Do More with Less - Marketing Masterclass 2024 w/ Allan Dib

What if the most significant fortunes are made not in times of stability, but in the chaos of change?
In this episode, Chris Do sits down with Allan Dib, marketing guru and the author behind "The One-Page Marketing Plan." Together, they delve into the transformative power of strategic pivots and the latest insights from Allan's book "Lean Marketing." They explore his journey from immigrant to marketing and IT success, emphasizing the power of a positive mindset towards money and marketing. This episode is packed with valuable strategies for anyone looking to understand their audience better and leverage market shifts. Discover how embracing change can open opportunities for your business, the importance of truly listening to your customers, and how to apply Lean Marketing principles to streamline efforts, reduce waste, and drive sustainable growth. Perfect for marketers, entrepreneurs, and business leaders looking to transform their marketing tactics and achieve long-term success.
What You'll Learn:
📈 Effective strategies to identify and capitalize on opportunities in a dynamic market.
🎯 The importance of truly listening to your audience to revolutionize your marketing efforts.
🛠️ Innovative techniques from "Lean Marketing" that challenge conventional marketing wisdom.
In This Episode:
00:00 - Intro
01:30 - Allan Dib's Story
12:34 - Struggles of Successful Marketers
14:22 - What is Lean Marketing?
18:14 - Brand Marketing vs. Performance Marketing
24:33 - Money Mindset Mistakes
34:19 - AI & Creative Services
38:10 - 3 Leverage Points
42:57 - Roles in Business
48:00 - Sales Secrets
1:07:05 - Allan's Top Advice
1:14:19 - Conclusion & Outro
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#marketingstrategy #sales #salestips
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @RodrigoTasca
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Marketing Expert Reveals: How to Win Customers & Influence Markets in 2024

[@MarcelB-z4p]

Allan's story and character really resonated with me. Thank you for this amazing, free content!

[@thefutur]

Our pleasure!

[@HectorGarciaCPA]

Allan Dib is great. Loved the marketing plan book

[@allandib]

Thanks so much!

[@thesolomarketingpodcast]

Great podcast!

[@7Manubruyninckx]

Thank you for sharing. Financial education is crucial today to show incredible resilience and discipline in the volatile market, masterfully balancing strategy and insight for success. This dedication to continuous learning is inspiring...managed to grow a nest egg of around 2.1BTC to a decent 15B TC in the space of a few weeks... I'm especially grateful to Linda Wilburn, whose deep expertise and traditional trading acumen have been invaluable in this challenging, ever-evolving financial landscape..

[@AntonioBonoso]

I appreciate the professionalism and dedication of the team behind Linda’s trade signal service.

[@jimmieTrosclair]

Trading with an expert is the best strategy for beginners and busy investor s who have little or no time to monitor their trades.

[@gabhrielixx]

The key to financial stability is having the right investment suggestions for a diverse portfolio. Many investment failures and losses happen when you invest without proper guidance..

[@Fdjp]

It was quite challenging to understand the different trends on my own until i found out about Wilburn. Trading made easy.

[@Georgeduncan9]

What I appreciate about Linda Wilburn. is her ability to tailor strategies to individual needs. She recognizes that each investor has unique goals and risk tolerances, and she adapts her advice accordingly..........

[@dfd4688]

Ice Ice Baby… your introduction inspired me to stop and listen to that video. Really spiced up my morning. Thanks for that. Cheers

[@pamoja1696]

I C E what you did there. 😂

[@dfd4688]

@@pamoja1696 😀

[@user-cf2vo8sc1n]

You mean the bland, generic scare tactics that cause people to take pause and grasp at what little straws are left?

[@user-cf2vo8sc1n]

Cool... yall buy in. Instead of being genuine... 😒😑

[@dfd4688]

@@user-cf2vo8sc1n Tony Robbins 1975 in his own words asked__have you ever wondered why someone less skilled than you are has more success than you do__ he offered education… not that different from what we see today. Interpretation is often subjective so I suppose one might define this as a fomo type tactic. Cheers 🥂

[@MaxRuso]

Chris, love your channel ❤... Whoever is helping you also thank you

[@thefutur]

Thank you

[@EcomCarl]

Allan's insights on adaptability and customer-centricity are spot on! Building goodwill and truly listening to customers are timeless strategies for navigating change and fostering long-term success in any industry. 🌟

[@hoanglam2814]

Insightful and interesting. I just finished his "The One-Page Marketing Plan." book last week, looking forward to the "Lean marketing" one :D

[@kevincounselling]

vanilla ice vs spice girls is brilliant

[@BarkerBarkerConsulting]

As a Lean Six Sigma Master Black Belt, I agree with his insights. Earlier today, I heard one of the podcasts on this channel saying innovation and efficiency can't coexist. Even large innovation companies care about efficiency because they care about ROI. Their multiple concepts are vetted at various levels before a lot of money is thrown behind them. Innovation projects tend to fall into the Design For Six Sigma or Agile/Scrum methodologies for development.

