The UGLIEST Patek Philippe Yet? The New $41K Watch Everyone’s Talking About!

[@TheoandHarris]

Head to squarespace.com/theoharris to save 10% off your first purchase of a website or domain using code THEOHARRIS

[@TrivoMarjanovic]

A $40K watch for the masses? I wish I lived in their world

[@creato938]

40K is close to the price of the average car, it's madness.

[@ThriftyCHNR]

Even 10K watches are not for the masses. the average American can't even afford a 1K emergency.

[@MikeSmith-er1qs]

@@ThriftyCHNRnor does the average person value a watch like that at any income level. Most people don’t even wear watches any more.

[@borassictime918]

Actually, I don’t. I may not be wealthy enough to bribe ADs to put me on a supposed waitlist for a lazily-designed watch that only its mother could love, but one day I may be. Because I don’t like the Cubitus Thierry Stern made it clear the watch is not for me, which suits me fine. If fortune smiles on me financially and I’m able to spend $40k on a stainless steel trinket, I will take my hard-earned cash to a alternative high horology brand that respects me as a customer and earns my respect in return. That will give me the kind of positive appreciative feeling Patek clearly no longer cares about. I’m sure that, despite its crude appearance and unattractive name, the Cubitus will have no trouble finding enough insecure rappers and D-list celebrities willing to buy the thing for the status bestowed by the name on the dial. If it makes you happy, fill your boots.

[@variszarins]

This dogshit is selling for close to 100k on chrono24 as we speak. Yikes

[@FelixRodriguez-vg9pp]

For a brand like Patek, to have an uninspired design like this is a sin. But to have their president commit what to me is a philosophical suicide was the killing blow. What used to be the North Star for horological excellence now represents a tasteless hype machine.

[@TheLastRealWatchGuy]

lol was it not them tryna bend you over when you tried to buy a watch?

[@atanaspetrov3351]

Well said and (sadly) very true.

[@Zzz-j2f]

I’d just get a Santos instead. Way better design, history, and price point.

[@torpedotorben]

true. i bought one myself 2 months ago and i absolutly love it.

[@porfirioroumpiroza]

I have the santos 100 15 years now and i think its better.This watch is like the rolex release a submariner crash like cartier.Its bad because its not authentic.

[@MrAumbra]

100%. Couldn’t agree more

[@alexp3752]

Patek Santos Dumont... Ugh

[@MUNCHKIN-p7j]

correct patek worst looking watches aquanots on rubbah with dial looking like amway symbol, nautilus is ugly feminine royal oak version and calatravas no one wants 80 year old man watch on leather strap and these new releases with weird checkered roulette dials 🤮

[@kilbourn]

This watch represents everything wrong with today's watch market.

[@BobbyDazzler888]

PP has made many flops in the past. This isnt the first.

[@johnmmxii]

@@BobbyDazzler888 This one may very well be their last.

[@Elwin-w3v]

There's a market for ugly and expensive things.

[@Professionalpatternrecognizer]

Sure. Look at how successful RM is

[@edblair1]

Yes.

[@Maarten_official_account]

Give it 2 months and every KZbinr will make you believe that no watch collection is complete without a Cubitus.

[@TheLastRealWatchGuy]

Yeah these cucks lol. We’re about to see a rash of ‘I was wrong about the Patek phillipe cubitus?!’ videos. Never trust people who didn’t get hugged enough as a kid lads.

[@Larkc-ty5sz]

Patek Philippe designer on chat gpt: make a sqaure 5711.

[@Paul37Ontario]

Most, 99% of people don't know anything about watches. I learned after 40 years as a collector that at the end of the day just buy what you like. Most people don't know what you have.

[@9thfromthestar]

I remember an interview with Jean Claude Biver in which he recalls a Gerald Genta story about the origine/inspiration for the Nautilus "imagine you put the Royal Oak 50 thousand years on the beach, and after 10 thousand years you take the Nautilus out of the sea, and you will notice that everything has become round". I have the feeling Patek Philippe fell asleep going back in time and woke up to an edgier Royal Oak :))))

[@BobbyDazzler888]

Biver made a hublot with 5 screws on the bezel. 😂 even he tried to cash in on the genta train

[@9thfromthestar]

@@BobbyDazzler888 true! 😂

[@alexp3752]

Mr. Biver is a legend...

