How to Create Facebook Ads That Convert Like CRAZY: A Beginners' Guide

[@dca1onge]

Well done, Wes. Very helpful.

[@WesMcDowellInc]

Thank you! Glad it was helpful.

[@stanbonnemort8061]

Great content, thank you! It would be really helpful to see the finished ad without all the copy blurred out. Formatting makes a big difference so I'm curious how it looks when it is all complete.

[@VIVEFLORIDAconClaudia]

Wes. How long do you recommend should be the video?

[@WesMcDowellInc]

To easily create a video ad like I showed you, and to get your exclusive 25% off deal from Invideo, just go to: wesmcdowell.com/invideo and be sure to use Invideo coupon code: WES25

[@MosheGoykhman]

Nice video, Wes. I'm a big fan of Alex. Nice to see a practical use case. I'm going to give it a try.

[@WesMcDowellInc]

Thanks Moshe! Have you read that book yet? It's full of great stuff.

[@MosheGoykhman]

@@WesMcDowellInc Yes. He was the one that triggered the whole thought process for to distinguish between sales and marketing and how those are 2 very separate skillsets.

[@JOEISKEFFINGTONS]

Hi, the only thing is, the 'headline' area only allows for 25 characters. But I see in the ad you show it has much more. 🙆‍♀

[@sabrinamaboe7262]

Hey Wes, you keep changing your rooms in this video. Why? Does it have to do with keeping the attention of your viewers?

[@astrosanimelab2234]

Hi Wes. I went to the invideo website and signed up. Funnily enough, I went on live chat because I couldn't figure out a way to get your discount, then the live sales rep agent offered me a year subscription for 40% off. Bringing the total price down to 108, but I said I wouldn't do it because I couldn't use your affiliate code (cause w/o you I wouldn't have learned about it) The rep offered me an extra 10% off and gave you affiliate credit! Never had this happen before with a company, and thought you'd like to know these guys are really out here batting for you lol. Turned a 25% off into 50%!

[@WesMcDowellInc]

Wow that’s great! Thanks for that and for sharing! Appreciate you

[@TheHealth-Tier]

thanks wes. I got thousands of dollars because of this. I took ur affiliate link as thanks. Appreciate you.

[@WesMcDowellInc]

I appreciate that thank you so much!

[@latashaquinn4004]

Great video and info! I’ve run a FB ad campaign bf and had issues w/ the pics used (beauty biz). There are lots of reasons the ad gets denied d/t body parts etc. Hopefully w/ this setup and vast selection of choices I can be successful 🤞🏾- thanks

[@WesMcDowellInc]

Thanks Latasha! Yea, that's a tough niche for approvals... definitely no before and afters, etc allowed, but I'd definitely go the video route as shown here, but probably with custom video for your products. Cheers!

[@hi-ou8wh]

Hey latasha, i wanted to ask how its going. Is this method a success?

[@LeoBranco]

Wes, I am just at the minute 7 of your video and the ideas you've presented had totally changed my copy that I am too confident that it will change my game!!! So excited to get to the final... Tks a lot, man!!! You rock!!!

[@WesMcDowellInc]

That is awesome to hear Leo - good luck with the new copy! 😀 🙌

[@smiless101]

Fb isnt supporting my vid ads they spending my money on pic ads only ?!!

[@Ayoclipsdance]

When I’m ready to publish a ad, I keep getting a message saying. Param call_to_action[value][lead_gen_form_id] must be a valid Lead Gen Data id (#100) What do I do?

[@kaaytanglobal720]

My threshold limit is 15$. But before my threshold limit is over, I am being charged several times. And when the threshold limit is increased, the money is deducted. I am facing this problem since few days, please let me know the cause of this problem.

[@WesMcDowellInc]

Sorry, I can't help you with this, you need to reach out to Facebook.

[@jessicapozo7117]

This reminded me of Alex Hormozi 3:07

[@WesMcDowellInc]

Yep, it is based on his equation. I gave him credit for it and everything :)

[@ayayron315]

@wes This is very helpful. Thank you! Btw what brand of shirt is that? I like the fit of the sleeves :)

[@WesMcDowellInc]

J crew I think!

[@unsopken0623]

So its almost the same as the STEPPS framework " social currency, triggers, emotion, public, practical value and stories"

[@WesMcDowellInc]

I'm not familiar, but sounds good!

[@smiless101]

Ok how to put emotions in my ads i dont know plz teach me ??

[@johnmoir1270]

Fantastic presentation, Wes!

[@WesMcDowellInc]

Glad you liked it, John, thank you!

[@hardroad1536]

Hey can you make an example but for selling products please?

