The Moonswatch Destroyed The Watch Market...In A Week.

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The Moonswatch! Holy smokes huh? Pretty good watch huh? Today of course Christian and I are plopping our booties in a chair and talking about the Moonswatch...aka the Omega x Swatch Collaboration...aka the most important watch release in some time.
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00:00 Omega's Risks!
2:55 Before The Moonswatch
8:18 Squarespace!
10:00 The Moonswatch
theoandharris.com
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[@TheoandHarris]

Head to squarespace.com/theoharris to save 10% off your first purchase of a website or domain using code THEOHARRIS

[@badfuleco]

I don't know why, but in this video you guys remember me the new rolex GMT LH ; -)

[@stergioszdralis1957]

Theoharris is my son name dude

[@Arc1517]

Hot take. Omega has realized they can’t beat Rolex at snobbery, so this is their attempt to tear snobbery down.

[@rodgerwill1042]

Very possible. What’s the next step? I think M and C ideas that Omega will release limited editions of the swatch references are very likely. Rolex fanboy here.

[@TurnRiver]

I agree and actually prefer this. It puts the fun back into watch collecting. Here's another hot take: Rolex isn't actually selling you a watch.

[@rodgerwill1042]

@@TurnRiver Rolex markets the watch. The AD, Grey and Enthusiasts sell them. I prefer them myself, but I get that folks want an alternative.

[@TurnRiver]

@@rodgerwill1042 don't get me wrong. Ive owned several and currently hang onto my yachtmaster 40 I got from retail. I treat them more like an asset class than I do a watch. My perception of the brand is flex + status, and then it happens to tell time too. Fantastic craftsmanship too, on par with omega

[@TurnRiver]

@@rodgerwill1042 Yes, they market and sell them through agency (AD's and Grey dealers). They could easily mark up the prices to match gray market or sell them directly themselves. Doing so would tear down the illusion of being unobtainable. What I see from this brand is deliberate scarcity to make you want something that ordinary people cannot have. Hence, they are selling you flex and status.

[@hbennettesq77]

I believe this is a great marketing tool for omega. My nephew Haw been an Apple Watch junkie!, but he bought a moonswatch and now he wants one of the new colorful Aqua terras for graduation. I think Omega will bring in a new segment of watch lovers.

[@triniboy05]

How did your nephew manage to get a hold of one?

[@marvinberwart]

@@triniboy05 if, and I mean if the story is true, it is pretty straightforward. The guy was in the first hundred people in the queue at his local swatch concept store.

[@triniboy05]

@@marvinberwart lol ya don’t say? If my memory serves me correctly, they released on a weekday and most folks had to line up since the night before, and if he graduated - that entails either high school or college, thus…my question.

[@boykaunlimitted4514]

Despite my thoughts on this watch, that is a very cool story. I’m not sure what to think about this Moonswatch. On one hand I think it makes Omega look like a joke and on the other hand I applaud the out of the box thinking

[@brianhutton2370]

@@triniboy05 you've never ditched school??

[@davidyule1973]

Grateful for business is the part that irritates me about Rolex. I have quite a few modern Rolex watches, but the brand is just so arrogant. No effort to interact with fans, not even nice to their AD network. Snobby, but it is like they forget they are producing a mid market machine made mass produced watch. Virtually every other brand in the world is more grateful for sales, because Rolex have reached a point like a long term relationship where they just take it for granted. The problem they have is, just like any other long term relationship where a participant feels like they are taken for granted and not appreciated they typically leave. Omega sitting in the background to an extent for years, leaving Rolex with enough rope to hang themselves, all whilst consistently improving the quality of their watches. Now Omega are making their move. Each new release you see now will be higher quality and more innovative than a Rolex watch - and simultaneously targetting young people so they think of buying an Omega as an aspirational piece. If they pull it off there shall be a generation thinking Omega cool, and Rolex is an Uncles watch. Good luck to them, Rolex need a kick up the rear after years of complacency, arrogance and the way they treat new potential customers, nothing short of disgusting

[@jamesenglish102]

Omega putting their logo on a plastic swatch, bringing out insipid colour dials on the aquaterra just, as rolex discontinue the coloured O Ps , Having seen this cheap plastic thing in the flesh ,I'll stick to rolex anyday

[@davidyule1973]

@@jamesenglish102 each to their own. I think it is a bold move. It's a Swatch, so was always going to be a cheap watch but is a clever move in engaging young people in particular. Watch enthusiasts will or won't buy it, but the primary market was people who cannot yet buy the watches that we buy. I still prefer my Omega watches after this release even if this move backfires on Omega, which I don't think it will in the medium term. It will either work or it will be forgotten

[@lbco5229]

The brand is arrogant? Does your car, cereal, shoe brand engage with you? No. I think you need to chill.

