The Unseen Struggles of a Rolex Watch Dealer | Behind Time | Episode 3

Welcome to The Honest Watch Dealer Channel - here to educate and entertain watch lovers from every corner of the globe.
As the Founder and CEO of The Luxury Watch Company (the Norths leading independent watch company) The Honest Watch Dealer gives the real-time perspective of an active dealer.
We’re constantly interpreting and analysing the daily trends of the luxury watch market, before consolidating, then broadcasting to our loyal viewers.
“Knowledge is power” in this world and we believe that you have every right to gain inside insight and an unmatched understanding of the market you’re entering into.
Whether you’re a collector, investor, or daily wearer, we hope you enjoy our channel. Please tune in every Sunday at 7pm for our latest release.
Charlie (THWD)
Visit theluxurywatchcompany.com/ to see what we have available.
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/ thwd.lwc

[@msrx8ajr]

Fantastic to see entrepreneurialism alive and well in the North! The great culture at LWC comes across in each episode. Congrats Charlie and team.

[@thehonestwatchdealer]

Thank you mate I really appreciate that! Glad to hear you are enjoying the new series 🙏

[@disgruntledoflondon]

That was a really nice advert for your business. Far more realistic and believable than some of the US watch channels. 👍

[@thehonestwatchdealer]

Thank you mate I appreciate that! Thanks for watching! 🙏

[@enricop]

So beautiful to see a team working like a family, congrats to all of you guys.

[@thehonestwatchdealer]

Thank you mate, we really are 👌🏻 Appreciate you watching! 🙏

[@michaelsr1805]

Appreciate the transparency, Charlie. Great video.

[@thehonestwatchdealer]

Thanks for watching Michael, really appreciate it 🙏

[@victorli4197]

love the styles of vids charlie. done with class, not the usual rap and flexing cringe like everyone else. no sports car or rap songs as well is a nice to see. huge props from australia

[@thehonestwatchdealer]

Thank you Victor really appreciate that! Pleased to hear you are enjoying this new format, and thanks for watching in Australia! 👍

[@AndreaDoesYoga]

Insightful look into a Rolex dealer's life! 👏

[@thehonestwatchdealer]

Thank you for watching Andrea, glad you enjoyed this one 🙏

[@PaulThorpeOfficial]

Great to see your channel exploding mate. Well done.

[@thehonestwatchdealer]

Thank you Paul I really appreciate that! 🙏 Hope you're well mate, and have a fantastic Christmas! 👌

[@KLucero22]

Really excellent production quality and editing style. Feels like I’m watching a Netflix special rather than a KZbin video

[@thehonestwatchdealer]

Thank you mate I really appreciate that! Production team have done an outstanding job haven't they! 👌

[@Mark-lj1dj]

You're smashing it Charlie 👍 keep up the good work

[@thehonestwatchdealer]

Thanks Mark, really appreciate it mate! 🙏

[@alanwong8307]

@thehonestwatchdealer, Fun to see the people behind the scenes supporting the operation and the culture at your company. I thought the birthday cake was going to be a custom design resembling the dial of a Plutona.

[@thehonestwatchdealer]

Thank you Alan, so glad you enjoyed the series! Appreciate the great feedback 🙏 A cake in the shape of a dial would’ve been a great idea, maybe this year! 👌🏻

[@Roznz]

This is a beautiful example of how to value your people. Loved watching

[@thehonestwatchdealer]

Thank you mate appreciate that! Thanks for watching 🙏

[@geoffbyrne9886]

Good to see you keep a high standard if your not happy with it neither will the client. You put out so great content & advice top man

[@thehonestwatchdealer]

Thank you Geoff I really appreciate it 🙏 you are spot on there 👌🏻

[@shaneplasse7979]

Hey Charlie, happy to see you and your team are doing such a great job. The commitment to quality you have is adorable. Well done. Look forward to the next one. P.S. come to Boston and bring some watches!

[@thehonestwatchdealer]

Thanks Shane I really appreciate that mate 👍 Glad you like the content, and hope to hear over to the States soon! 🙌

[@spsmith1965]

Beautiful property you are on there. I'd like to hear the story of the property.

[@thehonestwatchdealer]

Thank you mate! They have a website which discusses the history, I’ll include the link for you 👍 broughtonsanctuary.co.uk

[@david.9633]

Nice episode. Thanks for another one 👍

[@thehonestwatchdealer]

Thank you David, appreciate that glad you enjoyed this one! 🙌

[@zr7083]

Great show gents, you’re continuing with top content where a lot of shows now with respect have become dreary ..

