The secret weapon that will Destroy Spotify by 2026

[@CurtissKingTV]

Thank you for the shout out Casey! A change is coming....

[@MusicMoneyMakeover]

Most Definitely. I can't wait!

[@THESRVNT]

This is the revolution it’s coming!!!

[@BigOTheRapper97]

Both of you have so many gems

[@thehourmusic4530]

​@@BigOTheRapper97 this is correct

[@monty5066]

I want to see you and Rick Beato sit down to talk this through. Make it happen. The music industry needs this.

[@JackHL]

That would be interesting.

[@specialbreedsb78]

Its like Curtis said. They only pay you a fraction of a penny. So you only give em a fraction of song!

[@MusicMoneyMakeover]

Yep!

[@BenedictRoffMarsh]

Ooh I like that: You pay me 0.02357 of a cent so here is 0.02357 of one of my songs lol I give me nothing else. I have always done better on Bandcamp for my (small) audience. I think Spotify is dangerous for Indies. 🙂

[@iLL.b]

​@MusicMoneyMakeover I've seen pornhub do that kinda thing. if it's a banger, you're irritated too only see a bit, but you're probably more likely to buy a video or subscribe to whatever the hell the video....." Secret Stripper Milf House Realtors Diaries: volume 28: Kinky Kyrgyzstanian MILFs in Space " for example... But if the video kind of sucks then seeing 45 seconds of the best little portions of it....probably the best way to enjoy an otherwise really boring video...yes? you get a nice montage ... And if they're good enough pieces of film, enough range and a good variety of sexual positions and maybe a good contrast or a good variety of different settings or locations or types of shots and thumbnails and it just seems like a lot is happening like it's a full event.... Even though it can be boring it can be the best way to experience something that's lame in full version if it's just the best Pink points... And if the p*** has at least a few good moments---even if besides just the snippets it's boring and stupid but if you're only listening to the cracked out good bits then you can still come pretty well if it's really good for just a few seconds here n there.. 🫴 😉 🫴 I mean like selling sample packs for musicians like with beats and different melodies and 4-second clips of things here there, then you're kind of like making a demo track that is going to be only the peak bits because it's just samples anyway and and that's the whole thing...(which..are hard sometimes, like, hard to judge----i mean, if the video is successful in terms of how many good cuts that were worthy of being showcased., 45 second super montage video, or whatever you want to call it, then you can be duped into watching the whole video, the, "SECRET STRIPPER M!LFZ FROM SPACE, " or at least for paying for it but that wouldn't be as much of an issue with things like bandcamp because you can always scroll through bandcamp and hear the track and if it sounds stupid as f*** then you probably won't want to buy it although it is probably cheap as hell... I guess I'm kind of overlapping thoughts but I'm just trying to understand what you're saying because I've been using bandcamp for years and I didn't think it was some special new revolution I just thought it was how I make money with a record label... And with my music.. I always thought that SoundCloud was like the demo page to hear previews of things that you might want to go and buy on bandcamp and I know that that might seem like an old fashioned worldview or whatever,, but like. ..,. Isn't that just how it worked like 10 or 15 years ago? I'm not sure I understand because you must be talking about something other than bandcamp but you're using band camp as an example and if DSC is some other thing completely and I'm I'm lost with this video I am so confused...... And it sounds like you're confident enough in this that you're quite sure it'll work but I'm just trying to understand why it's the second revolution in streaming to have Bandcamp? I'm off for not sure what you mean. Is D2C some new site or something? How is this becoming coming as and how is Spotify I'm going to wait until your direct-to-consumer business strategy any sooner than it already has the last like 10 or 15 or 20 years? I don't get what you mean by d2c like if you're talking about just selling MP3s then that's dope or MP4s or whatever the hell - - - - - - - but what are you talking about? I seriously can't find the site you're talking about or what and the wind is just so so strong here {..... I'm trying so hard to write this paragraph or whatever because I just can't understand what is exactly trying to get inferred the more I think about it the less I understand how any of this is new revolutionary or a second wave or a 2.0.... I'm not going to take a course just based on this video cuz this video is not showing me like a montage of peak eclipse it's just sort of promising things, but they're not really any solutions except for buy this new product or subscribe to our website or whatever and get this course about how to be a label musician indie whatever k, I guess that's what all these sites are nowadays, but I thought you we're trying to at least differentiate between direct and consumer and the old directed consumer is in band camp as in Spotify and direct consumer versus how it was back in the day but I don't understand how its unique or new information and it's kind of annoying that I've watched this video twice now and yeah yeah yeah yeah yeah yeah yeah I'm still in this hell whatever oloolol... I'm not really trying to insult you I'm not I'm just trying to understand what you mean and what the significance or new thing is and if I only have to pay for it to find out then I kind of feel like that's every other offer, and you seem like you have more to say than just some clickbait music guru fake guru guy, and although I think I'm worried in this in a weird way of my English is kind of weird I feel like hopefully you get what I'm asking or saying or whatever and yeah yeah it'll be easy to just say this guy is high as fuk so who cares what he has to say but I really hope people actually understand what I'm asking

