The New Rolex 1908 Release Will Crash and Burn (Actually).

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That's right -- we are STILL talking about the new releases. Why is this? Well because they are so special and because it was a rather big year! Will Rolexes reinvented Cellini line be a hit? On paper? Doesn't seem like it...but let's see what everyone's wallets end up doing when the time comes. The watch is gorgeous, and well done, of course. However, is that enough for Rolex to duke it out with the big boys? We aren't so sure.
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NOTE: there are NO giveaways in the comments section of this video

[@thomasbrocatello1809]

if I had a dollar for every time T&H posted a video and then changed the thumbnail and title, I'd be able to buy something vintage from the watch shop

[@navboi12]

Their asking prices are top dollar!

[@iamgiantbikes]

A/B testing at its best

[@300IQPUG]

@@navboi12 everything wrong w the watch world

[@Itsgotit]

Awesome video guys!! Love the discussion on every topic 🎉

[@Dr_Demographics_IE]

Oooooooo spicy meatballllll of a take

[@STAMPA_]

The 1908 is my favorite watch released by Rolex. The caseback just makes it wonderful to look at.

[@pb4614]

Agree, it is a very nice piece

[@theoneandonly7213]

Christian: Here's a good question: Michael: Oh okay.

[@spittinvenom9843]

1908 is a classic throwback to fine watches, Rolex finally creates interest in a new watch

[@justinseah4011]

The 1908 is exactly what we have always called a 'conversation started' - people would go 'Thats a Rolex????'

[@cezarb4047]

I think the styling of this watch would really suit a 36mm size

[@MadMan-cp6tn]

37mm would be better, we have enough 36mm Rolexes...

[@jorgecgonzalez9976]

39mm is just right

[@lordbogus6709]

Alternative title: 'the new Rolex Celini release will crash and burn'

[@Adskie]

Great video. Feel like you fellas aren’t framed right the past few videos. Little too tight a shot.

[@TheoandHarris]

Don’t worry it’s fixed on future vids! We were trying to cut some of the room out

[@juniorjohnson5961]

The Rolex 1908 is a template for Rolex to get back into classical watchmaking & will be a huge hit IMO

[@BobbyDazzler888]

😂

[@juniorjohnson5961]

@@BobbyDazzler888 I'd bet the new plant Rolex is building there is a wing to make complication for the 1908 people will go crazy .

[@pb4614]

@@juniorjohnson5961imagine Rolex slowly getting into higher complications

[@rip93ford]

Its always a great day when Theodore Harrington and his fan make videos for us to consume

[@gscottea2539]

The Cellini Moonphase should have had an exhibition case back.

[@TankEsq]

17:14 yacht not just a richer sub. It was just designed for yacht, No lume pip, 100m, rubber strap, some precious metals (bi-directional bezel?)

[@joshuakaplan5726]

JLC Master Ultra Thin Moonphase in Rose Gold goes for 21.7K. That's the precious metal dress piece I'd get if I had the money and was in that price range.

[@beyoncehadoneofthebest]

finally a sinn mention!

[@therinsig]

Problem with the $24,000 Rolex 1908 is that it's in the same price range as much better watches from Patek, VC and JLC.

[@Jamesnebula]

I'm not so sure because most people aren't watch people and most people like Rolex. The problem with the Cellini range is that people want a Rolex not a Cellini. I think this new Rolex is great because it's got the nod to history it's a dress watch but it's also kind of a sports all rounder It's a kind of thing that a wealthy wife would get their husband who doesn't know anything about watches I think there's a lot of people like that. So beautiful watch my hunches it'll do well could be wrong.

[@Jamesnebula]

I'm not so sure because most people aren't watch people and most people like Rolex. The problem with the Cellini range is that people want a Rolex not a Cellini. I think this new Rolex is great because it's got the nod to history it's a dress watch but it's also kind of a sports all rounder It's a kind of thing that a wealthy wife would get their husband who doesn't know anything about watches I think there's a lot of people like that. So beautiful watch my hunches it'll do well could be wrong.

