The Story of World 4 Kids & Toys R Us Australia

As one toy retailer had put it, "[Toys R Us and World 4 Kids] thought they could walk into the toy market and crush the little guys - they were wrong". In the early 1990s, an American toy retail pioneer and an Australian retail titan went into a scrap for control over the Australian toy industry. However, things wouldn’t be what they seemed. Join me as I look at how Toys R Us and World 4 Kids made their mark on the toy retail landscape in Australia.