[@sonyaahmed4168]

I like this guy! Such sensible, practical and inspiring advice and he's so humble! Hope to see him on your show again. Such a breath of fresh air, compared to guests who repeat the same vague 'advice' you hear everywhere and spend all their time talking about how super human they are and how they sleep 2.5 seconds a night.

[@daviddelvin8783]

I could listen to this conversation over and over. two brilliant minds that I respect. Thank you for all of this!

[@thefutur]

Thank you

[@vjackson01]

Went and bought his book at the 25min mark. Love listening to other creators to find out I’m not the only one feeling a certain way! Cheers!

[@allandib]

Than you so much. Hope you enjoy the book

[@thefutur]

way to take action

[@user-cf2vo8sc1n]

Cool... so you were scammed in the first 25min? You're why they have more money than you. You helped supply their wealth and image. Good job, thinking for yourself and innovating for yourself.

[@originalrbp2869]

​@@user-cf2vo8sc1nsounds like you're a very bitter sad person wjo needs a hug

[@imperfectillustration6261]

What a great discussion… So much value presented for just about any type of business.

[@khaledzakaria2207]

Its 5:00 AM right here, and man I enjoyed this. Thank you Chris & Allan 🙏🏾

[@aneart8340]

Amazing podcast

[@tengma7849]

I’m an ecom business owner. Love Allan’s both books. The first five chapters of his new book Lean Marketing are quite helpful for building landing pages.

[@SocialwithRocki]

This is the funnest interview ever ! I have the “One Page Marketing Plan” I got it when I first started in business, now 10 years in my business I am going to reread it and grab the new book! Thanks for this chat!

[@christaeagleton4944]

This was great! Great advice and I loved the amount of laughter.

[@thefutur]

Glad you enjoyed it!

[@PeteDetails]

Chris is was a joy to hear your laughter in this interview! I could really tell that it was one you enjoyed which made it even more fun to listen to

[@thefutur]

some guests are fun to interview. Allan is one of them.

[@user-cf2vo8sc1n]

Generic

[@atilla1950]

Chris having big fun with this guy and it's awesome to see and hear him laughing! Makes me happy man. Great interview.

[@Straw9]

I’m starting my niche agency as we speak and this podcast just came at the right time! It is exactly what I needed 😊 Thank you both

[@TeresaAnnDuran]

Allan really delivered here! Chris, this is so good, exactly what I needed. Thank you.🙏🏽

[@thefutur]

he was so good!

[@fastfutureforwardbychristi9064]

Amazing insights and a huge pleasure listening to the two of you❤

[@WalkerDigitalStudio]

I pre-ordered his new book on Audible. I have the soft cover and audible of 1 Page marketing. Great show guys!

[@allandib]

Thanks so much for the pre-order! I appreciate you.

[@justine313]

Thank you for this incredible podcast. I work in sales and marketing and our market is get saturated and I find myself getting lost in the noise. This episode gave me ideas on how I can approach things differently!

[@user-cf2vo8sc1n]

Get out while you still can. The next generations aren't going to tolerate the current financial systems. In ways we do not yet comprehend. Good luck.

[@nwokochachibueze3464]

Allan is quite a brilliant Guy! you could also see that Chris was having such a great time interviewing him.

[@thefutur]

Two true statements.

[@user-cf2vo8sc1n]

...that equal 0.

[@Beaver_Monday]

Great insights! Also I realized that Allan Dib looks like Mike Israetel and I can't unsee it now

[@ripebelly4631]

I really enjoyed every bit of this interview!

[@IOSAShorts]

The Futur, You're the best! I just had to subscribe!

[@thefutur]

Thank you we appreciate that!

[@allandib]

Chris Do rocks!

[@alitophotography]

Gotta love spice girls analogy

[@jordanejde3419]

I loved his book. The only thing I dislike is all of the spam I have recieved from them since getting their free marketing template.

