The Sanctuary (Full Length) | 2024 Holiday Commercial | Chevrolet

[@markparren8697]

Please remember this when designing trucks, nothing fancy, just well built, easy to work on, reliable, and will last generation. All for a reasonable price.

[@tomokawai4938]

Car companies make money from big car loans, so they make expensive cars that don't last more than 10 years.

[@DLTrekker]

It’s been a while since I’ve seen a commercial like this, we need more of these in America….

[@darrellbradley9334]

And Everywhere , Pride and Proud . Just Enjoyed from Australia Oi Oi Oi Chevrolet ... Ole square body .;)

[@mikehixson6005]

Good job, Chevrolet... this hit home, I have my grandfathers 1966 C10 that he bought new in Chattanooga, TN. Lots of memories.

[@jlh4jc]

My Dad passed away a year ago. The holidays are definitely not the same without him. That part where he went to the coat rack, exactly the same scene has played out when I've seen my Dad's jacket still there. He's been gone a year. But I'm thankful that he was present in my life.

[@chrisb3017]

These are the commercials all American company’s should be making. Owned many Chevy trucks and still do. Like a rock

[@cengeb]

GM is an embarrassment to modern vehicles being built by real car makers

[@kennyo6582]

i hope Trump slaps a tariff on all those GM trucks made in Mexico.

[@SXSPRIME]

​@@kennyo6582some made in Mexico my GMC 3500 is US built

[@lukehutchens4778]

Dude...my dad passed away 5 years ago to cancer and this hit way to close to home for me. It made this 45 year old man 😢 This was beautiful...felt like I just watched a whole movie

[@christopherm487]

I cried watching this one too brother. You’re not goin through what you’re goin through alone anyways for what it’s worth.

[@SXSPRIME]

Same here man my dad passed a few years ago when I was 26 my chevelle I inherited is where I feel connected with him

[@timwhite163]

My Grandfather worked for GM for 35 years. He was the wisest man I have ever known. He was a diehard GM guy and could build or fix anything. My father was never in the picture any part of my life. My Grandpa took me under his wing and taught me everything I know. I too was the kid getting asked about college after high school but chose the construction industry during and after high school. Construction has provided an excellent life for my family. I owe every thing to who I am today to my Grandpa. He made me a diehard GM fan as well. Current ponies in my stable (‘71 C10, ‘03 Sierra, ‘20 Silverado, ‘18 ZL1-1LE, ‘19 CTS). The Camaro and CTS built where my Grandpa spent 35 years of his life. Thanks for the memories, Chevrolet!

[@mporter859]

AMAZING! Filmed in my hometown of Chelsea MI!!! I even saw them the day they filmed. So cool Chevy thank you

[@robertwalsh5754]

I lived there for 10 years. Cedar Lake.

[@gretchenverplank6632]

Born & raised in Chelsea, graduated 1994 from CHS. My parents and one of my sisters still live there, loved this commercial and seeing familiar spots❤

[@katiewohlgemuth4389]

Same! Born and raised Cavanaugh lake ❤

[@NorthCountryHistory]

Mine too. Recognized a lot of places. Back living here again.

[@gimlythegod1843]

Literally same, I’ve been across that railway so many times

[@aaronmcconnell9369]

Thank you Chevrolet. Refreshing to see something wholesome and meaningful. Pure Americana 🇺🇸👍🏻

[@markethvacrguy]

What an amazing commercial. Goes straight for the heart. Now that new Jaguar commercial....

[@kylej741]

The America I grew up with.

[@dt6126]

What a heartwarming commercial. I was able to follow in my dad's footsteps before he died. He was a police Sergeant in NY. One of his proudest moments in life was him handing me my certificate when I graduated from the Police Academy. I never fully realized the pride he felt until I handed my son (his grandson) his certificate at his graduation from the Police Academy. Although my son never met his Grandpa he knew he was there watcing over him. RIP pop, I miss you.

