The Problem With LEGO Investing

Is LEGO really a better investment than gold? With a lot of people getting in on the LEGO investment game, will the pay off and growth rate be as good as it used to be...
Twitch - / hollyonfilm
Merch Store - hollyonfilm.com/
Instagram - Holly.onfilm ( / holly.onfilm )
Second Channel - @HollyOnAir
Become a channel member here:
/ @hollyonfilm
Want to send me something? Here is my PO Box Address:
Holly
PO Box 6030
Baulkham Hills
NSW 2153
Australia
For business enquires, please contact: [e-mail]
For general enquires, please contact: [e-mail]
#LEGO #LEGOInvesting #Investing

[@BrickTsar]

I don’t like the reseller investment tips stuff. It’s like the people selling courses on how to make money. I only have one tip for people and it’s simple and free l: only but what you like. You never lose.

[@FernandoGastelo]

I once tried to do Lego investing. Bought two death stars and kept them for 5 years. Moved across country with them, then finally sold them and made $150 I think. A few extra hours of overtime would have net the same profit in less time.

[@Ky-xm7tc]

When you look into it, it’s not the Lego builds themselves which makes the set expensive. It’s the exclusivity of the minifigures. A highly desired character like Captain Rex came in a $25 set just 10 years ago. To buy a mint sealed one today costs upwards of $500. The build itself isn’t desirable at all, it’s just a small basic looking speeder.

[@leroydude91]

True… but i do it for a few years now and I mostly do it because I otherwise would have spent the money on stupid things that I don’t need or even go down a lot in value… Like games… i bought games whenever i thought yes i got spare money and i want to spend it… Now that i bought a lot of Lego in the last 5-6 years i got to sell a lot and kept it like a wallet… wich i now take money out whenever we need it for the car, maintance of the house or a big birthdaygift for my daughter or just nice activities together.

[@georgeleorgebeorge2354]

The fact that you kept them for 5 years means you probably bought them too early.

[@MrEast111]

Everyone misses the point in buying and selling Lego. The large set investors are purchasing 150 times as many sets and selling them after 6 to 12 months. When people buy 4 large sets and leave them sitting for two to five years in the hopes that the price will double, they are all casual buyers who have no concept what this market is all about. With lego investment, that's not how you generate real money.

[@TastyJester]

I've been investing in toys for many years, and I do very well, but I don't make videos on it, because why would I want other people to buy the same things I'm buying and then have more competition making it harder to sell my items that would then be less rare and less valuable. That's what these guys who make LEGO investing videos don't seem to understand. The bigger their youtube channel grows, in theory, the more diluted the market becomes for making profit on the stuff they are talking about. They so badly wanna be wallstreetbets bros, whereas pumping a stock and getting more people to buy actually helps the stock go up. I get they want the community aspect of this, everyone wants to find others who share the same hobbies, but they are actually destroying their own profit by attempting to bring more people into investing in LEGO. I've watched some of these guys make videos pumping a LEGO set all year and then 2 years later complaining that it didn't do well. HAHA Also, a lot of these guys are just trying to be youtubers who talk about investing, because they never show all these sets they claim to be buying.

[@BrickTsar]

Whatnot is for people who have money to burn. It’s painful to wait for somebody to show something and it’s crazy what people pay.

[@therynothedyno]

Note that there is zero data presented in this video.

[@Linus_B]

I buy Lego to build it and display it. If I tire of a set, it’s just nice to know that I might get most of my money back to buy something else.

[@Otterwriter245]

I mean, to be honest, when I buy Lego, I'm not buying it so I can store it away in some closet without ever opening or building it. I buy sets so I can build and display them.

[@josephbolcome5462]

I buy them for that, but also often times for the minifgures/characters too.

[@ComicBoy750]

I completely agree with this. I buy sets because I like building & displaying the sets I get & if some of them are worth a lot more in the future like my Spider-Man 2099 or Demogorgon minifigures great! It’s not like I’m ever going to sell them anyways though.

[@tinyworldofbricks1291]

I can see Lego investing as a way of funding the hobby, not a reliable income to depend your life on it.

[@trev3971]

You should never speculate on something you enjoy. Emotions get involved and you ruin your ability to take advantage of market moves.

[@tinyworldofbricks1291]

@@trev3971 I've been investing for years. Enjoying both investing and building. Your advice may work for someone else

[@thestud1367]

Wait, so you’re telling me that using up all of my college and retirement savings to invest in Lego was a bad idea?

[@BrickmeisterUSA]

what!!! I was stocking up on 501st troopers with helmet holes to invest 😤

[@EchoBaseplates]

Returns are way better than other investments. The only downside really is storage. As one type of investment it is still really good. One of the lowest risk, highest reward investment types out there.

