The story behind one of Pakistan's largest Textile producers

Under Fawad Anwar's 9-years of leadership as MD, AlKaram Textile Mills has evolved from being a one-man, owner-driven business, to becoming a professional, vertically integrated organization. Watch this rare interview with the Managing Director of one of Pakistan's largest Textile producers, to learn about the company's history, Anwar's leadership, the company values, and Pakistan's textile exports.
#PakistanExports #PakistanTextile #CeoPakistan #PakistanBusinessLeaders
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More on Fawad Anwar and Alkaram ...
Born and raised in Karachi, with an MBA from Drexel University in the US, Anwar always knew exactly what his focus was going to be - taking charge of the successful textile business his family established in the early 1950s.
Founded in 1986 after the family’s acquisition of Adamjee Industries, ‘Alkaram’, as it is known today, is a portmanteau of his grandfather’s name, Karim, and his grandmother’s name, Amna.
Today, Alkaram employs over 8000 people, with international offices in New York and Portugal, and a client base including the likes of Walmart, IKEA, Target, and Pottery Barn.
While a lot has changed in the modernisation of the company, the role and respect of the elders in the business has remained consistent over the years. Each family member in the business fits into clearly defined roles, and everyone has to do as instructed by their elders.
One of the rules of the family is for each member to start from scratch - mastering the entire production process and understanding the supply chain from yarn to the final product. Anwar credits his interest and grit, which he defines as a combination of passion and hard work, to his time spent in the factory during his school days.
The company is focused on becoming the largest exporter in the bedding exports sector - believing exports are going to be the backbone for the survival and growth of the industry.
While acknowledging that external factors like the exchange rate affect Pakistan’s competitiveness in textile exports, Anwar finds a silver lining in how, over a decade of uncertain economic conditions, the industry was forced to adapt and become more efficient in value-added exports.
Recognising exports as the backbone of the economy, Anwar believes how the country is perceived impacts business. “As businesspeople, we don’t have to sell our product, we need to sell our country,” says Anwar, highlighting the importance of a positive country image in enhancing Pakistan’s export potential.
Anwar understands the importance of sustainability - water recycling, employee welfare, and carbon footprint, from both the environment perspective, and as a necessity in doing business with large international retailers.
His approach to business risk involves extensive planning before expanding or investing in new products, and he admits to having a conservative outlook when it comes to considering investments in startups - ‘it’s always interesting to learn what it is, but that’s about it.’
Going forward, Anwar hopes to change the perception around Alkaram as being a brand for an older generation.
He also hopes that the negative mindset around business people will change in Pakistan.
“If a businessman is big, there has to be some wrong story behind that. That mindset has to change.”
His advice on leadership: Keep listening and learning. Don’t think you know it all.
For more advice from Anwar, don't miss this interview!

[@malikahmad8170]

Finally, an educated, enlightened CEO. Please uplift Pakistan, export more, bring foreign exchange, give labor proper wages, pay taxes, and may Allah’s blessings on you. There is no other magic

[@satyenpatowary6697]

He seems a nice man, but not an ideal mussalman as he is clean shaved. For this, I think, Allah will not bless him.

[@NadidLinchestein]

@@satyenpatowary6697 Beard is not obligatory in Islam. It's sunnah and not mandatory. So not having a beard doesn't make you an unideal Muslim. Please do your research before talking.

[@ekrimahbaqai5211]

It is obligatory

[@malikahmad8170]

@@ekrimahbaqai5211 mulla gee, it is not obligatory. It is reported that Prophet Muhammad peace be upon him have shoulder length hair, how many mullahs you see have shoulder length hair. Additionally most of the food during early times were dry in nature, without curry type-so Arabs used only fingers and eat from a common dish. However, culinary food is different in different parts of the world. The Chinese Muslims cannot eat food with their fingers as their food consist of mostly soups which can only be eaten with spoons and rice with sticks. Most of the Arabs stay outside their homes and spend more time outside their home. All of their toilets and shower facilities were located outside which you cannot compare to modern facilities. This developed the concept of four witnesses which cannot be availed in this modern age in our criminal laws. Please stop making yourself more Arabs than Muslims.

[@zeeshanshahid2926]

You don’t see many articulate and efficient CEOs in Family-run businesses in Pakistan. He seems an exception. Impressive!

[@muhammadasim4741]

i am Muhammad Asim.....i completed my bachelors in chemistry....now i am working in textile industry in dyeing unit...i have much knowledgeabout dyeing as well how to treat polluted water and much knowledge about whole processes which proceed in textile

[@hassan2435819]

Good to see Pakistan progress now!

[@budgetbazaar2338]

Thank you for the wonderful interview 💜

[@azamkhan8963]

What a flow of speech. It comes with full knowledge of the subject.

[@zain0039]

Great initiative to make such a channel and the content is very appreciative.

[@jnijni4029]

Ma Sha Allah syed shakeel ahmad wasti is a man of great vision(Founder, ceo Al karam group)

[@RA-vs1xc]

Enjoyed watching the whole video.

[@hasnainsethar8568]

The way he describes his journey I became a fan of him. i just wanna visit their textile mill because of experience and internship

[@rzhsmpcx-cg-46-ks9gk5lr6c]

Wow there are people like him in Pakistan, I impressed

[@bintejawed7800]

Great boss for their employees

[@rizwanrazi5365]

Really impressive

[@astoad6673]

Very nice introduction of Alkaram, and its past,

[@AKAEntertainment7714]

Really appreciate it. in 2019 Tehreek e Insaf government have facilitated the exporters. unfortunately the competitors didn't allowed it.

