The Rise and Fall of Kanye West

[@TrvisXXIII]

Interesting video lol thought it would’ve been about the Yeezy brand itself, but it’s just him 😅 I’m already interested after seeing the first minute. Let me get some food ready and indulge Edit: Ok, so a lot of the loose threads and unanswered questions are actually public knowledge if you followed his career as an artist during interviews. He spoke on the failed runway show and how he went in debt funding the whole thing, which made him create the cruel summer project (he got a budget advance from his record label def jam) so he could further continue his second collection. The Kanye West line didn’t continue in 2013 because that was the year he became the most notorious as an artist. This video actually provides context for me personally as to why he was so angry during that time. He released the Yeezus album and not only was this his most ground breaking album sonically, but the most unhinged he’s ever been publicly. He would constantly fight paparazzi, go off on irate rants in interviews, spawning the notorious “how sway” moment. This was sparked because of the question raised specifically on the topics in this video. Kanye was at his most viral and genre bending within his music career, which stemmed from frustration in the fashion industry, his own ego, and fight with classism / celebrity. I understand now why that album was such a stark difference from what he released before, it’s because he spent years being around creatives and outside of hip hop within fashion. I didn’t realize how quickly the turn around was because I learned in this video he worked on a 2012 collection, which did not even come across my radar at the time. Everything’s all coming full circle, thanks.

[@understitchYT]

This was so good ty! Im actually surprised to hear your thought that he would have stopped the fashion line because of CSP tho tbh, only because it seems that would have helped fund it. It could have been a saving grace to the brand and his vision on fashion never compromised at all. Whatever the reason was I do think its plausible that his focus changed or maybe becayse it does cost so much, or I guess did cost so much, he just took the L so he could make the colossal success that was soon to be Yeezy. Either way, thanks for such an interesting comment 🤍

[@TrvisXXIII]

@@understitchYT I’m a fan of Kanye and was around for that era of his music. A lot of people didn’t understand what he was doing at the time and why he was so angry when he released the 2013 yeezus album, but this video paints a perfect picture as to why. To clarify something though, what I meant by his “cruel summer project,” I was actually referring to an album he released with his label mates at the time. It’s funny seeing he did a giuseppe zanotti collaboration, because this was a year after the album was released lol The timeline follows with this video perfectly, along with a bunch of other things-but he asked his record label for an advance to create the album, which he’s stated in an interview he only did that project to fund his fashion line (2012 collection) I could go on another tangent on what this in effect did to the artists who were on that project, but I’ll save it for another day 😅 Edit: I’d recommend giving his interview with sway in the morning a watch and you’ll get the clear answer as to why he didn’t continue in 2013. It’s irate and hostile, but it makes sense now in retrospect. He’s wearing a white long sleeve Henley shirt.

[@understitchYT]

I knew that CSP was music yeah 😅 what I meant was the record sales could have been used to financially support the fashion line. Either way, Id love to see that interview where he talks about it ending. Was he explicit about the brand ending? Because I know he was really upset about it, even if it did come good soon after

[@TrvisXXIII]

@@understitchYT yeah, he goes in depth about being in debt after failing twice trying to break into the fashion industry and got upset when the interviewer asked him “why can’t you do it yourself, you’re Kanye west” 😂 He name drops A LOT of folks and I think I might have to give it a second watch, because I haven’t seen it in years. After seeing this video, it’ll definitely provide context as to what he was referring to. I think you’d enjoy it because he made a ton of references to designers and notable behind the scenes folks in the industry, but viewers at the time had no idea what he was talking about and it just made him sound crazy and erratic lol Edit: not sure if KZbin would allow this, but here’s the interview kzbin.info/www/bejne/iWibpYeVjt15lcUsi=0_Y3U4SJ28Cn0CCZ

[@Anna-iq4yq]

2013 was also when he was 'beefing' Hedi Slimane (his infamous quote: "It's been like that for a minute, Hedi Slimane")

[@junonbouya]

Y'all really need to watch the video before you comment smh 🤦‍♂️🤦‍♂️ she's clearly talking about Ye's first fashion venture "DW" by Kanye West" in 2011 (which was a massive flop) after earlier Ye's brands like Mascotte and Pastelle got cancelled... She's definitely not talking about Yeezy nor YZY brand that we all know its successful 😅

[@SoulSearch11110]

These are people who aren’t familiar with the channel, let them flow around and find out.