[@davidyule1973]

@@lbco5229 actually they do, my every day car is a Lexus and they do interact online on social media etc. Omega chat with me. My shoes company Crockett and Jones also interact with customers. I think for anybody not to acknowledge Rolex are arrogant are short sighted. It works for them, like that teenage advice gem, treat them mean keep them keen. Works a treat! 😁

[@makaheng]

@David Yule You're spot on, sir.

[@andrewabraham7455]

I honestly think that omega has garnered enough good will that they have earned the ability to experiment without any inherent brand risk. They’re doing big things while staying in their design language.

[@bighands69]

What they have done shows why they will never be Rolex. It is simply not in them.

[@andrewabraham7455]

@@bighands69 true, but being Rolex isn’t the end all be all of brand goals. Rolex doesn’t get to experiment like Omega does and doesn’t have easily accessible watches (in terms of stock and price). Yeah Rolex owns the market, but Omega is definitely doing more interesting things as a company.

[@capedoryus]

Love this production. I'm 70 and never have I witnessed such a product reveal. Every subject of interest from woodworking to watches is having a rebirth. First it was Guttenburg with the printing press . Information was still controlled via economics. Then came KZbin and we have a true platform for creators and watchers for inspiration and income. Swatch did their job, you do yours (thank you) and KZbin broadcast, hosts and delivers the magic. Yep one point only 3 TV stations with really, really rich owners.❤️

[@alt9925]

I hope they don’t just limit this collaboration to the Moonwatch, this could be just the start of something of bigger future collabs. They could venture to expanding the concept to the Seamaster Omega x Swatch collab too: there are 31 varieties of the Sea theme for them to think about (e.g., Atlantic, Mediterranean, Red, Baltic, Arabian, South China, Celebes, etc). Another one is Railmaster collab series: the likes of Amtrak, British, Eurostar, Trenitalia, Oriental Express, SBB, etc). Better yet, the Constellation collab series would do great with so many possible variants.

[@dannysimenauer5745]

Kudos to Omega for being the un-Rolex! Omega is all about INCLUSIVITY as opposed to Rolex making its products totally unavailable. When the MoonSwatch first came out I winced thinking this was a marketing gimmick, and now I am so happy that Omega launched this watch with Swatch to bring an iconic design to everyone who wants one! Bravo Omega!

[@akinigiri]

I love the MoonSwatch!! The "Tiffany" color with the "Mission to Uranus" has to be an intentional jab at the madness of Rolex and Patek right? 😂

[@conservativemovement]

Bingo

[@nickofengland]

Sorry I‘m a watch noob. What is the jab exactly?

[@renelopez2244]

Yes

[@TheJohnGalt1945]

@@nickofengland Patek did a collaboration with Tiffany for one of their recent watches and people were going crazy for them. Rolex released a watch a year ago (maybe two?) that had a blue dial very close to Tiffany blue, and people were going made for that one. Omega x Swatch making the Mission to Uranus a Tiffany-like blue may be a subtle way of telling Patek and Rolex where they can stick the Tiffany blue lol

[@ams914]

@@nickofengland The hype over that specific color, and all the brands chasing that hype by incorporating that color into various watch models.

[@LimitedEditionEDC]

On release day I got up at 4 AM, waited for a couple hours just to leave empty handed. The official sale started at 8am but certain people who didn’t even stand in line went in way earlier, leaving the store with multiple bags (basically the whole collection). There were like 20 people ahead of me before they said they are sold out and we only can fill out an entry for a list now. It still was an amazing experience, had a lot of fun hanging out with strangers just as enthusiastic to do this as me! No regrets :)

[@ams914]

They'll be available online, so no worried. They do bleed color, so watch out for that.

[@corail53]

That sounds quite lame to be honest and you must not get out much if you need a product sales launch to have social validation.

[@johnbacon4997]

@@corail53 Bro shut up, he had fun and met some cool people.

[@ChurnButter]

@@corail53 Why bring someone down like that for no reason other than to make them feel bad? I think you could use a little introspection and try and figure that out...

[@TheTrueHasenfeffer]

@@corail53 how do you come up with that? Sounds a bit cunty.

[@yanikganz113]

A blancpain fifty fathoms x swatch housing a system 51 movement would be absolutely crazyyy!!

[@DrowSorcerer]

Honestly when most of the watch brands aim to insufferable narcissists who measure people by the cost of the watch, it's so refreshing what omega is doing with Swatch.