[@matthieulombard6285]

We can debate for hours about that. The looks, the price, etc. I heard one creator say basically that because it was a design from Mr. Stern himself, it went through the whole process until production because he is just surrounded by yes men who will validate everything he says and does. We see that in many corporations in the world. It does make sense. Especially when you know that it won't really matter because these things will sell like croissants to who it was always targeted at: their hardcore fan base already customers (never has it been thought about for new, younger customers, this is delusional and out of touch with reality, which I think is the case of Mr. Stern sadly)

[@BobbyDazzler888]

This isnt the first patek flop. They made a lot of flops after the nautilus that people seem to have forgotten. Just because its a PP doesn’t mean it’s guaranteed.

[@matthieulombard6285]

@@BobbyDazzler888 absolutely. They just have more scrutiny today because of what the watch world is nowadays.

[@samuelburton5576]

Waaa waaa waaa.

[@bongkem2723]

Patek is not good with this "modern" design, even the Nautilus is a copy of the Royal Oak. Patek is the master of complication and classy style. Cubitus is just ugly and boring, it looks like a copy of the Casio Royal at this point.

[@J0hny3]

I think its not even about how it looks. Its the fact they had 25 years to come up with an exciting piece and basically just changed the shape of already existing model.

[@BobbyDazzler888]

The ‘squared’ it off, oversized it, put a round movement into a square watch and made it expensive. Hopefully people will think twice.

[@miabeatz80]

This trend is followed by Rolex as well. When was the last time we got a new collection from them (Cellini excluded). It's pretty easy if a company gets to only produce it's "greatest hits" and never have to innovate new design or deal with the scrutiny of risks. Us as consumers need to start holding them to a higher standard and withhold our purchases if they refuse to grow.

[@J0hny3]

@miabeatz80 I guess everybody is just used to with Rolex "signature" and did not expect it from Patek, which is considered the #1 watch company by many.

[@BlackWipeout]

Stern also wanted to distance himself from the Nautilus, he wanted people to think that Patek was just the Nautilus. Finally he released a new watch that was just a degradation of the Nautilus.

[@giuseppebaldini123]

I have been waiting for this video from you, @TheoandHarris. Big Patek collector here. I believe that this watch just doesn't make any sense. Having followed the brand for many years, it seems to my like Patek got more and more arrogant over the recent years. One example is the watch with the face of Mr Philippe Stern on it. Imagine Ferrari would release a car with Enzo Ferrari's face across the whole bonnet of the car. Already the idea of it just seems silly. But the Cubitus goes even a step further. Your are essentially taking the most successful design of the most successful designer of the modern watch era (Gerald Genta) and changing it in a way that unmistakably screams: "Look at us, we are even better than Genta himself." It just seems extremely arrogant.

[@giuseppebaldini123]

Additionally, why would you take something that is perfect (the Nautilus) and try to adapt it slightly? You would only do this if you actually believe that you can do it better.

[@Justin-jn2uk]

​@@giuseppebaldini123 Many classic designs were considered ugly at first. What were people saying when the offshore first came out. There are many adaptations/tweak versions of popular watches. Still, this is shite.

[@wandjulli1]

Lol they actually did apply the face of Philippe Stern on their watch. That's so ridiculous I thought it is a joke.

[@chrisnyc3641]

Did you read Thierry Stern's interview about the release? So much cringe.

[@wristopia4101]

Name one. An actual quote ; )

[@BobbyDazzler888]

@@wristopia4101why? Because you asked so nicely? How about you name one? Knob

[@samuelburton5576]

He's right about everything. All the whiners are whining because they really can't get one. Just like they whine about Rolex and it's availability and price. Whiners are going to whine!

[@MUNCHKIN-p7j]

everything is cringe released by phatek

[@wristopia4101]

@MUNCHKIN-p7j See Above ☝

[@joewhite6875]

Video quality/look is MUCH better, love it.

[@ay8987]

When the images first came out I thought it was an April Fools kinda thing. The next day was the official release. I couldn’t believe it! This reminded me of the current gen BMW 7 series release with its gigantic ugly grille and unnecessary headlights design. What’s wrong with it: 42mm is too big for a thin square plain steel watch that looks like a Nautilus. It’s too top heavy a shape for the design. This is actually incredible considering Patek’s timeless design language. If it were more rectangular and smaller it could’ve worked, and actually been something nice. Obviously the price point is ridiculous and it’s aimed for hype buyers who look at people like Mark Wahlberg has on his wrist, who imo buys every single new sports watch just to say he got it first. The Nautlilus bracelet doesn’t for the case shape as has been discussed. Perhaps if they release 39mm size it will wear and look better in this format.

