These SEO Mistakes Will KILL your Etsy Shop 💀

[@StarlaMoore]

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[@rashipp4982]

Thank you for the ticket🥰🥰April

[@learn119]

Etsy has sellers working as slaves. Let me elaborate. If I sell 4 shirts a month at $30 each. I have to pay shipping -$5, $4 fees, $4 taxes, $7 shirt blank, which leaves me with $10, but wait you pay $2 day in advertising and by the end of the month you owe Etsy $20! You spend all that time making the shirt and you did it all for free.

[@joshcook7180]

And don't make any adjustments to your ad spend ever or your store will get buried on top of that.

[@MuhammadZeeshan-i8g]

Hi! Quick question, can you repeat the same title for multiple mug or shirt listings and also repeat the same description for each of the listings? This makes it easy for bulk listing uploads but I am running into indexing issues and even with etsy ads, I don't get any views. Can you please do a video about this 🙏

[@DannyCraig-b4c]

My Etsy shop has not been suspended, but why have my sales dropped so dramatically. In June I had my best sales month ever, in July I sold half the amount as the previous month, then in August only 3 sales and now 3 weeks into September and no sales so far. All I heard from Etsy was that I needed to brighten my photos, which I did. How do I fix my sales.

[@mjdwhite38]

Have fun in Latvia - it's a gorgeous country! Amazing art deco architecture in Riga.

[@StarlaMoore]

Yes, it was beautiful. I only wish I had had more time to see more!

[@rotciv1577]

This video was super helpful. I’m curious to know if you have some advice for shops that have committed these things that would bury their store. Is there a way to come back from it? Would you recommend starting over an opening a new store? What are your tips and tricks to be like the undertaker and come back from some of these deadly mistakes.

[@StarlaMoore]

There is no way to damage an existing shop beyond repair, as long as you haven't accumulated a bunch of negative reviews. Every new listing is a new opportunity, since each new listing gets a boost. My advice is to do your best to learn from the mistakes you've made in the past and improve along the way with every new item you list. If you have past listings that you feel need a refresh but you're unsure of were to start, check out this video. It covers my recommended process-of-elimination to figure out why a listing isn't selling: kzbin.info/www/bejne/Z4fWpJJsbMSCoZo

[@rotciv1577]

@@StarlaMoore This is great! Thank you

[@CloudPow]

I just raised my prices to include my time and taxes (I was just charging for materials). It's dead now, but I'm happy I'm going to get what it's worth.

[@StarlaMoore]

Definitely charge for your time and skill!

[@kathleencassidy]

Just curious when you say Etsy gives a boost to a new listing- does that mean right away after posting? I find none of my new listings seem to get any favourites or anything for quite awhile after posting but when once they do, they start taking off with more favs, purchases, etc but it can take months it seems. Thanks for all your awesome videos!! You’re so clear and concise with no fluff.

[@RusticPlayground]

I forgot all about that little renewing tactic...good thing! lol Thanks again, Starla.

[@StarlaMoore]

That's one we can ALL erase from our memory. lol!

[@sheila41056]

This may be the reason for my lack of sales in tshirts. I started doing digital downloads and had a few ‘popular’ items but I have now been doing tshirts and sweatshirts and my traffic has slowed down extremely

[@tmatti79]

Great video, Starla! Thanks so much for sharing this!

[@StarlaMoore]

You are so welcome!

[@xBine92]

I have a question for doing a makeover to old listings (that don't do well at all). Would you recommend to rather just copy the listing, make all the changes in titles, tags and everything, push that out as a new listing and deactivate the old one, OR just make the changes on the existing listing? What would you recommend to do. 😅 I'm just a bit confused what would be better and "quicker" since you said that it can take a looooong time for Etsy to reevaluate for whom the listing is and what it is. 😊 Thanks anyways for the great video (as always ❤)

[@StarlaMoore]

If making changes, I would change the original item. However, don't change too much at once. However, if you want to do some A/B Testing, you can make a copy and make changes to the copied one and leave both active to see how they perform compared to each other.

