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After the success of launching Daniel Wellington in Indonesia, we soon noticed that there were plenty of exciting new and independent watch brands and designers starting to emerge worldwide. We found that these new brands offered unique designs that we had never seen before in the market.
We then began introducing a few of these new brands by launching The Watch Co. Pop-up store in Plaza Indonesia. This marked the inception of TWC, where we embarked on exploring a retail concept that curates fresh and stylish timepieces.
We initiated our first permanent store at The Watch Co. Plaza Indonesia. Due to the high interest and excitement from the market, we subsequently opened additional locations across Indonesia to make our products more accessible to our customers. Alongside this expansion, we launched our first e-commerce platform in 2013, allowing us to introduce more brands and expand our reach to other parts of Indonesia.
Over the years, we've introduced more notable brands, such as Braun, Timex, Olivia Burton, D1 Milano, and more.
Here's to 10 incredible years of passion, precision, and unparalleled wristwear. Thank you for being a part of our journey!
#TheWatchCo #GoodTimesStartHere #TWCturns10 #ADecadeOfGoodTimes