[@SyrLndoSpace]

Thank you Chevy! The return of Fathers to guide sons, this is one of the greatest commercial moments within this last decade. Welcome back Masculinity,...we missed you.

[@janetpound1867]

didn't see any masculinity.

[@keithnphx63]

My goodness. What a beautiful commercial.

[@blackplagueproductio]

Wow! Great storytelling! This hits home for me as we buried my grandfather less than 2 weeks ago at 93 years young. He was a Marine who fought in Korea and came back home and became a woodworker and a plumber. He was my best bud, and we were alike in so many ways. Musicians, both creative, and I have started woodworking in the past several years. This reminded me of Poppop and I'm relationship growing up. He was a Chevy fan too! Thanks Chevy and thank you Fred Darling Scarborough "Poppop" for all the wonderful times and memories.

[@b2iventures]

This hits hard. My grandpa Earl had an 84 c10 long bed in white. 5 years ago my Dad gave me that truck. It has never left our family. Grandpa Earl was my hero. I'm probably close to the same age as Grandpa was when he bought his truck new from the dealer. I've never stopped missing him. The connection that truck gives my Dad and I is hard to describe, this video does it better than words.

[@theathjr]

My Dad was a Ford guy. I am a Chevy guy. This commercial hits the ol feelers for sure. Im not crying. You’re crying. Great job Chevrolet. Great job.

[@ericpalmer3664]

Thank you Chevrolet, I miss my Grandfather who loved his Chevys and we would talk hours about his chevy trucks he had. He helped me purchase my 1995 Camaro as a teenager and he passed away before I was able to purchase my 2021 Camaro LT1. I think of him every time I drive. I am a proud Michigan Chevy owner.

[@Tokyo_Marshall_Official]

And in your grand pop days we said merry Christmas...screw this happy holidays bs..... like illegal aliens were called just that now they are asylum seekers....wake up America

[@adammedley1283]

I love the yearly Chevy holiday commercials by far my favorite. Please don’t stop doing them.

[@42luke93]

Such a great company! I want to buy a new Chevy silverado and keep it for my grandchildren like this.

[@mmjsstav]

Always look forward to these Chevy Christmas commercials. This one was top notch, too. Younger people need to hear this message more often: Be who you are, do what you do, not what the "expectations" are.

[@middleagedman2174]

The bicentennial plate on the front of the truck caught me right in the throat. Love you Dad.

[@MissDelaforce]

Maaaaaan!! My heart longed for my dad as I watched this. 🥹 Well done Chevy…well done!💕👏🏼

[@jimjohnson1944]

Good to see a great commercial featuring a perfect $300 truck (when it was new) showing honest hard working people that makes this country what it is. Good job Chevrolet!!!

[@acdc5579]

Great commercial with family gatherings and square body truck. Love my Chevrolets.

[@kevinc211]

My grandpa had a red square body just like it. Iconic truck.

[@theblade110]

Well if you were looking to make a grown man cry then mission accomplished. 😢

[@stealthd16]

I was born in the sixties and some of my earliest memories were riding in my grandfather’s 57 Chevy 2dr, and helping him maintain it in his driveway. In 69 I sat on his lap, looking through a Chevelle brochure, unknowingly picking out the color of his next car, a brand new 69 Chevelle coupe. 10 years of helping him maintain that car, still looking showroom new, he handed the keys to me on my 17th birthday… my first car. My grandfather passed many years ago, along with many more Chevy’s in my life. I’m now in my 60’s, a 71 C10, 06 GTO and an 02 Corvette in my garages… about the same age now as when I lost Grandpa… not sure who I will be handing my keys off too. Thank You Chevrolet for a lifetime of memories… Heartbeat of America indeed.

[@raiseacoldone]

Thank you Chevrolet 💛

[@Chevrolet]

💛

[@kevinkasperski3879]

Last year it was Alzheimer's which my Mom is suffering through, This year it's losing your Dad, which happened to us 9 years ago. Hit's home! Thank you Chevy!