[@Ky-xm7tc]

@@EchoBaseplatesthat’s why I like to just invest in the minifigures & not the whole sets because the storage space you need is just ridiculous otherwise

[@user-dv7ls2st1i]

Yes It’s a very bad idea

[@mathra2523]

It will be interesting to watch how this pans out. As an enthusiast I hope that oversupply will help keep prices down. Resellers can seem very profit hungry, though I admit they do provide a service. Great vid.

[@EchoBaseplates]

Resellers now help keep the secondary prices from going crazy like it did in the past. Absolutely no downside here.

[@benmologousis1233]

100% too many sellers and a flooded market now for Lego investing

[@wilsontheknight]

The thing about Lego investing especially with minifigures is that LEGO makes multiple of the set over time. A captain Rex for example was going for 80 dollars but when Lego announced the mini fighter with him as a mini figure. Well that price dropped real quickly. People who want to buy armies don’t care what era the minifigure was made. So long as its the character they want they dont pay to much mind.

[@im_nic]

The growing popularity of Lego as a financial opportunity is going down the exact same path as the action figure boom of the late 90's, specifically with Star Wars figures. The Kenner brand Star Wars toys of the 70's and 80's were limited supply, high demand, and more importantly were not yet perceived as "valuable." So, kids would open them, take them out of the box, play with them, and damage them. Thus, shrinking the pot of mint toys that would, in time, become valuable due to their scarceness. Once the merchandise for The Phantom Menace started, action figures for all 4 current films were flooding stores. Fans seeing a massive amount of new toys, with the perception of these toys potentially being worth as much as the Kenner line, resulted in a surplus of "mint" toys on the after market, even still to this day. Thus, it resulted in these toys now being worthless. This goes for EVERY toy line post Ninja Turtles, GI Joe, Transformers, etc. Today's toys in the box does not mean the same 80's toys in box. The more people are buying Lego with the intention of keeping them mint in box, the less valuable they will be in the future. The earlier you are in the market where no one was keeping them mint, the better. And the lego community is far past that today.

[@BrickStudioArchitect]

Or in my case baseball cards. I spend thousands on them in the 90's when I got my first job. Though they would be worth a ton of money in the future. Now I have a closet full of worthless cardboard.

[@maringarvanovic8011]

I have been dabbling with toys and collecting with investing on the side since 1984. The first rule you learn is something is only worth as much as someone else will pay for it. With more people hoarding sets and we all know they are really hitting Star Wars sets there will be more sellers so there will be a point where you are running out of buyers. I have seen this happen with loads of different toys and it will happen with Lego. Pointing out the Disney Castle is a very good example. So who is going to buy a sealed older style castle for more than the new one?. The answer is no one.

[@pink_ice9454]

“Disney adults will pay outrageous prices for things that probably shouldn’t cost that much” *shows footage of herself* We love the self awareness 😂

[@justinmcare814]

Probably that everyone is told to invest in the same sets lol

[@HollyOnFilm]

Bingo

[@ButtcheekMagoo]

Third time trying to post this comment. Not sure if you're deleting this or if KZbin is doing so. I have been reselling Lego for more than 15 years. She is absolutely right, the market dynamics from before the "greater than gold" phase are completely different than they are now. Previously it was like shooting fish in a barrel, you could double your money every year, and triple it if you bought at a high enough discount. It was E-A-Z-Y, and prices would move upwards quickly after retirement. Retired sets would sit on Amazon with 15 sellers available, now we have active sets with 200+ sellers. The amount of sealed sets available on eBay has more than doubled since 2019 when I started tracking it, and the amount of sellers on Bricklink has skyrocketed. She doesn't mention how much shipping costs have gone up. Which eats into profit in the end, as buyers sort lowest price+shipping. Lego quite frankly must love the reseller numbers. Resellers buy them up in droves and once they have the money the resellers making a few pennies on their dollar in a few years is meaningless to them. This is all great for MOC builders though (part prices are dropping considerably), which is what I'm moving towards at this point. Still have a lot of old stock that has appreciated well (10,000+ sets still in various warehouses), but the stuff since 2021 minus some outliers has just stayed fairly stagnant. We're well in the green, so everything at this point is pure profit minus the taxes owed at the end of the year. There was a window to really make a lot of money on Lego, but unfortunately it's currently went from wide open, to just cracked a bit. You can still squeeze some money out, but it's not better than ETF fund stocks, or worth the amount of time to do so. Being better than gold isn't hard, and it's a crappy headline. Gold is up less than 7% from where it was in 2011. It's tied to, and generally inverses the dollar, which is why it's nearly double what it was in 2015. It crashed hard and now has come back, only to crash again in the future. Very little doesn't get remade with a similar enough model, and Lego is putting out record numbers of new products each year. There were 15% more sets released in 2022 versus 2020 (Brickset for source), that is 117 more sets available direct from Lego. The consumer has to decide where to get the best bang for their dollar, and Lego is providing them with more options than ever. Should I buy your retired set for more than RRP, or buy multiple new sets at the standard 20%+ discount from Amazon or Walmart? Add in global inflation and the consumer has less money and is less willing to part with it for non-essentials. At this point if you're going to do it, aim for things that for sure will not be remade anytime soon. UCS sets, Modulars, and other high dollar licensed items. These are sets you can unload locally and never take a loss on. But quite frankly, I'd say put your money in bonds and use it in the future if and when the "greater than gold" phase ends and the market stabilizes if you really want to get into resale.

