Why do we watch TV? | Uses and Gratification theory explained

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A brief explanation of uses and gratification theory - a key theoretical perspective for Media Studies students.
If you are a Media Studies teacher or students and would like me to make a specific media-related video, just send me a message!

[@millieeaton9763]

“ y r u watching this video “ BC ITS MA HOMEWORK MATE

[@kellymanning2337]

:D

[@anonymous5103]

FINAL EXAM HERE

[@robinjoseph2812]

@@anonymous5103 same

[@anonymous5103]

@@robinjoseph2812 OMG GOOD LUCK TO YOU, I JUST FINISHED MINE 5 DAYS AGO

[@dgdhewhrkdn2089]

BAHAHAHA SAME 3 YEARS LATER

[@skivomady]

Dude, i have an exam in a few hours, and this video helped me a lot. Thank you!

[@gerwinthetiel8878]

omg same, I got 3 hours

[@Haduhas]

@@gerwinthetiel8878 i got gcse in 20 mins 😭

[@gerwinthetiel8878]

@@Haduhas I hope it went well

[@thewisepleb]

i got my gcse tommorrow aaa

[@Pinkuro90210]

hope it went well@@thewisepleb

[@aiden3253]

Surveillance, Personal Identity, Personal Relationships, Diversion

[@stephennmburu]

- Surveillance - Personal identity. -personal relationships -Diversion

[@JJMANTLE]

your doing gods work lad

[@IsaacWale2004]

"Why are you watching this video? What made you click it?" My teacher told me to watch it...

[@robertplautz9722]

i love that you film these in the classroom, various aspects. beautiful!

[@bigjuan2001]

Who else came here for Comm class?? Fall 2017!

[@Ali-zd4sz]

Me man this shit helped me this part of the book is due tomorrow!!

[@martinrobinson7939]

2019 but yeah

[@barbaraespinoza4587]

2020 boi

[@topibau1475]

Commie ?

[@komasan12]

2021 boi

[@NicoleCole]

thank you ! And your accent is so pleasant to listen :D

[@Balladheadnc]

Should one look into the ideology that the consumption of specific media affects our day-to-day relationships, does that mean the consumption of specific texts that portray domestic/general abuse towards a partner or friend, encourages that abuse in reality? Or is it more complex than simply "I watch bad relationships therefore I am in one"?

[@ainieyara]

Thankyou sir, really helping me a lot for my comm theories class

[@yasirrana4650]

Real work Sir ..Appreciatable

[@TheIstiVideos]

Can anyone explain to me what is the difference between uses and gratifications and social cognitive theory?

[@NinjaTiger]

This is my media work that why most of us are here

[@shashvatshukla]

Thank you so much for all of your videos. I didn't study media studies in school, it wasn't even an option, but now I wish I got to!

[@mrbruff]

Fantastic video!

[@jhonalizacasilagan878]

Hi Sir, can you please discuss about Media System Dependency Theory. Cultivation Analysis Theory. Semeotics Theory Diffusion of Innovation Theory Spiral of Silence Theory. I can easily undertand when you explain it. I hope you notice me😁

[@TheMediaInsider]

Will try - I'm always really glad of suggestions like this, so I'll add them to the list!

[@shahidqureshi4153]

Is there any other theory which can be called expansion of this model?

[@noname3277]

Let’s go media

[@priyeshmanjrekar9533]

thanks for explaining sir

[@EditorsDepot]

Great video! keep up the great work :)

[@TheMediaInsider]

+EditorsDepot Thank you!

[@iCanHearUrHeartbeatx]

Great video thank you! I'm currently doing my Uni project on uses and gratification regarding female roles in the media. If you know of any books or anything that could help I'd be very grateful!

[@TheMediaInsider]

Well, the first thing you should do is watch my Male Gaze video! Mulvey will doubtlessly come up in your research, but her ideas are seen as rather dated, so use with caution!

[@lefrancaisavecchaima4363]

Omg im doing the same subject id like to seee or have an outlook

[@sapnapodcast]

@@TheMediaInsider nice

[@noahabel4181]

Didn't vilify video games, surprising. And much appreciated

[@caseymcdonald667]

Thanks for this but, please, it's an approach, not a theory.

[@isaaclopez4362]

Speech class for Cerritos College Summer '18 🙌🏻

[@alexdelisle5804]

The Uses and Gratifications theory for this video were entertainment and education! Love it! (courtesy of my students)

[@msguy7602]

Fab video, very informative. Would be better without music!

[@TheMediaInsider]

Noted! I always mull over whether or not to have it, but find it too formal without!

[@bfree-gm6xw]

at 2:23 the presenter is really bringing in the concepts of 'media dependency' and 'parasocial interactions' -- my reading of this element of U&G is that the media provide us with info that we can use to increase interaction with other real people, not necessarily the actors or characters within the media itself, though for sure that happens too (and again is explained by the above-mentioned concepts). the presenter does go on to suggest this at the 2:50 mark; this could have a bit more explication, but due perhaps to a desire to keep the video brief, it has to suffice.

[@reecehayden7731]

This was great, thanks!

[@mediaworkshop5612]

dude, you're amazing. is there an email i can reach you on?

[@mechadana88]

it's for a homework

[@Hollllymae]

I'm here because of my year 10 media work. lmao

[@TheMediaInsider]

Subscribe and watch each of my videos 5 times, and you'll be fine

[@pushkarjoseph7100]

Why you watching? Ask my professor 😢

[@user-uo2ph3ul3d]

could you please recommend some literature to the topic?

