The Ultimate Guide to Amazon PPC | Creating & Optimizing Sponsored Product Ads (2023)

[@junglescout]

What are your top PPC questions? Let us know here in the comments!

[@johnr703]

In Manual Campaigns i see that you reduce the bid for high cost and high ACOS keywords but do you ever "kill" the keyword?

[@junglescout]

What do you mean by "kill" the keyword? 😊-SR

[@junglescout]

What do you mean by "kill" the keyword? 😊-SR

[@junglescout]

What do you mean by "kill" the keyword? 😊-SR

[@Vokesmiles]

What do I do if my country isn't eligible to sell on Amazon through FBA?

[@d-bar7303]

Yo man. Not sure if your still reading these comments on this video you posted two years ago. Just wanted to thank you! Such a great step by step video. I have watched it and paused it to make adjustments to my ads and gone back and forth. This is probably the tenth time I've watched. I am a new seller on amazon. I am selling a product with high competition and not much demand (I started selling this product I bought for a completely different purpose, but it was just laying around the house so i thought id try). Anyway in my first month on seller central I have sold 30 units and I believe its largely thanks to you and this video. My acos are pretty high right now but as you said ill wait a few months before i get discouraged. Thanks so much again for this video! Your the man!

[@junglescout]

You are always welcome! We're happy for you! 😊

[@tombettis2000]

The Jungle Scout team is the best in the business by far. If you're looking to get into Amazon FBA, you've definitely come to the right place

[@junglescout]

Thank you so much for your kind words, Tom. That's truly made our day 😃 How's your #FreedomBuilder journey so far?! - LJ

[@muneeralamrke]

This video is pure Gold !!!

[@junglescout]

Hey! Thanks so much, glad you enjoyed the content! 🙂

[@Musuf2009]

Great video. I now feel more confident to launch my first ad campaign.

[@junglescout]

That's just what we like to hear 🤩 Do keep us updated on your #AmazonSellerJourney 😃 - LJ

[@janellaramos7634]

So far the best Amazon PPC video tutorial I have watched. Kuddos! :)

[@junglescout]

Glad to hear you found it useful! 🙌 Are you selling on Amazon already? 😉 ^PW

[@mannyfigueroa]

I went ahead and set up a manual campaign right of way and will check in a week to set up the manual campaign. I did like the explanation, I think it is awesome.

[@junglescout]

I'm so pleased you're loving the content, Manuel 😀 Fo let us know how you Manual Campaign goes 🤩 - LJ

[@GraddyG]

Informative information. Watch from South Africa and can't wait for Amazon to kick in🎉

[@junglescout]

Hello South Africa! 👋

[@kentarnold5638]

This is a very well done video, and it taught me a lot about not only optimizing PPC on Amazon, but I believe it taught me a lot on how to optimize other PPC ads such as on Google. Thank you so much!

[@junglescout]

I'm so pleased you're loving the content 😃 - LJ

[@gulenengin]

That was an elegant description of the basics of PPC. thanks

[@junglescout]

Glad to hear you enjoyed the content! 🙌^PW

[@northhive9257]

Love that you actually get great video / audio / editing and explain super on point. very appreciated

[@junglescout]

You're more than welcome! Thank YOU for your kind words - I'm so pleased you're enjoying the content 😃 - LJ

[@boilami]

So much gold ! Just started my auto campaign 3 days ago and will follow through this bible! Thank you Greg 🙏🙏

[@junglescout]

Keep us posted on your progress #freedombuilder! 💪 🔥^PW

[@el.Duzzdy]

Great video, Greg! Very, very well explained! Thank you and congratulations!

[@junglescout]

Thank you for the kind words! Hope you have a great day! 😊 -AL

[@usmangillani1103]

Thank you so much for this valueable content. Best of luck

[@junglescout]

You're more than welcome! 🧡 -RS

[@moatazgamal9749]

Always has the most helpful videos :) thank you

[@junglescout]

Thank YOU so much for your kind words 🧡- LJ

[@maximkuc7493]

Fantastic video!! I was able to set up and optimize my sponsored product ads especially manual campaign

[@junglescout]

Sweet, glad we could help! 😁 -AL

[@bradfallon3967]

Best PPC video I've found! Quick question: do you set a daily budget for each campaign (in your case the automatic, manual broad, manual phrase, manual exact, and product) or do you set it for the total amount that you want to spend on all ads in a given day? I am trying to determine my marketing budget for the first week and that seems to be the most difficult part to figure out.

[@junglescout]

We set a daily budget for each campaign separately! -AL

[@bradfallon3967]

@@junglescout Thanks!

[@junglescout]

You're welcome! Should you need help with anything else in the future, do not hesitate to reach out. We will be happy to assist! 😊 ^PW

[@jake13122]

@@junglescout Does a high spend with low sales mean you are wasting money on ads? Or does it mean that your bid is not high enough to reach the top page? I am confused as to how bidding impacts how customers see your ad. Thanks!

[@ytbresearcher5347]

Awsome tutorial principally simple and to the point

[@junglescout]

I'm so glad you enjoyed it! 😉 -RS

[@NbaLive4ever]

Awesome video! Do you keep track of the changes you did on your bid adjustments from the previous week?

[@brave000heart]

Thank you very much, it was amazing informations. I have implemented all your steps and. thanks a million

[@junglescout]

Great! 🙂 Do you sell on Amazon or thinking about starting? --FO

[@brave000heart]

@@junglescout i am selling. Just started my product couple month ago. Thank again for all your support here and with your JS program. I have used it fro 3 month before i start selling.