[@xBine92]

@StarlaMoore 😊 Thank you

[@theMariaMaria888]

I can’t believe that you flying to Latvia!😊

[@StarlaMoore]

I'm so excited!

[@pixelizedneko]

Thanks a bunch, Starla. This cleared things up. I've been changing titles a lot lol..For the listing that gave me sales, I'll leave them alone from now on 😅

[@StarlaMoore]

Yes, definitely don't change titles or tags for items selling well!

[@abbyscreativescape]

Love it, but after watching I fear I killed my shop. I may have killed my shop by making too many seo changes at ones. I try to do my prodcuts in batch such as just sweatshirts or just tees. Can i revive my shop by just letting it stew?

[@StarlaMoore]

I would allow it to stew for a while then re-evaluate once you have some "organic stats" to analyze. This video may help with narrowing down the issues that may be unrelated to SEO: kzbin.info/www/bejne/Z4fWpJJsbMSCoZo

[@celestialstorybooks]

Same here. This is usually a pretty decent time of year for orders for me, but when the traffic came to a grinding halt, I changed a lot of listing titles and tags. Is it too late?

[@kristalleigh7306]

I love how you were talking about a cat mug and the cat magically appeared in the background. Talk about purrfect timing!😻

[@StarlaMoore]

@@kristalleigh7306 I summoned him. 😂

[@kristalleigh7306]

@@StarlaMoore 🤣

[@CindySimpson-h8o]

Fantastic information! Thank you so much, Starla!

[@StarlaMoore]

You are so welcome!

[@FableandBind]

I recently started on Etsy, selling DIY Book Foils. I listed all of my designs together on one listing with variants, but now feel like maybe I should split them up into separate listings so my shop has more products, will this kill my SEO? The past week the listing has been getting lots of favorites and finally picking up some sales, so I'm nervous to change it...

[@StarlaMoore]

Keep the one that is picking up momentum and copy it to create the others. Adjusting the variants on the original one will not hurt your SEO.

[@FableandBind]

@@StarlaMoore Thanks so much for the response! I've just done that, but now I realized I have an inventory tracking issue - I currently have my Etsy listing synced to my shopify store to track inventory. But now I have multiple Etsy listing with the same SKU, and the app I'm using to sync won't let me attach both the SKUs in Shopify. Not sure if you'll be able to help with that since it's outside of Etsy

[@user-xohappycrafts]

I was told I didnt use my tags correctly and I just added better desacriptions to them, hope I did the right thing. I have been on etsy 4 months with only 4 sales so far... Still so new so I hope the new better listing tags will help. Thank you for all of your videos, they really help me alot!

[@StarlaMoore]

If you weren't seeing great results, it's totally fine to change your tags and keywords. You just don't want to edit anything that is already bringing you traffic and sales. :)

[@user-xohappycrafts]

​@@StarlaMoore Thank yoiu so much! I am constantly overthinking and I try to just trust my judgment and hope my items are good enough to sell. I just had a critic on Etsy it was helpful to get ppl to tell me what i was missing and how to improve. Ive been watching your channel for about 4 months now and its helping me find things and tweak things i need to. Thank you so much for replying and being so informitive and awesome!

[@MellowkneeDesigns]

I noticed that looking into my details on Etsy tags, the keywords that people search that bring them to your listing, that 'alt text' is also in there. Is that coming from people searching who have disabilities or are the 'alt text' descriptions actually making their way into general searches?

[@StarlaMoore]

Hmmm. I'm not 100% sure, but I'm going to assume that this may be the case. Which could be a huge way for you to benefit these shoppers! I would make sure you are optimizing every single photo with Alt Text.