[@Rockoslab]

That's a recipe for a career at McDonald's.

[@joeyp1028]

@@Rockoslabaw! No bro it’s the opposite

[@smokintreesmusic]

Last year we had a cashflow of 8 grand selling vinyls, merch and digital downloads direct to customer. We made 30 bucks off of streaming revenue… ❤

[@SouhailEntertainment]

Introduction and Overview - 00:00:00 Why Spotify Should Be Treated as a Promotional Platform - 00:01:23 Single Promotion Strategy for Independent Musicians - 00:02:26 The Concept of Giving Spectators What They Want - 00:03:56 How Independent Musicians Can Limit Spotify's Power - 00:05:22 The Artist Revolution and the Future of Music Distribution - 00:06:24 Understanding the Revolution in Music Consumption - 00:06:58 Should Your Album Be Everywhere? The Role of D2C Platforms - 00:09:04 Using D2C Without a Fan Base - 00:11:14 Promoting the 60-Day Record Label Course - 00:11:44 The Upside of Using D2C Platforms - 00:12:11 The Downside of Sticking with Streaming - 00:13:36 Conclusion and Final Thoughts - 00:14:31

[@Born_Original]

Man I just appreciate you brother casey been my secret mentor for awhile now bought your course it changed everything for me as an artist seeking independence 🤞🏾

[@MusicMoneyMakeover]

Glad I could help you out on your journey!

[@eurorail]

You are hysterical. I didn’t know people smoked crack anymore.

[@TheYouTopianProject]

I’ve been planning this type of idea for years and now I’m finally in a place to start an albums. Currently trying to assemble a band and get it rolling.

[@johnnygringo2239]

As someone contemplating recording music and the minefield of modern distribution, this tactic is one i came to independently before seeing the video. You helped fill out my reasoning and method so thanks man.

[@tayo6882]

It would be good if Spotify could include an option where certain music is 'locked' i.e. cant be listened to unless a certain amount is payed to the artist.

[@OfficialStevenCravis]

That's brilliant. I wish that could be done.

[@THESRVNT]

Thank you for all this brilliant information brother. Sincerely, God Bless you and may every one who is meant to hear your info hears it in the time they need! ❤

[@schtuff.8207]

I think this works best if artists still release an EP here and there as well as the singles on spotify, but with a quick spoken message about the issues with streaming at the end of it - or even just half of certain songs followed by the message. I was envisioning doing that for future EP releases tbh. Or make a song that is explicitly anti-streaming and tells people how to better support the artists they love. During COVID, I had a 'credits' track at the end of my album where I had independent artists perform the credits to the songs and give a PSA about how unsustainable streaming is. I love the idea of mobilizing musicians to be part of making this dent. Thank you for talking about it.

[@saygreedi]

Those type of tracks will become more popular with our ability to release multiple discs now each release. Future made a commentary album for DS2 a while back

[@saygreedi]

EP and single releases are smart as well because of how Spotify categorizes artists discography. Singles and EPs together, albums separate 👍🏾 works well for me

[@MusicMoneyMakeover]

I agree with all of this.

[@juniordunkley2751]

This gus talkin crap Spotify don't care what independent unsigned "artists" do they don't add no value they just hobbyist

[@kayiness]

@@juniordunkley2751how much they pay you to say this $0.00437?