[@understitchYT]

I actually really considered calling it Rise and Fall of DW by Kanye West, but because the incorrect naming of the company was such a big deal in the story of the brand, I knew Id be damned if I did damned if I didnt 🤷

[@UnrealOcean]

the video is titled "the rise and fall of kanye west" maybe she could be more specific

[@understitchYT]

See my previous comment

[@UnrealOcean]

@@understitchYTit would have been more Interesting to name it specifically but you went for the clickbait and shock value of that title well done.

[@ravenlass3334]

Brilliant video, as always. You even make the description, " Urine-stained Jeans" effortlessly sophisticated...❤

[@understitchYT]

Well hes a married lady now!! Sophistication all the way 😂😂

[@pjicy]

I’ve consumed over 20 hours of watching Kanye documentaries. Never seen anyone go into depth about his fashion era. It was always 90% music or his relationship. Thank you so much for this🙏🏽🙏🏽

[@understitchYT]

Im so glad you liked it! I try to focus on the companies, its fairer than constantly talking about his personal scandals imo

[@macarenagonzalez6743]

Girly the comment section left the OG audience

[@understitchYT]

🤷

[@ArthurGoularte17]

Watch the video before commenting, its that so hard to do?

[@understitchYT]

RISE AND RISE!!! 😂

[@robertclarkson6064]

Thank you again for all the hard work you do. Great video 😊

[@understitchYT]

Im so so glad you enjoyed it so much 🤍

[@nicnevinnymph]

Another interesting video! Somewhat unrelated though, I've been watching your videos for a while now, and I find it fascinating how many people you know within the fashion industry, haha

[@understitchYT]

Im just lucky I guess. I dont know everyone I question, but I do love to chat 🥰 I will say Katie is such an exceptionally nice person. I followed her career for years so it was very flattering that she helped with this 🥰

[@nicnevinnymph]

@@understitchYT That's awesome! More power to you, keep up the good work ❤️

[@geoffparks7577]

He should have got the Louis Vuitton menswear job instead of Pharrell. He was the original LV poster boy of the 00’s and he would have pushed it to new heights especially after the loss of Virgil. Everyone will have something to say about Kanye he is polarising but no one can deny he has creativity in abundance.

[@understitchYT]

I think he would of if he was more commercial like Pharrell tbh, less controversial too. Because lbh Ye is a better designer than Williams

[@geoffparks7577]

Considering P was more or less an intern under Karl, you would have thought he would have listened and watched on how to put a runway together. None of his collections are cohesive. Kanye shot himself in the foot when he threw his toys out of the pram when Virgil got Nike and LV. Kanye is fashion, even back in the all falls down era he was setting trends, working with Murakami himself to get the Graduation Artwork. I still think he will get that job one day. Please can we have a deep dive on Pharrells fashion resume.

[@haret0n]

excellent video as always. your content is consistently well researched and insightful. thank you for the brains and effort.

[@understitchYT]

Thank you so much, I’m so glad you found it interesting 🤍

[@Grant4liz]

Great as always❣️❣️you’ll definitely get a lot of engagement on this one👀

[@understitchYT]

Idk, seems like a lot of people clicked, commented, left without watching. It hurts the video more than if they didnt engage

[@scpatl4now]

This is a good example of falling, even when you are rising.

[@understitchYT]

Righttt

[@GarbageDayProductions]

the comment section is gonna be filled with kanye stans blindly defending him lool great video as always. well researched, well formatted, super informative. legit forgot about the DW and his namesake label prior to Yeezy

[@understitchYT]

It already is 🙄 Im glad you liked the video tho, it was such an interesting precursor to the Yeszy brand. Fascinating stuff

[@lexfordyce8786]

would you ever do style analysis on celebrities? as I love you collage of celebrities as the thumbnails

[@understitchYT]

Im not sure, I think thats more Threaducation’s thing and I dont want to step on anyones toes

[@TrvisXXIII]

I’m back for another comment 😅 the Yeezy ‘15 collection you mentioned, and also following the through line of his career gave me an epiphany. He released an album titled “the life of Pablo” the following year, which most likely he worked on in conjunction with the line. I never understood why it was called that and there weren’t any direct interviews where he’d give a clear explanation. But it all makes sense to me now after watching this video lol This man had his hand in everything, fashion, music, art, film, and other miscellaneous projects during that period. Like Picasso and his eras, Kanye felt like he was a modern day version of that because everything he played a role in had the Midas touch. Along with having periods that were impactful publicly.

