The Perfect About Page Formula + Examples

About pages can feel a little weird sometimes. But what if I told you that your about page could actually be one of the most important pages on your website?
Your website’s about page is one of the most visited pages on any site, which means it’s the perfect opportunity to connect with your prospects and show them what makes you and your business unique.
So what’s the secret?
I’m connecting with Andy Crestodina, founder of Orbit Media, to share the perfect about page framework. It’s a simple framework any business or industry can use to create a dynamic about page that stands out.
Orbit Media: / orbitmedia
🎬 Register for the FREE On-demand video masterclass training, "The Automated Clients-on-Demand Website Blueprint for Service Businesses" Just go to: wesmcdowell.com/training
🤑 Need website hosting? Grab my exclusive affiliate discount and save up to 80% off normal hosting price: wesmcdowell.com/hosting

[@peacefultyrant_]

I’ve been doing it all wrong, everywhere. I’m literally going to rewrite my “About Me” page while I play this video over and over till it’s completed. Thank you for the great advice!

[@WesMcDowellInc]

You'll get it! Cheers :)

[@InsightCoachingCommunity-el8gu]

You are the man. Just want you to know that your videos are the best. Period.

[@WesMcDowellInc]

Thanks so much!! 😊👏

[@luisjasso4895]

Great content, I've been binging your videos and applying what I learn to my site. It's already making a big difference. Keep up the good work!

[@WesMcDowellInc]

Thanks Luis - appreciate it! 🙌👏

[@deehrk]

Wow. Simply wow. Didn't think that deep for about us page. Guess we got work to do

[@WesMcDowellInc]

You got this Dee! 😀👍

[@user-eq3ks7rz2b]

mashallah, your content is superior I don't find these solutions on KZbin with this clarity and Quality. (if you saw this, perhaps you going to start charging more in the future lol, but well deserved)

[@TheNickdotDK]

The absolutely best content out there Great work

[@WesMcDowellInc]

Wow, thanks so much Nick! 🙌😊

[@xav8273]

Thanks, Wes for making this video. It's been super useful!

[@WesMcDowellInc]

Glad to hear it! 😃👏

[@SaroDogTraining]

Once agina, another great video lesson. It seems as I am working on and improving my website each week as you teach a new lesson. Thank you so much for all the great work you put on creating these videos. It must take a long time to create them. I know it as I am also a creator. Starting to work on my about me page. Thanks again.

[@WesMcDowellInc]

Happy to help as always Saro! Hope all is going amazing for your business!

[@tabethacox9899]

You are a blessing thank you for sharing your wisdom💕😇

[@williamgriffin61]

rewriting my about page. Thanks Wes!

[@WesMcDowellInc]

good luck William! 😀 🙌

[@mercurious6699]

many thanks

[@WesMcDowellInc]

You got it!

[@davidodimayo7472]

Great video, thank you!

[@WesMcDowellInc]

You're welcome David 😄

[@blackiek7]

just subscribed. thanks for the knowledge :)

[@WesMcDowellInc]

thx for subscribing! I really appreciate it 👍😊

[@pridemechanical815]

Awesome podcast like video. Very interactive.

[@WesMcDowellInc]

Glad you enjoyed it! 👍

[@BaltiqueClothing]

Crazy, thank you!

[@WesMcDowellInc]

You're welcome!

[@smeagoltheunrealdeviant9357]

Yeah I was just thinking my About Page sucks and I need to sort that out LOL thanks!!

[@WesMcDowellInc]

Ha, its pretty common actually... but its a pretty easy fix with this formula!

[@smeagoltheunrealdeviant9357]

@@WesMcDowellInc It's tough because most businesses don't have social proof. Getting awards, testimonials etc is the problem lol

[@WesMcDowellInc]

Check out this video I made about when you don't have testimonials yet: kzbin.info/www/bejne/qIS6hIt3e9tkfck and this one about how to get them kzbin.info/www/bejne/aoubqWSIirGbZ7s - good luck!

[@jamesmulcahy8548]

You use cinematic techniques as a form of optics. Great!

[@WesMcDowellInc]

Thanks for watching James!

[@MichaelWilliams-lo3ix]

Awesome

[@WesMcDowellInc]

Thx Michael!

[@BenjisDad]

Hey Wes! Love your content! Would you like to be featured in a blogging podcast to discuss email marketing and about us pages?

[@WesMcDowellInc]

Thanks Chris! Reach out via my website and we can talk!

[@Marlost369]

I love it, your content is awsome dude. I got a quick question, how should I handle it when I'm -18 years old? Saying I'm -18 years old doesn't work well with trust. What should I do?

[@WesMcDowellInc]

No need to say your age... I don't know of anyone who does that actually :)

[@Marlost369]

What about the image? I'm going to make content with my face on it so they know how I look like right? Thank you for anwsering so fast, I love it!@@WesMcDowellInc

[@katvazquez1]

Signing up for your class but it never sends the email to start the class. Did it several times already.

[@EXW9]

Hey. That happened with me, but after 15min or something like that, the email came

[@user-os5fb9vj4w]

Hey @Wes, why if About Us is so important, why Apple, the genius of storytelling, does not have that page?

[@WesMcDowellInc]

Because they're apple and they don't need it, lol. You have to do more when you're small, less when you're big.