[@MrFox1111]

I need to understand more about how these D2C apps are working... because they are essentially going to be a replacement for current streaming apps, with less IP's - with a different profit and payout structure... its not ideal, but its better for us. However... we have to wonder if the user is going to care enough to download, open and operate the bandcamp etc. app - instead of just going into apple or spotify.

[@idespisegravity]

I'm so sorry, but independent artists removing their music from Spotify will absolutely not affect the service in the slightest currently. Spotify is starting to fill the cracks with their own shit and as long as people are streaming algorithm-friendly music (I.e., this sounds like the last artist you listened to and you don't give a shit about the actual substance of the song, so you'll like this artist too!), genuine, flesh and blood artists will continue to become more and more obscure on the platform. Our only hope is for a cultural change and a societal demand for authenticity. Which COULD happen, but it's iffy.

[@ruminantrecords]

That was my initial take, but then the cogs started whurring. If you're selling to everyone, you're selling to no-one. The vast majority of listeners out there have been conditioned to regard music as basically free and would never consider parting with cash for your music. Only hope at the moment is for something to blow up basically outside of your control. However there will be a niche out there of people who do assign value to your music and will pay to support - in this respect the spotify listener base as a whole isn't your tribe and never will be. As an Indy the task is to find these niche people and channel them to your storefront. Sure it's a tiny fraction of the listener base, but there is income there. Wouldn't necessarily work at scale for a big artist - but then they're doing ok on Spotify mainly. As an Indy, you need a fairly small income stream to sustain operations in the order of 1000s of paying fans not millions. Focusing on the people who do value you and will support financially is a no brainer in this respect. The difficult side of this is not just churning out loads of generic derivative guff in an attempt to see what sticks - needs to be very high quality content aimed at having a long tail, not just blowing up for 10mins on TikTok.

[@dresdr3ams]

You’re thinking about it the wrong way. Eventually, specially with social media and internet communication, people will see Spotify as another greedy corpo and will fall. I mean why did the ceo invest billions into weapons? Because they don’t give a shit about their artists or their listeners. They. Only. Care. About. MONEY. So people will go “oh you don’t care about us? Bye” and it’s already happening lol

[@ricqyultra]

I love the way you dissected every piece of the issue. We need to take things back to the 90s or 2000s. Indie artists are not getting their flowers in this digital era.

[@urbantraxx3756]

Exactly if you sell 100 CDs at $10.00 a pop you just made 10.k it just costs you $3.00 to make them

[@osvn318]

I've been doing this for a little bit before I came across your video. Thank you for affirming that I'm on the right road. 🤜🏿💥🤛🏿

[@MusicMoneyMakeover]

Hey man! Keep doing it! Share your journey with this process in the comments.

[@Dainja]

Snap, I'm finally seeing a person who is just as near-sighted as me 😂. Great content btw! 👍🏾👍🏾

[@rythmac]

Podcasting 2.0 is being used by some musicians and artists. It skips the middle man, and artists can go direct to consumers. Artists retain the majority of the split. The issue with other platforms such as Spotify is you are paying them to market your product. Anyway Great Video BTW

[@OfficialStevenCravis]

That’s brilliant: getting Spotify to work for us instead of the other way around. Thank you for the great video, MMMS.

[@Gravyandtatoes]

It's definitely doable to make a modest amount of cash. A handful of album sales equates to thousands of streams. This ties into the '1000 true fans' theory. I think artists don't realise how few sales they'd have to make in order to get the same amount of income they do from streams. The challenge is convincing the consumer that it's worth it to pay for music outside of a subscription, as the culture around music consumption has changed a lot.

[@DRUNKBEATZ]

This! Major problem stays, how to reach a big amount of people when the gatekeepers are still functioning and silencing a lot, see rn with Palestine too

[@caiusmadison2996]

Like, a lot has changed, music today sounds unworthy of purchase. It is in many cases. Those artists won't be popular because their shit won't be 'free" in the sense they are just getting listened to because they could for free while actually getting Spotify for other artists. The problem with streaming, is a musicians union didn't make the most attractive streaming service, and then push the labels out of the mix, which should ha e happened.