[@SHYTIMEismyTIME]

Why did I enjoy the investor bro segment so much??? 😂😂😂! I need to use my left hand more now… that way i can show off my scars! Haha

[@mathra2523]

It was hilarious! Bro, how’s that backlog doing? I absolutely don’t have the space to build mine!

[@bad-knight]

The production quality is great! Love it! Great topic too

[@FarikoUnited1]

I like the concept of investing in Lego overall but ultimately for me I have mostly decided its just not worth the time and efforts required. From the storage space and money requirements to buy and to house the sets and all the research to figure out what is likely worth it and what is retiring and sales and all that sort of stuff to maximize gains. Its a full time job pretty much to be very successful in it beyond just casual selling which takes time of its own with storefront and packaging and shipping and such and while I enjoy playing the markets in virtual worlds I definitely dont want to risk my real hard earned money in that way.

[@thegreenbacon514]

honestly, if done right I’m fine with investing cuz we can get retired sets new in box

[@hanselmansell7555]

Brilliant vid but still more fun than bitcoin. Shiny boxes with artwork and if you open them there'll be fun stuff inside... 👍

[@zenbricks]

Great video! Appreciate the production value and use of the green screen. Solid points on Lego investing - I'm just starting out with it right now (having just discovered a bunch of my childhood sets have shot up in value since I first built them) and definitely aware of the space buying new sets takes up (along with the all the old ones I have!). It does seem like Brickheadz are a good investment because they are so small and their value seems to skyrocket after they retire (in the case of the more popular figures)... but we shall see!

[@orien2v2]

Somebody's pissed everything's skyrocketing...but it's true Lego has been overhyped since the pandemic and now that everyone's hoarding them, the next 5 years will be a dark age for Lego investors. As for collectors like me, I'll just wait it out and within 10 years the prices will settle once this covid wave of short-term investors runs out of time or patience, if not their savings.

[@thegreatpiginthesky3904]

This is a stupid idea. Lego is here to stay, those short term covid buyers are all gone

[@ksosddnisss]

It was a good investment until wall street and information got out and everyone is trying to flip or invest. When the market is flooded with people tryna resell, the demand drops drastically since the same people buying are the ones investing now. The people who started before the explosion benefited strongly but the ones trailing will not be as successful. Kind of like the gamestop and amc eruption phenomenon

[@justinadams7824]

But that’s great fir us actual collectors!

[@josephbolcome5462]

Something that I would actually add on is sometimes it can leave desired sets that kids want out of stock always. Take the AT-TE from last year as an example; for a while that was out of stock everywhere. So my personal practice would be waiting a bit for either more supply or a lower price on sets. The more supply is so pretty much any person that wants the set has a chance to get it, especially if its like the set I mentioned that had a desirable exclusive figure. But that's just my view.

[@HollyOnFilm]

Bingo, and it’s not often those people recognise the risk. Going forward it’s great time to be a collector and a fan, but not so much if your just here for massive profits

[@SuperSecretBricks]

My worry is that this culture can bring The LEGO Company to bankruptcy. Looking at what happened to Comic Books in the 1990s, we can see that even Marvel tanked when the speculation bubble burst.

[@lonestarsg5939]

I think we can think about it this way…yes, there are now more investors and market is becoming saturated, eventually those people thought they can make a quick buck without doing a lot of work and over pay for sets will lose money and eventually stop doing this, so the market will just normalize over time…it’s like any other market, over supply will eventually resulting in sellers leaving (I.e., “putting out of business”) until a balance has been established

[@marcingorecki469]

i don't agree that it is better for consumers. I used to buy used sets before this lego boom or whatever from a "polish ebay" etc from parents which kids grow out from lego or kids who want some money from their old toys. yes there were less supply and it took more time to find it but I found a lots of great deals which now is almost impossible

[@garzilla420]

Yet another common Holly W and I love the note this ended on. As a collector of Lego and many other things, I have a deep disliking of resellers while still sadly recognizing their value to the hobby. But the quest for profit kills it for me as a fan since people will only buy for that reason and will price gouge. It sucks that collectors get priced out of their hobbies bc people can be greedy :/

[@thegreatpiginthesky3904]

Your entire paragraph is nothing but contradictions. Resellers do nothing but help collectors. If it wasn't for people like me you'd be paying much more for those exclusive minifigures or coveted sets that you want. The only thing I hate is scalpers. There is a difference you knoe

