The Rise and Rise of Dior Beauty

[@underskinYT]

The Dior fashion house video from my fashion channel: kzbin.info/www/bejne/a2rUl4t4psmmmsk&ab_channel=understitch%2C

[@beckaj2775]

dior is rising again, not falling.... hype of the lip products and makeup is insane

[@underskinYT]

Yeah definitely, the title says it all, theyre really doing well at the moment, and it helps to make a consistent brand overall

[@beckaj2775]

@@underskinYT you should do the rise and fall of drunk elephant and urban decay

[@tseringtashi5841]

Spill !! I wouldn’t leave my home without that Dior blush

[@chikentendersandfries]

That lip oil and the pink blush oh the girls loveee it

[@babymeow13]

@@beckaj2775 i was just thinking about how drunk elephant hype has died out drastically!!

[@beige_ricaforte]

I love the over the top packaging. It feels more luxurious in today's era of minimalism 🥺

[@underskinYT]

Right?!? Why did they do away with it!! 😫

[@mikawaii_og]

Minimalism should be an attitude not an aesthetic 😂

[@alandmohammedsalah1705]

I’m a business student and working in marketing field. I love watching/listening to Your videos I highly recommend turning this into a podcast… I’m looking forward for new content 😍❤️

[@underskinYT]

Actually, I think that's a sick idea, Im not sure quite how to do it, but I'll certainly look it up :)

[@cms4229]

I didn’t know Dior makeup had so much history. I guess I just assumed they had come up with it in the past 20 years to attract younger consumers with less money to spend (like Gucci, Tom ford). I knew about the perfumes but not this.

[@underskinYT]

I love their brand history so much, but so few people know because its seen as just an upselling thing. Im glad to get to share their story 😇

[@RichMitch]

I hope this channel gets the success it deserves

[@underskinYT]

Thank you so much 🥰

[@emmyp712]

Love Dior fragrances,make up and skincare. Their Capture Totale range has completely transformed my skin for the better. I'll admit I never would have tried it if not for them appointing Korean idols (Jisoo and, more recently, Cha EunWoo) as some of their global beauty ambassadors. They know what they're doing!

[@underskinYT]

Well, that makes them very good ambassadors, because they brought you to the brand 🙌🙌🙌

[@justine04]

I absolutely love Dior beauty , especially the rewards program with all the free gifts and samples 🤗

[@underskinYT]

Samples are a modern girls best friend (unless theyre in the Chanel advent calendar)

[@vihx17]

Dior is my all time favorite fashion house. Well done video 👏🏾👏🏾👏🏾

[@underskinYT]

I’m so glad you enjoyed it, did you check out the fashion video?

[@nonofyourbusiness7019]

Loveeee Dior beauty.I believe Dior and YSL are the best high end fashion brands to do beauty so right.

[@underskinYT]

Imagine how much better they'd be if they kept the original obelisk case for the lipstick tho 😫

[@annieb1915]

Love these videos!!! You have such high quality compared to amount of time you’ve been uploading. Can’t wait to watch this channel get the growth it deserves

[@underskinYT]

Thank you so much! Im so glad you enjoy my videos 🥰

[@matt.m9985]

I have a job interview for them next week. You saved my life

[@themaybeso6117]

I’ve had on the watch list for ages, very happy to get to it!

[@underskinYT]

I’m so glad to hear that you did

[@themaybeso6117]

@@underskinYTloved it! I’ve always wished for a channel like this, definitely something I’ve had a craving for. Really impressed by your conduct and narration, super cutely edited videos that definitely color a full picture but are concise

[@francinereap1736]

Love Dior makeup. Looking at my vanity with all of my Dior products on it. The packaging can’t be matched by any brand

[@underskinYT]

Its genuinely good product, and I love how reliable it is

[@erichwyatt6554]

no one did cream makeup foundation in the jar like Dior in the 80's 90's it was beautiful and the shades had everything from rose to toffee .

