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Over the past few years, we have seen a lot of media reports about third-party cookies; from privacy concerns to their demise in web browsers.
Both Safari and Firefox block third-party cookies by default and Google Chrome set to follow suit in the near future.
In this video, we answer the following questions:
- What are cookies?
- What's the difference between first-party and third-party cookies?
- What is cookies syncing, how does it work, and why do we use it?
- What role do third-party cookies play in programmatic advertising and AdTech?
- What will the programmatic advertising industry look like when third-party cookies disappear from Google Chrome?
Additional materials:
How Different Browsers Handle First-Party and Third-Party Cookies clearcode.cc/b...
What’s the Difference Between First-Party and Third-Party Cookies? clearcode.cc/b...
What is Cookie Syncing and How Does it Work? clearcode.cc/b...
Google Chrome To Kill Off Third-Party Cookies: What It Means for AdTech clearcode.cc/b...
How Google Chrome’s Privacy Sandbox Will Work + Possible Solutions for AdTech clearcode.cc/b...
Speakers:
Michael Sweeney, Head of Marketing at Clearcode / michael-sweeney-clearcode
Piotr Banaszczyk, CEO at Clearcode / piotr-banaszczyk
Grzegorz Łukaszewicz, Head of Engineering at Clearcode / grzegorz-%c5%82ukaszew...
Video editing credits:
Maciej Antkowiak, UX/UI designer at Clearcode
Subtitle credits:
Paulina Zawiślak, PR & Communication Specialist at Clearcode
If you have any questions about the topics mentioned in the video, get in contact with us here clearcode.cc/c...