[@OfficialStevenCravis]

*Casey Graham* great channel. Great video. The only thing I disagree with is the idea that Spotify will run out of content. Spotify itself is already jam packing it's playlists with Ai generated content. Perhaps the other part of the Secret Weapon is all of us human music creators emphasizing to our fans, and reminding them that our music is still the human-created music.

[@kirkstate]

Brilliant video and great presentation 💡💡💡

[@DohertyMusic]

I’m just mesmerized by the quality of this video. Right, I’m gonna watch the video now.

[@rapaholicz]

Great video and idea - I have a few questions cuz I feel like maybe I don't fully understand in this idea. Piracy in the mid 2000s-early 2010s was a major problem because the main form of music consumption was buying digital/physical CDs - But with Internet access you could steal all that material for free. It made no sense for the consumer to buy their music when they could download it for free on Limewire. Streaming platforms made sense for the consumer because it eliminated the effort of hunting for/downloading music illegally, it consolidated their libraries, but it wasn't nearly as expensive as the traditional method of purchasing individual albums/singles. How would this new method maintain that same consolidation that streaming platforms give music listeners (where all their music is on one platform, instead of buying each project directly from individual artists), and how would this overcome the problem of consumers just illegally ripping the music instead of paying for it? And would each artist post their music on their own site, or would their be one central platform that all artists would directly release the music on themselves?

[@chillwalker]

"They will adapt as they adapted to streaming" Exactly prooves my point. There is no "adaption" when something that costed money suddenly is free. Adaption means to overcome a hurdle. I dont thing that the hurdle going back to paying fair money is a hurdle that can be taken, except spotify will quit. But in my opinion than we are back to illegal downloads, a thing spotify had brought to the end for god. To be clear: Of course Id wish to get 1 cen for every stream. But on the other hand: There was no system that supported my nische music before that. And, thank God, I don't have to make a living from the music i love to produce. Because I would not do it ;-)

[@tomazferreira6990]

Thanks for putting so clearly what I thought while watching this video. In his analysis, he seems to bypass the illegal P2P distribution that was massive until streaming took place, replacing a completely free consuming with an almost free one. I think one possible way to Spotify to collapse is if a terrible financial crisis happened, which is not unlikely, because it's been running on deficits almost for its entire existence. But then what would impede people to go back to free file sharing? Our societies are screwed overall, with diminishing middle classes all over the world, and this discussion is only a part of this whole scenario.

[@CannadyLawBeats74]

GENIUS!!! Excellent info Bruh!

[@pbodyblaque2532]

Agreed, Brother. Since it takes 1B streams to make, let’s say, $1500, & 300 streams to make a penny, u need to figure a way to go directly to the consumer. Both Record companies & artists are scratching their heads on how to do that. “If it don’t make dollars, it don’t make sense.” So, since streamlines, by themselves, is taking us to the poor house, In my opinion, we need to just look at them as a forum for exposure, towards a bigger picture!. I miss the days of open mics, free venues, & mediums!.

[@tonyyenz]

cant wait to see how your new space come along fam. 🔥

[@MusicMoneyMakeover]

Me too

[@valdi7777]

Hi Casey! I wanted to ask you: what do you think is the future of the quality of music and musicians? Do you think we are going back to the days, where the public wanted real musicians and singers with years of training? At least here in Latin America, we are witnessing a change of taste from the audience, since "Corridos Tumbados" are taking the market. "Corridos Tumbados" have very virtuous guitars and real instruments in them. So I wanted to know your opinion. Love your channel!

[@MusicMoneyMakeover]

I feel the quality will make a comeback for sure. We are having minor leaps in innovation due to lack of time and effort put into music from the American front. However the people won't last for long and you will see them going back to what worked in the 60-90s.

[@KirbyDTrim]

​@@MusicMoneyMakeoverAgreed!

[@doctorauxiliary]

this is brilliant!! really well thought out & presented. very helpful insights here. thanks bunches, good sir!!

[@MusicMoneyMakeover]

Glad it was helpful!

[@JosephDownUnder]

Genius, way to go

[@jasonwilliamson1396]

We started out D2C selling mp3's back in 2000's. Selling lambcases. From the website. Through paypal. This same thing happened with suckers who were on the beat sites. I had my own website selling beats direct to artists. The money was way better. Problem is that the consumer is lazy. D2C on your own scale will fail. The way to go is back to physical media, but that will never happen.