[@thecarpergarage916]

This hit home. I lost my Dad in February to cancer. I inherited his 1981 C10 Stepside project. I finished it for him! Now, his memories rides with me on a cruise. He had the truck since 1984.

[@gonzalosanchez6341]

This reminds me of when my dad, my grandfather and I would spend time repairing my 77 Chevrolet pickup truck. Without a doubt these types of cars are more than just a thank you Chevrolet for reminding me of this once again.

[@lisacole690]

Chevy owner in Chelsea, Michigan! We love our little town!! 🛻🏡🏚🎄💖🌟

[@bmb5599]

Slightly more relateable than the Jaguar ad

[@tbury2516]

Slightly by a million

[@burttantallaski629]

Makes me proud to own my Chevy pickup, which yes, I got because I remember as a kid riding in my dad’s pickup (and it’s cool today when we order pizza and my dad hops in my Chevy so we can go pick it up. I love him.)

[@Mgevz]

That's how you do a comercial. FAMILY in the centre of everything.

[@praisethelord4222]

Thank you Chevy!!! True American 🇺🇸! And why I love my Chevy’s! My favorite vehicle I own and will never sell is my 1985 C10 truck. It’s our family treasure. Thank you Chevy! 🇺🇸🙏🏼

[@russellholt5879]

Beautiful truck

[@emmaw0603]

It was so surreal seeing a Chevy ad being filmed in my little hometown ❤️❤️ Chelsea is so beautiful

[@billhayward2668]

As usual,very well done Chevy. My Grandpa was a Chevy guy. In his retirement,he didn't have much money and my Dad bought him a ford pick up and he hated it and he hated automatic transmissions. My Dad took it back and found him a "67 Chevy 1/2 ton 283 3 speed. He drove it till he was unable to drive anymore and I don't know where that pick up went. I have a "97 C3500,that thing is perfect for me. 350 5 speed. Happy Thanksgiving and Merry Christmas to all the Chevy folks.

[@craigvandergriftjr793]

If there was ever a commercial to hit me in the feels, great commercial

[@Daddyo7391]

I don't know about you, but all of a sudden, someone was chopping onions over here. Botie boy through and through. Chevy always has the best Christmas/Thanksgiving commercial.

[@briancostello5430]

Well that left a mark ❤ 😢

[@Chevrolet]

We feel you, Brian.❤

[@tashitot1387]

Oh my gosh, the tears this brought. Reminds me exactly of my Dad.

[@Bussjaeger]

Emotional branding at its finest. Heart strings tugged on.

[@jamiesmith143]

A 70's square body and a beautiful song, Thanks for this.

[@vinnieortega]

My Grandpa served with the 101st airborne in WWII, He drove chevys his entire life, I remember him coming home from work in his 78 c10 longed, he'd grind the gears backing into the driveway. My dad had many chevys as well. Today I've owned 4 silverados and currently have a project 1962 c10 shortbed.

[@Richard-Allen]

This was such a touching story, I loved the truck and the story behind it!!

[@whatchis1120]

Probably one of the most relatable long commercials for most of us raised in rural America, been around these old c10's and the GMT400 trucks all our lives. My great Grandfather had 3 of them on the farm over the years, my dad had 2 and a Tahoe. These old trucks bring people closer and nostalgia they didn't think a regular old truck would do back then. I don't think there were many driveways that didn't have one back then, too bad the new ones don't hold up as well anymore.

[@creeputney]

@1:15 When the barn door open to reveal the Chevrolet truck beauty, I was caught off guard with the Michigan Bicentennial license plate in all its glory. I knew I was in for an emotional rollercoaster with the connection of men with their tools and machines. Thank you for this important Holiday message.