[@junglescout]

That's awesome! Thank you so much for the kind words. Much appreciated! We're always here if you need help! 😁 - FO

[@mrgeeyoung]

amazing video! thank you Greg! this is what i have been looking for. although i have had an auto campaign going for 2 weeks now and i have had zero luck! its been so bad. But my manual campaign has been going alot better. still not getting as many sales as i would like (although some is better than none!), but still getting lots of impressions and often reaching my daily budget. I am completely confused with the Auto one though. no idea why that has performed so poorly. I will now look to optimise my campaigns and bump up the bids. thank you!

[@LearninTamil]

Thank you for an excellent in-depth video! I created Automatic Sponsor Ad but the ad is not running due to “Not in Buy Box” flag. Any help would greatly appreciated!

[@junglescout]

In this case, you need to win the Buy Box 😉Here you have a great article which elaborates on that: bit.ly/3epVmq5 ^PW

[@Nomadzppc]

Still great info here for Amazon in 2021. Appreciate seeing some more advanced tactics and real life walkthroughs on how to get started

[@junglescout]

Absolutely! We're excited to bring more advanced seller content so stay tuned! 🤩 - FO

[@farhadaibara3973]

Very helpful video. For optimising manual campaign do we optimise the search term report also the same way you did for auto campaign?

[@junglescout]

Maybe this article will be able to help answer that: www.junglescout.com/blog/amazon-ppc-best-practices/

[@rohanbhuwad3806]

Good and knowledgeable video, one doubt while creating a manual campaign as you said create an ad group of Exact, Phrase, Broad match type so while bidding for this keyword we should bid the same in all ad groups or increase as Broad - Phrase - Exact respectively? eg marshmallow stick "broad" 0.5$ , marshmallow stick "phrase" 0.10$, marshmallow stick "Exact" 0.20 $ is it right to do so??

[@junglescout]

Hey Rohan, great question! Unfortunately, there is not an exact rule for this. You will need to try different bids and then figure out which is right for that ad group. However, we typically recommend separating into 3 different ad groups as you noted. Then you increase bids as the scope decreases (broad to exact). I wouldn’t put all keywords in each group. You dump them into the broad campaign first and then migrate them into a narrower group as each keyword proves its performance. Hope this helps! 🙌 ^PW

[@travellershouse6480]

VERY Helpful VIDEO

[@junglescout]

Thank youuu! 😍 So glad you enjoyed it!

[@serhatbalkis9628]

Optimizing öy campaigns, great video thanks a lot boss

[@junglescout]

Glad to hear that this video helped you! 😄 ^PW

[@serhatbalkis9628]

@@junglescout Well hopefully it will :) My ACOS is %300 right now, and do not know what to do as because I am almost out of cash for to pay my advertising cost. Hope I can sell these on Black Friday Cyber MOnday and will buy new products for to send over :) Thanks anyway

[@junglescout]

Sounds like a great plan 🤩 Do let us know how you get on - LJ

[@ameture]

Great content, thank you! One question tho, how's the status on all the million dollar case study? Did you reach your goal, did all the products go as planned?

[@junglescout]

We have hit our Million Dollar milestone (WOOHOO!) 🎉 Our latest product launch, the Jungle Slider, is currently out of stock but it should be back on Amazon soon 🤞 As with any product launch, you're going to have some ups and downs... No one could've anticipated COVID-19 so it has delayed the re-order of the Jungle Sliders, however, all other products have faired well during this unprecedented time 😃 Lastly, we are in the planning phase of Season 5 of the Million Dollar Case Study so make sure you subscribe to our KZbin channel to be the first to find out when it releases! 🧡- LJ

[@ameture]

@@junglescout That's awesome! Congratulations! And good job. I understand that the C-19 is a bummer to all businesses, and hopefully it will be over soon. I'm really looking forward to Season 5. And to get a follow up on what has happened since the ending of Season 4. With this awesome tutorials, your credibility is sky rocking and you'r honesty about everything is fantastic. I hope everyone to get their eyes on your business instead of other insanely overpriced "courses". Thanks again!

[@junglescout]

Thank you so much for your kind words 😃 It truly means the world to us that you're loving the content we're putting out there 🧡 I'm super excited to see what's in store for Season 5 too 🤩 Keep rocking it #FreedomBuilder! - LJ

[@zangyakhtar8215]

This video was super helpful, thank you! Would you recommend separate campaign for a product that has variations? I have two products but different sizes 100ml and 250ml. Thank you again

[@junglescout]

You can check out Greg's best practices when it comes to PPC here: www.junglescout.com/blog/amazon-ppc-best-practices/

[@feketefamely5394]

this was an amazing lecture ! 5 *****!

[@junglescout]

I'm so pleased to hear you found this useful 😃 What was the best thing you learnt? 🤔 - LJ

[@boilami]

Do you recommend launching the Auto first for a week or 2 before activating the Manuals with the negatives of the Auto ? Thanks !

[@junglescout]

You can definitely do that! The other option is to do a good keyword research and start with the manual campaigns from start 😊^PW

[@gauravkedawat79]

Good content to understand more. I have 3 questions from you:- 1. Supposed I have start auto targeting campaign run for 7 days and apply all your tricks then after this i will carry with auto campaign or pause after some time. 2. In manual campaign after doing optimization despite it we have high acos then what strategy we should use does we go for bids down only or carry with up and down. 3. In manual campaign the sequence of search term keyword like broad to phrase run in phrase for a week performing better put in exact is this strategy Correct?