[@Bluemusic66]

The voice of reality.

[@abdur1914]

I'm Subscribed to both of you guys I know I'm in good company. 👍🏾

[@Inlovewithlife74]

It’s the artists tbh, everyone wants to make music, Spotify has allowed the resource to be… and DSP’s as well, it gives people a reason to “feel” or be “seen”…and so because there ARE people who don’t make good music (by that I mean really honing in on the craft) you get a platform that’s full of good and not so good. then that because over saturated. The audience listens and gets annoyed with not so good songs it then makes the platform look bad subconsciously to the audience. The they look for quicker and easier ways to access good music, and that curiosity gets answered by platforms such as TikTok, EVEN, and others that give direct access to music people want to hear. All in all it creates a domino effect. people want to be heard or seen or acknowledged, and some get on these platforms without taking time to really understand what they want. Everybody wants quick access and everybody wants to make money, those needs are sided with lack of knowledge and then met by platforms who want to provide for the people. But it all gets ruined by a few bad rocks in the midst of its intention and that messes up the whole operation. Damn near exactly what he said, we over step our boundaries.

[@thetruthhurtsu]

Another informative video 👍🏽

[@foto21]

I hope you're right. I'm done with Spotify. You should do a video about your feelings on Distrokid.

[@deanallen927]

Great video, thanks for the info.

[@snottyman]

yo u talkin crazy!

[@iammichamm]

Great content as always my brother.

[@MusicMoneyMakeover]

Much appreciated

[@lastdaysguitar]

GREAT video, thank you!

[@brexistentialism7628]

Didn't know that musicians actually put promo tracks onto Spotify

[@xanderusa1]

Bro you are the king of YT titles hooks lol

[@yottsu_music]

This sounds really dope in theory but I am wondering how many artists would actually follow this instruction. Especially young inexperienced artists who just want to drop their music on Spotify (because it’s cool)

[@GeraldRogerjr]

Thank you very kindly for your time and knowledge!

[@NEWSHOT66]

Like your new space you're making your video from

[@MusicMoneyMakeover]

Thank you!

[@nathanlooney]

The secret is not to put your music on Spotify. If an artist has 1 million streams they’re only getting about $3000, That’s ridiculous the payout on Spotify is $.003 - $.005 per full stream. Even the record companies don’t screw the artist that bad.

[@EmperorKamikaze]

Yes I've read the numbers too. AND now they water-down the royalty pool with ai music

[@WessNyleProduction]

That isn’t “the secret”. If that worked everyone would be doing it. Think about it. Would you leave Spotify to pay even more money to listen to just one artist’s album? Of course not.

[@SkyGlizzyRecords]

The real reason indie artist win is a reasonable plan that lets artist sell ad space on all their songs and vids. This is what indies need to support. When the ads pay the platform instead of the artist is when artist cant get paid enough. This can be corrected very easily by allowing creators and artist to sell personal ad space on each song and video. And then the artist will decide how much to ask for a 30 second ad or 4 min ad. These platforms dont need to get paid for the ads, us artist do tho.

[@SkyGlizzyRecords]

I did no features on 855 songs. But now i can charge 1 mil a feature bcuz i did my entire catalog solo indie tronstep artist

[@thelonestarhiker]

You know that’s not true dude… l lol

[@SkyGlizzyRecords]

@@thelonestarhiker it's true, I don't have to do a feature for under 1 million bcuz I made my whole catalog by myself

[@SkyGlizzyRecords]

@thelonestarhiker the strategy is don't do any features for all ur albums. Then become successful by going viral. charging 1 mil a feature is necessary bcuz I only made 71 dollars in whole year on distrokid and I released 65 albums. So by charging 1 mil by not doing any features until after u blow up brings the ball back in ur own court and evens out only getting paid 71 dollars for all 65 of my albums. So basically to back where My money should be, I can wait for 1 million dollar feature or more bcuz I'm 100% indie and have gone semi viral already.

[@aelius_audio]

Great content 🔥

[@hollowreedmusicofficial]

I think you're predicting the future here bruh! Spotify's main problem right now is one of retention. Once enough artists lose confidence in the platform, as I am starting to, they might as well call it a wrap! At that point, they will of course try to pivot to D2C themselves!

