The Myer Centre Adelaide opening 3 June 1991

Celebrating the opening of the Myer Centre Adelaide in 1991. Features news reports, past commercials and footage of Dazzeland. Enjoy!

[@melissacoad5111]

Dazzleland was my childhood . We couldn’t get up the lifts quick enough. The lifts were all part of the excitement. When you finally reached level 5 you couldn’t contain your excitement. The roller coaster scary yet so much fun. My brother and I would spend hours there. I remember getting my first strawberry lip gloss at the body shop. Still makes me incredibly sad to look up and not hear and see the roller coaster

[@therealarien]

Ahh the feels! I don't think I ever went on a ride. I'm a bit sad about that.

[@serenequeen8973]

Aww I remember sitting up the back of the roller coaster with my brothers and pretending they were superman and Batman and I was Supergirl 😂

[@AussieGirl235]

Yes! I was there opening night. I was 10

[@nostalgiainjection8867]

Omg I moss this place that shooting range was so cool omg nostalgia

[@AlonsoRules]

fast forward 25 years and the top 2 floors are just about empty

[@thomashninan3825]

Sadly yes

[@ematisions]

A shadow of what it once was , back when it had plenty of stores to go to now hardly a reason to shop there

[@sharyndavidson4517]

Moving forward another 2 years and there gonna open it again because there building something up there

[@mochikoiya2849]

There a university on the 4th floor with over 400 students and it’s been there since 2010 called CDW studios

[@James-kv6kb]

The council is run by blonde women now they don't have any understanding of how a shopping precinct works and they don't get enough people in there

[@ThatEccentricguy]

Look at all the colour, it's like emerald freaking city, if only they could have maintained this wonderful building

[@Prieze868]

We wouldn't have so-called progress then it's about demolition and creation of jobs for the unions and the building magnates and foreign entities businesses that they can glamour except run the show

[@lachiebrown1842]

Rest In Peace Dazzleland (1991-1998)

[@subwoofer06]

The fountain on level 4 used to have funky musical instruments like a sax etc in it, which was part of the whole theme for Dazzeland. Level 4 had all the arcade type games, lego land and cafes. Level 5 had all the amusement rides and the Jazz Junction Roller Coaster

[@iamjoestafford]

I lived in Adelaide until 1992, so was lucky enough to go when the centre was at its height - as a 7 year old, it was the most awesome place in the world! Very fond memories of the rollercoaster and the Lego pirates :) I live in England now, and am sad to see the centre has suffered in recent years - but the same thing is happening here. Our latest high street casualty is Debenhams, which is/was the biggest department store in the country with huge buildings in most major towns and cities that all now lie empty. I guess that's what the internet has done - places like this will have to be more about experiences than retail in the future.

[@johnsergei]

It's what debt has done!

[@James-kv6kb]

Exactly the internet is trying to close down all small business so everybody stays at home buying phone credit and Chinese toys and gives all their money to people overseas

[@Diode5]

Got to love the hilariously corny insinuation (in 2 of the ads) that you'll hook up at the Myre Centre.

[@kerriboyle2682]

I laughed at this too 😂

[@AussieGirl235]

The old David Jones was absolutely beautiful. So classy. I wanna find a video of it!

[@AussieGirl235]

Don dunstan - What’s the link

[@AussieGirl235]

Don dunstan - Nope, still here 🙂. I’m Checking it out, assuming I found the right one

[@AussieGirl235]

Don dunstan - Yeah that’s the one. I’m checking out his Facebook page

[@pajer10clicks64]

just remember it was loans to the myer center that sent the State Bank of SA broke and the State Bank of SA that sent the State of SA broke. And it has never recovered since.

[@AlonsoRules]

we're still paying for it - Marcus Clark and Bannon left us with 3.5 billion of debt in 1991

[@golfmother3141]

Yep rorted big time $350 mill ended up $680mill , workers rorted workcover big time , sent a lot of contractors broke .

[@kgrantster1]

The workers union rorted the construction and sent the state broke

[@nhilltiger]

Should never have been built. Uneconomic from day one. The financing of it is described in the SBSA Royal Commission report (whole chapter), huge write-offs all financed by the SA taxpayer

[@AlonsoRules]

no surprise it was unions that rorted the system and they got away with it there was an allowance for not whistling at female pedestrians!!

[@FaerieKitteh]

I remember this! This is brilliant, to have a look at what it was.

[@timtam20292]

so good to come across this video!