[@TheTrueHasenfeffer]

Agreed. I think it's a good looking piece at a decent price. And it ties back to other space related pieces. I think it was a brilliant move.

[@arthurscargill8010]

10:03 vs 11:09 for the full deja vu experience

[@TheoandHarris]

😅

[@gamebred26]

Dude I was losing my shit..lol

[@rorycats2108]

This is a really great comment, we need more comments like this! Meow.

[@brunokrellstein9532]

Déjà vu of 4 + 4 + 3 = “ 10 watches” right?

[@seanb7443]

I am an Omega owner, and I love this and want to see the Omega versions. Everyone is trying to be Rolex/AP, and I think Omega expanding to the "individuality" market would be a great move. The stereotype with Omega owners are "the Adventurer" would be a perfect compliment.

[@melocoton7]

I’ve been an Omega fan for years now. I have several vintage pieces and of course also the “real” Speedy. This MoonSwatch is not supposed to be luxury. As far as I can tell, the only people getting bitter with it are the people that buy a watch as a status symbol and not for the passion of collecting time pieces. It’s a genius marketing move. Giving young horology enthusiasts a starting point. This inevitably will put Omega in peoples minds who maybe never even considered this brand for a luxury time piece. Omega flipped Rolex the biggest of birds with this. I love Rolex as well, but their scarcity game is very off putting and frustrating. This one will definitely become part of my collection once it’s available online.

[@BabyJesus66]

Congrats to the flippers who got idiots to pay $2000 for these 👏 👏 👏 See you at the online unlimited sale when I buy from my couch.

[@hathaway.1166]

these flippers can go anal'd themselves with a jubilee bracelet

[@MercilessGuitar151]

Exactly.

[@gman3248]

Fools

[@lonewolfemcquade8133]

Some people just don't listen that they weren't a limited release yes idiots

[@moogish]

😝 as high as $5000. I’d rather buy the real moonwatch.

[@marcod4538]

Seiko/GrandSeiko has been trying to do this for years. Eg the Pressage. But the issue with GS is they don’t really have icons in their catalogue. Their caseshapse are indistinguishable and they’ve been trying to distance themselves from the economy brand. Swatch just gave them a masterclass.

[@LawrenceNewmanESQ]

They’re fun and it’s a great price point. Nothing wrong with that. Just the fact that anyone younger than 30 wants to wear a watch is great. The hobby could use some new ideas and new blood that isn’t top heavy in limited expensive watches out of reach to the majority of consumers.

[@artharlim123]

This is slowly becoming my favourite channel on KZbin!

[@casualsuede]

The thing is that alot of youtubers are talking about this watch, but there are very few people Reviewing the watch with an objectionable view. What few sites I have seen that does reviews seems to go as follows: 1. Talks endlessly about the Crazy Colors 2. Ignores the plastic materials or that it weights 29g, the weight of a kids watch. 3. Automatically says it great value based that it looks like speedmaster with omega logos. But no mention of materials, internals or build quality. 4. Tries to say it is an Omega watch to justify the $250 price, but in fact it is a Swatch watch that looks like a Speedmaster. 5. Most images that are shown are "instagram" images.....it looks one way in controlled images, but very little content on how it looks in real life. 6. Will never say it is a Fashion Watch, even though the profile of the watch says "fashion watch". IF this was made by a Chinese company, people would be screaming "cheap homage" copy.

[@sohmichael6718]

This is the Andy Warhol version of speedmaster. Nobody used to notice my speedy or know anything about what a moon watch is… until now.

[@tendrams]

Not just marketing...there is data acquisition going on here. Even if Omega made NO money on these watches, they are getting thousands and thousands of data points that explore consumer preferences that they can segregate geographically and use to design their higher end pieces for specific markets. There is a high-powered quant guy watching this release very very carefully. Of course, it's also a long term play to introduce younger people to watches. How many kids between the ages of 10 and 14 are going to get one of these for a birthday or some other event? These watches would be a very very smart release even at a short term loss.

[@brentchittenden1]

You guys are the most entertaining watch content channel. I look forward to having my coffee and watching your video before starting my work day. Keep up the great work and all the success to you both.

[@Drosemusic37]

I loved what Michael said about these colors being more fun than the manual wind Moonwatch. What’s interesting to me is that price makes a big difference on how picky I am. I love the Moonwatch, but as a guy with a smaller wrist, 42mm is really pushing it. Why spend so much money on something that doesn’t quite fit right? But at $260, why not? It’s interesting

[@BrittPearceWatches]

I am living for the Theo and Harris content right now!

[@BigZebraCom]

I enjoyed watching this episode! Note to Theo & Harris: Never let Christian watch 'Mad Max' again.