[@underskinYT]

Serge Lutens really was the moment

[@jhoover3098]

I loved being reminded of all those colourful, strong lip AND strong eye looks from the 70’s. Those ads were really special, creative and inspiring. Way more daring than the Marc Bohan fashion looks in the same decade. Actually, maybe that was a way to stretch one’s own looks… but one kinda boring couture or high end suit, and then radically change your makeup. Might be a good idea for sustainability nowadays. Loved the beauty videos back to back with the fashion videos!! Thank you!

[@underskinYT]

Even my dad used to love them, he was a new romantic, so this was all his scene very much

[@CrustyUgg]

0:28 I am loving that vintage packaging 😍 (well, now it's vintage)

[@underskinYT]

Isnt it so beautiful?!

[@es3278]

two words, hypnotic poison.

[@underskinYT]

It has such a huge following, but I didn’t know that at all before researching for this video actually, I maybe it’s just bigger outside of the UK? I have no idea?

[@yanngranger498]

Fantastic overview of the Dior Beauty business, with many detail that where unknown to me, you really know what you are talking about 😃

[@underskinYT]

Oh thank you so much 🥰

[@Diva_D]

Fab channel. staying tuned for Estee Lauder, one woman's vision becomes one of the largest Beauty empires...

[@underskinYT]

I can’t wait to do that video too, I do have ideas for the next couple videos, but I’m really looking for recommendations after that, and I think this will be a really interesting video fs

[@wordsbygemm]

You are so good at this!!! Looking forward to the videos you bring out in the future.

[@underskinYT]

Thank you so much! I cant wait for the next one too, Im trying to finish up the script now and Ill be on it ❤️‍🔥

[@kristinakeenan16]

I can't wait to see more videos from your channel. I'd love to hear your thoughts on Bobbi Brown someday!

[@underskinYT]

Thank you so much I’m so excited to make more. I have the next few videos planned, but I am looking for ideas for after that, so thank you.

[@kristinakeenan16]

@@underskinYT exciting!! I can't wait to watch 🥰

[@forevercandace714]

Can't wait to see what's uploading next!! Love this new channel! 💕🤍💕🤍💋

[@underskinYT]

Thank you so much, I have Ideas for the next couple videos, but after that I am an open book, let me know what you’d like 🙏

[@myheartiswriting]

Now I want to buy that absolutely fabulous antique lipstick set. I would buy an actual vanity just to display it. I respect the simplicity of modern lipstick bullets but having something so luxury vintage and timeless I love it.

[@underskinYT]

I agree that the packaging for the vintage products were so much better than the modern day, I wouldn’t mind having that obelisk on my desk

[@candybox5360]

I know much of serge lutens shiseido' works ( makeup & especially fragrance) but clueless to his dior tenure. Awesome. You have enlightened me again! 💋

[@underskinYT]

Serge was such a visionary, Id love a book just of photographs of his work

[@candybox5360]

@underskinYT I purchased mine in the 90"s at shiseido boutique in Paris. Along with every fragrance available! I don't know if that book is still in print? He worked out of the upstairs spiral staircase.

[@candybox5360]

@underskinYT ps. If you'd like any screenshots from book of serge I'd be happy to do it!

[@jackcowan-dewar5497]

Another amazing video. Great work.

[@underskinYT]

Thank you so much, glad you enjoyed 🙏

[@howtoEnglish1]

Amazing content :) I'm looking forward to watching more of your videos!

[@underskinYT]

Thank you so much! And thank you for commenting too ^^

[@bella-rg4wo]

i love your channel! you've covered all my favorite brands, you've earned a new subscriber! amazing! also, could you maybe do the rise and fall of jeffree star cosmetics in the future?

[@underskinYT]

Thank you so much I’m so glad you enjoyed my content! I’ve got the next two videos planned, and mostly scripted, but I’m definitely looking for recommendations for after that, so thank you very much 🥰

[@JoeyRoo]

I would LOVE to see the story of Makeup4ever, my coworker worked for the company for 20 years and was trained by the founder of the brand Dany Sanz and it’s such a great story but I would love to see a deep dive like you do keep up the great work 🎉❤

[@underskinYT]

Oh thats so cool!! Has she said what he is like?