[@gatic33]

Thank you for this.

[@krisbrand354]

We worked on Myer centre redevelopment around 2013. Dazzleland was long closed , but we had to break into it via the service lift the staff use in Myers. The wall was bricked up and we had to knock the bricks out to get in. No one had been in for years. All the things were still in there, the creepy bit was seeing the laughing clowns all covered in dust. It was used as our storage for building materials but no one would go in there at night alone. Definitely haunted.

[@paranormalgamesstudios]

Nice a want to go in there and check it out.

[@krisbrand354]

@@paranormalgamesstudios the only way in is the Myer staff lifts now.

[@lawrencer6328]

an iconic destination. even without dazzeland its still a formidable presence. no one has been able to outdo her since 1991!

[@Ozjoker420.]

I vaguely remember sitting around the Lego tables assembling all kinds of things... Great memories 💯

[@IanL1]

Ah good ol Dazzleland! A few Saturdays spent there.

[@MrGeocidal]

4:28 I remember going to the Lego expo when I was a kid!! I entered into the building contest. Didn't win though :P

[@kaineleggett3401]

Haha, I also went to see that expo. Fun times back in the day.

[@chisel83]

I met my first serious girlfriend just a few months after the Myer opened in 1991. We used to to dazzle land every Friday night before hitting hindley street. Good times. Also a girl I went to high school with worked there, in dazzle land, she ended up dying later in the year in car accident RIP G

[@Andres33AU]

Dazzleland looked incredible! As a Melbournian, I had no idea this existed, and kid me would have definitely loved to go there!

[@James-kv6kb]

Adelaide was an amazing place but you wouldn't hear about that in Melbourne because they hate us so much and pretend that we're a little country town . I tell people Adelaide is Melbourne without the immigration lol

[@HaloFlemz86]

We used to go to the Myer center on the weekend and I remember seeing the roller coaster but didn't get to try it due to being closed down. They had really good Chinese food.

[@LovebirdLaneMakes]

Gosh! I remember so many of those ads! It's a pity it's half empty now...

[@C21L01]

anneofjulie The place is a mere shadow of what it once was. Could've moved with the times and still been something special in the city... but thanks to a greedy business model and greedy state govt the place is dying a painful horrible death. Shame really.

[@myercentreadelaide]

The lady at the beginning of the video was a news reporter for Channel 9 back in 1991!

[@alexball9812]

Agreed. Remember the Ground Floor with its marble floor. It was one of the best looking department stores in Rundle Mall at that time. I don't find the current one very exciting.

[@tessnm]

it’s so sad to see how much it’s gone down, this video just makes you feel so sad because of how many ships used to be there 😞

[@James-kv6kb]

The stupid council had no idea about bringing people to the city and killed off Rundle Mall completely

[@azanterose6526]

I forgot about the Wacko shop. The video arcade & Virgin Mega store was my favourite hangouts. The Virgin Megastore had a great layout in the shop. Got to see some great performances too. The basement level had those vending machines where you could get hard plastic collectors cards. There was a really good sports store that sold American merchandise.

[@user-oo9vi1uw3c]

Better Than What You Think

[@Dodge76]

This is fabulous. "Australia's biggest selling ROCKSTAR Daryl Braithwaite!"

[@suave-rider]

John Farnham was the biggest selling at that point with 2 mega albums

[@leighdavis9522]

the McDonald's in the video with the crowd on it's balcony, opposite the Myer centre is just a vacant shop now. And it's had a "For Lease" billboard displayed on it since the previous tenants: "Travel Money OZ" vacated the store ages ago

[@FunFindervids]

What a shame such an impressive and fun centre has been allowed to become the half empty, boring shell that it is today.

[@KGBeast.]

Roller coaster on the top floor known as "the shopping complex of the future." and now 30 years later the top floors are completely empty and they just have an abandoned feel to them. Rundle mall started off being a big grand place now it is slowly dying how sad

[@ezrabanks805]

Good times come back 😢😢😢2024

[@TheSwamynathan]

I once had a beautiful Red & Grey Check shirt bought at Myers by my aunt in Adelaide and sent to me in Madras back in the 80s.

[@TheSwamynathan]

Thanks for showing me Myers Dep.stores in Adelade. Is it a chain of stores like Maceys in NY?

[@myercentreadelaide]

Hi Swamynathaniyer Iyer, The Myer Centre Adelaide is a unique shopping centre that is home to a variety of different retail stores including MYER department store. MYER is a chain store with many located throughout the country.