[@thehonestwatchdealer]

Thank you mate I really appreciate that. Pleased to hear you enjoy the content! 👌🏻

[@timhefley5011]

Love the new show! Thanks

[@thehonestwatchdealer]

Thank you Tim, glad you like the new series! 🙏

[@jb3931]

Really am enjoying watching this series Charlie mate. Such a wonderful culture you having going in your office and seems like fantastic place to work. Hope you reach endless success! On a side note, do you ship to Australia? I no longer live in the UK! I have a DJ Fluted Bezel Blue Dial Stick Marker on a Jubilee and looking to add to my collection soon!

[@thehonestwatchdealer]

Thank you mate I really appreciate that, and so pleased to hear you enjoy the new series! 🙏 Absolutely, we offer worldwide shipping - if you want to get in touch via the website I can discuss this further with you. www.theluxurywatchcompany.com

[@menandtheirwatches5026]

Great behind the scenes, business and industry video. Love your professionalism. Would you do a video on Rolex ownership and safe wear and enjoyment in the UK and EU. What is your opinion, experience and advice the last few years of watches being stolen from people in public sometimes with physical harm etc. The reason for the video is to promote the enjoyment of and confidence in ownership in these types of watches. I really love your videos and take on the industry and would enjoy a video from you on this as such an experienced and reputable representative. Cheers Mike from Men and Their Watches (Australia)

[@thehonestwatchdealer]

Really appreciate it mate, glad you’re enjoying our channel! 🙌🏻 Great idea, I’ll speak to the team and see what we can do about it 👍🏻

[@davegreen2009]

Good too see behind the scenes, the good but also the every day and in this some of the frustrations (ie, the website/v12) while still having time too celebrate a birthday

[@thehonestwatchdealer]

Thank you Dave, yes always got to make time for a bit of enjoyment! Thank you for watching ate, I appreciate it! 🙌

[@jeffreysbaysurftrips3686]

Keep the class content coming Charlie! Lovin' it!

[@thehonestwatchdealer]

Thanks Jeffrey, pleased to hear you are enjoying this new series! 👌

[@kumarbhalla1410]

I have had one interaction with Charlie his knowledge very in-depth a great gentleman to deal with. We will be in touch in the future to discuss my purchase for that Skydweller thank you so much for your time. Please keep sharing your videos on your social media platforms very informative.

[@thehonestwatchdealer]

Thank you mate I hope you are well! I really appreciate that, thank you for following the channel and I look forward to hearing from you in the future 🙏

[@gerryrowe6389]

My man nice touch , looking after the team

[@thehonestwatchdealer]

Thank you mate! 🙏

[@kaizen168]

You are such a likeable person Charlie! Big fan!

[@thehonestwatchdealer]

Thank you mate I really appreciate that! Glad you like the new content 🙏

[@oscarcat80]

Well done for expanding and selling to America. I’m guessing the harder you work the more successful you are becoming .

[@thehonestwatchdealer]

Thank you mate that’s exactly it 👌🏻 Appreciate you watching 🙏

[@ackosadventures2486]

Charlie what a great ship you run. Well done.

[@thehonestwatchdealer]

Thank you mate I really appreciate that! Thank you for watching 🙏

[@claudtalkz2194]

Pure class.

[@thehonestwatchdealer]

Thank you mate I really appreciate that!

[@user-eo7yh8xp7n]

Love this show! Charlie, you and the staff make it entertaining and insightful. The TV channel Dave beckons! Keep the videos coming!

[@thehonestwatchdealer]

Haha maybe one day! So pleased to hear you enjoy them mate 🙏 Thanks for watching!

[@teklifemediagroup8781]

GREAT ACCENT. 💯 I ALSO LIKE THE PROFESSIONALISM

[@thehonestwatchdealer]

Haha thank you very much mate, Yorkshire accent! 👌🏻

[@drewburrows8220]

Very classy touch.

[@thehonestwatchdealer]

Thanks mate! 🙏

[@leonk8113]

Good chemistry between you and the team. On another note, when are you getting a long-sleeved shirt????

[@thehonestwatchdealer]

Thanks mate, there sure is! 👌🏻 oo maybe when it gets just a little colder 😉

[@clivenaylor]

Huddersfield Fan Brikkant. This company if definitely getting my next watch. See you in the new year for an explorer one

[@thehonestwatchdealer]

😆 thanks mate! Looking forward to having you in next year!

[@doug2078]

Cool video Charlie !! Dare to be different !!👍

[@thehonestwatchdealer]

Thank you Doug, I really appreciate that! 🙏

[@paulthompson9062]

Glad to see he's a town fan. UTT!!!

[@thehonestwatchdealer]

😆🙌 UTT!

[@SJR313]

A great work family 👍

[@thehonestwatchdealer]

Thank you mate, we sure are! 🙏

[@Odat]

As an Arab man, I really enjoy your videos!. Keep going on here is to more success 🍻

[@thehonestwatchdealer]

Thanks you mate I really appreciate that, glad you enjoy the new content and thanks for watching! 🙏

[@oller6073]

Good ep. Very few ADs even in the US are giving out the white hang tag nowadays. In a couple years im sure it’ll be almost impossible to buy a new rolex with the white hang tag. Only way to know if the dial is original is to send the watch to Rolex for service for $1200.