[@underskinYT]

*she (idk why youtube is not letting me edit my typos fml)

[@JoeyRoo]

@@underskinYT yes! Dany (she/her) my coworker Heather has said nothing but nice things about her and working for the company, she left when the company became part of LVMH I’d be happy to connect you and my coworker if you consider doing a video on MU4E

[@JoeyRoo]

My coworker also worked for Dior beauty for a short time

[@JoeyRoo]

@@underskinYT all good 😊

[@Saljarba87]

Capture Total ruined my skin for good. Went from blemish free not even hormonal breakout to permanently acne-prone. I am now at the age where I am fighting both acne and wrinkles, all thanks to a smart marketing at Dior stand 10 years ago.

[@underskinYT]

Oh my god, is it definitely Dior Capture Total?

[@Saljarba87]

@@underskinYT yes! 100% the original packaging was Maroon red and silver cap. I think it was way too heavy for my young skin. I used to be one of those annoying people who didn’t even have a prominent pore on their skin. Now I am acne-prone. The lady at Dior counter told me my skin is dull and it could use a pick-me up serum to brighten it. I believed her. So I purchased a 30 ml serum for USD 157 My skin never the same afterwards.

[@peaceflowerstudios6833]

How likely is it for a product to ruin one's skin for years to come? Is it an allergy that never went away for some reason? I'm struggling to think of how it's possible to have such long lasting damage after, I assume, only using a product for a little bit..

[@Saljarba87]

@@peaceflowerstudios6833 I have no idea why the effect is ever so lasting. My skin permanently became acne prone. I am not sure what’s the ingredient contained in said serum that led to this effect.

[@sammysoppy3361]

a face cream isn’t going to cause permanent acne lol. that’s not possible. all it could do is temporarily cause an allergic reaction or clog your pores. you have acne now most likely due to hormonal changes or food allergies etc. blaming a face cream you used once years ago is silly lmao. i was blemish free most of my life and then in my 30s out of the blue-bam. hormonal cystic acne i eventuallly had to go on medicine to control. it’s was due to hormones because of pcos. go to a derm and get checked out cause there’s something else going on lol

[@katgarces5812]

Love your channel! Would love to see one on Tom Ford

[@underskinYT]

That will be a phenomenal one, especially because of the perfumes

[@dear_totheheart]

Wonderful and indepth overview, your research and coverage is superb! Still so strange as a luxury heritage brand to simply throw away their foundation - For them to launch/establish themselves with Miss Dior, why on earth did they cancel it? Perfume analysis needed for this and others!

[@underskinYT]

Im so glad you enjoyed it, and yeah itd be so interesting to look more ag their perfumes

[@binkao2938]

God I loved the Galliano days! I miss his designs so much. That whole shit show hurt

[@underskinYT]

I really recommend my fashion video on the Dior then 🥰, I go into much more detail about it there

[@loniivanova8667]

As beauty industry is going crazy and crazy with all that strong pigments and multiple duo-triochomes which I buyed I started to realise that am starting to be very intimidated especially with the very bold pigments and I again started to like their makeup, especially the quads because they are very friendly, elegant wash of colour without to be striking on the eyes. And yeah I think the brand is still available as a price point for bigger amount of people which is always a "+"

[@underskinYT]

I agree, it’s great to have their own positioning, because it is so helpful to so many people who do get overwhelmed or simply dont follow makeup as closely

[@blueblack3591]

Your videos are so informative ❤

[@underskinYT]

tysm, Im glad you like them

[@blueblack3591]

​@@underskinYT i really do

[@laurenjade6553]

Obsessed w these vids, please can you do KVD, JEFFREE, and the beauty blender company

[@underskinYT]

Omgggg I didnt think about Beauty Blender!!!! I have a huge list of brands I want to do, I cant believe I didnt think of them! Thank you so much!