[@garzilla420]

@@thegreatpiginthesky3904 they help complete collections, but asking high amounts for items isn’t very helpful. There is a difference between scalpers and resellers but if profit is the singular motive then the difference isn’t that big

[@thegreatpiginthesky3904]

@@HeyJinx not really. This was just painful to read and made no sense

[@EchoBaseplates]

@@thegreatpiginthesky3904 Exactly. It’s weird to me he’s talking about “pricing out” and pointing the finger at resellers rather than LEGO. They set the base prices which a lot of times pricing collectors out from the beginning. As far as making profit on retired sets, resellers assume all of the risk to keep sets available in the market. Why shouldn’t resellers make a profit? They act as if these prices are set by the resellers, but they are more dictated by selling platform fees and shipping fees, which eat a lot of the “profit”. Nobody is getting rich off selling LEGO except LEGO. So people need to stop all this hate on resellers.

[@thegreatpiginthesky3904]

@@EchoBaseplates thank you! This reseller hate is insane. Not to mention if you want a set currently on shelves there is nothing stopping uou from getting it. Don't whinr about paying a premium years down the line cause you missed out

[@trev3971]

Most of this is pointed at speculators, not investors.

[@mark3826]

Nice video, I’m still curious and learning about Lego investing but I still haven’t gone beyond my first box 😂. The reason is I also play MtG and the storage space comparison really doesn’t add up. For the space of 1 Lego box I can store many thousands and possible millions of euros worth of MtG cards. What is interesting though is that there might be a weak correlation between the value of Lego sets and MtG cards, so maybe that’s a reason to diversify… but I’m not informed enough about that topic. ah well :-)

[@cassandrafry15]

I wish they would Keep the kids sets to a fair price and stick to the adult sets for “investing”. When it comes to Duplo, 4+ sets and the Junior sets paying $170+ for a Toy Story Duplo set when they sold for $40 is really disheartening

[@EchoBaseplates]

Consumer doesn’t pick it up at $40, but complains about reseller pricing when it is no longer in production. Make it make sense?

[@cassandrafry15]

@@EchoBaseplatesI didn’t have a child, let alone a child interested in Toy Story Duplo when it was released. If I had I would have purchased it. Now I have a toddler obsessed with trains and Toy Story who wants the sets and its costing a bomb because of upsellers. I just said keep it a fair price not more than double the greedy c****.

[@EchoBaseplates]

@@cassandrafry15 There is a used market though. I buy them, not a big deal. I don’t buy retired sets unless they are RRP or less, new or used. I don’t get upset about it. My kid doesn’t care about brand new in box. Also, LEGO releases new sets, not like they are gone forever. It’s not the same exact set, but who cares. If you do and want it brand new you have to pony up. That’s just how it is. It could be worse, they could not be available at all after LEGO removes them from production. There really is no argument out there for the hate on “investors”. They aren’t making a ton on a set, no matter what you perceive as “fair”. There are selling fees involved. The buyer only sees final price on their end and if they don’t like it nobody is forcing them to buy it. Personally, I would love Jabba’s Palace. I can afford it, but I don’t think it’s worth paying the current rate for it, new or used. So, I’m not buying it and will likely never own it. And I’m fine with that. If I want it I’ll have to pay the going rate for it. These values don’t manifest out of thin air, people are buying at those prices.

[@jonodunn2592]

@@cassandrafry15but if there were no resellers you wouldn’t be able to get the set at all plus the market dictates the price

[@DoktorSkipper]

lol is that thrift shopping in the background beat

[@aeroallergen]

I think the situation is similar to the superhero comic investment craze in the late 1990s.

[@Noah-ts9dy]

📌 *Nice video, love how you take your time to educate your viewers. You gave me the mindset to invest my savings now I have made profits over $120k Right now and still making more , I am enjoying a good life with what I made investing. Indeed ‚building a Portfolio income (investing) through a licensed investment adviser is one out of many ways to earn passive income.*

[@rickybishop8388]

My first experience with Mrs Angela Mae Mcclain gave me the assurance and confidence that has made me to invest without fear of losing, I really appreciate her efforts and transparency..

[@malone7655]

*I got Angela Mae Mcclain recommendations on ABC News in December 2022 and started following her lead and made $23,450 in two week. Lost my job in April 2022 and right now I'm back on top again and I always win with her guidance.*

[@thomassantino392]

Lego "investors" what a joke. Keep hoarding, more supply cheaper for me

[@thetruemayo7424]

love the “money money money” song in the background!