[@erinfarrell9961]

Hi, So If I have a listing/listings that are doing well but they do not have any Christmas words or tags, should I just copy that listing and make a new one using some Christmas tags or Christmas words in the title as opposed to changing a tag or two on a listing that is doing well? I sell jewelry so all of my listings can be bought as gifts. Also, when making future listings, should I put a tag in it that is good for the next upcoming holiday, and then when the holiday changes to the next, I can just change out that one tag or is that a bad idea? My reasoning for doing it that way would be because the listing and what it's being found for shouldn't change except for that one holiday tag. For the rest of the year I would still continue to be found for all the regular words from the listing, so if I get found for say Valentine's Day in February, but not in July that will be ok bc many wont be searching for Valentines day gifts in July anyway. Example -In January, I list a silver bead bracelet using 12 tags with regular jewelry tags and then one tag with "Valentine Gifts" and then in June/July I change the "Valentines Gifts" tag to "4th of July Gifts" and then in Sept. "Halloween Gifts", etc. I hope that made sense! Thank you!

[@piperhensley3160]

I’m sure you are SO EXCITED for your event!! I just signed up! 👍🏻

[@heppydayz1440]

Hi Starla, thanks for your great videos and tips! Quick question: So if I understand well, it's not hurting your traffic if you change listing photos of a product that sells well? Thanks for taking the time to answer. Regards Ellen

[@StarlaMoore]

Correct. Changing listing photos does not affect the algorithm

[@piperhensley3160]

Where’s the best place to monitor a change you made to a listing? I have E-Rank but not familiar with totally how to use it. Still learning.

[@StarlaMoore]

If you turn it on before you make changes, eRank's Track Changes feature is a great way to monitor. If you haven't already, be sure to grab all of the free Etsy and marketing resources and mini courses that I offer!You can find them all here: bit.ly/EtsyAlphaFreebies Especially take a look at the SEO'oodles Tool Kit. It's all my best lessons on SEO and using eRank-in the order that I suggest that you watch them.

[@erustownsend9790]

Their new SEO from this year DID kill my shop. I lost 60% of my business but didn't change anything where I was in a lot of the top 30 listings for my main product. Now I have 1 on the first page and lucky to have 1 on each after. I tried to change for it but doesn't matter. This new search isn't good. it shows "relevant" results more than actual matches. So the pages are have more than half the results having nothing to do with relation to the search. Search for shirt and get cloth just because the shirt is made of cloth. give me a fucking break.

[@StudioCraftconcepts]

Oh..thank you for the info, it looks like the explanation of how I killed my shop.. by renewing the listings :( Is there some way back? Or are these listings totally lost?

[@christina9841]

Hi Starla! Thank you for this video!! Question: If I have a listing that I want to edit in terms of the design itself.. color, adding an element and changing font, for example.. and the new version is definitely much better... would your advice be to edit the current listing or to create a new listing? (The current listing gets lots of views and some favorites but no sales.) Thank you!!

[@diette10]

How do you feel about copying an existing listing for a similar item. Do you think it’s best to start from scratch each time?

[@StarlaMoore]

Copying an existing list is a great way to save some time.

[@angiebee20]

I have unique, one of a kind items on my shop. Therefore, I do not renew listings. I create new ones. How will this effect my ETSY ranking and/or what should I do?

[@sriendowati5210]

Thank you miss... Please teach us about Etsy's SEO... I mean tutorial how to make good SEO on Etsy...

[@StarlaMoore]

@@sriendowati5210 I have 100s of SEO tutorials on my channel. 🙂

[@sriendowati5210]

@@StarlaMoore ooh... Ok thank you

[@sheilathompkins8844]

Thank you 😊

[@sigalitalcalai8788]

Thanks for sharing, what time does this happen according to Berlin, Germany time?

[@StarlaMoore]

Are you asking what time the Friday Bean is? It is at 12pm Eastern US Time, which would be 6pm Berlin time.

[@jellybeans8177]

What do you think is the best time to change tags for a listing that is not getting views? A month?