[@Jamesnebula]

I'm not so sure because most people aren't watch people and most people like Rolex. The problem with the Cellini range is that people want a Rolex not a Cellini. I think this new Rolex is great because it's got the nod to history it's a dress watch but it's also kind of a sports all rounder It's a kind of thing that a wealthy wife would get their husband who doesn't know anything about watches I think there's a lot of people like that. So beautiful watch my hunches it'll do well could be wrong.

[@Jamesnebula]

I'm not so sure because most people aren't watch people and most people like Rolex. The problem with the Cellini range is that people want a Rolex not a Cellini. I think this new Rolex is great because it's got the nod to history it's a dress watch but it's also kind of a sports all rounder It's a kind of thing that a wealthy wife would get their husband who doesn't know anything about watches I think there's a lot of people like that. So beautiful watch my hunches it'll do well could be wrong.

[@Jamesnebula]

I'm not so sure because most people aren't watch people and most people like Rolex. The problem with the Cellini range is that people want a Rolex not a Cellini. I think this new Rolex is great because it's got the nod to history it's a dress watch but it's also kind of a sports all rounder It's a kind of thing that a wealthy wife would get their husband who doesn't know anything about watches I think there's a lot of people like that. So beautiful watch my hunches it'll do well could be wrong.

[@gelmibson883]

Why not revive the Oysterquartz, but only the case and run it with an automatic?! Would sell like cake. As well they should bring back the hidden claap for the OP. They still even offer it for the 31mm version....

[@MDSkai]

I really like the 1908, reminds me of my orient bambino. My favorite of the Rolex releases but for the price, i would totally go ALS every time!

[@juniorjohnson5961]

Read my comment , it's a template for Rolex to bring back classical watchmaking . I'm thinking the new factory is part of it .

[@pb4614]

Do you think it is a potential entry into a higher segment of complications?

[@TheRacerRich]

Wait....Theodopolis knows Francis Ford Coppola? Also, nice to see a Sinn mention. Currently wearing a 556 I that loses 1 second every 3 days.

[@IXIFrostIXI]

1908 is a great $16k watch

[@dBsdecibels]

Genta is to watches as Shelby is to cars. Hopefully Genta doesn't go FULL Shelby, but we'll see.

[@verynormalman]

To summarise: Pictures of Rolex, ouch; Rolex, aarrgghhhh! Rolex, fecking hell!!! Then we moved on to the podcast section, and excuse me here, if I misunderstood, but I'm English and Christian talked about going to a Senior's event which had a $200 entrance fee, but he managed to avoid paying as he wanted to drink the free wine and then he talked about getting to know and 69'ing an older lady in front of her daughters. And his wedding to this lady will be officiated by Michael, somewhere in Italy. Excellent episode. Very educational for my next visit to Joysea. (Somewhere near NY) Thankyou.

[@PocketUau]

It's simply too big IMO. Large dress watches always have issues with proportions and wearability, and I really don't see this Rolex wearing elegantly on wrists under 7.5 inches.

[@jw.2507]

Christian: So let me tell you why Michael: INteREsTinG

[@therealJohnSmith]

Why did rolex make a 39mm dress watch?! Would it hurt to make a 36/37mm dress watch? (Akin to the Cellini Cestello)

[@andreabrown3116]

I worked at a Rolex dealer in the late 90's and they made the dealers carry a set number of watches that never sold including Cellini. We simply loaded and unloaded them daily into the showcase. We will see how they sell as a branded "Rolex" .

[@Don-ss9xv]

You kids were so wrong...Rolex restricted inventory so much on the 1908 it was a hit and selling over retail!

[@BadeniaFilme]

Marc from Longisland Watches stated: "One sale is luck, two sales is a conicidence, three is a market."

[@Krizzzz09]

Definitely a fan, a simple dress watch. Especially for its first open case back. We’ll see how it does, Love you guys 🙏🏽

[@LeonXOV]

It’s not the first rolex with open caseback, check those square vintage prince Cellini and you’ll be amazed with their finishing :)

[@Melontheyoutuber]

Not the first

[@chia-mingyang5804]

​@@LeonXOV Checked but I am not amazed. It's ostentatious in a bad way.

[@michaelm8709]

Just signed up for The Zero on Patreon. Love your content guys, excited to have access to more great stuff, thanks and keep it coming. Any chance you guys make might make it out to California this year for a T&H watch meet up?