[@laurenjade6553]

@@underskinYT ugh the whole controversy over the beauty blender being petty over a makeup sponge would be so good to cover 😂

[@underskinYT]

Oh 100% definitely

[@danitaaaas]

I never owned anything from Dior Beauty because I thought it was expensive and only hyped up. Now I'm thinking... it's really worth the money for the hype?

[@underskinYT]

It’s definitely inflated prices for the Dior name, but they have a really interesting history and I respect them for bringing creativity to make up in the first place

[@tcrijwanachoudhury]

Love their lip products and newest miss dior

[@freyamariano106]

The foundations are pretty decent. The lipsticks and other lip products are iconic. Absolutely skip the eye shadows though. 😬

[@underskinYT]

@@freyamariano106 i’ve been looking through a lot of their product, their photo shoots, and that sort of stuff from the 80s and the eyeshadow really does stand out. I wonder if that sort of style will come back into fashion one day

[@freyamariano106]

@@underskinYT the problem with their eyeshadow right now is the quality. The colour payoff is non existent- which is sad, because I really like the simplicity of the quads and their colour story ☹️

[@arapaimagold8088]

Poison is the beautiful legacy that was left by Christian.

[@underskinYT]

I had no idea it had such an enormous following until I made this video

[@animefanmaniac]

Just found your Chanel and I amazed you have so few views . Fantastic content :D

[@underskinYT]

I was so proud of this many views 🥹

[@belamo11y]

I love this channel❤

[@underskinYT]

Thank you so much 🙏🙏🙏

[@Jiveshen3]

Another Channel! 🤩 Chanel next please ❤️🫶🏼

[@underskinYT]

Certainly on my list ❤️‍🔥

[@haouamamoudou5405]

we need a video on Morphe

[@underskinYT]

How you be reading my mind 🧐

[@haouamamoudou5405]

@@underskinYT Awesome, I am excited! I need all the dirt on those marketing tactics. I wonder if people still peddle those infamous coupon codes.

[@sammysoppy3361]

sad to say, dior keeps messing worth the miss dior fragrances and now they don’t resemble anything like they used to be. they are cheapening them while raising prices and they don’t last or project. for that price? nah. the poison fragrances are still good but i don’t trust them to not eff up more scents tbh

[@underskinYT]

Yeah, I saw that TikToker that does all the vintage Marilyn Monroe make up, do a comparison of the Miss Dior, and I was shocked

[@trencianskababa4469]

Could you look into la prairie foundations please? Just found your channel!❤

[@underskinYT]

Oh I love la prairie, but I don’t know they are a buzz worthy enough brand that people actually click on the video?

[@trencianskababa4469]

@@underskinYT I am sure you would get a lot of clicks, since La Prairie has an excellent reputation, not only in Switzerland. The products are insanely expensive, but once one has understood that just a few drops or the size of a pea (cream) is enough, it's very good value. For example: I bought the foaming cleanser and used it 2 daily - it lasted me for more than a year!

[@helenng3692]

14:04 heyy I don’t think that’s Angelababy, pretty sure that’s actress Liu yifei (can barely tell behind all the makeup)

[@_Alexandertheluxe_]

Do a giorgio armani & ysl coametics video plzzzzzzzz

[@underskinYT]

Oh absolutely, I will get on thEse

[@addasensei]

One of my favorite Dior Beauty face is Sasha Luss

[@underskinYT]

Im honestly not great at model names so I had to google and WOW am I glad, absolutely stunning in the dior addict campaign

[@colinrenfrew48]

Fascinating

[@underskinYT]

Thank you so muxh 🫰

[@mariolovesanime15]

Kim Jisoo also has a huge effect on Dior right now 😍 I love your videos and the work you put into them. Hopefully I can try their makeup one day!

