The Profit in 10 Minutes: Athans Motors | CNBC Prime

"The Profit" episode "Athans Motors" is now available to watch in just 10 minutes! Watch full episodes of "The Profit" on demand now! Hear the Full Episode with The Profit Podcast: megaphone.link/CNBC4071064868
[CLIENT PROVIDED DESCRIPTION + TUNE-IN IF APPLICABLE] Hear the Full Episode with The Profit Podcast: megaphone.link/CNBC4071064868
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About The Profit:
When Marcus Lemonis isn’t running his multi-billion dollar company, Camping World, he goes on the hunt for struggling businesses that are desperate for cash and ripe for a deal. In each one-hour episode of The Profit, Lemonis makes an offer that’s impossible to refuse; his cash for a piece of the business and a percentage of the profits. And once inside these companies, he’ll do almost anything to save the business and make himself a profit; even if it means firing the president, promoting the secretary or doing the work himself.
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The Profit in 10 Minutes: Athans Motors | CNBC Prime

[@edition-deluxe]

I really like how this guy can put the hard questions to business owners in such a way that they actually begin to see the big picture; whereas most of us, in confrontations, just start a bigger fight. I'm quite impressed by the mastery of human psychology.

[@truckingpro]

That’s worth 1 car

[@ChaceBonanno]

Looks like he got a business loan to open a car dealership and just spent it all on the dealership and none on cars

[@srreventon]

Writing a check for 3.5 million.. dam.. Marcus is a serious business man

[@mrchikago4420]

I drove by this place for 10 years lol

[@Driv3ItLikeUStoleIt]

Please tell me my eyes are acting up and he didn't appraise a miata for 30k 4:40

[@devinallen827]

FBR maybe a pristine NA with 2miles lol

[@superchargedpetrolhead]

yeah, i was kinda believing this until that.....

[@DinizEngland]

Knowledge is power. See how he brought about change and prosperity to this company. How come the original owner didn’t know that he wasn’t kitting up for a movie theatre or swanky restaurant?

[@Mathewmartialart]

Pete Athans left the company around 2016 , and marcus sold the company in 2018

[@dj1698]

They sold it to Sonic Automotive

[@keittimothy9549]

It was aright move

[@jackhammer078jack4]

Pete did not deserve Marcus

[@Dakid015]

Pete looks like he's better off running an arcade

[@mnati25]

I'm really enjoying this series

[@jasonups5386]

Losing some weight and cutting back on food could be another 10k. Just saying every penny counts

[@lildowns9590]

😂

[@MrAppbee]

Bruh

[@paultazuba9244]

Oooops

[@marcelnz]

thanks for this follow up C NBC .. *Waves from New Zealand*

[@bettytriplin3693]

I just love watching Marcus work! I love his decisive attitude and get it done now mode! Awesome! No wonder he's a millionaire!

[@shyamtaneja4046]

Wowwww Many Thanks for this video CNBC Team😃👍👌

[@austinhannemann2615]

Looks like he came around! Good luck man!!

[@jaisabai4155]

"The steaks are huge" 🥩 🤩

[@feimohach]

😅🤣😂😂 yeah they are huge!

[@DinizEngland]

Micro management gets no one anywhere.

[@davidwussah4312]

It's a dangerous thing to happen to a business. It's like suffocating your own baby

[@mamr6789]

Dealership with no cars lol

[@thyslop1737]

Just finding out this is an old video. Automatch profitable? Belly up!

[@altar7885]

Really? Does Mark ever make a profit?

[@jpanega1]

I took my car here just as they were building it out. Replaced a clutch. The floor in service was just being finished. I knew it wouldn't last long from day one.

[@028TuvaluanHero]

Is this before or after the takeover?

[@rubertsmit852]

Meet the gordon ramsay of business management

[@taylorjackson3691]

Marcus is a genius

[@NotACop25]

That must be why most of his investments fail

[@Bravonewyork]

This is exactly what I was dealing with at my old job, micromanaging from 7 partners, they all are right and you’re wrong if you don’t follow what one of them says.

[@anthonylarocco4295]

You can purchase used Porsche, Lexus, jaguar and Range Rover depreciate so fast it will make your head spin. You can purchase those for brands for $15,000. People walk in to that beautiful shrine and see those beautiful cars, Done Deal.