[@planetdee3587]

I think that 1908 looks very nice. I really appreciate the clear case back. My only issue is with Rolex, I think it competes with itself. So for less than the price of the 1908 you can have a OP or DJ and fit it on a nice leather with a clasp (maybe Rolex themselves can sell you one of theirs) and now you have just ad nice of a dress watch for a fraction of the price.

[@fallingwickets]

ex the rolex name and ex the price point competition, the 1908 is pure eye candy bliss

[@Csibu89]

There has been cellinis with open casebacks in the past, so neither the platona nor the 1908 is the first Rolex with an open caseback. Think Rolex Cellini Prince line.

[@samon_kurowassan]

Cellini Prince was open caseback but it was weird AF. So these are the 1st "proper" open caseback

[@samon_kurowassan]

This will not age well 😂 1908 will sell

[@paddyj7690]

No, it's very much the new Cellini

[@jupiterjames4201]

No timestamps? No view - this is pretty pathetic to see in 2023 tbh

[@terryl7749]

Christian spelt it out with the 1908. The Cellini was a much better dress watch with a moon phase complication. Heck there was even a Dual Time version. The 1908 is a simple 3 hander and they don''t even give you a Mercedes hours hand. The reason why the ADs couldn't sell the Cellini was because no grey dealer wanted them. They couldn't resell them so they didn't trade them.

[@Sovnarkom]

The issue is … does Rolex want to have a dress watch in their lineup despite its relative “failure”? Patek is dedicated to being a more all-rounder company. Audemars keeps the door open. Rolex dabbles in that pond but the relative lack of success hurts their fragile ego.

[@4lifefc]

I mean over the last year or so, I’ve gotten lucky with my AD. I have gotten the call twice. As recently as last week i got the call for the 124060 Sub. Couldn’t have been happier to drive 5 minutes down the road and pick it up. They are out there, they are ready to be sold and they are coming into AD’s! Keep the faith and you WILL get lucky!

[@sebabuzo8162]

I haven't watched the video yet but I already agree. That's an ugly and boring dog. I'm binging your content lately; you guys are a lot of fun! Edit: it's not so ugly.

[@annkennedy1831]

As a Rolex President owner, I was extremely disappointed in the trash from Rolex. Even Timex would have been ashamed of the emoji wheels!

[@jimmylight4866]

It's funny. Rolex can afford to be funny. If you buy it you can afford to be funny.

[@chrisbradshaw7708]

Thank you for pointing out the difference (or lack thereof) between the Submariner and the Yachtmaster. The Yachtmaster always had me scratching my head.

[@MrKeaneNg]

I like the 1908 but won’t spend over 20k. Make a steel one and charge 12k and I’m in

[@KLucero22]

*Ursula the witch walks into the Theo and Harris watch shop with Pavarotti’s singing voice, voice of a generation with the timbre of God himself trapped in a seashell* Christian: meh, best I can do is $35k

[@brendanwhipple6787]

It's one of my favorite watch designs, especially in recent years. But the price tag confuses me for a brand just entering that section of the market (or rather re-entering). Maybe I'm underestimating the Rolex following but I feel like even interested buyers will struggle to be confident in that purchase over something similar from a brand with tenure. For that realm of style and price I'd seriously look at it, but I'd probably end up buying a JLC or a VC.

[@obsidianbtc]

Which watch is Christian wearing?

[@BlurSpin]

If the Cellini moonphase had an open back case I’d buy it.

[@mikevu6071]

always coming with good content

[@BrittPearceWatches]

I think this is the first time I’ve heard someone refer to LVMH as an underdog. 😅 hahaha. But in all seriousness, fantastic video as always! Definitely some food for thought!

[@jokeassasin7733]

For 22K, you can get a Vacheron Patrimony in yellow gold, or for a bit more the far superior Historique Triple Calendrier.

[@davidobrien9362]

Didn't the yacht master have a separate countdown to "start of race" sub dial ?,count down to start of regatta ?.

[@zulu6ix290]

Take this gshock and make it analog, mechanical, feminine and gold. That’s what i see with that GG watch you keep showing.

[@Kostas1601]

Regarding the new “celini”, you guys are obviously right that there are so many better watches to buy at that price point. The market for that watch I think is very rich people who don’t do any research and know nothing about watches; They just want to go into the store and buy a “dress” Rolex and walk out. They trust the brand blindly, and the brand is ripping them off frankly.