[@brickloverbrad]

Hold up, you mean LEGO doesn’t just have to cost me money?? 🤯 Just kidding haha- but that would mean I’d have to not build everything I buy 🤣

[@HollyOnFilm]

An impossible challenge

[@mtgoat1016]

One can hope that TLG will stay on this trend of releasing retired sets, before the new Millennium Falcon #75192 was released the original Millennium Falcon asking price was $8000.00 at the time and now the recoloured Disney cattle and the fact that they own Bricklink and have all that data at there fingertips, hope we see more Cafe corner anyone

[@AbsolutelyJason]

I really enjoyed your video and commentary! I love collecting and just started to dip my toe in LEGO reselling. One of my first big steps was buying three Disney Castles. I realized it was a gamble, but I was pretty confident. I did not buy more than I was comfortable spending at the time. I would not have guessed that LEGO would have turned around and immediately released a new one! lol Coincidentally, I just sold the first one today to someone local and basically broke even on it. They were an AFOL too and were planning on building it. I am happy that I was not only able to sell the set but also play a part in making someone else happy, too! Hope to make a couple of others happy with the other two sets I have! 😅

[@ProtagonistMaster794]

I like how I in 1:03 I noticed that 7 rings by ariana grande was playing in the background

[@colem8945]

I’ve been selling Lego Star Wars Minifigures one eBay for a loooong time and I can truly say it is SO much harder to do now because of the popularity of Whatnot. I used to be able to find massive minifigure hauls for super cheap, but now that tons of other people are doing this as well it makes it so much harder to find good deals on bulk listings 😅

[@abya2630]

Great video, love your insight into Lego investing. About time someone made a video like explaining the reality of Lego investing. Alot of people jumping on the Lego investing band wagon, hoarding and stockpiling lego products, ruining it for those who want to enjoy building and display their models. These lego investors need to realise they're not the only ones doing this, toy collectors, those who are not even interested in Lego buy want to make a quick flip are doing the same thing.

[@TM-ii2zu]

It's becoming a busy space - but there are more people who value Lego more highly.

[@samuelleask1132]

This is one of my favourite topics regarding lego, very fascinating! Thanks for the video

[@AbsolutelyJason]

Yes, I agree!!!

[@mathijsbreedveld4934]

Great video! Fresh and different take, compared to other videos the algorithm tries to feed me. Glad KZbin recommended this.

[@onlyjuanhope]

All the Lego investors watching this video: 👁️👄👁️

[@___David__]

LEGO is a good investment IF you understand the Pop Culture market and consumer behaviour. Which most "investors" don't. Your Ninjago, City or Friends "investment" won't pay off. Because none of that is desirable IP with the potential for growth with future consumers. Neither is your "clone army" investment. The sets that go up in value are the ones that are not only more out of reach or limited runs, but also from very recognisable IP and within that IP representative of popular inter-generational characters or places. That's why things like the original UCS MF and ISD, or the original Diagon Alley kept their high value despite new superior versions having been released. Value is also maintained or increased when the newer version of something is inferior to the older one (like the Disney Castle or the UCS X-Wing).

[@thegreatpiginthesky3904]

That's not true. As much as I hate ninajo some of there sets have done insane numbers.

[@Piggypig2Fizgig]

Uh LEGO ninjago city ring a bell? How bout city docks? Those are much better returns than the majority of Star Wars sets. Wouldn’t be suprised if city gardens does the same

[@jonodunn2592]

Disney castle has tanked bro what you on

[@aduckquackquack5783]

Inflation…..throws supply and demand economics out the window.

[@evelynclare7827]

The market is now saturated since they Lego made more stock, then prices will devalue

[@Ruune__]

I’ve been waiting for this video 🙏 I always appreciate someone making fun of the Lego resale and investment market

[@blsof8bc]

but you gotta agree it's great the resale market exists, right?

[@jonodunn2592]

Why

[@blsof8bc]

@@jonodunn2592 so that you at least have a >choice< to get the set that would otherwise be gone forever.

[@jonodunn2592]

@@blsof8bc yeah I do the same I was asking why to the moron above who says he appreciates someone making fun of the Lego investment market just curious why he sounds bitter

[@mavencrypto5089]

Actually the first time I saw that article was in 2015… not a couple months ago. Also, I heard this when Bitcoin was hit 1200 for the first time… then again in 2017 when Bitcoin hit 20k… oops then it hit 60k. Couldn’t imagine if I listened to videos like this and dumped all my Bitcoin when it was sub 1000. Wouldn’t have a huge house or sports cars. This video is stupid 😂

[@mitchhirt]

I'm glad I'm not alone in being annoyed at the whole "finance bro" segment of the lego space on youtube lately, it feels like it's absolutely everywhere and is frankly super obnoxious. You can tell that most of these people have no interest in the hobby itself, just the idea of flipping the sets. On the flip side, I feel like bricklink sellers generally provide an actual service by parting out sets and therefore making pieces and minifigs available to people who want to buy them without buying the entire set they're from. The people who run bricklink stores tend to give off the vibe that they are also actually into lego as a hobby and not just a business venture, which helps.