[@junglescout]

The bid would depend on the number of conversions, As long as you get sales, you can decrease the bid. As soon as you stopped getting views/sales, you should increase the bid 😄 Regarding your last question, would you mind elaborating on that a bit more, as we are not exactly sure what you mean? Thank you! ^PW

[@gauravkedawat79]

@@junglescout so you mean we should carry our auto campaign when its getting sales but one thing in this we can not optimize auto campaign. Then what we do? And my last question in manual campaign we run 3 match type together for 7 days then generate search term report so my question is what is the sequence of putting keywords in campaign suppose i found certain search terms working in broad match should i put them in phrase or in both phrase and exact. And same with phrase put in exact match

[@laurasieglitz5728]

Thank you so much for putting this together. I just purchased Jungle Scout and am excited to start a better PPC campaign. Question, If I have an exact campaign running and I have a phrase campaign running and both of them encumbers the same keyword, do I get charged twice from Amazon if someone clicks on it?

[@junglescout]

I believe you will not be double charged for it. You are only charged once per click. ^EG

[@thejustintimeyeah]

Definitely the best PPC video!! Just one question....To have a better research term and avoid to bet against your self. Do you think would be useful to add to the negative targeting, your most relevant keywords in the phrase and broad campaign? -Broad campaign have main KW in negative targeting phrase match; -Phrase campaign have same main KW in negative targeting exact match. -Exact campaign: NO negative Keywords. Thank you so much!

[@junglescout]

By assigning negative keywords, your campaigns are more focused on search queries that you deem relevant to your product or service and will produce positive results. In other words, choosing what not to target makes for a more targeted campaign, i.e., a higher chance for increased ROI.- If you add your most relevant keywords to the negative keywords then you will not have a higher chance for increased ROI. Hope this helps! 🙌 ^PW

[@raghunatarajan9593]

Hi Greg great video. Here are some detailed questions : 1. If I have product variation color, Do I do manual campaign for each color and allocate $50 for each or add all 3 product variation in to one campaign. Should I then do if all in one , $50 ro $150 ? 2. For the same variation color type, do I do 3 automatic or keep all in one ? what should be the budget ?

[@junglescout]

It's up to you to allocate for your campaigns but if you notice that one variation sells better than another, it might be worthwhile to invest more in that color. Hope this helps! -AL

[@ahsaniqbal6532]

If you are already selling those variations , check the unit session percentage from business reports, if one specific or two variations have better unit session percentage it means people are buying those variations and. You can target those. If it's new launch check your competetors , which variations are selling well, target those.

[@mikes6403]

hi Greg , one question ; 26:16/34:20 you say : my goal here is to reduce my spend on keywords that ARE converting as high as i can ! Reduce as high as i can ? (I didn't get what you mean )

[@junglescout]

Hey Mike! In fact, Greg said: "my goal here is either to reduce my spend for keywords that AREN'T converting as high as I want" 🙂Hope this clarifies everything! ^PW

[@DigitalGajendra]

This session was well explained 👍

[@junglescout]

That's awesome! 🙂 Glad the explanation worked for you! ^PW

[@mauriciovasquez9986]

Great video !

[@junglescout]

So glad you're loving the content 😃 - LJ

[@CIHY80]

Thank you for the step by step video. I already created some campaigns, but after a week, some don't show the keywords, only maybe 3 or 4 altogether. Can you please advise if I should change anything or wait another week to see if the data will be available? Many thanks

[@junglescout]

Keep checking your ads to see if the data becomes available, if it is still not performing yo may want to witch it up

[@luislu8327]

In the SD introduction video, RS told that the position underneath bullet points and buy box are for SD ads. Can you please confirm what exactly they are for? Thx ;)

[@junglescout]

Hi Luis! Can you please give me a little more context on the situation here? I'd like to make sure we're on the same page so I can give you the most accurate response. ^EG

[@CallMeChrisMg]

The content is amazing. I have a question. If those keywords rank in the first page, do you recommend to take them off the campaigns? Look forward to your comments. Thanks!

[@junglescout]

That would depend on the bid for the PPC campaign and the funds that you are able to spare on your campaign 😊 ^PW

[@justingillespie1119]

thanks for this video. Would you recommend product targeting in both the auto and manual campaigns?

[@junglescout]

Yes! That's a great idea to get eyes on your product. -AL

[@ahsaniqbal6532]

It's better to get sales from those who have less reviews, more price and low rating score, so if you target those ASIN you are likely to get good sales..

[@chrisbrack6608]

Hey loved the video. Just a quick question. We have about 5 yrs of really good data on 25 sku's but our PPC is a bit of mess. Would you A. re-do existing campaigns or B. Take the data from existing campaigns and start again with new campaigns to clean it up. Thanking you in advance. The mad kangaroo

[@junglescout]

Definitely go with option B! We bet that you have a lot of data there that could be useful 😉^PW

[@Bennelds]

going to get negative keywords in my auto campaigns.... yet to do that. THen I'll create three more manual campaigns... Phrase, exact and aborad. THanks Greg

[@junglescout]

Keep us updated on your progress Ben! 🔥 - RF

[@jesusisthewaythetruththebe5695]

awesome vid

[@junglescout]

Thank YOU so much! 🧡 - FO

[@dougrcollins]

Great video. I have to go through this again and take notes. ✍👨‍💻

[@junglescout]

Thanks for the feedback and we hope this helps! ✏️ -AL

[@dougrcollins]

@@junglescout yes, you definitely gave me the answers I was looking for. Great video. I am going to implement it all!!!

