The State of Scientific Marketing in 2024

AZoNetwork recently hosted the popular "State of Scientific Marketing 2024" webinar. This year's session provided vital insights from the fifth edition of our survey, encompassing the perspectives of over 100 marketing professionals in the scientific sector. The primary focus was to discern this niche's evolving trends and challenges. As we embrace the era of AI, the survey revealed a significant pivot towards digital strategies, emphasizing the crucial role of authentic and trustworthy content in modern marketing.