The Strategic Role of the Corporate Communication Officer / Stephen Greyser at IE University

In October 2012, IE School of Communication organized a Workshop on Corporate Communication Education during which practitioners and academics from both Europe and USA discussed current and future trends in the field.
During the event, IE Master in Corporate Communication Eniola Harrison interviewed Harvard Professor Stephen Greyser, and Lugano University Professor Francesco Lurati, on the strategic role of CCO's and their relations with the board of directors.
www.ie.edu/comm...

[@cattishhawkes]

The Emeritus Professor kinda looks like Dumbledore! :O On another note, good video! Very informative! :)

[@MikeOrtegaLigalig]

Authenticity in corporate communication is the key word. More of this at news.mikeligalig.com

[@adenikealao9598]

Nice one Eni! Show them what you're made of.

[@VirginiaRios]

wooow Eniola well done as usual!!!

[@Relocationuy]

Great job Eniola! Very interesting. You're a really good presenter :)