message is non-linearity...and so on in the future conceptualisations with next other technologies

[@SahiranBeatz]

So Moses is the medium of tablets, tablets are of the god's words, and god's words are of his message explaining rules etc. but word of god itself is another medium, carrying another message. Beyond the "content" of his words. I'm not sure what that message would be. "God's words" existing is a whole another message, right? So it all comes down to the language. Language is the ultimate medium, and the message it carries is just about symbols and signifiers, I guess. video was really nice, I want to think about this more.

[@leafdude70]

...i honestly thought that there would be a much deeper meaning

[@SK-le1gm]

The medium is the MEANS. It is literally Machiavelli. The medium justifies the ENDS.

[@piggubiggu5324]

Medium is the means on which content travels and content justifies the end. Does that sound like a reasonable view to look at it? In that case, this theory says that medium itself is the most important thing compared to the content. As an example, societies which use word of mouth as media are more social. Societies which read a lot are more individualist and their life has more structure. Societies which use tv a lot have similar characteristics. So the content matters less. You can spread propaganda all this way and justify the end. But it matters in different ways based on. media.

[@trae3312]

Day 2 of asking for a video on "Everybody wants to be a fascist" by Félix Guattari. I am determined

[@TheoryPhilosophy]

It'll be up in a few weeks. Thanks for the suggestion!

[@trae3312]

@@TheoryPhilosophy Wooooo. I love this account!

[@gregdiprinzio9280]

You just made 666 in your concentric circle example, btw. I wish you would script your explanation for concision. Is it an axiom that if you don’t spend 2:30 minutes asking for subs you won’t get them? If I made videos I would never ask for subs. Everyone knows that if they sub they will be alerted to every video you put out. I don’t think anyone needs to be reminded of that. I think bringing up Innes makes people tune out. I understand his relevance, but if I sent this video to my son so he could understand the medium is the message, that would have lost him. I just want (from second one) the medium is the message. You could have replaced the Innes info with the story of Thamus and Theuth as in Neil Postman’s “Technopoly”.

[@waluigistan4666]

apologies for the late response. i do not agree with your comment on him asking for subscribers as I subscribed because he mentioned it which disproves your point.

[@gregdiprinzio9280]

@@waluigistan4666 And I can unsubscribe to prove my point.

[@ll1881ll]

Good lecture. Please stop “up talking “

[@Rami-ll2bq]

i disagree

[@esotericskife3275]

ITS THE MEDIUM IS THE MASSAGE NOT MESSAGE FFS

[@waluigistan4666]

its a typo he kept cos it was funny