The Walt Disney Company | Case Study

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StartupLanes

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The Walt Disney Company, more commonly known as Disney, is a global media and entertainment conglomerate headquartered in Burbank, California. The company adopted on its current name on February 6, 1986 following a restructuring of its predecessor, Walt Disney Productions.
The company is best known for the products of its film studio, the Walt Disney Motion Pictures Group, and today one of the largest and best-known studios in Hollywood. Disney also owns and operates the ABC broadcast television network; cable television networks such as Disney Channel, ESPN, A&E Television Networks, and Freeform; publishing, merchandising, and theatre divisions; and owns and licenses 14 theme parks around the world. The company has been a component of the Dow Jones Industrial Average since May 6, 1991. Mickey Mouse is the official mascot of The Walt Disney Company.
The common metonym of the company called the "House of Mouse" (also known as the "Mouse House" or simply the "Mouse"), referring to the company's mascot Mickey Mouse, along with a TV show and the titular nightclub of the same name.
Narrated by Tanvi
Edited by Ankit
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