[@junglescout]

That is just what we like to hear 🤩 Keep crushin' it #FreedomBuilder 💪🔥- LJ

[@dancarrscars]

Hi Junglescout please reply. Am I right in saying after launching a manual PPC campaign(Broad, exact and phrase) the only way of optimizing is through adding better keywords I come across? So I assume I do not enter any negative keywords, or remove any of the keywords from my list on the manual campaign? Thanks!

[@junglescout]

You can add to the negative keywords, the ones that are not converting well, and keep those that are bringing you sales! And yes, you can constantly add new keywords and test those to see if they are bringing you more profit! 😊^PW

[@simplykate827]

Hi new subscriber here :) your video is immensely valuable. Thanks.

[@junglescout]

I'm so pleased you enjoyed the content 🤩 Are you an Amazon Seller yourself? - LJ

[@simplykate827]

@@junglescout No. I'm just a new PPC Manager for a particular seller and I'm trying to get more tips on best strategies I can offer to my client. :)

[@junglescout]

That's great! I hope we were able to help 🤩- LJ

[@irwin3]

Great vid thank you! A quick question if i want to advertise two similar products that have similar or infant the same key words will the two listings compete with each other and drive the bid up? Tia

[@junglescout]

Good question! Yes, they will if they are using the same keywords to advertise. 📦 -AL

[@zorbeygoktugalgin114]

Hello Greg. Thanx for the video.

[@junglescout]

So glad you enjoyed the video 😃 Are you an #AmazonSeller yourself? - LJ

[@zorbeygoktugalgin114]

@@junglescout in fact im am still watching the video for the 3rd time just right now. And yes i am about the be a amazon seller in UK very soon.

[@junglescout]

What a great habit to get into to make sure you soak up all the knowledge 😃 Do keep us updated on your #AmazonSellerJourney! - LJ

[@zorbeygoktugalgin114]

@@junglescout These kind of videos are really helpful for those who are trying yo create a new future for theirselves. Views are nothing but numbers, please do not stop uploading these kind of concepts. Appreciated y'all.

[@junglescout]

Thank YOU so much for the kind words; you've truly made our day 😃 We love creating content so do keep your eyes peeled for more 👀 - LJ

[@mustacenga]

Do we need to make 1 campaing for 3 ad groups for manual targeting exact,phrase and broad with a common budget or 3 different campaigns with seperate budgets. Because one add group can spend more budget than another. what is the best way?

[@junglescout]

I believe that our PPC strategy article can definitely help you with that: www.junglescout.com/blog/amazon-ppc-best-practices/ 😍- RS

[@theamazondaily]

Is there any point in putting ASINs into your manual campaigns? I know that putting them into Negative Targeting will keep AMZ from showing your product on those listings, but is there any point to adding high performing ASINs from the AUTO campaigns into manual campaign keyword lists? Thanks!

[@junglescout]

The best use case for ASIN's from your auto campaigns is to create a 'Product targeting' campaign. These campaigns fall under the title 'manual campaigns' and are focused on targeting specific ASIN's and product categories. It's important to note that you negate ('negative exact') that ASIN from your auto campaign so you're not bidding against yourself and you can allow your auto campaign to continue to seek out new high-converting keywords/ASIN's. 😃 - LJ

[@ameraziz86]

Awesome lecture...amer from pakistan

[@junglescout]

That's awesome! 🙂 Glad the explanation worked for you!

[@richardjones7966]

I’ll be working through my negative words on my First campaign which is manual, 2 weeks old. No sales but one keyword is getting good impressions, low clicks. Should I run a separate automatic campaign with a couple of new, but relevant, keywords? Richard

[@junglescout]

That would be a great idea 🤩

[@sylviawilliams9686]

Sponsor products-Thanks Greg. Could you cover the sponsor brand(s) in the next video?

[@junglescout]

We will see what we can do about that! 😀 Thanks for the suggestion! ^PW

[@laurachamberlain9591]

I have not started yet. What point should I consider doing a sponsor ad?

[@junglescout]

We would recommend running a PPC campaign as soon as you start selling OR after you get some initial sales/reviews 😉 This video elaborates on that - bit.ly/3iQQBI8 ^PW

[@klppar2673]

Thanks so much for the valuable content! I have a question regarding ad groups. When I saw the ad manager screen, I think I noticed separate 'campaigns' for manual phrase and manual exact keywords. But @13:54 it looks like you're creating a manual campaign that has 3 ad groups - 1 exact, 1 phrase, and 1 broad. Am I right? What exactly is the purpose of having ad groups then? So far I've never used ad groups within a campaign but created separate campaigns for phrase and broad keywords (based on the same keywords). Would it work differently if I had one campaign with phrase and broad ad groups as demonstrated here?

[@junglescout]

Great question! Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. 😍-SR

[@junglescout]

Great question! Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. 😍-SR

[@junglescout]

Great question! Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. 😍-SR

[@junglescout]

Great question! Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. 😍-SR

[@junglescout]

Great question! Ad Groups are an essential component of pay-per-click marketing. Creating effective Ad Groups can help you to drive more traffic and leads at lower costs, while increasing the number of conversions on your site. 😍-SR

[@fearclan6391]

hi i have a question that if you are not doing private labe do you still have to do ppc for your product? plz reply

[@junglescout]

Yes, we do recommend running PPC whenever you can!