[@underskinYT]

Thank you so much, im so glad you enjoyed 💕

[@gingerkid1048]

Yeah Depp was not found innocent. That wasn’t what the case was about and given it involves DV/sexual assault you should take better care to get the facts correct. The American case was a civil defamation case and one full of issues. Starting from Depp’s lawyer leaking heavily edited audio of conversations that painted a different picture than the full audio. Then there’s that jurors admitted to ignoring evidence to go with their feelings & vibes. Let alone that given the UK case had found that it was substantially true Depp had assaulted Heard on 12 occasions…which held up on appeal. It’s not legal to shop around multiple countries to find a legal system willing to side with a rich white man. I trust the judgement of 3 separate High Court judges to understand the nuances of DV cases where one party is using DARVO tactics like Depp did more than 7 randos from Virginia who couldn’t fill out their paperwork correctly. On top of that Dior keeping a man doing a campaign based around First Nations imagery who famously has lied about having indigenous heritage and then when called out on said lies offered to buy Wounded Knee & return it. He did not do that. I’m disappointed that you didn’t bother looking into the situation beyond grifty lawtube types.

[@katyp564]

And Amber Heard never "accused" him of anything, beyond filing for divorce and a restraining order citing abuse. How embarrassing to fall for a legally proven wife beater's propaganda campaign.

[@DanityKanelvr25]

what you are saying is a lie. the UK trial did not find that Depp abused Amber, that was not part of the case to determine. All it did was find that The Sun (a publication) was allowed to accuse him of it without being sued… but there was no proof and Johnny was not hit with any criminal charges. also Amber was not even a party to the case.

[@FNFNFN99KKK]

But Natalie still works with Dior tho? Did she cut ties with them and then got back? I believe she has been a Dior ambassador since 2010.

[@underskinYT]

Yeah she went back eventually, I think she understood it wasnt exactly the company at fault, but at first when he was ‘suspended’ it looked kike they were going to try to ride it out

[@burgersuperking]

@@underskinYT im sorry, but your misprint here is hillarious

[@linemadsen8957]

Love the video♥️♥️Pleace do one on Chanel 😊😊

[@underskinYT]

They are definitely on my list

[@burgersuperking]

Their hire of MFK is a total fail. People started to hate late Demachy, but current releases of MFK are so horrible, what is he doing?

[@islandbirdw]

I love Diors makeup but not any of their fragrances. I much prefer Chanel fragrances, but not their makeup, with one exception their Chanel red lipsticks. 🤷🏼‍♀️

[@underskinYT]

That’s fair, Chanel‘s perfumes are much more classic

[@carvitqmilate9244]

I still wondering why them name some of fragrance as eau de toilet?

[@underskinYT]

It’s a different kind of perfume, there are different categories of scents, depending on how much it is condensed or how long it lasts

[@carvitqmilate9244]

@@underskinYT but why name as "toliet"😅 i still can't find answers with that question since 2016

[@danieladavila9717]

@@carvitqmilate9244 I think Toilette actually means to groom oneself in French! (I don’t speak French, just a big fan of perfume) but in Spanish we call these “Agua de Tocador” and Tocador usually means “dresser” in some Spanish speaking countries… so in a way it’s like….dresser water? (Sounds a bit better than toilet water I think😅)

[@ajae...]

​@@carvitqmilate9244it's not toilet, it's toilette. That's an old French term for the room to groom oneself in. Perfume is part of grooming for a lot of people. I'm sorry that the internet ler you down for so many years. Even Wikipedia doesn't offer a basic explanation of its origin.

[@Jihye10]

didn't realize Dior was so racist

[@underskinYT]

I suppose everybody was back in the day

[@ajae...]

Dior has used racial imagery a few times in its designs and marketing.

[@msk-qp6fn]

Practically everyone was more racist back then than now in general, even if they did not have ill will.

[@ModernVintage31]

@underskin In civil cases in America there is no finding of “innocent”. There is either liable or not liable. In the Depp v Heard case, both parties were found liable. As an additional note, even in criminal cases the verdicts are either guilty or not guilty. There are no legal judgments of “innocent”. I hope you make a correction to your video and acknowledge other commenters who have brought this up. I enjoy your content.