[@TheReyj89]

I think that LVMH might be releasing these Gerald Genta pieces for the purposes of keeping the trademark alive. If they own the rights, then they have to use it every 5(10?) years in order or they could risk losing it.

[@danigomb]

1908 just the same as my IWC Portofino... Rolex just has different hands on supplies

[@marksayampanathan6517]

It’s just a rebranding of the Cellini, which never did well. It’s like changing the lipstick color on a pig; it’s still a pig.

[@draganbalzic4493]

There’s far greater margin in Bvlgari jewelry than a Cellini. There’s 35~40% gross margin in a Rolex vs a minimum of 75% in jewelry…. Why does Cartier sell a 31 gram, gold, Trinity bracelet for $13,300 USD. 31 grams of gold is currently worth $1,950 USD. Sure there’s labor, marketing, distribution, salaries and other burdened costs but…

[@TheDryDown]

Now I know why Alfredo Paramico recently bought that Genta grand comp.

[@Joe-xo3xy]

Also, I am not sure why Rolex expect consumers to understand their history, if they actually took the time to educate consumers about their archive of dress watches, ppl will look at the dress watch line very differently. Go back and watch SInger's talking watches and see his Rolex dress watch collection

[@Chris-mh3vf]

The platinum bezel yacht master had a totally different case to the sub, with turned down lugs, it was much more comfortable to the sub which I also owned and was to me a better watch than the sub, pity there was not enough contrast to the dial/handset and was difficult to read the time which was why I sold it.

[@jmartin2778]

PP 5296 is in the mid-20's which isn't a stretch from the 1908. Too many others for them to compete, especially in pre-owned market.

[@rsixx6548]

My AD confirmed a month ago, they were going to get VERY, VERY, VERY few titanium pieces.

[@Akj6zmdteuxze]

Ur ad can’t confirm anything . They are allocated with watches by rolex. That’s how rolex manipulates the supply , hope this clarifies .

[@MIZRAIM1906]

What else is new? Which AD gets a lot of any Rolex?!

[@spittinvenom9843]

Funny, for a watch that is made in the thousands and thousands and thousands

[@gyrfalcon7332]

The Sinn U50 and T50 do not wear like a 41mm, more like a 39. I have a 7” wrist and they wear insanely well. Not big, not clunky, and not heavy, even on bracelet.

[@jacobbwalters8133]

Describing the most valuable luxury conglomerate in the world as an underdog is a bit of an odd take…

[@Joe-xo3xy]

We are here criticizing Rolex, how much are the gold Grand Seikos with unfinished movements and closed case back , I totally forgot.

[@andrew_owens7680]

Finally, the mystery of who sings the theme music is revealed! It's Michael!

[@williamumbach592]

So why didn’t they make the Sub (vs YM) in Titanium?

[@supertriz]

The 1908 comps mentioned are not quite equivalents. More comparable examples would be the Patek 6119G and 6119R models as the have a textured bezel more akin the the coin-edge-esque bezel of the 1908. The bezels make a BIG difference. The smooth bezels of the Lange’s are far more boring in my opinion and the JLC’s are rectangular, so not a comparison at all.

[@adamw.7169]

Alternative title: "The Rolex 1908 ruined by being 2 millimeters bigger than it should have been"

[@Jonathan-gr9bo]

the greatest alternative for the Rolex 1908 is the Master ultra thin REF. Q1362510. I personally think its just te better deal

[@jordanc9169]

They need to throw the rose gold yacht master on a full gold bracelet and keep the matte bezel

[@bambammartin1556]

I absolutely love the 1908

[@ryanobrien6075]

I thought you guys were Theo & Harris for a while when I first stumbled on your videos. 🤦

[@TimothyKasch-fm7bn]

I’m really missing the fascination with Gerald genta designs. 99% of them I don’t like including the Nautilis top of the ugly list. Rolex 1908 I’d say is a deal at that price. Good watch from worlds most famous brand. Unknown brands outside the watch world like vacheron or jlc are asking the same or more money

[@Joe-xo3xy]

Rolex is such a distinctive/darling brand of the industry, anything compelling in terms of aesthetics will most likely be adopted by the long line of pyscho fanatics that feel they need a dress watch. I think the new cellini is pleasing and with the added case back and effort in the new calibre as supposed to the older one m makes this one some what difficult to write off. JLC will never be Rolex to Rolex fans

[@davidthom7127]

Of course the 'new Cellini' will crash and burn, Rolex have to be tasteless to sell.