[@nizamudeenfasiludeen2729]

My Automatic PPC campign got lots of alpha numeric strings as they are ASINS of other listings mostly same as my product ,but did not create any sale and it was costing me ,so after i watched your video i put them on negative keywords

[@junglescout]

That was a good move on your part! -SR 😊

[@averagenobody4060]

I was excited with the jump send promo. But we don’t have it here in Canada, Do you think PPC campaign would give those vital initial assisted sales... just eager to try the jungle scout real soon... if we are convinced with that

[@junglescout]

I'm so sorry about that; it's something that we are looking into 👀 You bet! PPC is a great way to get those all important sales 😃 - LJ

[@204farid]

Hello ! Can I target exact match only plural for the KW, but not the singular? For example, I want to target "Iphone Cases" but no "Iphone Case"...how is that possible ?

[@junglescout]

You would put in "Iphone Cases" in the Exact Match. -SR 😊

[@theamazondaily]

Do you keep the date range to 7 days if you optimize PPC once a week, 30 days if you optimize once a month? When would you look at the lifetime data? So many questions, haha. Please make more PPC videos for in-depth strategies!

[@junglescout]

That is correct! 😃 Function within the date range of your optimization schedule. Lifetime data is helpful to gauge the overall health of your campaigns as shorter time frames will fluctuate wildly and may not present the bigger picture (seasonal trends, holidays, etc.). - LJ

[@TheAkirice]

Hi, I have just started my first week of initial auto campaign as you suggested, but am running out of budget before midday. How would you suggest I set my budget for the first week and month?

[@junglescout]

You can make adjustments based on your observation and analysis. You can try to add the daily and multiple it to x number of days and check how it works out for you. You have to constantly check and make adjustments to optimize it ^EG

[@TheAkirice]

@Jungle Scout Thank you for the insight. In terms of tangible equations, what would be the ratio of ad spend to say projected revenue or projected sales/clicks required? Particularly say in week 1, week 5 and then week 13?

[@junglescout]

I suggest checking this out for PPC questions: www.junglescout.com/amazon-ppc-masterclass-introduction/ ^EG

[@e-commercesimplified6850]

Good Insignt. How can i rank my product in product placement ads as there are various products in sponcered product section? Thank you in advance

[@junglescout]

We do have a great article that can guide you here! www.junglescout.com/blog/amazon-ppc-best-practices/

[@e-commercesimplified6850]

@@junglescout I checked but i didnt get how can i rank my product to first in Product placement ads

[@junglescout]

Cool! You can try this article instead. :) www.junglescout.com/blog/amazon-product-ranking/ 😃

[@philippi1874]

Hi there, great tutorial. Thanks a lot for that. I have a question though: - Wouldn't it make sense to move keywords from the broad and phrase match campaigns into the exact match campaign over time? Let's say that after a week or two or a month, you would find that in your manual phrase match campaign, the keyword "marshmallow sticks" converts very well. When you head to the search term section of the campaign, you see that the actual search term people used was "long marshmallow sticks". Wouldn't it make sense to move that keyword into the exact match campagin after that, and do so for all "search terms" from the manual phrase campaign that converted well? Overall, it wouldnt make sense to me that a keyword, and specifically a search term, would convert better in a phrase campaign, than it does in an exact match campaign. Hope that makes sense. Thanks a lot. Phil

[@junglescout]

Yes, you are right!. You typically want to move keywords down the funnel over time to get more specific targeting that you’re willing to pay more $ for 😉 ^PW

[@ahsaniqbal6532]

Yes you can , Ultimately the goal is get best converting search terms from camapigns like broad , phrase , auto camapigns and put those in exact campaigns .

[@semihminak7995]

Thank you so much for this great video. What strategy would be better to set up an PPC for a product that will be available for a limited time? For example a month or two?

[@junglescout]

In my opinion, it would be best to go with the sponsored product ads, rather than sponsored Brand ads or sponsored display ads 😉^PW

[@semihminak7995]

@@junglescout Thanks a lot :)

[@junglescout]

You're more than welcome! How's your #SellerJourney coming along so far?! 😃 - LJ

[@semihminak7995]

@@junglescout My first product will be in stock on June 15th. That means I have a lot to learn from you guys. Thanks a lot once again for all your efforts.

[@junglescout]

Oooooh, that's so exciting! Keep us posted on how it goes and good luck with all the sales 💰💰🔥^PW

[@rogerfilkins346]

So once you've ran your automatic campaign for a week, do you continue running that alongside your manual campaign? If so do you continue with $100 dollars a day budget or do you reduce that amount?

[@junglescout]

It's entirely up to you. We recommend running both and reducing the budget as you see organic sales kick up. Always review and you can re-up or re-start if needed!

[@DAAD1982]

Hi Greg, Thank you for your great content. I am struggling to put my ACOS down because I am new to selling on amazon and Hopefully, your strategy will help me out

[@junglescout]

You can effectively lower your ACoS by identifying campaigns with a high ACoS and then decreasing bids or performing negative keyword harvests for those campaigns to eliminate wasted spend. I also suggest checking out our blog about AcoS, here: www.junglescout.com/blog/amazon-acos-why-its-important/#:~:text=This%20requires%20adjusting%20your%20bids,campaigns%20to%20eliminate%20wasted%20spend.%E2%80%9D 😉 -RS

[@DAAD1982]

@@junglescout Thak you so much

[@junglescout]

No worries! 😊- FO

[@TheAkirice]

Hi, I have one product with 9 variations, should I just advertise one of the products rather than spreading across all 9 products?