[@adelaideautowashes]

This was so long ago that a significant portion of cars on the road were burning leaded petrol. Time flies.

[@Kidis82]

fantastic. great memories.

[@LostCourage]

Really wish there was more footage inside of the shops I loved going up the escalators at 3:54 as a kid.

[@PamMartinez-vd1hr]

That was 33 years ago

[@maikeliRAIWALUI]

Adelaide's myer center had the same architecture as the myer center here in Brisbane

[@user-rs1990]

0:41 - That prop now resides at DeYoung's Salvage.

[@dtec30]

sadly i will remember the myer center for all the wrong reasons as I came close to not being around if memory serves around 1994 luckily thoughts of my 2yr old nephew saved me from doing anything silly apologies if this upsets anyone but it's just a reminder that it can happen to anyone at any time and without warning (in the long run it signalled the end of my love for the city of Adelaide and my frequent visits to the city as I used to do as a child and adolescent)

[@felicitygordon2855]

holy crap im feeling old

[@timtam20292]

may i ask who is the lady at the beginning of the video?

[@jackbollingmoore7554]

The Myer Centre Adelaide's 30th Anniversary (June 3, 1991-June 3, 2021)

[@transtech8478]

wonderful comment thank you

[@VuPhamMusic]

wow! This has brought back so many memories! But this building has not aged very well at all

[@FieryFlamingFajitas]

I remember one of my friends telling me someone fell off the rollercoaster and died, which is why they removed it. I used to love going to Dazzle Land :(

[@man.i.literally.failed6772]

I heard a school kid with a heavy back pack full of books fell from the 5th or 7th floor, from leaning on the glass balastrade

[@FieryFlamingFajitas]

@@man.i.literally.failed6772 😮

[@BelindaCoad]

People were jumping to their deaths. It was a hot suicide spot. Sorry to say. That's why they've huge rope nets third floor and so. They had to do something and close it down. . Just sad, it looks shocking now.

[@FieryFlamingFajitas]

@@BelindaCoad ☹

[@AussieGirl235]

Haha, I don't remember him being "Australia's biggest selling Rockstar" but then again I was 10 at the time. Why'd they close Virgin?! Love the Memories!

[@kaineleggett3401]

I still have some "Dazzleland" tokens in a draw somewhere.

[@subwoofer06]

I would say it is all about to go now if it hasn't already as the top 2 levels are being converted into offices atm from what I've heard

[@supergeek0177]

Need to reopen Dazzleland for all us Adults again to relive our childhood haha!

[@Northisbest]

LOL. I did rode roll coaster it was fun and I remember go to order crispy chicken chips nearby roll coaster there taste great. It sad close not longer after this

[@subwoofer06]

And just to think that the Myer Centre was meant to be the shopping centre of the future...

[@AnthonyTolhurst-dw1nc]

Hahahaha. Shit is always shit - no matter whose head it’s in, and that’s it!

[@bobbollard]

Cost $1 billion dollars to build and was sold 5 years later for $155 million.

[@AnthonyTolhurst-dw1nc]

There it is. So the SA taxpayer still liable forever.

[@PADLUIGI38]

@WombatusMaximus i actually saw it happen when a man jumped all those years ago

[@elliotshaw9453]

Cool video

[@vanessaabbas2309]

When Dazzleland died, so did the shopping centre.

[@Ourumov1]

The Build music used to depress me also so i would switch from Buy back to Build so that the Buy song still played out as i quickly did some building.

[@nathanielpillar8012]

what?

[@dirtypaws6328]

I was really expecting better news...so sad😿

[@georgiafarese7136]

Time to knock it done

[@Highbudget]

Why? the building at least looks good, better then any thing they’d build now anyway

[@AnthonyTolhurst-dw1nc]

Concur. Garbage is garbage, no matter how much you dress it up. Why not a lovely multi storey car park with a macca’s on every floor, and dunnies right up the top? Be a typical Adelaide great idea!

[@dunebuggy2317]

They Shld reopen it with all the original rides and more and have it open to midnight Thurs, Fri and sat nites. Nothing like shopping and a theme park after. Put new cafes in there.maybe a cinema. all the fast food chains. KFC, maccas etc

[@Leaptab]

Who remembers the netting they put up for the jumpers.

[@GTA40120]

I remember a couple of years back whilst on a school trip some crazy ass woman pulled out a hammer and smacked some guy on the back of the leg with it by the entrance to the Myer centre

[@unstablewun2733]

Prob my mum

[@ewatfred]

George Donikian @ 2:42 !!!

