The Sexy Allure of Crisis Management Presents Risk to Organizations

Thanks to high-profile crises, viral issues, and fun television series like "Scandal", crisis management is being seen more and more as a “sexy” and thrilling profession or service offering.
While the allure is understandable-from the outside, I realize it can look like a fast-paced, exciting career filled with adventure and heroism-what I’m seeing more and more is that this image and allure is presenting a high-risk scenario to many organizations.
I don’t believe that any of this is a result of a con or ill-intent. I think it’s a result of professionals wanting to help but simply not having the experience or expertise to serve in the ways that are essential to their clients. The result is good intentions that lead to a disservice to organizations that deserve better.
That being said, if you offer crisis management or crisis communication services as part of your practice, I have three proposed requests for you, which I detail in this video.
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Fantastic