[@camdg37]

I feel attacked, i bought every brickheadz accept the first comic con ones (black panther and dr strange etc) jk, real fun and interesting vid

[@seiya880]

Hard agree on everything you said, especially the whatnot part, I cannot stand it either.

[@mrparkerdan]

i wish retired sets didn't cost so much. lego should let users pick-a-brick to source parts for retired sets.

[@capybara2671]

It's beanie babies all over again.

[@HollyOnFilm]

That’s what it feels like, especially given how many more ‘hard core’ investors there are outside of Bricklink sellers and third party stores, compared to casual ones or even fans who bought sets, never built them and don’t want them anymore

[@ComicBoy750]

Here’s my opinion on Lego investing. I buy sets because I like building & displaying the sets I get & if some of them are worth a lot more in the future like my Spider-Man 2099 or Demogorgon minifigures I got for $25 each great! It’s not like I’m ever going to sell them anyways though.

[@bricksbyficks6448]

I think Holly is right here but I also think if Lego's popularity continues to rise I think the prices will still go up. If the popularity goes down then Holly will be right here. So invest wisely 😜 & hope we keep getting more afols

[@ryanr2522]

I’ve gotten some crazy deals on whatnot tho

[@AbsolutelyJason]

Got any tips?

[@PatchsOhulahan]

There’s a lot of folks about to get hosed!

[@KingCobraLolcow]

Lego clones is a great investmwnt

[@brickfairie]

Girl this is so good! I really like your Lego videos that aren't about buying and owning more lego. Everything you said is so true. I tried investing early on and it was ok but I quickly realized the physical space needed. I also would prefer to use that investment money for what I wanted and the energy for creating vs the listing/selling/shipping process. 👏 👏 👏 keep it up!

[@wolfofbricks]

Ouch!

[@MichaelNielsen79]

Jim, that means you're out of business! 😂

[@wolfofbricks]

@@MichaelNielsen79 It was a nice run while it lasted. Lol.

[@timus1591]

Nice way of saying that Holly does not know anything about Lego investing Jim 👍🏼.

[@TheBrickQuest]

Great Video Holly!

[@Chaden]

A Lego being more valuable than gold is wild-

[@KingCobraLolcow]

Lego doesn't have more value than gold

[@957kakashi]

The ROI percent is higher. It’s not more valuable per say, just every dollar spent on it can make you more dollars in profit than gold could basically. $10 of Lego can possibly become $30 while $10 in gold maybe only turn into $20 later basically.

[@child3219]

Gold has a much higher liquidity than Lego hence why value doesn't mean much if you can't sell it

[@c.5701]

It has higher performance because it os a lot of work!!

[@baymasterful]

My god i love this take on it all lol

[@BrickmeisterUSA]

Great video Holly! Definitely interesting to see how LEGO investing has changed drastically in recent years

[@jwillsher80]

I want to acknowledge one negative impact of reselling upon the consumer; often when you have a fabulous sale like when Amazon discounting the Inquisitor Scythe 30% off (prime day), they get gobbled up by resellers if there is not hard limit on the quantity they can purchase. This is a serious problem and the retailers should always set hard limits when they do huge sales.

[@AbsolutelyJason]

I am dipping my toe into LEGO reselling, but I definitely agree that there should be quantity limits in some cases. The times that come to mind are new releases and deep discounts.

[@jonodunn2592]

I’m pretty sure Amazon do have a limit of 3

[@jwillsher80]

@@jonodunn2592 Typically yes! However, in the example of the Imperial Transport Scythe, there was no buy limit, meaning inventory set aside for the sale was depleted quickly.

[@jonodunn2592]

@@jwillsher80 wish I’d known I’d of had ten myself

[@jwillsher80]

​@@jonodunn2592Yes, and that is precisely my point. It evaporated quickly. But from here on out, I don't think Inquisitors will be a desired item. I want to see a Night Trooper battle pack or a set with Captain Enoch. I think that will continue to be desirable. Why LEGO didn't release either, I don't know.

[@jakewell8069]

I agree that the whole lego investing culture is stupid, you cannot really upscale it as lego is still a very small market compared to stocks for example, and demand is way more easily satiated. But in small scale it is possible to make some nice profits even now - yes the supply side increased, but I dare to say that demand also increased, as new adult fans are still coming to lego, and I even have the audacity to say increase in demand outweights the rise of supply. There are already at least 3 sets in star wars alone which retired only last year and their price skyrocketed - mando starfighter, mando armory and bad batch shuttle. First thing anyone needs to do is avoid like plague everything that lego investing bros are buying. Think with your own head - that’s the most important rule. Basic criteria for choosing right: 1) Do you like the set yourself? Do you want to buy and it build it for you? If you think it is beatifully done, have interesting minifigs etc. then others probably will think the same in the future when they go through catalogue of retired sets and weep they missed purchasing it. 2) is the set distinctive or unique in some way, meaning it isn’t a remake or that remake is very unlikely? Is it for example tied to some movie or series that mostly like won’t get a sequel? Buying hulkbuster or x-wing for investing, unless the build is almost perfect or has some exclusive (and popular among the fans!) character that almost surely won’t be for next 5 years in any set, will greatly reduce a chance for profit 3) how long the set is on the shelves and after how many years it is retiring? Even when following these rules,there are some things nobody can foresee (the set gets remake shortly after retiring of the previous one). It’s all just a lottery

[@AbsolutelyJason]

It can definitely be a lottery!