[@MrHand-ih4sz]

Awesome. Thanks again, Chevrolet. You do it every year. Brought a tear to my eye again. Thanks for being a big part of the fabric of this great country. And heck yea...I LOVE my Chevy truck.

[@bmwpete65s55]

Well done Chevrolet! The world needs more young people who want to work with their hands and build things. It's an honorable and fulfilling profession. My daughters best friend is studying to be an electrician, never would have thought she would but she's doing well and loves it!

[@stern12akachris32]

Damit Chevy you hit hard with this one , Had me sobbing

[@sandralevin2489]

You're not alone

[@Hammer8308]

beautifully done, brought out all the great emotions, WELL DONE!!! Need to get back to the resto on my '79 now for sure.

[@newoleets6519]

I was an extra in the first scene, was a blast to film!

[@MaggieRoberts-p5s]

Thanks Chevy! So proud and honored you filmed this in my hometown Chelsea! Being driving Chevy since 1974❤

[@psimac]

Quite brilliantly executed and definitely a tear jerker. Well done.

[@schildtyler]

This one hit so close to home! I inherited my grandpas ‘88 S10 that he had since ‘89 this year. I’ve had lots of fun restoring it, and my 3 year old always wants to go for a ride in “Papas S10”. So many good memories with him and that truck.

[@mikealveraz3593]

Have an 89 S10 as well. The build was super fun! Great small trucks!

[@gadeane287]

Simply a superb commercial with a wonderful message. Thanks, Chevrolet!

[@EricSchultz-pr8go]

As a white collar, tax accountant, seeing this yesterday during my Thanksgiving gathering brought tears to my eyes. This is instantly my new favorite commercial and I am so glad there is a longer version of this. I hope when my kid gets older and if he chooses a different path from my path, I can remember this and support him the same way. I wish there were more blue collared classes in our high schools and I wish it was more encouraged because this country needs more handy men.

[@julianhenderson6340]

As soon as Time In A Bottle came on, I crumbled. This was great.

[@bretthatfield2516]

I clicked 'like' the second I saw the square body pickup.

[@robertgrant4501]

Me too!

[@Yorkieapsa]

Well my brother and I were sobbing watching the Lions game on Thanksgiving.

[@sandralevin2489]

Me too

[@loucosentino8454]

You did your job......I cried!

[@shyamsr9339]

Chevy loves their own old reliable trucks 😇

[@Chevrolet]

We sure do!

[@gunlubetv6297]

Taking my family in my 1978 suburban to go get our Christmas tree Friday. Long live the bow tie.

[@Coalblack79k10]

You should they got you to where you are now if you could only build new trucks as strong and reliable as them

[@rambobrite2691]

NOW THAT’S HOW YOU ADVERTISE! What a great message and a beautiful story. DANG. Kudos to the Chevrolet marketing team for making me and my husband cry 😅

[@settledontheprairie5524]

Chevrolet, why you gotta make me cry every year?

[@paulmarentette5346]

Five Chevy powered treasures currently in my stable. Next year is my '75 Silverado's 50th, really impressed with my 2018 Centennial Colorado Z71 crew long bed, '65 Sting Ray convertible mild resto plus an '87 Airstream moho (P30) and '80 Baja 19TC w/Merc 260hp 350 SBC. Not one would I give up and being well-maintained I expect each will return memories and new experiences to someone else down the line.

[@peterbilt9644]

This Chevy commercial ranks right up there with the Dodge Super Bowl commercial with Paul Harvey narrating So God Made A Farmer….very fitting tribute.

[@wr1ght939]

Fantastic Ad. Well done chevy! This makes me hopeful for things to come!

[@markdanielczyk944]

My Grandpa was a Chevy man until he passed. His last truck was a '72 C20. My first Chevy was an '88. The '88 was replaced with an '02. Now I've got a 2016 and 2021. Bow Ties rule! Miss you, Grandpa!

