IMATS LA 2024 - Battle of the Brushes - Roaring 20s Catwalk Show

1920’s flappers reflected the influence of art deco upon fashion. This iconic style was a drastic departure from the conservative sensibilities of the preceding Edwardian era. Makeup artist legend, Pat McGrath created stunning 1920s-inspired looks but with an ultramodern twist for John Galliano’s Paris runway show. Contestants are to create an original look inspired by McGrath’s work.
Contestants in the three-hour character/prosthetic category are given prosthetics on the morning of the competition, which they must incorporate into their designs. Only prosthetics provided by IMATS are allowed. Beauty finalists have two hours to complete their looks.
In both categories, finalists may bring a sheet of paper with photos and a two-sentence description of their artistic inspirations to present to the judges. Character contestants should also bring a “before” photo of their models. On the day of competition, finalists who do not arrive at the venue in time to rehearse for the awards presentation may be replaced by a runner-up.
To qualify, you must fill out the entry form and upload 8-10 photos of different looks you have done. Photos don’t have to represent the make-up you plan to enter in the competition. All entries, photos and artwork become the non-returnable property of IMATS.