[@allandib]

Hey Jordan! Glad you enjoyed the book. We email our list twice a week and always try to make the content valuable.

[@kellylaf]

I just pre-ordered on Audible. This was really great guys.

[@allandib]

Thanks so much!

[@7thwonderlaboratory]

This is why I love how unique we all are. Marketers just repackaged the concept of efficiency and sold it to us. haha. its important to diverse your proximity to avoid creating an echo chamber.

[@thefutur]

So true!

[@dfd4688]

“A lot of your wins will come from doing the common stuff uncommonly well … it’s not the best that wins it’s the best marketing that wins every time…. Use marketing to “make how you do what you do visible.” Often I’ve heard similar statements (“it’s not enough to be the best”) I think this is the first time I’ve heard a solution. Thanks for that cheers 🥂

[@allandib]

Great takeaway

[@dfd4688]

@@allandib I’m looking forward to listening to audio book available May 7 thank you for sharing.

[@davidkarapetyan3685]

Hey Chris. As you mentioned about your marketing challenges I have some interesting ideas for you. Idea 1 - As you're top-notch in creativity why don't consider education programs for kids? Why don't make the kids in the US creative? To teach the things that they don't learn at school. The best part is that you don't have to reinvent the wheel. Just steal the experience from an Armenian company called Tumo. It started in Yerevan (my city) and now it's available in various countries including the US, France, and Germany. Idea 2 - Another scalable idea is to target enterprises. Teach their sales teams. These huge clients will bring you stability and big contracts. What do you think?

[@user-cf2vo8sc1n]

This is the only good comment here. You actual added value to the conversation. Thank you. Idk why he didn't like your comment when he liked all of the ones where people were kissing his ass.

[@davidkarapetyan3685]

@@user-cf2vo8sc1n Perhaps they received tons of comments and it's hard to track))

[@kfseomedia]

Solid! loved this interview

[@iamthekaverik]

The amount of scifi lore reference in this episode is making my brain light up. "I am no jedi" / "Only the sith deal in absolutes" - Allan Dib (paraphrased) Doon Too: Return of the Email Marketing - Chris Would be really funny if this was made into a thumbnail or hook of some sort

[@thefutur]

haha. we can nerd out on sci-fi stuff. The sleeper must awaken.

[@DreamwalkerTenesha]

Listening to his book on audible! Thank you!

[@thefutur]

Good choice!

[@scriiv]

💎Best takeaways: Change your mindset about money, simplify marketing to few proven methods, and build goodwill to get people interested.

[@digitalandsocialtrends]

Incredible podcast you two🎉 Chris would you please notify your audience on Instagram or on Youtubr when you go live with Allan on LinkedIn- or may be somehow share it here after. Would really appreciate it

[@TheMcBeed]

This is pure gold.

[@franklyvhs]

Fantastic episode, one of the best ones so far!

[@allandib]

Thanks so much, glad you enjoyed it

[@MichaelWilliams-lo3ix]

Awesome

[@josevargas686]

I am taking with me the idea that we are all in marketing and customer service but we just so happen to offer some side dish with it

[@josevargas686]

Priceless!

[@onetruecalling]

Great interview. Love it

[@khairt1731]

Awesome. Im getting his books now

[@allandib]

Thanks so much. Very much appreciated.

[@khairt1731]

​@@allandibyou're welcome. I just ordered it and I must tell you I was surprised when you said youre syrian. I love the Syrian people.

[@allandib]

@@khairt1731 We love you too 😜

[@khairt1731]

​@@allandib🤜🤛 Al-Sham

[@aristotlemaniago8801]

Thank you so much.

[@mugunthanmugunthan3903]

Im your 100th Viewer 😊😮

[@PUMPINGSHARK]

8 hour podcast 👍🏼

[@gisellesinclair6811]

The fundamentals of marketing remain the same as they have ever been - identifying a need/desire in the marketplace, identifying the target demographic, pricing it appropriately, securing distribution and promoting/advertising. What I like about these conversations is that your focus is on learning to identify what makes your product unique instead of how many online views to aim for. It’s interesting that with all the flashy, informative bits of video like this and the hundreds of marketing books for sale, companies continue to make the most basic mistakes - running out of popular product, inconsistent promoting of events, making it hard to find what customers are looking for, creating cookie cutter social media campaigns, ignoring the one-to-one contact with influencers and journalists.

