The RIGHT Way to Optimize Google Shopping Campaigns in 2024 | Step-by-Step Tutorial

[@undergoodiesdc]

This is like thinking I've opened up all the presents, then I find an awesome one behind the tree - the Red Rider of videos. This one plus the others in your description are helping to fill in the massive blanks I have as a new advertiser. Thank you so freaking much.

[@growmyads]

Glad you are getting value!

[@johnkay8853]

Great video with sound advice for the current state of Google ads... Less is definitely more

[@alexinaustralia]

Thank you!! I already figured it out by myself and launched my ads yesterday but this is a good reminded I did everything right!

[@growmyads]

Glad it helped!

[@JerryMainio]

Fantastic video. You give some real valuve and not that basic shit that other chanels give ❤❤❤

[@growmyads]

Appreciate it!

[@jacobkelt]

Great video! I have an online retail story and run query sculpting for all my brands with 3 levels. What i you have a product category or two that perform really well and you want to push them genericly. Do you push each brand in the query campaign or do you keep those bids low and launch a solo generic query only campaign with those product types from every brand in it?

[@mikebonadio]

I have 3 best sellers with tons of past sales data in a very small store (only 17 SKUs) that I’m starting a best sellers shopping campaign for. Is it best to put them combined inside a single best sellers ad group or is it better that each of the best sellers have their own ad group (so 3 ad groups total)? Appreciate the awesome work!

[@growmyads]

I'd split them in this case since there are only 3.

[@mikebonadio]

@@growmyads Thanks very much. Going through all your videos. Best new channel I’ve found.

[@user-qe6hz7zg9t]

If I have a new brand but people aren’t searching for it directly, how should I structure my campaign? Should I still run a brand campaign? Or what should I put in there?

[@growmyads]

No need for a brand campaign right now then if people aren't searching for brand terms.

[@CalebBennett-c2c]

Great video. I've been running PMax on large scale clients for a while with a Brand vs Non-Brand campaign approach, the only thing I can't identify is the split of budget between new vs returning users. Have you identified a way to analyze this? My assumption is yes, we're targeting only Non-Brand KWs, but Google is still targeting past visitors to inflate performance. Thoughts?

[@growmyads]

It's almost impossible to know this aside from reviewing backend sales data. The only thing that matters is this: Are you seeing better performance (including backend sales performance) from PMax - yes or no? If no, then move back to standard shopping, display remarketing, and dsa.

[@CalebBennett-c2c]

@@growmyads Well what I'm alluring to is yes, I see better performance from PMax, but that's likely due to the remarketing element + targeting past visitors, which isn't the goal of my Non-Brand campaigns.. It's to get new customers in the funnel

[@specialitycasesmarketing6849]

Great video!! Question.... If I have 10 different brands, and I want my budget to be higher on some of the brands and lower on other brands, should I have each brand in separate feeds/shopping campaigns and then do the query sculpting inside each of those campaigns?

[@growmyads]

You would need to segment out brands in this case for budget control. I believe you requested an audit with our team. I'll make sure to try and do the audit for you.

[@specialitycasesmarketing6849]

@@growmyads Thanks so much!

[@abosedetimmy5681]

Can you please do a video on how to install conversion pixel on the website

[@growmyads]

It is on the content list of video ideas but just one I keep avoiding since there are a lot of nuances to it, stay tuned. One day hopefully.

[@tommyd17]

For the query sculpting method, is there any advantage/disadvantage to using target ROAS instead of manual building? I've gone back to this query sculpting after years of not using it. But, I set 150% for high converting, 300% for medium, and 450% for low, thinking this would accomplish about the same thing as the max CPC.

[@growmyads]

Using tROAS is fine and normally what I do when I have enough conversion volume.

[@ItsGauravPundir]

How do you check invalid clicks? My ad campaign is giving 60% of the daily budget to "Other search terms" What to do in this case?

[@growmyads]

Other search terms is Google just hiding the terms due to "privacy". Nothing you can do about it unfortunately.

[@trendingpoint5501]

Why share budget? What about having high budgets that you will never use? For example put $2000 a day on each campaign.

[@growmyads]

You could do that as well - most people watching this video don't have the budget to be able to pull that off tho.

[@trendingpoint5501]

@@growmyads it never spends that much but I actually get exactly what you mean. You put 100$ and you do budget share. Makes sense. Thank you. FYI, amazing video.

[@alexinaustralia]

I have a question tho, phrase & Exact match changed, it's not the same as before, so how do you do it to make sure it is not going to the wrong funnel?

[@growmyads]

These are negative keywords - they behave differently than regular keywords.

[@alexinaustralia]

@@growmyads wait what, are you kidding me??? Negative keywords phrase and exact match aren’t the same as for search keywords?????? Is this a joke???

[@studio623]

It's true. Google wrote specifically that they behave differently (negative vs regular). Written on google's pages explaining broad phrase exact match negative keywords.

[@alexinaustralia]

@@studio623 I figured 🥲 for a year of headache for nothing

[@adroaldosanchez7998]

thx

[@growmyads]

Thanks for subbing!