[@saintwinona]

the pablo concept also relates to his internal struggles being manifested externally as three different "pablos": the artist, pablo picasso; the religious family man, saint paul / san pablo; and the egotistical controversial provocateur, pablo escobar which/one sad album to listen to in retrospect especially since he kind of failed his own test irl. my favorite album from him tied w yeezus

[@understitchYT]

I do agree. I think its absolutely fascinating how influential he has been. And while I cant say Im into music (any music, not just his), and of course with needing to ignore his personal controversies which seem to have held him back a touch more than he expected, he himself is such an incredible creative force that its impossible to ignore

[@mc-ge2bt]

Dond(A) not Donde. His mother’s name is Donda.

[@orls9068]

Alex Phifer his ex girlfriend, she's a fashion designer, she was a big influence on him, he probably wouldn't have been introduced to fashion etc. without her

[@EXOL_1485]

Will watch this after my exams

[@TrvisXXIII]

It’s a great watch if you followed his career. Everything in the video kinda answers questions for me during his yeezus album era

[@orls9068]

Good luck with the exams

[@understitchYT]

GOOD LUCK ELLE!! You got this!

[@mariakourpa3642]

Ew what's the comments

[@understitchYT]

I assumed it would go like this 🙄 people love to assume

[@kevinchen4599]

I will never forget the first collection. Ye is a visionary (controversy or not) and I have faith that he’ll have a perpetual impact on the world of fashion.

[@understitchYT]

Oh I think his influence is far from over yet

[@D3athW1ng]

@6:00 Hmm interesting...we all know that Virgil did something similar and was more open about it ... I guess honesty in the art of copying helps.

[@understitchYT]

They were all borrowing ideas from each other, it was symbiotic design really

[@phil24111]

Zadig and Voltaire one day I prayyy

[@understitchYT]

One day 🥰🥰

[@re7416]

Great docco 👏🏼👏🏼 | However..... 07:49 - It's pronounced (Roland) 'Moo-Ray'. And not 'Moo-Ret'. It's French. The 't' is after a vowel. So it's silent.

[@understitchYT]

I checked it before I published. Im pretty sure its correct. A hard t at the end like ‘chant’ or ‘gant’

[@squidthing]

The complete lack of media literacy in the kneejerk comments of this video who think its about Kanye West the person and not the failed first fashion brand he launched under his own name 😬

[@understitchYT]

Ah its okay. In a way I wish there was a logo for DW by Kanye West because it wouldve made for a less confusing thumb and title, but it wasnt the name of the company 🤷

[@ehlohimwhil5762]

Mention Kanye , get views : I get it ...good thing I actually subscribe here because I respect the content

[@understitchYT]

Its not always that cut and dry unfortunately. When its someone as followed as Ye is, I assumed a lot of people would click on, comment Im wrong and without watching any of it click away, which hurts the video quite a lot. Esp in this case I think with the name of the brand as it is, I dont think its very beneficial. I just personally found it interesting tbh

[@markjohnson2257]

I remember the coverage and photos from this 1st show. I didn't understand all if the fur for springtime. The clothes were derivative but not horrible. He tried and l have seen much worse. In later years with his partnership with The Gap. I know The Gap was desperate to stay relevant but Kanye was way too risky for a big corporation like that. We saw how that turned out. But it seems that Kanye still has enough fans that will support his future fashion endeavors.

[@understitchYT]

I think the gap collection was just okay, but I think he was perhaps asked to make more commercial things than he initially had. Just my assumption. But also, Kanye is wuite good at learning and evolving from his mistakes so anything like this brand (whcih informed Yeezy) and the gap collection (which informed his current $20 projects) seems to be more pivotal than empty

[@zippovu]

why is sky ferriera in the thumbnail

[@understitchYT]

Theyre all people who wore the brand or went to a Kanye West (brand) event

[@ajdc88]

pretty sure he will be back

[@afcoriginals3799]

He’s worth $2.7 billion. He’s fine.

[@turquoise666]

@@afcoriginals3799 this isn't specifically about kanye west the person. pretty evident if you watch the video.

