The Story of Now - BBC, TouchCast

How do you create a brand for something that has never been done before? We were commissioned to develop a distinctive identity system for The Story of Now, a new, 20-part, interactive documentary series, which challenges the ways we currently consume content. It was produced by innovative video start-up TouchCast for the BBC and fronted by Idris Elba. The identity had to reflect the platform’s innovative technology - it needed to excite and engage the audience, whilst being simple and instinctive to navigate.
Explore the Story of Now on BBC Taster: www.bbc.co.uk/taster/projects/story-of-now