[@user-cf2vo8sc1n]

🤡 you're stuck. You have no clue what is coming. Marketing, money... is about to be entirely obsolete. Your ideas on the market will be as valueless as money.

[@The_content_gawd]

Hilarious with the reference

[@Crecermovil]

Recent Sub here: Can´t wait for that Linkedin series you 2!!

[@IshmaelBennett]

Hmm, great insight but I wouldn't want to work with him as speed is so important to him. I think Chris has said in the past, don't charge by time.

[@stephantynes3155]

I'm not sure if delivering in half the time is the best advice.

[@allandib]

It is for clients who appreciate and are willing to pay for speed.

[@user-cf2vo8sc1n]

It's just not a good rule of thumb.

[@rbdesignguy]

44.10 is where freelancers make money no doubt

[@charliemonk3973]

Lols great intro

[@khairt1731]

30:21 This is called the Law of Transference. Its legit.

[@allandib]

It is!

[@khairt1731]

​@@allandib I learned this the hard way when I practiced the dark art of "social approaching" the opposite gender 🙃😂

[@ritvarsfreimanis]

Imagine how many offers Alan got after this 😂

[@streetpsyche]

🤞🏽💯

[@NO_ONE_KNOW-999]

can you give me advice for kid whose age 16 and want to start business life

[@allandib]

Learn marketing. It's THE most valuable skill

[@paulanyama]

I'm like stop, collaborate and listen.

[@turbopl1]

✮✮ ᴘʀᴏ classy show. thank you Chris & Allan. you rock!

[@allandib]

It was a pleasure. Glad you nejoyed it.

[@turbopl1]

@@allandib if next ⊃∪∩⋲ messiah would be about marketing, you’d be without question, the one and only, Lisan Al’lanDib ^^

[@mziyandamdai3219]

Thanks

[@Camilla-tc8vq]

THIS INTRO IS ELITE

[@allandib]

Chris and his team are awesome!

[@user-cf2vo8sc1n]

It was uninspired and unoriginal 😂

[@Louisadamson]

31:12 Same for me and it’s been frustrating and unfortunate. I have an older sister for two years and an identical twin brother. Even the “Rich Dad, Poor Dad” reference, a book my brother gave me the year it came out, a few months before graduating high school. They both have spoken of wanting to do a certain thing and would never act when I asked, even after seeing my actions and results. I wanted them and others to come along with me and now it’s resentment. So so frustrating.

[@allandib]

When the student is ready the teach will arrive

[@user-cf2vo8sc1n]

Do you want a cookie?

[@user-cf2vo8sc1n]

​@@allandib🤡

[@Vant42]

Priceless.

[@user-cf2vo8sc1n]

Cause it is literally worthless. Nothing of value was said.

[@sirenblog2583]

❤ Thank you for a fabulous video. Love your channel and podcast

[@thefutur]

You are so welcome! Thank you

[@joan3422]

amazing guest with cool new perspectives ! more of this please

[@user-cf2vo8sc1n]

Say what you will, but when every single financial institution collapses as it should... what are you going to do with your "wealth"? What are you doing with your wealth now to ensure that these systems do not collapse? ???

[@timjrgebn]

People think too short term to care, sadly.

[@NO_ONE_KNOW-999]

give me a advice for kid who is age 16 and want to start business life

[@zenmediaagency2452]

Mostly rambling in this video not going to lie

[@user-cf2vo8sc1n]

👏👏👏👏

[@timjrgebn]

And for one hour...

[@peterskjold]

love the channel.... but I does not sound very LEAN

[@ThisDesignLife]

Vanilla Ice made more money though from one song

[@andrebishop3948]

I feel like he said a lot of nothing in 24:40 that whole section

[@allandib]

Thanks for the feedback. I'll try to do better next time!

[@bezymjannaja]

Guanajuato has nothing similar to Detroit. At all. It looks like Italian city and full of tourists and students.

[@ricflomusic]

Gotta admit this one wasn't it. Didnt learn anything. Props to smashing it in your field but the only bar was the intro.

[@user-cf2vo8sc1n]

Even that fell flat for me. The dude is just a scammer.

[@saramichaels3853]

Agreed!

[@lolacademy-yn]

23 years old seriously, Im then 100 how about that

[@user-cf2vo8sc1n]

This is an echo chamber of generic thought.

[@timjrgebn]

Business just isn't that complicated like people think. You can only say the same thing so many times.

[@Schkapa]

Lies, lies, lies, lies...