The Rise and Rise of JW Anderson

[@alexuemura2353]

thank you for talking about the run star hike!! nobody realizes it was his design, and it’s sad to see so many people wearing it now without even knowing it was stolen…

[@understitchYT]

Its so wrong that they did that to him, but Im so glad Jonathan spoke up about it, so few designers have the platform or stability to do that with such a big company

[@sayfstation]

You were deep into fashion since 7 or 8 years old, crazyyyy

[@understitchYT]

You have no idea, I have been completely obsessed even before then. I started sewing at 8 to try to become a designer myself (nothing came of it obviously)

[@sayfstation]

@@understitchYT it's never too late, you could still become a designer, if you wish, just look at Vivienne Westwood, it's always possible!

[@understitchYT]

@@sayfstation i tried it for a while, got some education, but it wasnt for me, I realised I was more interested in the business side and understanding branding/marketing and didnt have the raw talent needed to be a designer anyway

[@understitchYT]

@@sayfstation (though I still make my own clothes and enjoy sewing)

[@xbvm]

Ngl, the "Watermelon" pink, green and blue glitter Converse were the first fashion related thing I became obsessed with. I started looking into J. W. Anderson as a whole and that catapulted me into fashion. I've always was attracted to haute couture but if it wasn't for those shoes I wouldn't be so invested into many designers and fashion brands. He really has a vision! Also, this whole series is amazing! You really need more recognition tbh

[@understitchYT]

I absolutely love his converse collaborations, I got a pair of the toy ones (the patent gummy looking ones) and despite being the most uncomfortable shows in history, I ALWAYS get compliments on them. I agree is an absolute visionary and he deserves so much more recognition for his work, you were really fortunate to have him be your introduction to underground brands, because he's one of the best and most respected names in the industry for a reason Also, Im so glad you like my videos, Im so touched by your kind words

[@beaconclub]

I've noticed with him through his collaboration with Uniqlo. I really like the products he created there. So thank you for the exciting documentary, because I wanted to know more about him as a designer. L.J. - Beacon Club

[@understitchYT]

His uniqlo collab has lasted a long time too, it must be quite financially successful for them both

[@vinny160]

New fan!!! Amazing presentation. While I was familiar with his name. I knew little about the depth of his influence. So glad that the video showed up on my list of recommendations...and that I clicked on it. Looking forward to watching the Westwood video!!!

[@understitchYT]

The westwood video is out now!! I hope you like that one just as much 😁

[@fashionlover4]

Great video, He was always someone I knew bits and pieces on but glad to have a better picture!

[@understitchYT]

Thanks man, hes such an interesting designer because he really changed menswear, seriously respected by the industry, turned around 2 companies, has great sales, is on the board for LVMH prizes but yet people dont really talk about his brand at all? Its quite odd, but I guess that comes from being in the industry for so long 🤷 Also his collections havent been *exciting* in the way they used to be for a while so I think maybe thats why, but they still sell so well so idk, he does him

[@evans7384]

Wow i have watched a lot of your videos and I was blown away to hear you were sneaking off to London at 8 years old to get a look at early JW Anderson collections. That is SO cool. Keep up the amazing fashion journalism. Love your work.

[@understitchYT]

Yeah I got my own age wrong in this video, Im so sorry. I was born 93 and was in the antepenultimate set in maths, I've felt very stupid ever since I re-did the maths hahahah

[@kristinpenta]

This was so informative! Just subscribed. Thanks! : )

[@understitchYT]

And this is a video I want to redo! I want to add more information to it 🥰

[@kristinpenta]

@@understitchYT I loved it! Just bought a JW Anderson bag without even knowing he was the creative director of Loewe - it's cool knowing that he had some punk vibes in his earlier collections...you can see it in the Curve bag with the simple piece of hardware.

[@understitchYT]

@@kristinpenta ooohhhh which bag did you buy? I've been wanting the bumper bag so badly but havent yet been able to justify it

[@arehoneb]

This is the person behind the fame of the Lowe puzzle, amazing!! This is amazing content, you are so great ❤️

[@understitchYT]

Yes! Thank you so much 💕💕

[@Btkasem]

Yes I totally agree his clothes are very divisive (even for me!). Having said that he definitely injected that youth and modernity into Loewe. But, I for one, would have loved for him to respect the house’s codes (or perhaps there weren’t that many to begin with?). His first collection definitely had me (and my money) at the fishermans jeans and just the overall styling was so on point. What I also noticed is the drop in their leather goods quality (but only very slightly though, not like Chanel). I was just obsessed with Loewe leathers at one point before JW was appointed. The leathers were so supple and the grains were just to die for. Even the smell! Now its still good quality but no where near as good as before. Funny you should mention it being compared to Hermes because that was exactly how I felt! And it was the reason I had bought sooo sooo many of Loewe before JW (because I thought I was buying Hermes at a fraction of the price!)