[@djisar-official]

I don't want an Omega anymore, the brand has been diluted. I said this to my wife and she thought I was being ridiculous; I've had the Aqua Terra on my list for a while. I asked her if she would still be into Tiff and Co jewelry if they started making plastic Pandora-like jewelry in addition to their high-end stuff, and she says "ok ok, I get it now." -- It's all just stupid mind games we play with ourselves, but that doesn't change the fact that I've lost the desire to own any Omega.

[@lololedo1105]

Finally a common sense thinking..omega is lagging desperately behind Rolex and keep coping it..now with this collaboration omega just become a second tier company..I dumped all my omegas yesterday

[@frankdux5693]

@@lololedo1105 makes you sound super insecure.

[@bluesrockroll]

Weren't oris doing the plastic thing way before omega were? I mean not the dials but they started off with putting them on the casebacks. I think 2019 or 2020? I don't have the energy to google so please somebody correct me if I m wrong.

[@seansimpson4129]

Love these. The only negative I can see for Omega is there is now a product out there that is "disposable." Often watches at this price point are worn hard, knocked around and tossed in a desk drawer or worse in the trash after a few years with a dead battery. Hope that isn't the case, but seeing an Omega in the landful would be crazy.

[@ianmedium]

Being British and having lived in North America for almost two decades and now living in mainland Europe I see a different perspective in buying watches here. Most people here buy watches emotionally and for fun. In the UK people buy more expensive watches to brag and impress and in North America that as well but more importantly as a sign of achievement. I can see multi millionair old money sorts sporting these in Monaco and the South of France as a fun thing and enjoy them for the fun aspect. I own a bio ceramic Swatch and it feels very different to the normal Swatch plastic. It is more ceramic than plastic and has a wonderful silky smooth feel very unlike normal Swatch plastic and more like my Junghans Ceramic watch. The plastic component is derived from the castor plant. My friend owns one of the ceramic IWC watches and the feel of the case is very similar to that. Once the hype dies down I will get one of these and probably knowing my sense of humour it would be the Uranus version, it just takes the piss royally out of the sorts of people who take all of this so seriously. Oh, and I have never had any colour bleeding issues with mine!

[@simonandersen7942]

It's so great. A giant hook and cross against the whole mentality of the luxury watch market. Actually making it cheap, achievable and available (soon). So great.

[@hughjass7330]

Hearing Christian say "Maurice Lacroy" is as pleasant as hearing fingernails scraping down a chalkboard

[@cartoonpete407]

LOL yeah

[@cartoonpete407]

I was telling someone in a msg about this and spelled it as "la-croy" too 😅

[@rockon21ful]

i'm a watch collector but really wanted a few on these just for fun. My daughter lives and works in San Francisco while i'm down by Monterey, saw where the Swatch store on Powell st. was like the only store in Cali to sell these on the first day, had planned for her to stop by and pick up a couple but after what i saw from all over the world told her dont bother i'll just picked them up at a later date. Great video guys!! Remember guys Swatch saved the Swiss watch world in the 70's/80's and as a stable mate of Omega under the Swatch banner I feel a lot of younger buys will pick them up at Swatch and will be loyal to the Omega brand the older they get, while guys like me that own Omega and many other brands started with Swatch but havent owned one since 1983 when I went from a Swatch to a Rolex GMT-Master...

[@pavanbharteey7269]

Like most, Rolex was my entry into this hobby and have been a Rollie till now…I would highly recommend (Rolex if you are listening…) that you talk to some retired IBM and GM executives about being on top and having the attitude “they will buy what we tell them…” times have changed and how you meet and communicate with customers isn’t what it used to be

[@makaheng]

Swatch x Omega marketing works ! My testimony - I was at Swatch boutique at 8am (in love with the Red one), saw 2k ppl lined up, left to a nearby cafe, in a time of a latte, decided on the real thing, went to the Omega boutique (same mall with Swatch) n now I'm a 3681 Speedmaster owner.

[@2gunzfilms425]

9 months later..I’m seeing the full collection being sold for over $6k for all 11 watches. It’s kinda crazy how these exploded

[@frankowot4]

Any idea which ones will be the most/least popular?

[@mrcom4359]

The Swatch resale prices were nuts, especially considering the impending wide internet release, but not unprecedented. People would pay thousands over retail to have an iPhone on launch day even though they would eventually be widely available.

[@mrcom4359]

Does this add any value? No of course not. My grandfather always said, "Mr Com, it is more important to vomit your random thoughts into KZbin comment sections than to add any substantive information into the collective pool of knowledge."