[@028TuvaluanHero]

How about maintenance? Lol out the gate

[@mattthacker4163]

marcus end game was to sell the business to a big chain which he did in 2018 after he forced the owner out

[@raafeekhan1078]

Ego is one SOB

[@brianwilliams4832]

It's funny that CNBC is doing "The Profit in 10 minutes", since that's about as much show as you get when you take the commercials out....

[@mohamedsps9254]

Great

[@sunnypepple6571]

3:46 is crazy...

[@estebanazcarragasada9386]

Nice Marcus Lemonis

[@johnwebster5740]

This guy's spending was crazy . The walls etc Marcus said this place would be good to go with some renovations lol.

[@hudsongraham2603]

When is Deal or no deal coming back on here?

[@cornell833]

The profit 💰💰💰 💰💰💰✨💪

[@keepscrolling6042]

would like to know how are these guys doing, with the used car boom.

[@mattthacker4163]

marcus forced out pete in 2016 and sold the company to a big auto company in 2018

[@cdtluna]

This show was published in 2020 and the dealership was sold in 2018? It took this long to make the video?

[@eurocookinvlog9176]

they stage this big act

[@sarfrajalam2693]

Wow

[@chriswebb7521]

Yup, 60 days is over aged and 80 days us bleeding. Learned that fast in the car business.

[@augustinekanyi]

shoulda kept the painted ceilings though

[@nistaffsubs6787]

They said, That is a distraccion... But i agree that's a nice paint...

[@streetpreacher7176]

I can’t believe you guys got rid of the ceilings!!! I likes the sky and cars up there ! 🔥❤️

[@Charlie123Chaplin]

I don't get it, Why Marcus is giving money $3.500 Millions, without ever signing agreements?

[@sutats]

Sometimes we become deluded about building the business.

[@kevinvvn]

If I ever give anyone the manager's post; performance and weight gain directly will affect the salary of that manager.

[@anthonylarocco4295]

I’m sorry Marcus usually I do agree with you however I am in the car business and when you have a luxurious layout like Pete did, you do not destroy that. You simply go to the auto auctions and buy luxurious cars at a very discounted price.

[@littleray3899]

He is a bad business man

[@mikemike1602]

Erika has pretty eyes.

[@feimohach]

Sometimes growing up is good.

[@anthonylarocco4295]

How could I forget also a Mercedes-Benz will depreciate within the first 2 to 3 years by 50 to 70%. So when a customer walks in and sees a Toyota Camry or a Mercedes Benz, Both three years old for the same price which one do you think they are going to choose.

[@DeRothschild]

If they want to like sleazy immigrants they’ll buy the used Mercedes.

[@Mx.zero167]

Update: place is now closed

[@Chicago48]

Does Marcus really write those checks? They must have a hold on them. Athans wants to be Trump - "his name on the building."

[@J.w225]

Mar us was wrong for channging the name tho

[@mattthacker4163]

he was doing it to sell to a big auto giant which he did in 2018

[@vinmilesfewpics]

Why didn’t he just do what every NJ car dealer does and turn to bank fraud?

[@flowersandcandyflowersandc9093]

Marcus is a genuis I wish I had a business for him to be 100 percent in charge of.

[@harlyslamm2888]

then you would be an employee...why dont you fill out an application on one his companies?

[@gangster125]

@@harlyslamm2888100% in charge is a lot different than 100% equity

[@williammitchell1785]

Is this guy's name Louis fingers this guy is a racketeer

[@Realizinq]

Taking his name off was just a kick to the balls lol Athans motors wouldve worked just fine with all the other changes Marcus made.

[@birdie2010]

This pete is delusional imo

[@thyslop1737]

Guy needs to focus on his health first. He is a whale. Needs to lose minimum 100 pounds.

[@jamesbissett9195]

He smoke da lot

[@thedriftlessverse7121]

Fake!!

[@aa-vg6rn]

I laff at him

[@MrDjdanv]

FAKE!

[@nycgweed]

False profit ! Check out Forbes article where 50+ small business owners tell you the truth how he swindled or crushed their businesses

[@mattthacker4163]

agreed