[@ClNoBody]

Glad to see someone looking at the big picture. Why does your discussion exclude actual numbers. Maybe a deeper dive into the actual money flow, could prove useful. From the consumer perspective, how much should the retail price of an album be and how much of that should go to the artist. Has the music industry really change that much or is Spotify just Columbia Records 2.0. I enjoy rooting for the underdog, and stand with team artist.

[@aaronwilbanks6269]

Excellent and informative video. Thank you!

[@BillionzEnt.]

Favorite Show MMM 💎🏆

[@MusicMoneyMakeover]

Thanks

[@MrFox1111]

My question is... the ease of access and delivery. When it comes to software usage and peoples behaviour - these businesses have invested decades of development to make usability extremely easy and enjoyable. Even if we all have proprietary native apps where our listeners can purchase and listen to all of our music... the 'effort' of them leaving one app, to go to your artist app is too much barrier. Its all a question of incentivizing behavioural change.

[@MusicMoneyMakeover]

I never said you should move your listeners to proprietary artist apps. I hate those things even the artist website for digital music I hate. The consumer will move to a platform where users are already enjoying themselves.

[@SmokeGee-dl9rz]

This reminds me of when producers tried setting a minimum beat price or stopping leases. LMAO GOOD LUCK

[@WessNyleProduction]

Such bad advice 🤣

[@alfiolainidrums4988]

Very interesting point, comparing it to promotion platform like radio, MTV… let’s see how it goes

[@MusicMoneyMakeover]

Its not an easy strategy but one that is necessary to push the industry forward.

[@daydos_soundscapes]

Many forms of folk art, deeply rooted in specific cultures and traditions, have diminished as globalization and mass production have changed how art is created and consumed.

[@TitusGlennofficial]

So basically put a sample on Spotify and the full course on something like band camp

[@Dane_Riazer]

Thank you for the amazing information! I will be booking a call with you soon! 🙌🏾

[@KendallMatthews]

Long time listener and applying your golden nuggets to my tech consulting business.

[@sonciertheheroTV]

I agree and have been telling. Artist Spotify is the mafia lol for streaming. It’s like a stock value. ‘Monthly listeners so called determine your illusionary worth . Half of a single , & multiple versions of your single is def a way to go . Let’s put Spotify back in place indeed

[@GamTV85]

That’s brilliant!! 🔥🔥🔥

[@mannequinskywalker]

I just wanna know what frames you're wearing bc they give you the look of having mad long eyelashes and I need those!! 🙌

[@kayiness]

I agree with D2C but my naysayer consumer brain says if we pay direct for 10 projects that's $100+ but the flip side is ppl already have more music in their queue than they can consume. Maybe it's time for everybody to scale it back and be more selective in our listening 💡

[@brucesmith6007]

As an artist, i would be happy if i could sell a project for $1.

[@pgfputgod1st]

New space is a UPGRADE 🙌👏👏🔥🔥✈

[@MusicMoneyMakeover]

Thank you!

[@tp7663]

I like the new backdrop. I appreciate you thank you again for another great video

[@MusicMoneyMakeover]

Thank You TP!

[@RoamingRamble]

The notion that artists will somehow destroy Spotify is as unlikely as them stopping music clips from being used on TikTok, KZbin, and other platforms. Every time an artist's music is streamed on Spotify, they get paid per stream-it's essentially marketing for them, not an expense. Unlike traditional ads where you pay for exposure, artists are being paid for their content, which helps promote their brand. The same applies to Apple Music, Amazon, and other streaming services. If you went to AdSense and asked them to pay you $1,000 for a million plays of your ad, they'd probably laugh. But that’s essentially what streaming services are offering artists-payment for promoting their music on their platform. Every time a song appears in a TikTok or KZbin clip, the rights holders earn about $1,200 per million plays. Few artists demand takedowns because every time their music is featured on social media, their streams on platforms like Spotify, Apple Music, and Amazon increase dramatically. In fact, some songs that are 70 to 100 years old have climbed into Spotify’s top 10 streamed songs, especially seasonal hits. Streaming platforms have become a significant driver for both new and old music alike.

[@dierichsupreme]

Just did it with the catalog

[@MusicMoneyMakeover]

Nice work!