[@thehonestwatchdealer]

Unfortunately that would be the only way! Less and less ADs appear to be handing them out nowadays 👎

[@oller6073]

@@thehonestwatchdealer Yeah it sucks. Another way is to have the AD receipt state the dial color and full model #.

[@thehonestwatchdealer]

@@oller6073that can help, or even a photograph of the white tag is better than none! 👌🏻

[@NigelSavagery]

I must say the level of production is very high, what gear do you run?

[@thehonestwatchdealer]

Thank you mate I really appreciate that - the production team have done an amazing job haven't they! I will try and find out what they use for you. 🙌

[@markussports4243]

So in resume, you’re running your business like a SWISS WATCH !! Cheers from Canada 🇨🇦 guys 🫶

[@thehonestwatchdealer]

Thank you Mark, really appreciate that! Glad you enjoy the new content 👌🏻

[@Duncan_Rennie]

Happy Birthday Jo!😊

[@thehonestwatchdealer]

🙏🥳

[@michaelturner7949]

I have paid Rolex to service and or to repair parts on a watch before approaching a dealer. One dealer who had in-house servicing said that I lost money because he could have restored the watch. Your next move to expand Charlie could be in-house servicing that I have seen in another used dealer's premises.

[@thehonestwatchdealer]

Ah thank you Michael, a very interesting idea!

[@Thelondonscene]

I’ve got to say I would definitely buy from you, but I have been lucky with my AD. Big fan.

[@thehonestwatchdealer]

Thank you mate I really appreciate that - hopefully we hear from you some day! 👌

[@Thelondonscene]

@@thehonestwatchdealer I’m always having a look on your site…

[@aftabrafiques]

I will be buying my next watch from these guys

[@thehonestwatchdealer]

Appreciate that mate, I look forward to hearing from you 🙌

[@PreciseRadiology]

Have you been watching James Sinclairs KZbin videos? He's big on KZbin content to expand his businesses. Loving the series so far.

[@thehonestwatchdealer]

Thank you mate glad you like the new format! I’ll check him out 👌🏻

[@hourkid]

Absolutely love it guys. Another great video. The standard you guys are setting for your stock is high. Is there that much unworn stock out there to buy?? Seems like people don’t buy to wear anymore. Keep up the good work. Awesome

[@thehonestwatchdealer]

Thank you mate I really appreciate that! Yes you would be surprised, quite a few unworn examples floating around - So pleased to hear you are enjoying the new series! 🙌

[@michaelturner7949]

Other dealers buy damaged Rolex watches; the in-house technician restores the watches to look new. The watches are sold in excellent condition. The profits pay for the technician and yield a greater return for the watches.

[@ollykail88]

Will you guys be at the London Watch Fair next year?

[@thehonestwatchdealer]

We will have to see, hopefully can make it down! 👍

[@ollykail88]

@@thehonestwatchdealer Nice one!

[@simonmorris1626]

Enjoyable video guys

[@thehonestwatchdealer]

Thankyou Simon, glad you enjoyed this one 🙏

[@Akj6zmdteuxze]

It is an important reminder why the grey dealers want the white tag. Reason is because they r not experienced or has the expertise or ability to detect fake dials . The white tag merely serves as an additional safeguard that u actually bought it from rolex (or from the first hand owner) with full set . This goes to show the entire watch industry in a massive crisis. It will burst with counterfeit, mark my words and this will lead to a crisis 2.0 as severe as the quartz crisis . Not to mention, Apple Watch has officially gets into the lives of many affluent that rolex brand is targeting ( or pushing away since 2019)

[@user-ei5cb6fc1x]

How can you say people want to hype there prices saying watch has stickers but then you hype your selling saying it has stickers ???

[@David-yd6ur]

Do you have access to the Rolex stolen watch register or is there an alternative list?

[@thehonestwatchdealer]

So we have access to the Watch Register which has the database of all watches reported stolen 👍

[@David-yd6ur]

@@thehonestwatchdealer Thank you.

[@hzt7000]

Nice casio

[@arnie12344]

Love the new style of video Charlie, but I do hope that they aren't limited to the 5. It shows a good insight to your business, and also being the boss isn't always shits and giggles! If/ when I sell, I would call you first, keep it up

[@thehonestwatchdealer]

Thank you mate really appreciate that - and you’re right, it isn’t! Hopefully planning to do a lot more! I look forward to hearing from you 🙏

[@Deathignator]

Would the original invoice from Rolex suffice instead of the white tag?