[@Pavlandia]

It's a widely-panned failure, and the fact that the CEO claimed that "haters" who don't embrace this fugly design "can't afford it" has finally sunk this once great brand. RIP PATEK.

[@michaeljacques7336]

Bet not. I bet there is a waitlist, and they sell every watch they make.

[@lzz7371]

​@michaeljacques7336 yeah but only because it's a Patek. Not because it's cool or pretty.

[@BobbyDazzler888]

@@michaeljacques7336you know what else has a wait list? A crowd of people waiting in line at a single dirty public toilet. Highly sought after…. Get my drift?

[@Pavlandia]

@@michaeljacques7336 There's no shortage of people with bad taste, or who are merely buying to speculate, so perhaps so.

[@alexp3752]

The only Patek I would ever consider was the Calatrava, yellow gold, plain, white dial with Roman and no complications, a genuine classic that isn't produced anymore. No thanks to the rest of the collection as far as I care, as a watch enthusiast for over 55 years. In terms of Mr. Stern's comments about potential clients: What do you expect from a guy born with a platinum spoon in his mouth?

[@kirillpetrunkin]

Thank you for that short video. Truly resonates with my thought especially the last part !

[@flo12325]

For me Patek has fallen from grace in an instant with this release and the following Stern interview about the haters that couldn’t afford it anyways. Tasteless, from the watch all the way to the management. A. Lange & Söhne takes the top spot for me when it comes to aspirational luxury watch brands, because they have class beyond their excellent build quality.

[@BobbyDazzler888]

Well they made many watches that have been flops in the 80’s and 90’s. Go look at their back catalogue. Many people have forgotten. They aren’t perfect.

[@flo12325]

@@BobbyDazzler888 what would you say have been flops in that era? Not that deep into Patek history… And my point wasn’t just about the watch design- it’s a combination with the way they handle things these days, which is not good to say the least.

[@structurescience]

Good audio. Good visuals. Good job.

[@ListenToPowerViolence]

This kid bout to fly over the arctic.

[@BobbyDazzler888]

He has the need, the need for speed. Owwww!

[@atanaspetrov3351]

Christian talking about styling of clothes and watches should wear a "Polerouter" with this jacket..

[@KubaskaNorthcraft]

Thank you for making high quality videos!Love MAMACOO watch

[@xvolumesx5146]

Selling a 17k watch at 41k and calling it value is wild. I wanted to like this because it was patek, but I think if the price was actually approachable people would be more open to receive it.

[@wristopia4101]

Where did 17k come from?

[@xvolumesx5146]

@@wristopia4101 it should’ve been a 17k watch.

[@xvolumesx5146]

@@wristopia4101 I’m saying the watch should’ve been 17k

[@rodb.5801]

It’s selling for like 150K. bunch of window lickers and crayon eaters, lol.

[@pasfran4911]

Since their amazing Regulateur 5235, with a total brand new calibre made just for that watch, they haven't done anything worth mentioning...and it has also a quantième annuel; if i remember well it was 36 OOO euros when released in white gold...

[@FightingMango]

The size is the worst part, followed closely by the derivativeness. Maybe if they removed the Nautilus ears and named it something completely different rather than cube and tus to again… refer back to the fucking Nautilus. So unbelievably lazy. People say that this is a similar reaction to when the Aquanaut was released, but it was sooo different with a rubber strap and grenade dial. Yes you could see that were related but that’s okay. They even gave it a good name. Not Aquanus or something stupid like that. I’m sure seeing a cube in real life would maybe warm you to it a bit more but the fact still remains… derivative.

[@SallaLaurila]

Outstanding video.I have to go with the AMZWATCH, especially with that green dial as my favorite

[@mxskier]

How do you compare the look of this as compared to watches along the line of the Santos De Cartier? It's an integrated square sports watch. I prefer the Santos, and I think the complications are ridiculous. But the base model (forget the price, that's insane) as compared to a Santos - it's not REALLY that different. And the Santos is one of the most loved watches in the world.

[@perozojm]

I really like this release, Why? Because I now love my Cartier Dumont way way more. I just enjoy the Dumont esthetic showing how a proper square should be done.