[@junglescout]

Are those listed under 1 listing? If yes, then you can run PPC campaign for 1 product 😊^PW

[@hammadrazzaq8882]

@junglescout, I set up my auto, broad and exact match campaigns yesterday and set my limit to $100 for exact, 50 auto and 50 for broad. However, over the span of 24 hours, my broad campaign kept on exceeding over $100 even though i had a limit on it. both the other campaigns are over their limit too. What do you recommend i do? Also, i think i clicked "sponsored products daily budget only" in advertisement setting and then it gave me the "out of budget option". whats the difference between "sponsored products daily budget only" and "use campaign level budget only".

[@junglescout]

Have you set your bid to down only or, up and down? 🤔^PW

[@fitnessforcommonman4844]

Greg I launched my first product. As this was my first product I was not aware much of the how should I find the product. I found the product that had the most sales that I could think of and launched it. The product was very competitive and that is a fail. The good part is that I went though the whole cycle of communication, photos, videos and shipment. :) The product is not selling and I want to bring that product down and go through the whole cycle with the learning I did from your million dollar case study season 4. Can you guide me what is the most optimal way to bring the product down in which i can minimize my loss. Any help will be appreciated. Thanks

[@junglescout]

I'm sorry that your first product didn't work out as expected. It's great that you're applying the lessons learned to your next product launch. And w while it's disappointing when a product doesn't sell as expected, it's also an opportunity to learn and improve your business. Take the lessons learned from this experience and apply them to your next product launch. Good luck!

[@abinca585]

Great video 👍🏾👍🏾. I have a doubt to clear, lets say if we have 1000 products and each are different unique products, do i need to make campaigns for each of them? Or is that ok to put all of them together in one campaign? . Your answer would be very helpful

[@junglescout]

If these are unique products then you’d want to create different campaigns. Different keywords will perform differently for different products and the only way to optimize that is through unique campaigns 😊 ^PW

[@antrikshdagar1703]

Should we use the same keywords for broad and phrases also that we copied from keyword scout and reverse asins?

[@junglescout]

Do you mean using the same keywords for both broad and exact match phrases? 🤔^PW

[@antrikshdagar1703]

@@junglescout yes

[@junglescout]

We wouldn't recommend that as you will be bidding twice on the same keywords 😊^PW

[@antrikshdagar1703]

@@junglescout so which keywords should we use for broad and phrase match types

[@junglescout]

it depends on the data. Which one will have more searches. ^EG

[@jaymistry7405]

how do i create ad campaign on amazon through jungle scouts keywords list? please explain

[@junglescout]

I'd recommend checking out this video for more info! kzbin.info/www/bejne/hILEhpJneL5sotk - LJ

[@S4Daves]

hello thank you for the amazing video, on the section where we increase the bid by 25%, i can click on "increase bid by (%)" but i see where you put 25 it has % symbol, but mine stays on the $. Is that normal?

[@junglescout]

You can change the maximum bid at any time by selecting the Targeting tab. This bid will apply to all clicks unless you set a customized bid for an individual targeting group in this ad group. Check this Seller University video: sellercentral.amazon.co.uk/learn/courses?ref_=selleru_athena_c147_m606&courseId=147&moduleId=606&modLanguage=English&contentType=VIDEO&videoPlayer=youtube 🧡 -RS

[@rohanbhuwad3806]

Hello, while optimizing the manual campaign what if there are keywords which have more than 10-15 clicks and no sale what do we do of such keywords is it okay if we can put such keywords in negative keywords?

[@junglescout]

Maybe you could think about optimizing a listing a bit first, and then decide if you want to put them as negative keywords? 🤔^PW

[@geethaganesh4174]

Hi there, I am looking for ways to get sales and profit reports for individual ad types like sponsored brand and sponsored product ads. Can you guide me through this. Can this metrics be extracted through a profit analysis tool.

[@junglescout]

By saying profit analysis tool, are you referring to the Profit Overview inside Jungle Scout, or reports you can download from Seller Central? 🤔^PW

[@geethaganesh4174]

@@junglescout I am referring to reports from seller central

[@junglescout]

Please shoot us a DM with your email address on Facebook or Instagram and we will be happy to assist from there 😊^PW

[@ayhanekinci8479]

Thank you for the great content. Should I launch 3 different campaigns for 3 matches separately for any keyword I target? or keep it in one campaign for 3 matches? and How many keywords should I target in a campaign max?

[@junglescout]

You can do it both ways - 3 different campaigns for a particular set of keywords or one campaign for all the keywords. And just so you know, you can add as many keywords to a campaign as you want, and after some time, delete the keywords that are not working for the campaign 😉 ^PW

[@ayhanekinci8479]

@@junglescout Thank you.I collect the winning keywords from Broad and phrase campaign and then put them into the exact and put them into broad and phrase campaign as negative keywords.By the way, I will contuniue phrase and broad for new ones as well.Am I right?