[@lh6948]

Opinion so strong even when completely ignorant and wrong

[@bobcarter1129]

Can we have your thoughts on the new Lego Marvel CMF series 2 coming out next month please

[@michaelrinaldi9168]

I agree with your comment about whatnot. It also feels weird, like the scene in taken where your bidding on a young woman, its alot of star wars,harry potter, very little of anything that ever interests me, I will say though as a retired reseller of Lego and other things from 1998-2019. Your right there's too much competition, and with sets getting larger,price increases, I'm unwilling to buy for other than personal use, I still feel Lego is a good investment. You just have to be really conservative about set choice. and maximize gwp,sales etc. I do feel though collectibles are overly inflated right now and the market needs to self correct. The economy isn't that great. For luxury items

[@brickmanusa]

Great video!

[@mrjasonjneal]

What about Bear Bricks?

[@StudioSmith]

People who invest in Lego are people who are to lazy to get a real job. People have real jobs can buy whatever old set they want and build it instead of putting it away.

[@thegreenbacon514]

Most people who invest are likely doing it as a side thing, just to make a little bit more money on the side, and honestly it’s really not that bad if done right. But sadly many greedy investors have tainted it.

[@jwillsher80]

You need to avoid herd mentality when reselling. One of the biggest problems is that too many people focus on the same sets; the Facebook groups and idiots on KZbin are the greatest contributors to this. Individually, they only see part of puzzle when it comes to sets and do not piece everything together. Regarding over supply, I think that a recession will be good for resellers as the ones that are willing to wait things out will succeed. Additionally, resellers are leaving or restricting their purchases.

[@jwillsher80]

As a reseller, I can say one thing, the activity in the reseller Facebook groups has dropped significantly. This will be good for both committed resellers and hobbyists.

[@AbsolutelyJason]

Interesting observation!

[@brickguy42-misprint-collecter]

I invest in lego like this if a get the same set off friend or family for a birthday or Christmas I put them aside until they go up in price but only if I get the same set and there mostly small to maybe some medium size set

[@moonshoes11]

Amen.

[@Goose_Willis]

I'm an unintentional investor. I have tons of stuff, mostly larger UCS type of sets, with the intention of building and displaying them in my own home. However, with the way the housing market is, that is a pipe dream. I am probably going to sell the majority of my boxed collection this year or next.

[@HollyOnFilm]

This is probably the best situation for anyone outside of Bricklink sellers, cause you’re purchasing with the intent or plan for personal use so the worry to profit isn’t really there as much. I have a handful of sets for the same reason and will eventually buy the UCS Falcon to keep until I have the space. I’d rather buy it at retail just incase and sell if I change my mind later on than risk people inflating the value and paying twice as much

[@zimbobway3137]

Gold is nearly the same price as it was in 2008. Almost anything has been a better investment than gold in that time frame

[@jonodunn2592]

What utter bullshit in 2008 gold was about £450 an ounce now it’s over £1500 what world are you living in

[@zimbobway3137]

@@jonodunn2592 my bad I meant 2011, lol.

[@brickinvesting]

Hate us cause you ain't us

[@thegreenbacon514]

Proof that you didn’t watch the video at all

[@Dreamer5211]

In 1989 I bought the original Lego Black Seas Barracuda and I had always intended to build it . Jump forward to 2007 , it was still sealed and at the time I was liquidating my Lego inventory . I bought the ship at Toys R Us for 99.99 USD and sold on E-Bay for over 600.00 , so yeah you can make a profit . The other sets sold dd not fair as well , so in the end some sets are worth while. Flip side is , building sets is fun !! , open sets do not hold the value that sealed sets hold .

[@AbsolutelyJason]

Wow! That set is my white whale! ❤

[@rebeccaquinn506]

Hi Holly my brother wants to know where you live I don’t know why. But he like be nosey 😯😯 all the time. Please

[@BrickPeek]

I love the backround music! Great video!