[@AmyGartner-w9y]

Another winner from Chevy 💝

[@amberk9111]

Bring back the square bodies❤

[@DrMatt911]

Excellent - hits very close to home - I know my dad rides along when I take his 1977 C-10 out for a cruise

[@kent6430]

These hit hard

[@marcl9758]

Not a Chevy man but this commercial speaks volumes to me! Great job Chevy. Happy Holidays.

[@georgealmeter3562]

My father had a truck close to that when I was a kid. It got sold . After he passed away I found a copy of it and I got it to this day. The memories come back

[@ginad.8114]

THAT’S the song I didn’t realize would be a perfect fit until it was a PERFECT fit 🥹

[@jamespazuzuairsoft5369]

I miss my dad and grandfather.

[@SXSPRIME]

Chevy please make vehicles for generations again. My best memories growing up are in what is now my 72 chevelle SS handed down to me. That car is my most prized possession every minute behind the wheel feels like grandpa mom and dad are right there in the car with me

[@andrewhoule9098]

This commercial was filmed in my hometown, hit me right in the feels.

[@paulmarentette5346]

Cool! What town? I recognized the MI '76 bicentennial plates, thought maybe the truck was a 76 until I saw the shoulder belts.

[@CountessVonFingerbang]

Crazy seeing Chelsea after being gone so long

[@brandon59892]

Fantastic commercial from Chevy I miss my grandpa’s and Camaro constantly

[@timburns4880]

Damn you, Chevy…….that was a truly wonderful commercial.

[@lesworthington3333]

Once again, another great commercial from the General.

[@PremierPrep]

Wow Chevy! Great job! Your best commercial in years!

[@Nadedetroit]

Watch last year’s holiday spot

[@rlhmarines]

I miss my hand me down ‘78 C10 Bonanza…my dad picked up a new ‘87 C10 Silverado. I only truly had it for 2 years exclusively and had over 300k on her before I left for my 2nd overseas tour of duty in ‘89 and gave her back to my dad. I grew up driving that truck as I became of age in the late seventies and early eighties.

[@cameronjournal]

Well the nostalgia is hitting deep this year. Too bad nothing like the old square body is being produced today.

[@alextinsley]

Wish they'd make a truck that looked half as good now!

[@candykid5135]

2:31 most iconic design by gm, square body chevy

[@workingcountry1776]

I saw part of it yesterday (Thanksgiving 2024). What a commentary from the General. I remember in the early 2000s when I finished high school family pushed me like that boy. I tried college twice and and wasn't my style of learning. I learned best by individual reading and mentoring with older guys. So nice to see this. BTW anybody approximately 40 or older rode in one of these 73-87 GM trucks. Learned to drive in an 86 C10 in early 2000s and owned an 86 k20 and used it for a snow plow route in lake effect snow country in the hills of NY as recently as 2021 when the frame bent finally

[@sandralevin2489]

Wonderful commercial. Real America.

[@AnselGaddy]

Thank you! Getting a new GMC truck this winter.

[@ZipKickGo]

Thank you

[@freeman486]

Swapped the wheels on my grandmas new Cadillac the other day and they’re stamped made in China, legendary Chevy quality!

[@kevinkasperski3879]

I'm not crying...You are!

[@mattryan4067]

I have always been a Ford guy but I absolutely loved this commercial! Well done !

[@patricksterling7389]

Yep the sanctuary of a square body can never be overstated

[@lastjgiles]

Last years really hit the feels

[@brendanshaughnessy3553]

This ad really hits home with me I live in grow up in the town this is shot and my grandfather and dad both retired from GM I love this ad

[@dagny241]

My granddad had an '89 single cab longbed, just like the truck shown here but one generation up (OBS). I miss him.

[@brianfowler2795]

That under truck has a character these model trucks could only dream about.

[@Chris-or8hr]

Absolutely awsome....great job Chevy

[@colemandeitz7302]

Not even a Chevy guy but it’s a great story and a great message