[@understitchYT]

Tbh I dont think so. I think Yeezy is too valuable of an IP now for him to consider bringing the Kanye West line back

[@user-zg6hm6un9h]

He just dropped the new collection go check it out

[@understitchYT]

No he didnt, thats Yeezy not Kanye West, different brand. I do have a video on Yeezy tho if you want to see

[@abstudio24]

DW by Kanye West collection was ahead of its time, the backlash was totally unnecessary. He was probably the first black man to host his own runway show in Paris fashion week.. I might be wrong but he made it cool for entertainers of his culture to attend and collab there

[@understitchYT]

To me I think the backlash was nevessary for him as a designer. You can really explicitly see how he took element from Kanye Wesg and used it to inform Yeezy, which was so incredibly unique. To me its why KW was such an important precursor

[@danny_jarratt]

Started the video bc i love your videos - then i decided oh wait i dont like kayne. Enjoy the view count but sorry im not gonna finish it

[@peterjason4491]

Oh wow this should be good 🫣

[@understitchYT]

I hope you liked it! 🤍

[@peggyscott2180]

Fall? Homeboy is back AND with billions!

[@understitchYT]

No it isnt? It has been long dead by now

[@squidthing]

How are none of you understanding that the video is about his early self titled brand that failed and nothing to do with him as a celebrity. Its a fashion history channel. Rub both of your fanboy braincells together😂

[@Stukupgorgeous1]

Bae!!! I want missoni or vitadini💅🏾 will you... im here for what ever you say but think about a poor lil girl running in nyc in a massive fur coat hair lashing at her face while she struggles to get her bagley gloves off to check for an understich post and she gets kanye! Dont be angry im still watching it😅 you are my favorite voice here💚✨

[@understitchYT]

I need to do Missoni, I think I missed a trick jot being ready for their anniversary recently. But it will happen. I have been trying to do more heritage brands, but they just take such a long time to research, they have to be really quite intermittent if I want them to be really good and researched

[@Stukupgorgeous1]

@ ⭐️

[@goqsan]

It’s the Fall and Rise now ;)

[@understitchYT]

It really isnt 🤷 its completely in the ground now. I dont think it will ever make a comeback

[@natalieruvimbo]

Rise and fall????? I don’t know about this one girl

[@junonbouya]

She's talking about Ye's first high fashion brand, publicly known was "DW by Kanye West", which was massive flop, not the Yeezy or Yzy brand please watch the video smh 🤦‍♂️🤦‍♂️

[@understitchYT]

Definitely a fall. The company has been very long closed

[@UnrealOcean]

the rise and fall and RISE of YE

[@afcoriginals3799]

Exactly

[@understitchYT]

Thats not this video at all

[@UnrealOcean]

@ yea you for got to add the current rise, we have now reminded you

[@understitchYT]

No, theres no current rise. The brand is gone completely. I feel like you didn’t watch the video at all

[@UnrealOcean]

@@understitchYT the brand is not gone it evolved, the last drop which was in December made 2 million dollars in 1 day. google is free.

[@user-gs6zx8rg7i]

Bro said Ye fell off 🤣

[@ahanasen6290]

It's the BRAND they are talking about🤦‍♀️

[@understitchYT]

Yeah I really didnt say anything about him personally at all 👀

[@zachpowell5886]

Bro literally got his billionaire status back. The video a lil late

[@understitchYT]

I think youre talking about Ye as a person. This is not really about him

[@vinkzone5587]

Delete this..... no fall lol yeezy is successful ...

[@understitchYT]

Not about Ye or Yeezy my guy

[@w3rn3r]

someone better be change the video title, huh

[@understitchYT]

That was the name of the company tho

[@afcoriginals3799]

The timing of this is absolutely embarrassing. He is currently worth $2.7 billion 😂😂

[@carolynwarfield1057]

The video is about the brand.

[@understitchYT]

Yeah sorry, not about the person. Actually I dont really discuss him at all

[@BrazenBull001]

Kanye was right

[@understitchYT]

About which bit?

[@elav8tr]

he never fell

[@understitchYT]

Who said anything about him? Video is about the company

[@yeshuarc]

My glorious king will never fall off. Rare L understitch 😔

[@understitchYT]

Not about the person, about the brand. And I hope uou watch the video to understand why its actually a good thing that it fell

[@afcoriginals3799]

The timing of this is absolutely embarrassing. He is currently worth $2.7 billion 😂😂

[@understitchYT]

Oh you commented this twice. I responded to the other one, but yeah, the video isnt about the brand

[@squidthing]

The video is about the brand he named after himself years ago that failed. This is a fashion history and culture channel. Y'all have no idea what the video is actually about but instantly want to be on the attack...