[@isok777]

Covering Rolex thrice in 1 week? Glad to see you love the brand, T&H!

[@skylerns]

14:35 watching Michael think about making fun of Christian for saying “A. Money 2. Talent” but ultimately deciding not to

[@seattlegrrlie]

For that money? I'd get a Moser, but most people I know don't even know about Moser

[@sirrus0379]

For me the 'sad face' is a no go. And I have the feeling updressing an Explorer makes more sense than buying this one.

[@nathanmagnuson2589]

The GC Sport looks pretty nice IMO

[@MIZRAIM1906]

Of course it won’t sell because AD would actually need to have them in stock for them to sell

[@christianebert8086]

Rolex should have stayed with the Cellini, just keep an underrated collection in the line up - the dual time was the best - great dial. This 1908 is a good watch but the price point is for me way too high.

[@muldoon67]

Rolex should move away from circular cases. Think Santos/Reverso.

[@tirrelldaveport3671]

I think people are missing the mark on the 1908. People arent going to buy it because nobody will know its a rolex. They dont have an iconic dress watch like they do with sports models, so they have nothing to pull from. And they arent going to be able to make people buy it because its priced too high. What are they going to say? "Buy this $23k 1908 so you have the pleasure of buying a $15k Sub"?

[@Alexgvigo]

ADs around Los Angeles seem to be getting some request, but nothing crazy I was told . Not like Pepsis or pandas

[@gmfc1]

I think rolex phoned it in. JLC master control and ultra thin is way better even in precious metal.

[@mikec3454]

Gold Rolex 1908 or gold Breguet? That 1908 is going to collect dust in the vaults at ADs.

[@JamesH1973]

Is it only the 1% that have access to Rolex and housing in suburban New Jersey?

[@TimG--]

Not in agreement……. Nice video mates 🥃

[@jackchueh1231]

13K I’d buy it

[@joemamaisfat]

The Submariner is the watch the skipper wears. The Yacht-Master is what the owner of the yacht wears.

[@BobbyDazzler888]

In fantasy land maybe.

[@BabyJesus66]

No... the skipper wears a G Shock. The yacht owner wears whichever of the two Rolex he chooses that day. Rolex is jewelry.

[@atosco87]

The new lvmh gh watch is a pasha

[@bbrebozo6417]

The jewler’s margin is higher on a diamond than on a Cellini (or 1908), that’s why the push those on people that want a steel professional model. You’re right about the 1908 being a Cellini by another name. People don’t buy Rolex (at the grey dealer) for horology, they buy it for flex. Rolex making an imitation of a high horology watch is barking up the wrong tree. Gold professional models are more in line with the typical consumer’s motivation to buy a. Rolex.

[@pb4614]

I disagree to a certain extent. Rolex can also grow with their customers. The ones flexing are only flexing so much and can change with age.

[@Bujienla]

Summertime is the time for big watches. Not really sure what he's talking about

[@ryan2vs]

I found this episode very … in ter esting! Good stuff and looking forward to the next one.

[@martinesquivel5434]

For the 1908, i think id rather get the jaeger le coultre master control calendar.

[@AcidMushTV]

the waiting list will only be a year on this watch

[@antoinem.2325]

“I am really rooting for lvmh here because I roote for the underdog and the guy that doesn’t have all the ressources”. Does he know LVMH has a market cap of EUR 440B? Real underdog! 😂

[@bigmeech8715]

The new titanium YM looks cheap as fuck, like some swatch collaboration…probably a strong reason why no one’s want one

[@TigerDavidson]

The 1908 is hands-down my favorite Rolex in a long-time. To your point, it just cost too much for the average buyer. But if I had those funds for luxury watch, it absolutely would be on my list.

[@guillermorodriguez1992]

1908 has potential. Too big as always for a dress watch. The price is also not competitive