[@jimphilogene9680]

Hi MMM, appreciate this video cause it is very helpful for new and even seasoned artist. Just one thing, in the future if a company like Avid is not paying you, don't speak about their product as being the sole reason for change. Digital Recording Software is what changed the recording process NOT just one product.

[@sethstout2892]

Nice job. I've been contemplating using Spotify for singles only as well. Ive been playing in bands for 30 years. I'm working on my first project as a solo artist. The problem will still be piracy. If your single does well on streaming, and it results in D2C sales, the full length release will still go up on YT by a "fan" which will limit the D2C revenue. Even more difficult if the fan rebrands the product under their own name. Yes you can perform a copyright strike against the YT channel, but thats a game of whack a mole. Perhaps AI streaming analysis bots will help to police the pirates?

[@eddykrow3536]

very eye catching title

[@MusicMoneyMakeover]

Yeah man I worked on it for like 10 minutes.

[@mr.k905]

Ok, this is why it will NOT work: There will be enough artists, who will still give their listeners the full album on Spotify. This will create an advantage for them opposed to the artist who give their fans only a snippet. Consumers will NOT adapt because of this simple psychological reason: You simply can’t take away something from somebody which they already had (the possibility to get the whole thing) and expect no consequences. All the previous “revolutions” happened to the advantage of the consumer. (increase of quality: CD, lower pricing: streaming etc.). The strategy described here does only take away without creating a benefit for the consumer, therefor it will not be accepted. Over time artists will adapt back to the current model. As a musician of course I wish that I am wrong with my assumption but I’m afraid I’m not. 😢 Same thing with bands paying for playing gigs instead to GET payed for playing. Humans are dumb and ALWAYS harm themselves in the long run since our brains are wired for short term benefits vs long term.

[@synthoelectro]

going back to handing out CD's at the coffee shop and stuff is probably where it's going.

[@MusicMoneyMakeover]

I didn't say all of that. You still have to look at the listening medium of choice. It's still mobile so giving away CDs is not a viable option.

[@synthoelectro]

@@MusicMoneyMakeover it's just speculation on my end.

[@WessNyleProduction]

Lmao I don’t even know anyone who still has a cd player bro

[@johnviera3884]

I think band camp already tried this

[@tengoodquestions]

I’m just here for disrupting the status quo. Good stuff

[@Djsatile]

I put a songs out everyday it’s a algorithm feed it more and it will push more

[@Rockoslab]

More monetization options are great. However, there's a huge upside to streaming that most don't seem to see. Musicians make 0 dollars every time a listener plays something that they own. If you make something that sticks to peoples ribs, you'll make 10, 20, 30x streaming than you will selling. It just won't come at once. In addition, it's hard to predict the songs that will really speak to people. You may have something burried behind a pay wall that could be a fan making engine.

[@SonOfUnagi]

I wont be putting every song on Spotify for myself. I’ll treat it like a highlight reel of some favorites and new stuff but not as the primary library for my entire catalog. Honestly with the newer payout requirements, it seems easier to hit those benchmarks by doing it that way

[@saygreedi]

I personally enjoy using the Spotify app. Maybe artists will get another raise from DPS in the future once we figure more kinks out

[@MusicMoneyMakeover]

Nah there aren't more kinks to work out.

[@saygreedi]

@@MusicMoneyMakeover 😂

[@BeatStylist]

Music has always been "free" to this generation. Thinking they're going to "adapt" to now pay for what is "free" is a stretch. It's true that the consumer has always "adapted" to different configurations and services, but all of those configs and services cost money. Also, the bulk of today's generation DON'T CARE about EPs or albums, it's been a single driven market for a very long time. Music being devalued to ZERO, plus the popularity of video games and social media has made music less important and certainly less valuable to the current generation. Will some people "adapt" to your new vision for the industry? Sure. But it will be a minute portion- not enough to make a substantial difference in the big picture IMO. All that said! I'm an industry vet (OLD) and current indie EDM producer who has a horse in this race and truly hope you're right! I am very skeptical though. The cat's been out of the bag too long and he ain't going back in!

[@SkyGlizzyRecords]

Short plan could be to pay for distrokid for 2 or 3 years, get them hooked , then don't pay on 4th year, get them transferred to ebay sells. Let them drop off distributor and try to get sells from burn cds.