[@glitchbuddimum]

hey Aiden Grindlay here at M.A.G.S love this video😁😁

[@DavidJones-ds8zx]

Great video! Just one question. How can I link this information, such as the theories, into either my question A or question B in my AS media studies exam? I.e. How and where can I use them in my paragraphs?

[@TheMediaInsider]

+David Jones In truth, you don't need this for Q1 - that one is marked entirely on technical aspects of media representations (camera angles and such). If you get a question for Q2 that mentions audience, it certainly wouldn't hurt to be able to explain how the audience is gratified by one of your texts - but again, it's more about institution than media theory.

[@凪策ケリス]

Doug Doug’s long lost British brother

[@jpchrome100]

Amazing video! thank for the information

[@rozaygomez5068]

Tell mr kneesham im going to fail media

[@joeforge6633]

my exam is in half an hour

[@manakshbhanushali]

i still havent understood it.

[@TheMediaInsider]

Watch it again!

[@phililenxumalo2854]

This was very helpful 😊😊

[@jhonalizacasilagan878]

I am interested in studying about media and communication. Thanks for sharing Sir😁.

[@TheMediaInsider]

Most welcome - good luck with your studies

[@bokuakalovebot]

using this to write a paper, could never explain how this calls me out so much, especially diversion

[@mayaallaberdiyewa9954]

Thanks

[@AbhiBass96]

I thought there were 5 needs?

[@OneMeInMyself]

Wooow this is SOO well explained. It feels like the video is twice as long bc of the density of information. Really well done!!

[@sammygeorgakopoulos8148]

If Uses and Gratification theory proposes that the audience makes the choice to view a piece of text (if they're aware of it or not), wouldn't be counter intuitive when you tell us to be active, thus taking the gratification of figuring it out away from us? Please correct me but the video comes across as telling us, your audience, to recreate tropes associated with an artist's style to conform to a certain standard by analyzing the text in front of us. I know that tropes are tools and everything is borrowed to elevate ideas, but I thought we were trying to make our inspirations less obvious. I asked this because I have Aspergers, and the thoughts I had after watching the video, I believe, didn't match with what you're trying to say.

[@kollisoraya2938]

Hi I need advice about how to apply Stuart hall's stereotypes on the movie thank you

[@bbpasty1156]

Groovy video, super useful!

[@TheMediaInsider]

Thanks!

[@fydent5367]

anyone got an answer for how this can relate to a college environment and a communication class

[@LearnWithHaJarhgs]

Thank you

[@Ben-xz3bo]

daddy

[@canigame8848]

This was very helpful. Thx man

[@mariakrein9059]

Someone recently mentioned to me the word "discovery" along with the Gratification theory...is it part of this? Or why people feel when consuming media?

[@TheMediaInsider]

Not one that I'm familiar with in relation to this theory - although it could come under 'surveillance' which is essentially discovery of new information to stay informed

[@octopiarmy9132]

Well made video, solid :)

[@TheMediaInsider]

Thanks - it's an oldie, so I look back on it as a bit clunky

[@tthvlogs2408]

Why do you watch tv trả lời như thế nào

[@babyamg]

This video is pretty good! I liked it.

[@TheMediaInsider]

+Jonathan Arbely More coming soon!

[@peterseago5451]

Is there anyway to buy you a coffee?

[@TheMediaInsider]

Thanks for the offer! That’s very kind

[@zappyyz6368]

0:00 because I was told to -__-

[@mayomayo9557]

Researching

[@marvellouspfirwe912]

thank yu sir, l was almost lost on the concepts of this theory. it changed my understanding of media into a better1

[@rockybautistastories5706]

ba comm alam ko naman

[@dufferscrew5338]

tomorrow is my exam and i didn't studied anything .. but ty this video realy helped me

[@TheMediaInsider]

Good luck

[@montyscanlan2084]

can i ask a question?

[@TheMediaInsider]

yes

[@montyscanlan2084]

The Media Insider thanks man, needed to get that off my chest

[@TheMediaInsider]

Anytime, always happy to help burning questions

[@Davide-xk4bg]

Wow very useful

[@jajel2274]

COMM 89 UCSB BABY

[@toeknee01]

Forever?

[@joshuarichmond4273]

Good video 👍

[@rozaygomez5068]

he looks like mrkneesham

[@dounyamarmouch39]

wtf I just saw one direction omg

[@tiffanydavis798]

This was extremely helpful in helping me better understand this theory! Thank you so much!!!

[@TheMediaInsider]

I'm happy you like my videos!

[@SimplyZeyma]

My professor made me click on this video 😂 that’s why I clicked it

[@SleepDaMouse-xd8dn]

Researching and you have 30 second more to not waste my time before I got through your channel and mass dislike you. VIDEO US A HUGE WASTE OF TIME

[@TheMediaInsider]

You make no sense. Literally, none.

[@SleepDaMouse-xd8dn]

The Media Insider I’m sorry that this is hard for you but that isn’t my provlem

[@ryonatkinson8529]

9th dislike😊

[@andromediumm]

Why 🤨

[@ryan_mp_.2625]

first dislike to this comment

[@georgiemetallica]

what's your snap? x b

[@NoLimit_Cyril]

Car Emre me l'a envoyé en message Discord

[@Emro]

z

[@NoLimit_Cyril]

@@Emro Dans une autre vie 💁‍♂️