[@zonic26]

I remember him, he used to be the newsreader for Channel 10 in Adelaide and this was actually the year he started

[@C21L01]

fredmackay He looks young there. He's been off Channel Ten for ages now.

[@zonic26]

C21L01 He spent 20 years as the newsreader for Ten and spent his last number of years as newsreader with Rebecca Morse, he moved to Melbourne broadcasting in early 2011 when there was changes to the Ten news brought in at that time shortly after 11 was launched, but this didn't last for long and now Bec now presents the news alone

[@C21L01]

***** Thanks. I wondered what became of him after he left Channel Ten Adelaide.

[@StillGotShit4Brains]

WHY WOULD YOU GET RID OF THE FUCKING ROLLERCOASTER?!?!!

[@Moo01100]

Ah the glutinous heady days of Australia's 'retail revolution' - what a sham. Now look at Myer - what a train wreck. A dystopia of malfunction, greed and an inate inability to roll with the times.

[@zonic26]

It's hard to believe it's been over 24 years now since it opened and the fact that it's no longer the same as it once was, it seems to be more of a clothing and fashion focused, and many people agree that it's not for us and I don't see anything decent happening any time soon, not even for levels 4 and 5, if they could just include more entertainment type of complexes, and more stores like we have in Rundle Mall Plaza and City Cross it would bring more people in, and being fashion focused and still having a food court just doesn't make any sense, surely it could use more, if they understood what we wanted like the above mentioned for example they'd do it

[@AlonsoRules]

Myer is dead

[@WombatusMaximus]

it wasnt long after this that the suicides from the top of the atrium began, and they had to put the sails up to divert the falling bodies!

[@jaredmk4897]

I miss razzle dazzle land.

[@boomzzilla]

Pity it's a ghost town now, what is on the upper levels of the Myer center these days?, apart from the ghosts.

[@M22OHIO]

I'm from the United States and it seems the fate of shopping malls is the same all over the world. I saw a commercial for this Myer center and I thought, oh gee I already know how this ends....

[@Northisbest]

RIP Mr. Bannon 😓

[@ableadelaide5893]

Oh your comment just made my day! Didnt realise he was dead. At least he's no longer bleeding the taxpayer still. YAY

[@kyyah2]

@@ableadelaide5893 you twat

[@piepods]

This opened a few months after I was born, I never got to go on the roller-coaster. Some stupid idiot fell off and died I think, ruining it for everyone else...the top two floors are haunted.

[@marcopolo3001]

As they say, only takes one bad apple to spoil the bunch.

[@RTYalex]

They closed Dazzeland due to the fact that the Myer Centre administration thought that the added noise of the amusements drove prospective customers away, this is added to the fact that the attendance for Dazzeland was dropping. The death of a child on the rollercoaster is an urban legend.

[@piepods]

Sounds like a cover story if you ask me, why abandon the top for 15 years?

[@craigparham7992]

A chap committed suicide from Dazzeland - throwing himself from the TOP floor - FactSoon after the railing where changed and a NET lower down was installed

[@sassychickybabe]

That so called stupid idiot was my cousin who lost his balance and fell off the escalator but he wasn't the only one to do so...think before you say stupid shit

[@ICECHAMP]

I rember dazzleland i had & birthday party there when i was little & i still have some dazzleland tokens. does any one know why dazzleland shut down because i would like to know why ?

[@melindadiamonds5374]

someone fell out and died

[@MarkWhich]

@@melindadiamonds5374 I heard someone when on the roller coater with their school bag strapped on their back and it got caught on a obstacle, ripping the rider out. And you can blame the irresponsible ride attendant for that, for allowing anyone with a school bag to ride at all.

[@peterkarras8523]

Fast forward into 2021 the Myers centre looks sad after the mismanagement of the dreaded state bank disaster

[@transtech8478]

Thank you for updating the state you are in, I was wondering how you would find so much magic, greetings from Mexico

[@AnthonyTolhurst-dw1nc]

Wonder if that yank style shop mall loan was one of the Bank’s dud loans?

[@SyncroScales]

The mall looks like some malls in Canada and America. It looks like some of the same people or actors.

[@brutechurchill9394]

Bannon was one the last Premiers to act in the states best interests.