[@junglescout]

If the keywords are performing well in the broad and phrase match campaigns, you should keep them in there. The ads will show for different variations of the keyword being targeted. You should run a search term report to see the exact customer search terms being used and add those to the exact campaigns as well 😊 ^PW

[@atillathahunk]

How often do you manage your PPC? Because I have been managing mine once every day for my new private label product.

[@junglescout]

The question is, do you get enough data after 1 day? We would recommend running PPC for several days and then optimize your campaigns after you get some valuable information 😉^PW

[@ayeshasabha8199]

Can a Wholesaler sign PPC with Amazon?

[@fruit21orn-imsin12]

at 23:10 anyone knows why amazon didn't add the remaining 2 keywords?

[@junglescout]

Which keywords were missing 👀 🤔 - LJ

[@fruit21orn-imsin12]

@@junglescout At 23:08 when Greg adds 20 keywords. There is a message said, "18/20 keywords were added successfully". Amazon didn't add '24 inch wood plant stakes' and 'long wooden skewers smores'. :/

[@junglescout]

I hadn't spotted that, thank you for pointing that out to me 😃 The other keywords may have already been in the list of negative keywords because there’s already an existing list for it - LJ

[@TheAkirice]

Also, does this mean I need to run the automatic and manual campaigns side by side indefinitely?

[@junglescout]

We would recommend to start with automatic campaign, and after a month or two, switch to the manual campaigns 😊^PW

[@TheAkirice]

@@junglescout So optimise initial automatic campaign weekly and make a list of high performing keywords, then after a month or two use the list of high performing keywords in a manual campaign and then run this moving forward?

[@junglescout]

It depends on your strategy and budget as high-performing or popular keywords usually mean higher bid costs so you may need to do some keyword research first. We have a great guide that could help you here www.junglescout.com/blog/amazon-ppc-best-practices/ 😁 - FO

[@thaol.nguyen961]

For manual campaigns, do you copy the same list of KWs into the ad groups for each match type? I'm wondering because, for example, "marshmallow sticks" in phrase match already covers "marshmallow sticks for camping"; whereas it would not in exact match. In this sense, wouldn't your KW list in broader match types be shorter, and as the match type gets more restrictive, you'll have to add more specific KWs? Thanks!

[@junglescout]

If you are using the same keywords with the same match type in different ad groups then they would compete with each other. But if your are using the same keywords with different match types, then Amazon would consider some parameters (when similar keywords match search terms) in order to show your ads. -SR 😊

[@thaol.nguyen961]

@@junglescout Thanks for answering! What I meant was, wouldn't "marshmallow sticks for camping" be redundant in a phrase match ad group that already includes "marshmallow sticks"? And copying the same list of keywords for all 3 match types be ineffective for your campaign?

[@junglescout]

No, it wouldn't be redundant. One good thing about having all three match types is the ability to test each keyword match type against each other to find out which one is cheaper, has a better CTR, and drives more conversions than the others. Usually, through testing, you can find out which match types work for you and which ones don’t. -SR 😊

[@joeb1737]

Hey Jungle Scout, fantastic video, thanks so much! I have one question, if I had a variation listing, would I need to run separate campaigns for each child ASIN or would I just use one of them? Also, if I chose to launch a campaign on one of the lower selling variations, would the image that is shown in ads on search pages be the specific variation that I have that campaign on or would it be the best selling variation like usual? Thanks in advance!

[@junglescout]

Hi Joe! The campaign will only run ads for the variation(s) you have added to the campaign. If you need multiple ASINs to have ads, you'll need to add each one individually. The ad will show the variation that is in the campaign. It does not matter which is the best selling, it will focus on the specific variation in that campaign. Hope this helps! 🙌

[@joeb1737]

Thank you! 😀

[@junglescout]

It's our pleasure and you are always welcome, Joe! 😊 ^EG

[@oldschoolhousetraxx]

Great Information! I was wondering when would be the best time to launch PPC, when product arrives at warehouse and is in inventory or before? Thanks 🙏🏼

[@junglescout]

Hey Jerry! Most sellers wait for the inventory to be available for purchase. Otherwise, you will be losing money as there will be no inventory so customers won't be purchasing your product, but you will be paying a fee for PPC 😉^PW

[@nomee065]

@@junglescout can we start PPC on a newly launched product without any prior reviews on the listing?

[@ahsaniqbal6532]

@@nomee065 yes you can, infact it's better to start ,as you have to prove relevancy to Amazon by targeting highly relevant keywords in first week.

[@ahsaniqbal6532]

The moment you inventory gets live, you can start your camapigns..

[@adeelanwar8199]

Hello, I have applied the same technique that you have mentioned in this video. I have added the same KW in my exact match, pharse and broad. I saw another video where they mention, "you dont have to add same KWs in other match, if you do so you are bidding aganist yourself" Is it true.? Thanks

[@junglescout]

You can do that to see which match type converts better, and then delete the keywords from the other one ☺️

[@junglescout]

That's right!

[@sarahrowan]

Hi there. Thanks for this. In the video, you seem to have imported all the KWs from keyword scout on to amazon. On an average KWs run into thousands. If I am to import all the keywords, would it not cost me a huge amount of money? Doesn't it make sense to import say the only top 50 KWs on to amazon?