[@WesMcDowellInc]

yea sorry bout that but I stay in my lane. I don't know ecommerce very well so I don't teach it :)

[@NJChealthcaresolutions]

I might have previously commented, but this video was super helpful. Thank you! I used you link. :)

[@WesMcDowellInc]

Awesome, thank you!

[@NikNaak]

This was so helpful! I'm learning to run ads for clients and have no experience. I'm looking forward to trying this marketing strategy! Thank you so much.

[@WesMcDowellInc]

You got this Nik! 😀 👏

[@Alexander256ify]

Amazing content - unbelievably helpful and easy!

[@WesMcDowellInc]

Great to hear Alexander - thx! 😀 👏

[@MrLwie]

Thank you VERY much! What is your idea about copy in FB/IG reeels format? Do you think it is still important? Or is it better to provide more info in the video and/or in the leadform?

[@WilhelmCazimirovici]

Great video! And a very useful add to this video is Simon Sinek's book: Start with WHY. Is a mandatory book to all our colleagues in our business.

[@WesMcDowellInc]

Thanks for sharing Wilhelm! 🙌

[@israrmalik4336]

❤❤❤❤❤

[@WesMcDowellInc]

thx!

[@Kafufflez]

Hey Wes, do you think when creating video ads we should be providing viewers some sort of value, or do we just want to be salesy and to the point?

[@concurro9071]

Value is key. Make the buyer actually want to buy the product not because you spit all of the benefits in their face but because it will actually be of value to them. Selling is helping

[@Muftiofcali]

Selling is Helping well said!@@concurro9071

[@live-edge-creations]

Love you chanel.

[@WesMcDowellInc]

Thank you!!

[@alinemangia1799]

Great info! Thanks!

[@WesMcDowellInc]

You bet! Thx Aline 😀

[@ashokvaswani123]

Can you suggest ad copy guidelines for real estate ads?

[@LivingtheSprings]

This is an excellently informing video. Thank you for taking the time to create it!

[@WesMcDowellInc]

Glad you enjoyed it! 👍😊

[@erictumlinson]

Great. Great video. Amazing information. I am excited to use it. But am I doing something wrong? My Facebook Ads says I only have 90 characters. This example is is longer than 90 characters.

[@lilaweeby6515]

this whole video was an ad itself and i didn’t realize until getting to the end of it. Great job!

[@mehdiful9929]

So you want free info and refuse a little affiliate section ? How is he supposed to keep posting videos ?

[@bootyfullangel]

Amazing, thanks so much for your research and diligence. Much appreciated 😁

[@TheHeartofSparks]

Does this work for Etsy?

[@LavishLlama-r7j]

Your video's are always so helpful! Thank you :)

[@WesMcDowellInc]

You're so welcome! 👏

[@matthewmorales114]

Damn, I love this video Wes. So much value in this 1 video, so please don't ever remove it because I saved it to my playlist. Is the invideo discount only for the 1st month? Or for as long as we stay subscribed? Thanks Again.

[@InVideoOfficial]

Hi Matthew, the discount will stay for as long as you are subscribed :)

[@matthewmorales114]

@@InVideoOfficial NICE, thanks

[@andrebaialardi]

Usually my Ads have a 5% CTR. Lets try this approach. I still have hope to find a way to create really high conversion ads in FB... its getting hard man...

[@roblilley2343]

great vid! Thank you. Sadly, when clicking your link to inVideo, it's going there but when trying to sign-up it goes to a blank page - any fix for that? I'd love to you give you some affiliate money :)

[@Ari-zp4dd]

create content, man. love it. Thank you!

[@WesMcDowellInc]

thx for watching! 👍

[@m.carter9090]

Great video Wes, thanks! I like your home design, it's just awesome!!!!

[@WesMcDowellInc]

Thanks so much, I appreciate that! 👏

[@ulurx3758]

Wes, is this formula from one year ago still working? Thank you so much for all of your great content.

[@Iwillmeditates]

I'm liking Wes’s content. Im learning things. Thanks

[@WesMcDowellInc]

Glad you are enjoying the videos 👏

[@fadhlul]

Your example of Value Equation is superbly clear - I think better than the book. Thank you!

[@WesMcDowellInc]

Wow, thank you Rahman😊!

[@antoineroyer3841]

Great 👍

[@simpleaffordablediy]

A client requested running ads for them,as a first timer..Pls how do i go about this i will be provided with the ads to run

[@novasflame6398]

Just subscribed to your channel great content! Thank you 😊

[@WesMcDowellInc]

Thank you so much for subscribing 😀👍

[@novasflame6398]

@@WesMcDowellInc Your welcome Wes!

[@OctopusJayNewsletter]

the halo around you is great! you're such an amazing person to listen to.