[@underskinYT]

Thanks for the clarification, after a vudeo is posted you cant actually go in and change bits like that to correct it, but I definitely would if I could

[@ModernVintage31]

@@underskinYT Understood. Thanks for the acknowledgment. All any of us can do is to try to keep learning and I appreciate all the education you’ve provided via this channel and understitch.

[@bzztthundaa]

💙💙💙

[@underskinYT]

💜💜💜

[@ellen6oscar]

Tom ford beauty!!!!

[@underskinYT]

Id love to, but I dont know if the fashion make up brands do as well algorithmically🥺

[@theaudjob3267]

Eww what an insensitive way to cover a case wherein both parties alleged domestic abuse (also it was a civil suit not a criminal trial so there was no "proving innocence").

[@goldiegrace]

I know you tried to simply recap the events of the Depp/Heard-trial because it’s important for the topic but I find your comments about Heard a tad insensitive (also including footage of Depp smiling) when now so many more people came forward in support of Heard and we see now that the trial seemed to have been part of a smear campaign against her. I also found it odd that this trial was inescapable on social media and how quickly everyone gathered behind Depp but the tide seems to have turned by now since more allegations rose up against him. (Also Winona Rider, Vanessa Paradis and Lily Rose Depp, who publicly supported him in the past, have taken their support back and haven’t done so since 2014).

[@Erens.fulltime.attorney]

Thank you! I also thought it was super weird and insensitive with the way they went on about it.

[@DanityKanelvr25]

umm… what? no one has taken their support back from Johnny. just bc they are quiet now doesn’t mean they aren’t on his side, they already showed that they are. the trial was everywhere bc it was public, Amber knew that. a lot of her dirt came out, just like Johnny and people made their own opinions based on that. Dior always stood by Johnny’s side, even when it was unpopular, years before, bc they viewed things based on evidence and they still continue to bc they made a lot of money from his supporters.

[@flynnware8946]

Heard is an abuser. Factually. Stop defending her just because you can’t fathom that men are victims too. The people supporting her are other women with that same belief.

[@markdarcy5256]

I got the eye palette and blush as a gift and it was garbage !!

[@underskinYT]

Oh noooo! At least you didnt have to pay 🤷🏼‍♂️

[@Orleante]

im not thaaat into dior beauty, but i stick with them because they are one of the very few who carry olive undertones

[@underskinYT]

I mean sometimes all you want is a solid product thats reliable

[@deliadoesntknow]

their work with depp is exactly why i will never buy from them

[@AKay-y]

This right here

[@kittysoft_pawwws5127]

Kim jisoo breathing life into Dior ✨

[@underskinYT]

oh for REALLLL tho

[@zachrully5672]

I see Rihanna, i clicked

[@underskinYT]

I have a whole fenty video you might like 💀💀

[@zachrully5672]

@@underskinYT yazzzzz

[@GrandmaRose9000]

I used to work for Dior back when it was still Christian Dior. OMG the air kisses at that company. So fake.

[@underskinYT]

I suppose this comes with all brands that market themselves in the luxury space 🤷🏼‍♂️

[@SouthernBelleReviews]

Well its boring and overpriced so...

[@underskinYT]

I think thats kind of the point though, its reliable, its banking on repeat purchases

[@junglistgrrl]

Best foundation on the market

[@underskinYT]

And from such an interesting position

[@bedinabebe4521]

More like cultural disrespect for Indigenous Native Americans. Fortunately I haven't purchased Suavage, and that ad campaign makes ALL the other product lines less, if not unattractive. There are too many options of classy brands which practice good ethics. This makes it a bad look to support not just Suavage, but also the entire brand, and seek The irony is the campaign mocks Indigenous Native Americans as savages, but it makes the brand look very uncultured, low class, and jealous despite all its ill gotten wealth. Take a bath!🛁

[@underskinYT]

And I’m sure if you desperately want that fragrance, there is a dupe for it somewhere

[@carolynwarfield1057]

That ad campaign is horrific. Lots of perfume ads are problematic but the Eau Savauge series with Depp is inexcusable.