[@MrGlenspace]

Went to local swatch store and they are not even selling it. Bad marketing when my local upscale mall is fielding calls but no moonswatch. Told you have to go to nyc stores. I may purchase one but would have thought all swatch stores even in upscale areas would have them.

[@lcater9555]

I drove 3hrs to the nearest swatch store, got there 45mins before the mall the store was located in even opened, only to find they let people in early and they were already sold out. I called probably 30 times see if they would open early and it went straight to voicemail everytime. Very disappointing.

[@almac9203]

There were people there 24 hours before opening. I doubt you would have got a watch regardless.

[@pamisavejr]

The Speedmaster for me is one of my all time favorite watches, a grail of mine that I know one day ill own. Thought this can bring you closer to it, yes its not the original, thought its original in itself. Its unique and a really hype historic moment in the watch community, never have we seen something like this. This has been an amazing marketing, whoever thought about this wow, and they also clearly underestimating the people. This has 2 sides of the coin...flippers and grey market hurts the industry, we can clearly see it here. I hope this isn't limited and in the future they can sell it online. That would be a hit back to all those people, but also feel sad for those who bought it above retail. At the end if this brings more new watch people its amazing. Still its an amazing watch to own in any collection.

[@FT4Freedom]

There's no such thing as an original speedmaster. That's just myth. Speedmaster is speedmaster. Omega branding and Omega authorized.

[@russellalfonso2962]

Are the terms ceramic, plastic and polymer synonymous terms. Is it correct to call a Tudor ceramic BB a plastic watch?

[@seankelly9219]

Great video as always guys, I totally agree with the Swatch group having more brands make versions of their iconic watches. A Blancpain bathyscaphe for each of the seven seas sounds like a home run.

[@almac9203]

I thought about that a week ago but it's odd to homage a dive watch with a watch with 30m WR. Blancpain is an undeveloped brand and could do with the promotion but it is weird. Breguet is another brand that could do with some promotion but I don't know what model is iconic enough.

[@hofgof4453]

yes. Just brilliant! As a speedmaster professional owner myself - I will defo get one 110% sure

[@-Jason-L]

yes, swatch said on twitter that they were not limited edition. No, they did not say the would be available online. "We remind you that it is not a limited-edition and will soon be available again in selected Swatch stores." - swatch website On twitter, someone asked if it would be online - swatch dodged the question.

[@johnreagan9845]

I think it reduces the Omega brand. The offering is already busy enough, but I give them the utmost respect for innovation. I was seriously considering an automatic speedmaster ‘57 as a milestone gift and this pushed me in another direction. We wore Swatches as teenagers.

[@affegorilla1299]

Just bought a swatch scuba jelly bubble from 1990. I loved it back then and I love it still today😍

[@ScratchinAway]

this is my third comment so i promise my last BUT 2 points-i dont think it makes the OG moonwatch boring, because i always thought it was a little bit boring 😂 but i have 5 Omegas (2tone SMP300M, sedna SMP300M chronograph, aquaterra worldtimer, speedy moonphase and darkside of the moon) i never fully considered getting the regular moonwatch-until now! this release made me want it. along with like 8-9 of the swatchs (when the price drops to retail or below-which it WILL) last point-i been sayin since the day the designs leaked that Omega either already will or definitely should release identical watches with normal (zirconium dioxide) ceramic cases and manual/auto in house movements. make em limited (like 1,000 of each color) and build on the hype of the MoonSwatch release. would be cool, and if done right would help elevate Omega even more after the january release and now this 🤯🤯 i really hope they do it and that i can get one lol 🤞🏼🤞🏼

[@toposkhora380]

I think this is very cool move on Omega's part. Consistent with the mythical image of the moon watch, this campaign says: a watch is an event, not an object.

[@javenturner1]

By far the best video ive seen on the Moonswatch. You guys kill it

[@terryshrk]

I ust subbed purely based on the marvel Iron Man Omega analogy,.BRILLIANT !!

[@neptune45]

I understand that the Blue on the Neptune will rub off on your arm. So you have instant taste of some sort colored plastic.

[@Zeek764]

From my perspective I have always looked at the Seamasters as my next purchase. All of a sudden the past few weeks my eyes are on the Speedmaster. I don’t think the Moonswatch devalues the Speedmaster. It brings attention to them, they target different audiences due to their vastly differing prices. Makes for a very interesting marketing case study

[@stepparentingmadeeasy]

I am a Patek fan and owner. Rolex makes crap watches with amazing marketing hype behind them. Omega and swatch got it right as right can be.

[@brewno]

Omega speedmaster with colored ceramic case would be amazing.