[@thegreatpiginthesky3904]

I really dont get the point of this video. You said that Lego is not as good as an investment as Stocks, bonds, gold and then proceeded to not back up that claim. Lego in fact is a better investment than all of those if you know what youre doing. You also said that the market today has high supply but low demand and that is clearly false. If that were the case then the prices of newly retired things wouldnt grow, but they are. This video was a huge swing and miss

[@HollyOnFilm]

It’s a commentary on the culture, the current state and the potential risks that aren’t talked about often. There can absolutely be benefits, but given the current popularity and the space requirements it’s not as great of a benefit now as it once was, and has a lot of potential to slow down. Another important note is that newly retired sets can rise in price significantly if someone buys out all the cheapest stock, or sellers suddenly bump the price up, that doesn’t always mean items will sell at that price though. I appreciate your feedback though as it was a hard concept to try string together cohesively

[@thegreatpiginthesky3904]

@HollyOnFilm that's fair. I appreciate you replying I wasn't trying to come off as rude. I know this is a hot topic in the community

[@planetarybricks]

I think her point is valid as with anything of limited supply it depends on how much is in circulation and whether the demand persists and whether there is a marketplace to realize the return. As a novelty hobby it's unwise to risk more than what you can afford to lose. Certainly it's not a practical store of value given the $/volume and as others have noted - but they are timeless and one can easily see that over long periods of time they may appreciate with a reasonable ROI. At least it's a tangible asset that offers hours of entertainment. Consider how much is swirling in speculative BTC that is not tied any fundamental economic activity (that is legal.) LOL

[@euromotif]

Great content, presented by a pretty face. Much better than the WolfofBricks.. Subscribed

[@cabinetsandbeyond2950]

Kinda false info you spread here in my opinion. Inflation is a major player in reselling. We just had a 25 to 30% price increase last year august. I already made money on a bunch of sets just cuz of that. Second , lego makes now more sets with a much shorter lifespan than ever before. Look at the most desired brickheadz star wars set that had a 8 months shelf life. Also many other sets last nowdays a year or two. Add to it that sets are more and more limited, exclusive sets can only be bought at lego and have a limit per customer. Then you have to consider how you buy lego. Never pay full price. Stack gwp and double vip points. Buy always on sale . On average you get 20 percent off if you are patient . Sometimes up to 50 or more. By purchasing below retail , you are already making money. Never buy sets for investment that retired. You will only lose money. Know what themes to buy. You have the safe bets like harry potter or star wars but there are many other themes that do very well. But if you buy lego city sets or friends etc you make little to no money. So rrsearch which themes are in demand on the after market. And as always, treat this as a hobby. Yes people make a good living with this but just try to have fun. I own over 1000 sets for investment and i have also my personal collection. All sealed. Yes, storage is a bitch so it isnt for everyone.

[@FHT1883]

stonks

[@mornecoetzee735]

No way Lego is a good investment. Especially not in my country. Even retired sealed sets sell for less than they were new.

[@ryanr2522]

Only a given few of sealed sets decrease in value when they retire most of them gain atleast a little or a lot more if were talkin starwars

[@mornecoetzee735]

@@ryanr2522 Nope, it's probably an American thing.

[@AbsolutelyJason]

Wow, really? I have not heard of that before! What country are you in?

[@constructionproduction4965]

I realize that you used Yaeji in the beginning of the video that’s awesome

[@sirw7630]

Lego is riding a post pandemic trend that will not last (thankfully). What used to be more of ideals company is now totally greed driven. Just like any other hoarding for profit scheme when people all run for the exits. One can only hope for the correction soon. I love Lego as much as the next bloke, but when I’m not drinking the hype koolaid, I can see the monster it has become.

[@joeylabranche1014]

Hi Holly i'm a new sub to your channel and a new Lego collector.I don't know if you will read this but i have a question.I can buy only one big set at this moment and i'm not sure which one to buy.I know you have both of them and i would like to get your opinion.Should i buy Diagon alley 75978 or Hogwarts castle 71043 first.Keep up the good work love your vidz.

[@HollyOnFilm]

Personally I built Diagon Alley first and have had it displayed in my room since. There’s so many smaller Hogwarts Castle sets and only now does it look like will get the same for Diagon Alley. I think DA is the better choice cause it’s easier to display, is a lot of fun and feels a bit more unique as a set

[@joeylabranche1014]

@@HollyOnFilm Thank you for your help i think you are right Diagon Alley is the best choice keep up the good work 👍

[@punpun1a]

diagon alley was the set that got me into lego last year! i personally don’t like the look of the hogwarts castle set, i think the microscale hogwarts castle and grounds 76419 releasing soon is more visually appealing.

[@emerybreck1688]

🤔 *Promo SM*

[@andredegiant3876]

Whether it’s Lego sets, tcg cards or toys I always ask what’s smarter: opening things and enjoying them for what they are or sitting on boxes upon boxes with the hopes of making a profit? Great video and channel btw 🤙

[@BrickStudioArchitect]

I have a nice stock of extra sets I buy to resell, only problem is I cant seem to part with them. Eventually I end up opening them or they become Christmas presents for my kids.

[@constructionproduction4965]

You’re exactly on point