[@junglescout]

I'm here to tell you that it doesn't serve you to bloat your PPC account with too many keywords. There is definitely no need to strain yourself attempting to reach that 30-keyword mark in each ad group; it is actually perfectly okay to have an ad group with less than 30 keywords. -SR 😊

[@Techiteasy.france]

You say to set up at least 50US per day. But is it true for all products? What about if your product costs only 10USD and you have only 4USD of profit, and you are already on the first page? Also, does it not depend on the market size? I sell only in one country in EU, so my marketsize is quite small as of now. Please give comment. Thank you for your help.

[@junglescout]

We've written a great guide to help you with PPC. Here's the link: bit.ly/3t8bQcR 🧡

[@jake13122]

How do the bids work? If there are multiple sponsored ads that pop up, Amazon just selects the sellers that have put in the highest bid for each key word? Why not just charge a flat fee for a sponsored listing?

[@junglescout]

Yes, the one with the highest bid wins, and each time someone clicks your ad, Amazon will charge you for it. That's how Amazon designed its PPC. ^EG

[@michaellacapria501]

I've noticed that my ACOS is way lower when my ads are placed on 'top of search' and 'rest of search.' The 'product pages' placement is really hurting my ACOS. Amazon only give you options to increase bids for these placements - what is your strategy if a certain placement is not working for you?

[@junglescout]

Just keep on testing to find the most profitable method that works for you 😊^PW

[@flickeravenue8662]

I noticed that whether I bid high or low, I get clicks and my daily budget runs out. My sales seem to be the same. If that is the case, what is the advantage of bidding high? Perhaps, I am missing something here.

[@junglescout]

If you are bidding hight but do not get as many conversion, our recommendation would be to lower the bid. If the conversion drops down a lot, then you can always get back to bidding higher. Also, make sure to optimize your listing to increase the number of conversion 😊 ^PW

[@kataspridi2978]

Hi, is it effective to give away amazon vouchers while you are running PPC campaigns for launching a new product? Or would that somehow distort the keyword data?

[@junglescout]

Yes, that is effective! :) Have you checked out Jungle Market yet? We have specialists that can help you with that: jnglsct.com/FBPG-JSMarket 😊-SR

[@junglescout]

Yes, that is effective! :) Have you checked out Jungle Market yet? We have specialists that can help you with that: jnglsct.com/FBPG-JSMarket 😊-SR

[@MH-dt4ib]

i bid very low, do you think this is a mistake? do low bids lead to "bad clicks" and hurt my metrics? my issue is i sell a $25 product so paying $2-3 a click seems crazy to me

[@junglescout]

I understand. You can check the status on a weekly or bi-weekly basis to see if it is working for you. I also suggest using the Rank Tracker to see how your keywords perform over time.

[@MH-dt4ib]

@@junglescout thanks, but if i'm able to get $0.30 clicks, should i just aim for those? i guess what i'm unsure of, does bidding low result in bad metrics - cheaper clicks but worse conversion and thus lower ranking?

[@junglescout]

If you are just bidding low, you may miss on the opportunity to convert on great keywords as other advertisers could get win the spot. You should bid low if you feel that the keyword is not likely to convert which is why it is essential to monitor your keyword performance and tweak your settings from time to time. When starting out, we recommend that you choose ‘Dynamic bids - up and down’ to maximize your chance at earning a sale on Amazon. It will automatically adjust your bid depending on the likelihood of conversion.

[@roshanpremasiri1489]

Is PPC profitable with merch amazon product?

[@junglescout]

This would depend on a product and competition!

[@violettenehme7605]

hello thanks a lot for the info! Can I use (in a logical way) some of the keywords that best sellers of "related" products are ranking for? Or maybe include as well keywords related to the season (christmas,halloween,summer season...) and of course in a logical way (maybe I turn my product into a gift for some time)? I just need to make sure Amazon does not stop anything for me or consider this cheating...

[@junglescout]

Yes, you can definitely do that! 😊

[@FKadil]

hello I have two questions, please 1 . is there any Facebook group oh jungle scout? 2. if someone doesn't have any trademark, company, or brand, is it possible to have gs1 UPC still?

[@junglescout]

Yes, we do have an exclusive Facebook group for our customers. If you would like to learn more, reach out to our Support Team 😊 Regarding your second question, you will need to set up a company/LLC before you are able to get the UPC code ^PW

[@bekbrothers690]

Hi, but there is no search term to add some keywords to negative keywords, how should I find it?

[@junglescout]

You should be able to create negative keywords, do you have the Pro account and are you using PPC campaigns?

[@bekbrothers690]

@@junglescout yes I am an pro account and I am doing ppc campaign

[@bekbrothers690]

@@junglescout and I can not find my product into search pages) I just doing automatic campaigns

[@junglescout]

You can check this video on how you can add negative keywords: kzbin.info/www/bejne/fqbZkJqHmpamf6M

[@junglescout]

Have you checked all of the results pages and are you a keyword that's you've added to your listing?

[@ourstoryenterprises334]

We have a new product. The budget is really low. I mean very, very low. Jungle Scout is too expensive for us. We like the presentation though. Great info.

[@robertnagovskyi467]

Who faced with an issue when u can't add any keyword and any negative keyword to any of your PPC campaigns? I am really scared if it is a bug Amazon will be solving within weeks. Other seller accounts don't have such issue. Help please if u know how to solve it! I have already contacted with support, they are still thinking what to do.

[@FKadil]

how i can chek keyword index or nt

[@junglescout]

We recently hosted a live Webinar on Keywords which I think you'll find helpful! 😃 Check it out here: jnglsct.com/CC-Tool-Tip-Keywords - LJ