[@AnthonyTolhurst-dw1nc]

Yeah? Has the state paid off the ‘bad bank’ debts yet? The screwed taxpayers I mean. Yeah, Bannon was a clown in shoes far to big for his gentleman feet. Tim Marcus Clarke had him fooled. Brute, your speaking nonsense about stuff you know NOTHING about.

[@user-oo9vi1uw3c]

Cat Fish In Torrens River My Renter Caught A Few Months Ago!!!

[@BlowmeRoger]

Jeez the difference between australia pre 2000 and now is like night and day!! What a travesty its become.

[@mia-mh5nj]

why’d they have to get rid of the roller coaster it looks so fun

[@vanessaabbas2309]

Because someone fell to their death. That's why there's nets there now.

[@kyyah2]

@@vanessaabbas2309 nets are because of suicide jumpers - there's been a couple

[@BelindaCoad]

@@kyyah2 Correct.

[@danzigvssartre]

Virgin Megastores. I'm predicting they will be around for many centuries to come.

[@consec69]

the place is a dump now

[@cloudysbogblog5394]

Fem Chick your a fuck Whit

[@TheGamerWithMore]

your typical eshays and stuff.

[@MarkWhich]

What a massive waste of money for an idea that would only fail, meanwhile all the bottlenecked intersections, narrow roads, train-line extensions all had to remain just like that for much longer.

[@paranormalgamesstudios]

Wow so nostalgic and cringe but brings back memories. Online business is shutting down all the retail stores everywhere, its not the fault of the commercial properties its just the way it is now and will be.

[@DavidDavoDavidson]

fries girls?

[@golfmother3141]

WACKO costed at $350million ended up closer to $600 million , rorted by the unions while the Labor govt just closed its eyes , many sub contractors went bust , complete failure as a shopping centre .

[@crazyguy1913]

Guy at 3:59 lol

[@NoNopeAndNo]

Ah yes, the forever breakdowns of the roller-coaster and the shop by shop shutdowns🙄

[@greatape5305]

I remember David cox used to regularly take days off school so he could be at dazzle land!!! he would ride that silly "roller coaster " all day long! & $tole money off his step dad's car yard business to fund his hazy lazy days!!!

[@iamasmurf1122]

looks like people were far wealthier per capita back then not like now everyones being financially screwed over

[@sassychickybabe]

For all the people saying that a guy jumped off the escalator is utter crap my cousin lost his balance on the escalator and fell over the side to his death so please get your facts right before spurting utter crap...there was also other people that fell off them aswell who didn't commit suicide please have some respect for the families

[@unstablewun2733]

Lol

[@zonic26]

That was your cousin? I'm aware of that that incident and that is the truth, it would make more sense because I also heard stories from people saying someone fell out the roller coaster or just jumped from the top floor

[@kyyah2]

there was also a deliberate jumper

[@marcopolo3001]

What a cute little nerd this one.

[@nathanielpillar8012]

what?

[@gavinkerslake]

little did we know, at the time, that people would use the building to kill themselves, by jumping from the upper floors.

[@user-oo9vi1uw3c]

Table Odds Change At Sky City My Train Pulls Up Under It So My Boys From Other Planets Are In!!!

[@brotherdarkness4138]

The escalators would shut down due to, too many people on them.

[@colinlatham7905]

$570m is what it cost not what it was worth. Sold later for a fraction of that

[@Hossak]

Not enough worker's poetry was read during the construction!

[@user-oo9vi1uw3c]

Christie's Creek is Best Water Way on earth yeah yeah mouth good my dog drinks it and Nathan camps near...Feet Get Wet At Mouth Is Annoying!!!!!!! Seeya Adelaide.....

[@Hossak]

This cost a billion 1991 dollars to build. I don't think we got our money's worth but no doubt the building companies and unions did :)

[@dynomozzie]

Aa

[@user-oo9vi1uw3c]

Church People Mini Stand With Magazines At Rundell Mall Hi.......

[@AnthonyTolhurst-dw1nc]

Bet that 500 odd million never recovered. Why are such vast amounts spent on tat?

[@judee.caulfield6386]

5:47 the attempt at writing "Tempura" in Japanese is hilariously wrong, it should be "天ぷら" but it's somehow been copied as complete nonsense characters

[@jamesb6080]

It looked really nice originally. It almost had a Victorian colour scheme. Now, as of 2023, it's all white and sterile inside and boring.

[@dougieb777]

Sad to see what happened to this place, half empty, dazzleland shuts down within 10 years due to regulations and now ethnic gangs roam the mall.... Governments only ones to blame..