[@kjakan79]

You guys see the moonswatch as a positive thing, I agree. Dont understand why so many see this as a disaster by Omega. «I can now get a speedmaster for 250usd, dont need the 7000usd to get the real thing» Its NOT the same. Many also think that it wil reduce the value of a used 3861. Its a plastic watch ppl I want It, and I still want the real thing.

[@almac9203]

Most of the criticism comes from Rolex fans. It's their way of putting down Omega and reaffirming their perceived status. They have too much of their ego tied to their watch. Sometimes you see the same stuff in the car community.

[@bighands69]

@@almac9203 You have to be realistic. No Rolex fan cares about this. What this demonstrates is that Omega is really just Swatch.

[@almac9203]

@@bighands69 that is BS. Most of the criticism comes from Rolex fans. It's their way of dissing Omega. Pathetic Rolex fans have their little egos tied to their watch. I have seen lots of such posts from Rolex owners. Don't believe me go though the moonswatch posts and you will see these clowns. You are probably one of these Rolex wannabes. Pathetic little man 🤣. I have an honors degree in marketing so I understand the psychology of buffoons like you!

[@victorbalta1402]

Agreed with your point of view I have been turned off Rolex I wanted one but refused to over pay or play games with AD, just bought a speedmaster instead. I will pick up one of these swatches as a more fun watch to keep on the side

[@DBravo29er]

My Speedmaster Blue Side of the 🌚 Aventurine Moonphase is delightful and is also a good watch (9904 METAS movement). Mike and Christian really nailed it on Omega's opportunity here.

[@Ohne_Silikone]

13:05 while I do agree, let’s also underline that swatch and Omega are both watch brands, which makes it easier to integrate key brand features.

[@forrwhat]

Can you post a link to some of the alternate strap combos for the moonSwatch?

[@matthewgurlitz3514]

Great video, guys. I also agree that this is a brilliant move by Omega, and will not cheapen the brand in any way. I believe that every owner of an Omega Professional will also want one of these just for the hell of it, or maybe all of 10 of them, because, why not? I also think that the person who has his eye on a Speedmaster but can't quite afford it yet will absolutely love one of these watches, and it will only sate their appetite for a genuine Speedy at some point. If Omega continues along these lines, I can see them doing a Seamaster series in bio-ceramic, but I think they should probably stop there. Too much of a good thing will just bore people at a certain point, but this idea will be a beautiful feather in their cap that could truly enhance desire for their luxury pieces.

[@frankdux5693]

I love these releases but think it should be a one time only thing. Or maybe bring out a 10th anniversary edition in 2032 or something

[@corail53]

It will cheapen the brand - Omega was not selling enough of their 3k (they do get cheaper on sale) to make sense - so this was a marketing plan to drive revenues in hopes to get people to go from a 260$ (overpriced plastic watch) to a 3k watch. That is a big jump and while it will work for some it really won't be as good as they think.

[@frankdux5693]

@@corail53 I don't personally think it cheapens the brand. I wonder how much the Swatch group will make off these moonswatches. Id imagine at £200 the markup is still pretty big.

[@bighands69]

@@corail53 It is about building hype for their brand. The truth is everybody knows what a Rolex is but very few people have an idea what Omega is.

[@juny1982]

I won't never buy this watch!! First kill what Omega's means!!! Heritage, exclusivity, prestige handcraft watch. Seriously but I preferred buying a MT-G titanium G shock than this or a Hamilton, Longines but a Swatch having the Omega Logo!!! Seriously.

[@mariangrigoras6957]

By far the most fun watch related content creators out there imho. Great perspective as well, always great value.

[@dannyg6592]

This is a short term marketing success for both brands. Stole the thunder from W&W 2022. Created brand awareness for non-watch geeks. Long term, this stunt will dilute and cheapen Omega's luxury brand image. Speedmasters now start at $260, think about that for a minute. Also, Neptune is bleeding color on to skin and the chrono hands are misaligned. They are a $10 watch with a $250 name. The reality is they are cheap, disposable plastic quartz watches.

[@TheRobinCox]

I agree. Im not as eager to get a Speedmaster after this. I feel like Omega just sold a huge chunk of their soul 😐

[@gazmendabdiu6486]

Yep, I totally agree 👍

[@light1531]

Michael/Christian. This was my point. I am not going to buy another watch until I can get my MoonSwatch. If everyone goes in that direction then the watch market grinds to a halt? 🤨 Great research on the Maurice Lacroix plastic watches. Good point about MoonSwatch making the current Speedmaster colour way looking dull.

[@leeaaron7856]

Great video. You guys are right. This is a marketing genius release by omega. I remembered a similar hype was when apple released their iPhones. I tell you, this will sway a big chunk of iwatch owners over to omega.