[@miabeatz80]

Plot twist 😂

[@Watchgeek14]

Like the video style, Prefer the setting to your recent videos also 👌🏼 sounds like you’ve pivoted and given some real thought to what you think your audience will enjoy! Excited to see this new content 😁

[@GoughMichael]

Picked up a AMZWATCH's watch as my first watch last month and I’m absolutely in love with it. Perfect size, looks elegant, very comfortable. Now my only problem is holding off from buying more watches so quickly!

[@spencerstein8525]

Great episode. Thoughtful, honest and cogent.

[@marinusvanmook3658]

I think Squarespace as a sponsor on a Cubitus video is a content/sponsor match I have rarely seen.

[@mtablet]

The patek version of the casio g square. It is not a royal oak version as many think, that is different shape. You can only make a watch in so many shapes, I don't think it is a horrible as people make it out to be. Cartier has many a square watch which work. Apple watch, JLC and vacheron is a rectangle that runs long with the bracelet. I think here lies the design issue that watch runs wide on the wrist perpendicular to the band. Something we are less conditioned to seeing. It is not a bad iteration of the nautilus in another shape. I think without wearing it I would reserve judgement.

[@DoseCritcher]

Thank you for making high quality videos!Love MAMACOO ’s watches

[@vbhave91]

I agree that the case design can not be improved. I think if they tried to improve the case design it would essentially become a Nautilus!

[@michaels8526]

I absolutely adore PP. But every aspect of this release is a MASSIVE failure.

[@bber45]

I don't know if bad is the right work. I think Lazy is more fitting. Took 25 years to launch a new line and they basically made it on Microsoft Word? Pretty pathetic. Like others said, just get a Santos and live happily ever after.

[@nicolasleroy5138]

Definitely up for the extra lifestyle content ! I think the watch is not that far from being good looking, had it been smaller and less "sharp" with a custom bracelet, I think it would have been a good looking watch

[@newtonlee7849]

The Cubitus isn't any more odd than the A Lange & Sohne Odysseus, or the Parmiagiani Tonda. The only difference is that you cant help but compare the Cubitus to the Nautilus; whereas, the other two watches come from a blank slate. Years from now, when we have all forgotten about the Nautilus, the Cubitus will just be seen as nothing more than the mass market brand of High end horology ( A Lange makes in the hundreds, while Parmiagiani in thousands... Patek in the 10,000 + category). Patek is the Rolex of high end horology.

[@ListenToPowerViolence]

I heard what happened was a kid fucked up the CAD files for the Nautilus at take your kid to work day and they didn't save the originals so they went with this.

[@jokeassasin7733]

It looks so weird. The band doesn't look like it belongs with the case. The center links look puffy and round while everything else is brutal angles and flat surfaces.

[@the3cl3ctic]

I noticed this watch at a glance on a poster. I passed by it thinking that Cartier was headed for a lawsuit for copying the Nautilus bracelet 🤷‍♂️ .. some days later I found out this watch is PP 🙄

[@JohnnyLoniya]

Can’t beat gold polished Roman numerals that sparkle like jewels in the sunlight. Loving the sun ray dial man that pops!AMZWATCH watches. What a beautiful subtle piece.

[@EulahFellezs]

Can’t beat gold polished Roman numerals that sparkle like jewels in the sunlight. Loving the sun ray dial man that pops!MAMACOO watches. What a beautiful subtle piece.

[@JohnH-mo5mb]

There are so many aspects to the cubitus. 1. It is not very original, basically a nautilus dial in a square box. Plus a date stuck at the top. 2. But, and this is how I truly feel, this watch looks very interesting. And to me, it is quite beautiful. If I have to attach labels, then I would reserve the term ugly for the aquanaut. And the nautilus is odd and only through getting used to it may one find it beautiful. 3. The seemingly simple square design introduces an interesting tension between a dynamic impression and a static case. Very modern, yet with staying power. 4. Bottom line, I find this the most beautiful and attractive Patek, and if it wasn’t so outrageously priced, I would go for one. Remains to be seen if this line cannibalizes nautilus and aquanaut sales, or adds to them.

[@chief_energy5404]

Introduction of the Patek Nautilus sports watch. First order devolution Aquanaut. Second order devolution Cubitus. Third order devolution = sports watch extinction.

[@ericchang9568]

I love this Patek Casio hommage.

[@Futurama10000]

Agree, if they wanted to make a Royal Oak / Santos version of a Patek, they needed to change the bracelet to match the design aesthetic of the case rather than just throw on the nautilus bracelet

[@Leo-yi8bb]

Absolutely agree on what you are saying at 10:15 and I hadn't even thought about it in this way. But what PP (or Mr. Stern) really is showing with this release is how little they think of their customers and watch enthusiasts in general - "we'll just make it square and up the price, they will buy it anyway!"