[@WesMcDowellInc]

Thanks Avril! 👍😊

[@thedreamhouseyoutubechanne3786]

This content is amazing!!! Thank you so much Wes!!!

[@WesMcDowellInc]

My pleasure! 🙌😀

[@ljnealsons2595]

Can we hire you to set up and run ads

[@WesMcDowellInc]

Hey LJ, unfortunately I don't do any full project work anymore ... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/

[@christalightauditoriumeven9949]

Dude, i just finished that book and was in need of this soooo bad 😂. Seriously appreciate you and your content.

[@WesMcDowellInc]

Thanks!! 😀 👏

[@eastofedennatural]

Wes!! God bless you bro! This was amazing. 🙌🏾

[@WesMcDowellInc]

Thank you so much for the kind words 👏😊

[@sannimustapha5188]

You’re strategies are getting better my man

[@WesMcDowellInc]

Thanks Sanni! 🙌🙂

[@jeaspecialties4759]

Can you do a retargeting ad, FB also changed them this year and now you have to pick a set, when before you could just use your catalog

[@SunilSheth]

Awesome video!! Quite well explained !

[@WesMcDowellInc]

Thanks a ton Sunil! 😄🙌

[@muhammadmusakhan5202]

How do I like this video twice?

[@WesMcDowellInc]

Thx Muhammad!

[@AndrewMcSpadden]

For content creation and getting email list built, is it best to create a personal page and run ads from there or run ads from my agency page? Same goes for content across platforms, Create it on my personal YT page or on my agency page?

[@kjburk]

Great information. Thanks for sharing! 😊

[@WesMcDowellInc]

Thanks for watching KJ! 👏😃

[@edelcush5438]

Hi Wes ... Great add copy benefit then feature advice 👍 How did you remain live in the circular frame at the same time we viewed the invideo how to use guide 🙏

[@montsergirl]

This is really good! Definitely going to be trying some of this out. I am sooooo curious I never ever see anyone on YT post something for a dealership, it’s a tough industry so i’m dying to know how I could do better 🤔

[@RiseRevive365]

Thank you for a great video, informative as always. I have a doubt, would you suggest the same ad format for clothing brand?

[@WesMcDowellInc]

Probably not... selling products is quite different, but its not my area of expertise. Sorry!

[@MichaelWilliams-lo3ix]

Brillant

[@WesMcDowellInc]

thx michael!

[@wall-media]

Great value - thank you

[@WesMcDowellInc]

My pleasure! 👏😎

[@silvakko]

Thank you so much! Your videos are amazing! You give so much value!

[@TonyGilligan]

Really found this easy-to-understand and very informative.

[@antoniodossantos5960]

Thanks Wes 🌎

[@WesMcDowellInc]

thx Antonio! 😃

[@devyncox1943]

Hey Wes, when I got to make my phase 1 ad the option for an engagement/video views isn't an option. Should I do promote locally instead?

[@WesMcDowellInc]

Hmm, I'm not seeing "promote locally" when I do it... I'm still seeing engagement as a choice. They might be rolling out changes as they do. There should be some kind of help prompts on your screen to help you line up the new choices with the old ones though. Cheers!

[@purpose6113]

Great vid!

[@WesMcDowellInc]

Thanks 👍

[@SimplyEastTexas]

You made that look so easy!

[@WesMcDowellInc]

Thanks Lanna 👍

[@ayshash786]

Share some better target option in FB ads instead of creative. Right Target is a key, I think

[@WesMcDowellInc]

Broad targeting works best in 2023. cheers!

[@CourtneyCurtinMUA]

Soooooo helpful. No gatekeeping here! Thank you :)

[@WesMcDowellInc]

Glad it helped!

[@IDC45]

Awesome video

[@WesMcDowellInc]

Thanks! 😃

[@sherrimclaughlin-ryan2501]

❤great!

[@WesMcDowellInc]

Thx Sherri! 👍

[@brooksrimes]

Do you do any work on the freelance type websites?

[@WesMcDowellInc]

Hey Brooks, unfortunately I don't do any full project work anymore... but if you wanted a consult call where we can go over what I'd recommend for you, you can schedule that here: wesmcdowell.com/private-coaching-consultations/

[@arthurecom]

Should the primary text be so long?

[@WesMcDowellInc]

Ya gotta test long vs short, its different for everyone :)

[@-pagebooklipraly8352]

thank you man

[@ImadKt]

You'r Good dude

[@WesMcDowellInc]

Thx Imad 👍

[@troyserson]

Wes, your videos have been so good this year! Loving it 😃

[@WesMcDowellInc]

Yay, thank you Troy! 😀 🙌