[@myronagilmorejr]

Why don't people talk about Tidal anymore

[@cryptonairepallo]

Lack of transparency

[@MusicMoneyMakeover]

I mean..... It's still good. Spotify is just fun to use.

[@cryptonairepallo]

@@MusicMoneyMakeover they need more promotion and discoverability for artist! I can’t name an artist that blew up off there platform. Spotify is still leading in the space but at the same time there a rip off. I like the D2C concept for artist. It’s the future ✈️

[@MissTia777]

Tidal pays more

[@WessNyleProduction]

Because nobody is taking down Spotify for a very long time. This guy seems to think so, but he’s wrong. The labels bought into Spotify and now have huge stock in the platform. It’s not going anywhere. This video has some really bad advice. Put your music on Spotify. If this method actually worked, everybody would already be doing it.

[@SkyGlizzyRecords]

U could also do no features under 1 mil for solo indie artist

[@tidianesimpson]

Yup he was right

[@MusicMoneyMakeover]

Yep!

[@GeorgBrandlEgloff-w9t]

I just recently started putting music on the streamers, so this is a new world for me. (I've been writing/producing music for TV, film, commercials, etc for decades.) Great video and information. Thank you. I would add that for musicians to get out of the house (and onto the stage) is SO important beyond "shaking hands and kissing babies". That promo work is important for sure But there is no substitute for playing live in front of an audience; you will learn 100x more about music and connecting with people in a 2 hour gig than you would sitting in your studio all day for weeks.

[@TJ-bx5px]

Problem 1. Spotify will Shadow-BAN you if u use them for promotional tool.

[@terenceblack3724]

Raheem Devaughn did this with his recent songs.

[@DewayneOh6]

What you're saying here makes really good sense.

[@MusicMoneyMakeover]

Yep

[@nothingbutfacts1676]

If I was interested creating a record label or being a successful independent artist I would invest in his course this guy sounds legit.

[@JoeSynthriani]

Cool concept, from artist perspective. As far as Consumers go, i dont know

[@magikindian]

Music no longer holds an important place in the lives of humans as it once did. The people now settle for gimmicks that contain limited amounts of musical content which is mostly being generated by a few lucky men from the Nordic region. Now, all entertainers look the same and sound the same. So people will get very little for their ambition because the quality of talent during this time is very flat

[@JimmyBigJim]

What is he talking about? What do you mean when iTunes left you can still buy songs on iTunes

[@JimmyBigJim]

NO WAY TAKE OFF ALL YOIR SONGS OFF ALL STREAMING SERVICES! LET THEM ALL GO BK!!😡

[@TxRhimself]

I always thought streaming was the last line of defense for people illegally downloading music. If you get off streaming, what’s stopping people from bootlegging your music? Not against this idea btw, just wondering how the aspects of digital piracy would be accounted for.

[@officialpoa3171]

*Honestly I like the new set , just the way it is right now!*

[@tilersun]

I've been thinking this for years. Problem is people now expect music to be free.

[@JumboDubby]

Vinyls are selling more than CDs. Vinyls! Your theory is invalid.

[@damientrujillo4470]

Hi, is there any way to book a call less than an hour? I’ve been wanting to buy and exclusive beat , but want to make sure everything is correct. I understand everything in the contract other than the “controlled composition “, part in the beatstarts standard contract, where it stated anything recorded under master in called “controlled composition “. N the artist would have to pay 100% mechanical royalties at the minimum statuary rate. Does this refer to the publishing % we agreed to split on ? So say we split publishing 80/20 , ( i have 80) would I have to pay 20% of the 100% of the minimum statuary rate? So basically I’d have to pay 20% of the total mechanical royalties generated ? Thank you in advance if you ever do see this and get back ! 🙏🏽

[@tengoodquestions]

I’m gunna launch a record label just off of this video. Had no intention to up until now and i’m 33 haha. Although i am a producer hobbyist

[@BlueCoore]

congratz now theres 157,293,412 record labels, let me guess, experimental album and conceptual world for ur audience?

[@2024style]

We need to stand up

[@Team7_Ninjutsu]

The Curtiss King strategy