[@saurabbbhardwaj1930]

It's a bit like Mercedes releasing A and B class... not just S class. Brand extension downstream.... It's a clever move

[@ecesarchavez]

Great thoughts on the Omega X Swatch Collab and I hope Omega creates the OG versions of these.

[@nicsamazingpinballchannel7688]

Best thing about the MoonSwatch? Everyone wears it. Whereas buying a Rolex means it wears you.

[@roofchees9]

I don't question anyone waiting in line. I question the people who paid the high prices via online resellers.

[@Lobstersarefabulouz]

Went to the swatch store twice this week and both times they were sold out. Tbf i went there in the evening after uni. But honestly I am in no rush. I csn wait a couple more weeks

[@david-jv9ds]

Moonswatch- brilliant strategic move! Think about it in the context of the Casioak. An entry level “plastic” quartz watch that mirrors the aspirational AP RoyalOak. Yes, G-shock has long had a loyal following but what created the frenzy and pushed the price of the GA-2100s up on the secondary market this past year was when it became the “Casioak” Phenomenon. It was Herology’s Targé moment (everyone’s favorite big box store) Now was AP hurt by the Casioak? probably not. but they also certainly didn’t gain from it either…..but Casio/G-shock sure did! Now put yourself in the shoes of those Swatch executives looking out over their portfolio of brands and icon time pieces and you can quickly come to the same conclusion I believe they did in the moment. The Speedmaster was vulnerable to the same type of plastic homage but with two distinct difference from the AP/Casio story. 1, the difference between a $200 quartz watch and a Speedmaster makes it more Vulnerable then the AP example…But 2, Swatch Inc Has the means to get out ahead of this before someone else makes a run at their crown jewel. If Omega is going to miss out on the sale today to a plastic clone it might as well be a SWATCH. I believe at the end of the day the synergy's between the two companies without any IP barriers in the way were able to create a better, truer version of a classic (with a bit of SWATCH fun added) I think at the end of the day these Moonswatches will be credited for seeding entire new generation with a deep love for the legacy of the Moonwatch. Omega was willing to bet on that future sale.

[@corail53]

The secondary market frenzy was created by KZbinrs shilling these cheap watches as something everyone should have in their (cheap) collection so naturally the scalpers will try to fleece people.

[@canadianwatchmonkey3992]

You guys absolutely nailed it!!! Now I’m thinking about all the swatch group brands that could follow the MoonSwatch …… amazing opportunity for the Swatch Group

[@corail53]

So your idea is that they dilute their entire brand to get into low budget crap. Sorry but this won't drive people to buying their expensive watches.

[@canadianwatchmonkey3992]

@@corail53 I disagree with your thinking. A swatch is a disposable plastic fun thing and a great way to get people into the hobby not a cheap replacement for the real thing. Just my thoughts.

[@prashantshah4503]

Thanks guys. Really thoughtful episode. Enjoyed it. I agree with Michael that Swatch should have offered these with much better (ideally 10bar) WR because if the idea is to offer masses an option to enjoy the watch then at least make them wearable in water. I would have happily paid more for it. G-Shock offers it! I just wish Swatch should have paid more attention to quality. There is a well known issue with bleeding blue case back color from the Neptune watch and someone has posted the video showing that the second hand does not align well with the indices. Also, Pluto is the only watch with black indices and uses four different colors for the indices, dial, bezel and lugs! Does this mean that is the only variant without luminous indices? Great content. Keep it coming.

[@Sovereign_sparky]

The mission to mars reminds me of the Speedmaster Alaska Project.

[@uptheorg]

It has the same hands and colorway and it seems like Theo and Harris are not even aware of the Alaska Project.

[@Sovereign_sparky]

@@uptheorg not to mention all the racing dials that omega have done over the years, its all just marketing hype.

[@technosworld2]

love the commentary. I agree, it's a brilliant move by Omega (there are 11, not 10 btw :) ) and Swatch. The market is so much different now than even a decade or two ago, and the ability to bring in an entry level, but actually branded Omega is a great plan and it will pay dividends in brand appreciation and loyalty

[@canadianwatchmonkey3992]

It was 11 watches . I tried to pick one up and failed. No more lining up at 4:30 am ever again…. Lol I may pick one up when they become available online in a week or two

[@canadianwatchmonkey3992]

I never even thought of diffrent colour ways for the Omega Speedmaster until yo guys brought it up and now I can’t stop thinking about it. It would be amazing to have some more daring colours for the conservative Speedy.