[@thehonestwatchdealer]

It can do providing the details are on there, a photo of the white tag can also help

[@Deathignator]

@@thehonestwatchdealer good to know, with my date just 28 I did get the white tag but on my date just 36 I didn't.

[@syedsabeeth7996]

do any watches match on the register ?

[@thehonestwatchdealer]

Not had any come back flagged as of yet, hopefully it stays this way 🤞

[@markreynolds9135]

I have purchased a few Rolex watches and not once has the white tag been included. I was under the impression that ADs do not typically include white tags.

[@AL95621]

It’s the ADs who are being paid who offer with the 🏷️

[@luscrib9862]

You are 100% Right the white tag is Not included!

[@thehonestwatchdealer]

It depends where you are, different countries have different policies. Here in the U.K. they are always supplied 👍

[@cliffwheeler7357]

Between February 2014 and September 2022, I have purchased four Rolex watches from Goldsmiths in Oxford, and they all had their white hang tags, as they should. No white tag, no sale.

[@markreynolds9135]

@@cliffwheeler7357 Interesting because most European nations do not include the white tag. North American ADs do not typically include those either.

[@lucanatlas]

I love these video so much and hopefully you can keep making these. Honestly, I would honestly come work for you or even come help out as I love the industry. Though I'm just finish my degree in IT Management in Uni of Manchester. Got any advice on how to get into this industry? Thanks

[@thehonestwatchdealer]

Thank you mate I really appreciate that! So pleased to hear you enjoy them. Yes the main thing is to keep building your knowledge of the industry and try and find a placement in a jewellers or dealers than can help broaden your knowledge 👌🏻

[@lucanatlas]

@@thehonestwatchdealer Thank you so much I will start from that.

[@verynormalman]

It's a bit David Brent? And the cake is not the M&S one, so it's a copy! Ironic or what!

[@RocketDog73]

Hope you all had a Gregg’s before Colin the Caterpillar 😂

[@thehonestwatchdealer]

Haha maybe… 😉

[@AB-jg1gr]

What’s the importance of the white tag?

[@thehonestwatchdealer]

So it contains important information such as the serial number and dial code. With models with rare dials it proves the watch hasn’t had a dial swap 👍

[@ektrolleyboy]

You’re dreaming about the white tag because outside of the UK, it’s almost impossible to get in most places…

[@thehonestwatchdealer]

Yes unfortunately a lot of countries have their own rules in regards to handing it out or not.

[@ektrolleyboy]

@@thehonestwatchdealer Seems an odd thing to lose sales because of though… In most cases.

[@user-zr6np6po8p]

Huddersfield Town - thats just cruel.

[@thehonestwatchdealer]

🤣🤣

[@peterrandall3369]

What happens if a watch is stolen. Do you give them the watch back?

[@thehonestwatchdealer]

So the watch has to be held and the authorities informed 👍

[@24jlap]

Great show! Thank you so much for the info about the white tag; I’ve been looking on Chrono and many do not come with this! Definitely going to avoid purchasing without it

[@thehonestwatchdealer]

Thank you mate, appreciate that! Yes got to look carefully for those with the tag, best of luck! 🙏

[@mkeith328]

I live in Vietnam, if I were to come to your office to pick up and fly out the within a week could I get a watch duty free?

[@thehonestwatchdealer]

I’m afraid not, if you would like to get in touch via the website I can discuss the details with you. Www.theluxurywatchcompany.com

[@gavinsverdloff4291]

I would only purchase an unworn UK watch, the price comes next 🙏

[@thehonestwatchdealer]

👌🏻🙏

[@charp150]

Are you informing these people that you are filming and posting to KZbin ?

[@thehonestwatchdealer]

Absolutely 👍

[@fgafootball]

Bit of hollywood to hype the company and market eh lol You got good marketing and sales skills.

[@tyrealcut]

😮

[@iankuah8606]

I have never had a white tag with a Rolex.from Goldsmiths. What's the big deal, they all come out of the same factory!

[@thehonestwatchdealer]

True! However there can be some shady characters out there who could swap the dials out to make it appear a rarer model than it is 👍

[@cliffwheeler7357]

Between February 2014 and September 2022, I have purchased four Rolexes from Goldsmiths in Oxford, and they all came with their white hang tags

[@InsanelyGhostly]

You can tell he felt awkward

[@JavedKhan-ox5qe]

lovely birthday. jk

[@thehonestwatchdealer]

Thank you Javed, appreciate you watching! 🎉🥳

[@wayneguy6043]

On no, such a hard job…..you must go home so tired……..lol

[@MattyVice]

Everyone copying luxury bazaar. Lets see who does it best

[@Counsellingtutor1]

Charlie, as a co-founder of a web business, I feel your pain on website integrations., plug-ins, and all things service related.

[@thehonestwatchdealer]

Haha it can be very frustrating at times can’t it! Thank you for watching mate 🙏