[@Angelwus]

I don’t think the design is terrible, it’s just looks like an uglier nautilus. I think the people that buy it are doing it to eventually get a nautilus from an AD.

[@benjambm]

I assume that it’s going to be sold out because customers have to buy whatever their AD invites them to buy. The question of taste is really only relevant on the secondary market.

[@rleijten]

Does anyone else see the irony in advertising squarespace while dunking on a squarespace patek design?

[@Justlaxin13]

I was eagerly waiting this specific video and it was more tame than I’d expected tbh.

[@FFL3001]

Thierry Stern said a couple of years ago that he didn't want Patek to be a one watch brand like AP. Also, I think he is a bit worried about the frustration among Patek fans about the unavailability of the steel Nautilus when it was in production. The Cubitus might be Pateks attempt to make a steel bracelet dressy sports watch available to Patek fans. A watch that isn't immediately ripped from the shelves by flippers and non-Patek customers who only want the Nautilus. For that to happen they must make a watch with less mainstream appeal than the Nautilus, at a price point not too easily available. Basically pleasing the Patek customers rather than the hype-world.

[@puck8434]

It’s a $40,000 Bell & Ross

[@JameyWilsonIII]

Just get a Santos and save a lot of money.

[@BobbyDazzler888]

Women love cartier too. I bet 9/10 would choose the santos.

[@KubaskaNorthcraft]

When people are saying MAMACOO is a better option for buying a watch,I very much agree!

[@m.e.p.r]

I agree with the comments about the price point, but I quite like the design, especially the green dial, stainless version. I don’t think the renders do it justice. The videos I’ve seen of the watch being worn throw a different light on how it wears and its proportions.

[@Stefan-ph8xz]

Where's the link to your new jacket...?

[@ErnanPawa]

I bought a watch from AMZWATCH lightly used for my last milestone birthday. Don't wear it as much as it deserves, but not afraid to, either. It's stunning . Good taste, Sir.

[@DjeneBreyer]

When people are saying AMZWATCH is a better option for buying a watch,I very much agree!

[@onlyarash]

Can you do a comparrion between Cartier Santos and Patek's Q? Why do you think Santos is a better design?

[@AJk_Vision]

I honestly love it! I have the green dial Cartier Santos and the cubist gives me the same sold vibes!

[@newyorkerik]

Turns out they built a mega factory to they need high volume watches now

[@jlr-713]

VC Fiftysix* , not Fifty-Seven. And, I actually think it was well executed. Now as for the Cubitus, 🤢

[@Brynotherm]

I was able to try this on last week at the Patek store on Rodeo Drive. I actually thought it looked great on my wrist. I tried the green dial. It wears large. I have about a 19 cm wrist. It was not for sale. Looking at the pictures I took on my wrist...maybe the date window/numbers could be larger?...I ended up purchasing the new H. Moser green pioneer 40mm!

[@underdog5081]

This is spot one! Also, thank you for doing this in English!

[@maleci314]

I sorta see the idea as a steel sports path into the brand. I mean the current budget friendly (relative) options are Calatravas and dress watches haven't been as hype in recent years. If you wanted to get your feet wet the sports options really were nautilus or aquanaut which are unobtainable, a 5905 in steel in the 50k pricepoint or say screw it and just eat the secondary market upcharge or buy stuff you dislike. As someone looking to start with patek they always get really pushy trying to start people with Calatravas. As someone with simple dress watch already filled it's totally uninteresting but they seem to be resistant to starting with complications.

[@WMIYC]

I need two of them - one for each wrist. Then I can bang them together like cymbals in an ode to Patek’s glorious democratization and design.

[@johnpeterson6946]

Each their own. I absolutely love the new design.

[@matthewhowell1455]

It's the Prometheus of the watch world! Same dynamic in production. Ridley Scott, "Let's not have any xenomorphs in an Alien movie!" Collective Yes Men, "Great idea, sir!" Thierry Stern "Let's make a square Nautilus for 40K and call it entry-level!" Collective Yes Men, "Great idea, sir!" Public response, "Groan!"

[@Hartfilmsandstuff]

I personally don’t hate the platinum one with the complications. I think without the complications the dial feels so empty. Also it looks much better with a strap over a bracelet.