[@shayanbashir832]

very impressive

[@atifsiddiqui7717]

Masha Allah

[@iqbalahmed5979]

Goverment must focus on the facilities towards investors to improve exports. Clean environment. Help workers.

[@plug_65]

No hope left from this failed government!

[@iqbalahmed5979]

@@plug_65 Why they are failed? What about Zardari and Nawaz government ?

[@rizwanshahid959]

@@iqbalahmed5979 all are the same

[@yumnafarooq1748]

Can anyone know any businessman who works in Karachi.. if any know him personally please let me know

[@sohy79]

Its a thumb up from me!

[@aishaarif6482]

How easily serviced in khaadi brand? Answer please

[@banusaleem4473]

A very proud looking person its my first and last impression

[@rehmatalirr5640]

Nice

[@mryamhussain4057]

wow, I'm really confused whether weaving is my thing or not, I like digital print too but still, it's a hard for me to make a decision. lol I only have 1 month left to select whether weaving or print coz my 2 nd ear of Uni will start in sep plzzzzz help me! any guidance ....suggestion....advice.......PS anything

[@rashidrealestatedubai2892]

I need pakisatni fabric rolls

[@MMSAYS01]

What is name of business??

[@RedPanther-by5go]

Alkaram

[@jaredtheboss]

How did you get your customers

[@world_panorama]

through public announcement in churches and mosques

[@hasnainshah2648]

Duarn do iqbal seth ko jo al karam bna gya

[@multicategoryvideo6813]

I want alakaram should start new unit in Bombay and in iran, europe and usa.i want to work in your factory please give us full address so we give you our cv

[@MohsinAli-fn7zd]

Uante kha pe hai in Ka agar Kam krna ho tu

[@umarqayas5517]

Sanam Allah Karam Ke Sath kam karna chahte hain please help me

[@hafiznaeem7389]

Urdo men baat ho to zeida smjh atti hy

[@shahzaibqaiser1644]

1:15/16:46 the subtitle is (throw couch porn operator)?????😮🤔

[@relaxingzone555]

they treat their outlet sales man like shitt .gives only 20000 😂😂😂

[@fullofmastiii4748]

Ap log plz apne kapro ki price kam kren. Mtlab 3000 3500 k sirf printed suit or wo bhi Unstitch. Thora khayal karen plz awam ka. Yeh tou aesa lagta he k aplog sirf elite clas k lye banate hen kapre. Middle clas ka bhi thora khayal kren.

[@saleemjan-be6wm]

Urdo men bolte to subki smjh ate apki successful story.

[@slenophile7107]

Or agr ap Inki baqi Positive batein sun lete..to ziada acha Hota😊

[@user-wc5yc9iy9f]

Itni mehngi brand kissy hum jesay middle or safed posh gharana afford nahi kr sktay😏

[@user-wc5yc9iy9f]

@@yazanamir4235 bilkul ap jesay nikhatu haram ki kamayi pr palay hui so called burger magribi zehni ghulamo kliye hai haina 😂🤣

[@user-wc5yc9iy9f]

@@yazanamir4235 kon si ameeri corruption krk arbo kharbo kama kr tax na dena hum awam ko rozgar dey kr haq mar kr dolat kmana apnay mzduron ka haq marna unk khun paseenay say ye najaiz milen chal rahi hain ye kisi european american Mulk ma hota na ab tk jutiyan chaat rahay hotay ye so called tajir aisi haram ki dolat pr ayesh krk tum jesi nasal peda hoti hai jis ko chori corruption krna koi gali nahi lgta haram say nasalein kharab hojati hain uncle bilkul tumhari trha magribi zehni ghulam😂🤣

[@user-wc5yc9iy9f]

@@yazanamir4235 uncle ja kr news search kr google tera bhonkna bnd hojaye ga fbr aur nab k zariye hi pta chla hai teray baap nay haram dolat kamayi zordari daku aqeel karim teddy noora gnja ptwari malik Riaz ki trha magribi zehni ghulam uncle dimag ko thnda rkh ye umr nahi ziada bhonknay ki 😹😂

[@PTI.Shorts]

yeh bat ju Aam bnda ni samaj skta. k dollar mehnga acha hony sy Pakistan ko long term main kitna faidah hoa hai. yeh video sun ly.

[@irshadahmed2034]

Aoa sir ap ka number cahy

[@pandagamingff.]

O sir g plz give me some type of job if u can

[@princekhan7959]

Sir I want to meat with u can I meat with u...u r very genious man

[@NaumanKhanOfficial12]

Write a letter to him

[@theworldaroundus1442]

They are very arrogant and very cruel towards their employees

[@iqbalahmed5979]

Humble behaviour towards employees is one of the key to success.

[@carjini8056]

Hahaha. Wo seth he kia jo zalim na ho

[@sirajahmed8448]

Ghandani karobar. Gadi nasheen koi pooch ni wala nahi. Jisi marzi chalao. Yi to bimari hai Pakistan mi.

[@daisyblue6088]

Siraj Ahmed too ap kya chahte hai jinke baap ne karobar bnaya wo merte waqt apko de jaey ??? Ye qanon na kisi mazhab main hai na kisi mulk main baap ki jaidad oulad ko hi milti hai apko nhi

[@hamzach9217]

To sir ap shoro karo or bacho ko dy k jao mazdor raho gay tu bacho ko mazdoori he dy k jao ge khud thora khao any walo ko zaida dy k jao AP base banao amaret wo banyea ge in sha Allah

[@shakirobaid2895]

aap bimari ho pakistan ki