[@understitchYT]

I agree, I think he did the brand really well, I also think that you are right and that there was not many house codes before. (I don’t think they had clothing before, for example) but, yes, that first collection was absolutely incredible. In terms of quality, I don’t think the leather itself dropped in quality, but I do think they started to use a wider range of leather. Previously, Loewe would use a lot of less structured leather so their bags were more floppy. Whereas after Jonathan, they started making more structured bags, and so needed a stiffer leather. I think this was done more with calfskin than with lambskin, but I think they use both, neither of which a lesser leather, just used for different things. But that’s my two cents, of course could be wrong.

[@gondiAlmighty]

I love all the research, and your presentation style!

[@understitchYT]

Thank you so much, hopefully my editing is improving ^^

[@gabrielmoro3d]

Thanks for all the info. Crazy you went there at 8! So cool.

[@understitchYT]

I got the maths wrong, I was born 93 😶‍🌫️

[@michellegreenlees3781]

thank you for all the research and effort you put into these videos, i finished watching them within a day! academic and informative enough, very impressive! would you like to make about Miuccia Prada, CDG and Yoji yamamoto? x

[@understitchYT]

Oh wow thank you so much!! Im so glad to hear you binged my videos 😇 after fashion week’s over I put up a vote on my community page and it seems like Miu Miu is winning, its not prada, but its prada 😅😅

[@michellegreenlees3781]

@@understitchYT omg!! yes please!! i love Miu Miu!! their menswear collection was brilliant but sadly discontinued!! cant wait to hear you talk about it xx

[@understitchYT]

@@michellegreenlees3781 it was so beautiful, but it's a nightmare to find images of it!! (Im researching for a miu miu video now)

[@СлаваМайстренко]

Another lovely video!!! Would u also like to make about Pyer Moss?

[@understitchYT]

I've actually never heard of the brand, let me do some research

[@csalcedo57]

Amazing! Love the video.

[@csalcedo57]

A video on glen martens please.

[@understitchYT]

@@csalcedo57 Diesel is looking like one of the best brands atm, what he's doing is such top tier work

[@Sylviethevegetarian]

Please do Virgil Abloh! Saw the exhibit on him at the Brooklyn Museum and have fallen down a rabbit hole. Would love to hear your take on his legacy.

[@understitchYT]

Which label would you like to see? Off-White?

[@silk3142]

612 subscribers. when you get 20k it’ll be fye cause this is very informational. so … thank you

[@understitchYT]

Thank you! I hope we get there soon!

[@broddablack5290]

One of my favourite designers at present! Fabulous

[@understitchYT]

Honestly same, so so talented

[@partea569]

well covered! loving all the videos so far keep it up ❤

[@understitchYT]

Thank you so much, Im so glad you like them 😇

[@estefaniavelazquezbarrios7948]

And he is so handsome too

[@understitchYT]

Thats what my partner says too, I dont see it

[@kyleanuar9090]

Amazing, amazing designer!

[@understitchYT]

I really agree, I wish he was more respected in the public, as much as he is in the fashion scene

[@lucasmoreno5330]

Cracking video as always but something stumped me as I was listening. You say that you traveled to London at the age of 7 to view a fashion collection for men? You say everyone you knew (aged 7) was talking about this collection. Who did you know at the age of 7 that was talking about it? I think we need a deep dive into your up bringing.

[@understitchYT]

Yeah I was a bit of an odd kid, so what happened was I travelled up specifically with the aim of seeing that collection in Selfridges and to try it on etc, when I got back to where I was living my friends and I, having seen the collection (I think in Vogue?) together were obsessed with it and so I ended up explaining what it was like to my admittedly small friendship group. As I kept traveling to London to see the different retail spaces (a favourite of mine was Liberty’s because it was easy to get to and fairly quiet, but I also spent a lot of time around Bond street because I loved Laduree and could just about afford a coffee). Because of the amount of time I spent in the shops I ended up befriending a lot of people who worked there and I considered these people my friends too, so we would discuss fashion together and they let me try on stuff, then when I got a bit older I started to go to sample sales and met more likeminded people. So through all this time JW was really massive in London and I would talk about his first and subsequent collections with these people 💕

[@understitchYT]

I should definitely say this with the fact my parents had absolutely no idea, I used to lie and tell them that I was visiting a friend (who they knew and lived an hour away on the bus), they dropped me off at the bus stop and I would get off and go to the train station. They’ve never found out actually, they would be fuming, I never realised how unsafe what I was doing was until I got older

[@understitchYT]

I'm such an idiot, I just realised I must've been 16, not 7. I have no idea why 7 got stuck in my head so badly, but thats not maths that is mathing and I just had this stark realisation and came back to tell you 😅 But, saying that, I was travelling to London alone at a very young age, maybe around 7-10 I would've started going, but this collection is AW10 so that was just not adding up sorry

[@dgraykage231]

Came here to see what's in store for Alexander McQueen.