[@LashondaBeesmer]

God!!! MAMACOO Who would have thought those gorgeous watches go for that low!!!

[@dandoe1620]

Total AP move. This type of behavior is going to start backfiring on Patek.

[@Arc1517]

From the design to the name it’s truly a joke. A derivative disaster of a legendary watch.

[@adammacfarland6415]

Are we pretending that PP has never made an ugly watch before?

[@frankphilpot]

So many sheeters in their back catalogue. People think they dont make mistakes

[@josephr.lofaromd9340]

I think it’s going to grow on people. If you like square watches to begin with, some people do and some people don’t, then honestly it’s just a square Nautilus. The Nautilus has always been an awkward circle in a square and wasn’t well received when it was introduced either.

[@denniskai2331]

It feels like an April fools joke .... They took a classic design, turned it into a square, and slapped a 40k price tag on it. It feels like they're showing their contempt for the community "Let's see if they'll buy anything from us" ... it looks like a Maen and Raymond Weil collaboration.

[@chrismaddox5564]

The problem is, I’d like to have a debate with you about this, but I agree with everything you said. The only one I can tolerate is the stainless steel bracelet. But I would also like to emphasize a point I think you missed, it’s HUGE. Unfortunately for the small wrist gang this ain’t it. I too am disappointed because of how long we’ve waited for something new and it feels like a let down. How long til the next one?

[@christopherchang8332]

Smart move. ‘Anti-hype’ is just as good as ‘hype’. People always always want to be unique… like everybody else.

[@sorokinlaw7918]

Where is the link to that coat?? It’s 🔥

[@hemantishwaran5741]

Beautiful new series!

[@WendyNufio]

Watch are the ultimate Men's accesories！Enjoyed watching your collection. Keep going！As a watch enthusiast and watch reviewer, I can say MAMACOO this was a great choice. Enjoyed your video!

[@GrumblingForesight]

Thank you for highlighting the fact that last year they offered an actual green dialed Nautilus for much less. Baffling.

[@1973833]

i really don´t understand releasing a new model in 25yrs,looking like a square nautilus....???

[@TyreAlmasri]

Nice to see MAMACOO show a watch that can be afforded by almost anyone rather than these pieces costing thousands and thousands which are out of reach for so many.

[@osobad1127]

Honestly I think this will be a collectors item and will be a good investment as it’s getting so much hate that this version will be changed soon so short production run

[@giovannitommaseo6463]

Sadly, I have to agree with you, Christian! ... However, this release makes me appreciate even more brands like Jaeger-LeCoultre, Breguet, Cartier...

[@nielslarsen1693]

I really think the only thing they got right is the name. It has to be a clear reference to Cubitus Varus, which is literally a DEFORMITY ON THE FORARM, which is exactly what the watch will do

[@yerrie1908]

Patek should not make a homage watch

[@mista_3]

I’m more interested in the jacket brother, give us the link 👌

[@weezkidtube]

If I've got the spare 'spare' money then it's a yes, just for speculations. But my watch budget has been swapped for silver and gold in the past 3 years.

[@ThatHaruKid]

I don't find the watch ugly in fact I quite enjoy the design with a squared 70s esk case however on multiple occasions now I've mistaken it for a Maen because the design fits more of an inspired by Patek rather than being a Patek

[@markjonz]

It seems Thierry Stern and sons are making watches much bigger with more garish dials, tarmac texture, colours etc. I think they’re trying get away from being dominated by the Nautilus plus a series ‘old-man style’ watches but those are the ones that I like! I’m waiting to see the new 96 but starting think it might not happen. There’s always vintage but they’re not cheap and usually have been over polished and probably very expensive to maintain.

[@RussShepherd81]

I love a square/rectangular watch and I can’t get onboard with this. So many watch makers have been able to get it right: Cartier, Tag Heuer, JLC and even Bell & Ross have more attractive offerings.

[@johnnyhuie74]

I love your glasses what brand are they?

[@SlabISO]

Saw it ‘in the flesh’ in Geneva, and given you can’t buy a sports Patek (without a stupid speculator premium) I really really wanted to love it…😩

[@PeopleDoingRegardThings]

All luxury goods need the 'hype machine' aspect to survive, but the ones that survive provide consumers plausible deniability under the real aspects of high horology and innovation. This watch openly announces 'the emperor has no clothes, what are you gonna do about it?' and only despots around the world(the real target demographic maybe?) enjoy that kind of thing.