The New Sunderland Shop Opens For The First Time. And We Get Our Hands On The New Top.

Sunderland open the doors for the first time on the new shop also we get our hands on the new Hummel home Shirt. #safc #hummels #football

[@lewis2827]

They’ve nailed absolutely everything about this launch. The kit itself, the shop, the lads, lasses and bairns signs, and the pink slices of course! Love it

[@TheRadicalSlayer]

Honestly, little touches like "Bairns Kits" instead of "Kids Kits" Is so meaningful to us fans. It's our identity, MAN! - Kit is outstanding this year 10/10. The small details like the ships, the co-ordinates and the "From the banks of the river wear" paired the graphic on the inside at the back of the neck, are just class.

[@roymeadows1708]

Gorgeous kit lads..finally..Going to the store next week when the initial rush calms down. #hawaythelads

[@daveyESTXX]

Hopefully they will have the all age back in stock mate want one for my youngest 2

[@davidgraham6781]

Not a bad store 🏬🏪. Very clean as well which is a bit better than some shops in the bridges shopping centre. 😆 Oh and I noticed some retro shirts as well. Wonder if they r cheaper or the same price as the ones I see online? 🤔

[@10Buff]

Fair Play to Steve he spoke Very well on the instgram page. He's a Natural 👍👍

[@steveusher6610]

😁😁😁😁

[@brandoncattermole9403]

The new Kit looks good

[@GILESY1973]

Unreal it is.

[@rickoshea1027]

Good to have abit positivity. Haway!!

[@djricardosanharo4931]

😍😍😍😍

[@ChrisSmith-dp3iq]

Can’t wait to get mine hawayyyyyy the lads … stid ..ftm ..

[@GILESY1973]

👍🏼

[@CJ98762]

Just hope the good strategy works over the season and not a one off. RLB coaching meeting with speakman and fans is a date I’m watching for.

[@victoriatinnion4990]

New strip looks fantastic! I want the one with Vaux on tho as that’s my childhood shirt 🥰

[@themadmistake]

Class shirts lads and well done Steve on the radio . Store looks amazing 👍✅

[@GILESY1973]

@@themadmistake cheers pal

[@ianpoole1861]

New shirts , same team ,

[@Jackson87safc]

Can't wait for mine, what a turn out it was by looks of it mate

[@GILESY1973]

Got very busy lad

[@Jackson87safc]

@@GILESY1973 best fans in the land

[@jamiedalrymple3689]

Went online.. All that was left was a Spellman in my size.... 78 notes, I didn't bother. Will defo get this top probably long sleeve if I can 👍🔴⚪🔴⚪

[@karlhunter734]

Ooooo best top they have had in a wile that paul init

[@GILESY1973]

@@karlhunter734 definitely karl mate

[@seerius1973]

Kit shop is much better than it was

[@GILESY1973]

1000x better mate

[@daveyESTXX]

Tryed this one on and it feels amazing one of the best home tops in a while can’t wait for the other 2 old bage coming back ❤

[@PeteCrann]

i’m hoping they have some left for tomorrow

[@GILESY1973]

Flying out hopefully you get sorted

[@maxrichmond9709]

In my opinion the badge is too big but I love the shirt

[@seanrobson1]

I want the away strip the blue and white zig zag stripes when is that one out..

[@steveusher6610]

That’s the turkey 1 not the real 1 mate haha

[@Hussain2705-]

What sizes did ya get im gonna order online just wanna make sure i get the right fit

[@GILESY1973]

@@Hussain2705- i got an L steve got xl

[@steveusher6610]

@@GILESY1973I got XXL

[@SAFC1]

Is the badge sewn on or is it a stick on one

[@steveusher6610]

Down on mate

[@craig9180]

Get a size up you reckon?

[@GILESY1973]

@@craig9180 yes mate if you like a loose fit

[@woody140]

A nice bit of positivity to start the season …… it’s a pity the football has to start and burst ya bubble 🖤🤍🖤🤍

[@psmith77271]

Go to the mosque and support your owners.

[@themanftheworld8439]

What's a Notts Co fan doing on here?????

[@woody140]

Ha ha Love it 🖤🤍

[@amstadam8964]

Lads what size should you go for if you want and oversized one, baring in mind my pipes and chest are massive

[@GILESY1973]

@@amstadam8964 a size up what you normally get defo

[@RobSmith-eh5qk]

Tips are disgustingly and that away one in turkey is prpr shocking if that is what our away top is like . What do ya reckon lads ?

[@marl-marl-marl]

Been on the drink?

[@RobSmith-eh5qk]

@@marl-marl-marl aye for the last month ya whopper . That away top looks shocking . If ya don’t agree you must have been on the drink lad

[@debramoir390]

SGB ON THE PAGE AGAIN HE NEEDS TO GET A LIFE BUT HES A MAG WHO CARES

[@themanftheworld8439]

Many geordies support safc.sgb????????

[@malcolmdonnison3987]

​@@themanftheworld8439well you sure don't !!!

[@Bwaddington]

A new kit to get slapped in every week......

[@user-mx3ll7qe5m]

Do they sell Seagull t shirts and pedo key rings?

[@mickgriffiths9982]

To be fair I can’t why everyone is banging on about bought Hummel will it make them play any better I hope so but to be honest as along as the shirt was pink with purple dots on you idiots would still buy it £60 hmmm not worth it mine is from Turkey exactly the same 15 euros 👍

[@Andrew-eo2cw]

The mags on here make me laugh. They need a life.

[@user-cj2zs7pn3f]

What an awful mess. Nothing will be better than a winning team.

[@bigdog3610]

Enjoy the championship next season because yous are going back to leauge 1 soon SMB

[@themanftheworld8439]

Enjoy your European adventure next season!!😅😅😅

[@tonymilley5091]

Absolutely embarrassing you sad little sgb living in your head rent free, probably a 45 year old man still living at home and still getting bathed and breast off your mammy,

[@bigdog3610]

I will enjoy it again very soon have u ever seen a mackem in Milan 😢😢

[@malcolmdonnison3987]

​@@bigdog3610 Wot was last silverware your team won and brought home ???!!!!!

[@bigdog3610]

Fairs cup 1969 but I guarantee u we will win everything in the next 5 year and yous will never ever see a mackem in Milan SMB

[@davethompson4275]

Who cares?, i dont anymore

[@keithmaddison6877]

What about the fit as a medium are they true to size because most of the retro stuff I bought way off the size

[@steveusher6610]

I’ve XXL n it’s lovely

[@keithmaddison6877]

@@steveusher6610 cheers I live in Leeds was hoping to order on line but sold oot

[@andy2me]

Grow up

[@steveusher6610]

😂😂😂😂😂