[@fadiinspace]

I get and agree on most of the points risen here but you shouldn’t give yhem a pass for sub bar quality. Plastic aside , nobody should have a swiss product “bleed” on their hands, common. They should be with a little more quality than something made in china for a dollar.

[@Joacimbylehn]

"I was too young when the iPhone was released". How to make a mid 80's kid feel 2000 years old 🤣

[@David-nx2vm]

Great video. I guess swapping the colorways between Mission to Uranus and Mission to Saturn would have been a bit much?

[@IKucheINtortIE]

Ah yes! Moreece L' Kroye... good watchmaker, love him, like his work👌💯💥🔥

[@impexRQ]

It’s all about marketing - I think Swatch and Omega are doing a great laugh out of Rolex marketing … they show people how they can be nuts after a hype

[@DrewskiOne]

Not insignificant but Omega’s Moonswatch is in the review mirror. The aftertaste is that they’re cheap. Watches and Wonders has replaced its hype.

[@donnyboon2896]

This video sounds like a paid commercial. By the end, "I'm buying all of them! Best move ever! They outsmarted even me!"

[@infinitigjj6779]

All I can say, is that the Omega Speedmaster is an iconic watch, making it more desirable after you own a watered down version of swatch moonwatch

[@kickstothehead3705]

Great video made good points love that jacket but the sweater under ? U going for a preppy greaser ? Like a clean Mechanic put a tee with the front pocket on and it would complete the look

[@PocketUau]

The only way we can settle the plastic not plastic debate is if JerryRigEverything goes at it with his mohs picks and razor blades. If chunks come off the case, it’s plastic. If it just scuffs up and can’t be cut, it’s clear the two thirds of ceramic do something.

[@Th3derekfisherrr]

Basically a year later and I walked into a swatch boutique just yesterday to only take a look around the store and was forced onto a line of about 20 people and ended up picking up a moonswatch lol sold out on the spot it’s kinda crazy

[@kristianspencer1978]

People, it’s not a real omega speedmaster, it’s made of plastic and swatch make it, it’s just an omega design with there name on the watch. I’d still lust after an omega sea master if I had one. In reality it’s just a £207 watch. The sea master I lust after is £8000. Maybe one day. But I have a copy that i ware to remind me of how beautiful the real thing is and I might own the real thing one day…

[@j.paul.joseph]

It's always better to have a growing hobby. I hope people enjoy their new watches, and I bet many of them will start to branch into the wider world of horology because of this release.

[@allenmontrasio8962]

Guys, the US is actually overseas for Swatch, they are a Swiss company.

[@Romanellochw]

Yeah the snoopy 50th speedy isn't limited either and you can't find it or have a store sell it to you. I don't believe this wasn't a one time collaboration that does nothing for swatch long term and cheapened the speedmaster long term.

[@alexjohnson3220]

10:07 & 11:14, I thought I had gone insane. Great video as always. I’ve watched it a good 5 times 😏

[@rodgerwill1042]

G wagen bro with a vintage Rolex and a Members Only. Love it

[@jaysilverstone7221]

I am glad you two find yourselves so amusing

[@rizadervisoglu]

Hello! I think what Omega is doing is similar to what Montblanc did with their fountain pens in 50-60’s where they introduced affordable pens where they saturated the market and brought them quick cash. That actually caused them to loose a lot of money in 80’s and 90’ until they actually introduced a super expensive but unique fountain-pen in late 90’ or something like that. However every company must have an affordable option and Omega lost that edge for the past few years due to the lost value of money and the loss of buying power overall in the world! No company wants to have only 1% of the world as customers yet this is where all these expensive brands a going to! I hope they can ride the after wave in 10-20 years!

[@Rythsi300]

Wonder if they might retire certain colours and introduce new ones over time. I can see some people collecting the set. These will be disposable and mint condition in box ones could be worth something in 10 or 20 years. Think beanie babies

[@texex9251]

Christian-"I don't wait on a bathroom line I just shit my pants" Nice close out and great content. Omega, always trailing Rolex (see their new colored aqua terras) just made Rolex look old grey balls. Nice move!

[@fcobarrios19]

This video has a lot of errors: There was a red Omega speedmaster already (Alaska Project). They have 11 models, not 10. Omega already makes ceramic watches. You guys are just BSing.

[@adrianlovett3483]

Great video completely agree in fact I posted before your video that to do the same with a Seamaster , 50 Fathoms or even a Hamilton Murph would be brilliant. And I think more people who perhaps were not so into watches but get a Moonswatch may save up for the real deal . BUT i think this is so big right now we may have to wait a long time before even the online watches are available to buy at leisure. Anyway Omega are going to get so much love because of this it may burst the Rolex bubble … just saying.