[@understitchYT]

I don’t think his work at JW will be very reflective of what he would bring to McQueen (at least I hope not), only because he was designing under the distinct version of somebody else, almost like Allessandro Michele at Gucci, you would’ve had no idea that he had a totally different aesthetic until he presented it

[@fanyang8321]

Well girl you are born with an eye, acumen (and the crave) for fashion with all the traveling alone at the age of 7. Absolutely mental but I admire that!

[@understitchYT]

I got the maths wrong 😰. I was born 93 so aw10 I wouldve been 17. I think the reason I got confused is because I started going to London alone at around 7 to go to Liberty’s, Harvey Nichols and Knightsbridge in general for Miu Miu and A Mcqueen and Dolce (shame what happened to them). I think in my mind all those years just got connected into one. But I adored it nonetheless

[@fanyang8321]

OMG still admirable!!! When I was 7 I was probably still quite clingy to mum with massive fear of the real world 🙈So well done you!! Btw all the artsy genius are quite absent minded in numbers✌, you are fineeeeee @@understitchYT

[@Carroty_Peg]

How old are you if you were so young with JW Anderson's early collections? You must be about 21. How can you speak with so much clarity and authority?

[@understitchYT]

Oh I got the maths wrong 😂 im thirty this month, so i wouldve been in my teens, not 7 as i somehow thought 😂

[@Myfavjosh]

How cool u were into this shit when you were little. Presence of mind

[@understitchYT]

Omg no, I mathed wrong, I missed 10 years out, I was about 16, not 7 🤣 (tho actually I was going to london alone then, so I get why I got confused, but Im so embarrassed by that mistake now)

[@jamesscalise4990]

I wish he still sold pierce bags lol

[@understitchYT]

Honestly same so bad, I keep trying to get them on resale where I can, but I only have 2 so far because im not rich enough yet

[@gordonw4542]

Hi understitch, I know you are his biggest fan. So I choose to self edit some the not so positive things. Dyslexia has many level of the conditions. The primary problem is not able recognized symbol like letters. There are other dyslexia condition where they can draw just fine. So what he said is possible true that he can not draw. What is true is his business deal in selling his name to LVMH. And sign a contract to head Loeve for fashion but yield no really hot handbag or collection. Partnering with Converse to do runner as well as collection with Uniglo like he running out of time or talent. He is a shrewd and smart operator and he grab as much money before his name cool off. No one got ripoff, he provide minimum effort for starry eyes customers. They got what they wanted minus the pixies dust. Everybody a winner.

[@LawsonAaron-h6d]

Cormier Islands

[@devincristopher3]

i would love a puzzle bag or a jwXtom of finland bag🌈🤗

[@understitchYT]

I have the predecessor to the puzzle bag opening, which was the camera bag and its so difficult to get into that it really put me off, but so so many people said how it was their favourite bag that its made me really consider it (and luckily its been out so long its available on the resale market 😂🤣)

[@devincristopher3]

@@understitchYT i particularly love the soot sprite version🌈🤗🖤👜

[@understitchYT]

@@devincristopher3 omg yes so so so much! That whole howls moving castle collection was the best

[@sito7186]

I love my Puzzle and Elephant Bags.

[@understitchYT]

@@sito7186 are they comfortable to get in the top?

[@troyflatland5299]

I find it impossible to believe that you went to London as a 7 year old because you knew of this

[@understitchYT]

I did the maths wrong, I was born in 93

[@understitchYT]

I think that’s the pinned comment, no?

[@ShaneFalko]

Excuse me, you traveled at 8 years old on your own to London to see one of his collections??? Who are you????

[@understitchYT]

No, I’m just stupid, did the maths wrong I was like 16

[@understitchYT]

I think the reason I got confused is because I actually did start going to London at around 8/9 years old, it’s just I’ve got confused as to why I started going in the first place, that’s why I missed the obvious; what year it would’ve been

[@ShaneFalko]

@@understitchYT no you’re not 😟

[@ShaneFalko]

@@understitchYT you’re a king 🫡🤴🏽

[@understitchYT]

@@ShaneFalko Youre very kind, but missing a 10 out of simple maths is some real dolt energy hahahaha

[@rsswd]

I'm going to promote you for free. Impressive.

[@understitchYT]

oh thank you 🤩

[@glenandrewstewart]

Who cared about fashion at 7?

[@understitchYT]

I did soooo much, but actually I got the dates mixed up in the video. I was born 93 so I was older than seven 🙏

[@glenandrewstewart]

@understitch, It took me much longer. I commend you on these videos. They are most certainly engaging. Perhaps ridiculously, I watch or listen to them when I'm working out. I think it is because I like to multitask!