The Two-Sale Process: How to Succeed in Sales in 2024

The Two-Sale Process is a shift that will show you exactly how to succeed in sales with all the changes that are currently happening within the market.
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If you don’t make this shift in your sales process, you’re going to close fewer deals, they’re going to take longer to close and you’re never really going to be sure what will close and what won’t…
You need to start implementing the “two-sale process”.
The two-sale process is where you prospect both the decision maker and the end user of your product.
You used to be able to get away with prospecting just one of them but as buyers are becoming less and less keen to put their careers on the line by implementing new products and services you now need to get multiple influencers within your accounts on board to get deals over the line.
This makes sense right?
You might even be doing this right now. The issue I’m seeing though is that sellers aren’t separating the wants and needs of their decision makers and end users. They are pitching them the same outcomes and that’s where their prospecting is falling apart.
Let’s make it simple.
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