[@StarlaMoore]

I suggest a minimum of 60 days and better yet, 90 days. In the meantime, if a listing is not getting any views, look at other things such as your thumbnail picture. Sometimes, changing it can make a difference.

[@Yujinchiquito]

Hello Starla 🥰🥰 ,thank you very much for your informative videos, I have a question, I hope you read it. Can digital mockups be used for t-shirt listings or do I have to use Printify mockups? The thing about Printify is that I find them unrealistic and boring, even if I edit them. 😭😭

[@StarlaMoore]

The mock-ups just have to be of your EXACT item. For example, you could not use a Bella Canvas shirt mock-up for a Gildan tee.

[@dylanlorenzovdh]

If you want to change a bestseller with new title and tags, could you copy the listing and use the new keywords or will this hurt both listings?

[@StarlaMoore]

Making a copy has no impact on the original listing. Think of "copies" as new listings. You're essentially using your existing listing as a template, so A/B split testing with new photos on a listing copy is totally fine.

[@nickstar166]

Do you know if Photos also count towards rankings and stuff? I like to edit/update my photos pretty often and wondering if that resets my progress like changing SEO would

[@StarlaMoore]

Changing photos won't have a direct impact on the algorithm but it can indirectly affect search placement if customers don't interact with new photos the way they had with old photos. Here's a video where I cover a bit about Etsy's latest image/algorithm update: kzbin.info/www/bejne/oXW9oXaklrCNhZo

[@PimpraphaiT]

Hello, I just came by your channel. Wondering on VDO, about keyword, title. After we put keyword and title, how many days for algorithm that etsy process for ranking??

[@StarlaMoore]

It's processed by Etsy right away. I suggest giving it 60-90 days before making any changes

[@3DHellPrinting]

Hey, is it safe to have Items of Multiple Categories in your Shop? All my Items are 3D Printed, but some are for jewely, some are Wall Decorations, Car accesories and so on. Am I hurting my Shop with this?

[@sunrisedancer]

What do you recommend for those of us who have done exactly this? Is running ads a good idea?

[@StarlaMoore]

It depends on what specifically you're referring to.

[@sunrisedancer]

@@StarlaMoore I changed almost all titles & tags - and my shop fell off the cliff.

[@StarlaMoore]

Unfortunately ads shouldn't be used as a Band-Aid for SEO mistakes, since listings must have good SEO in order for Ads to be affective (Ads have their own algorithm). Check out this video. It covers my recommended process-of-elimination to figure out why a listing isn't selling, which may help you to recover some of the traction you've lost: kzbin.info/www/bejne/Z4fWpJJsbMSCoZo

[@sunrisedancer]

@@StarlaMoore Thanks for the helpful info. I definitely had covid brain when I made the changes 4 weeks ago, but the shop didn't tank until 2 weeks ago. I'm not sure what to do since everything seems to be fine otherwise. I changed all titles & tags almost a year ago & my sales almost doubled overnight.

[@jordanwhite5470]

Slightly confused here. NEW LISTING is not the same as RENEWING. Right?

[@StarlaMoore]

Correct. New listing is just that-a completely new listing that has not been listed before. Renewed listing is one that was already listed and was renewed for a longer time period.

[@AJ21743]

The algorithm is touchy

[@florianazullo1171]

Hi Starla, I signed up to access your free course 'Etsy SEO Noodles,' but I noticed that the videos are not on KZbin, so I don't have the option to translate them into my language, Italian. Is there a way to make this possible? I would really like to watch them. Thank you for all your valuable advice

[@StarlaMoore]

Unfortunately the first workshop is hosted through Vimeo, so I am not sure if it can be translated. The other videos in the toolbox ARE KZbin links though, so they should work! :)

[@florianazullo1171]

@@StarlaMoore Ok, thank you so much ❤️

[@amelie-db7gu]

Something I did recently is bulk change all my quantities and it feels like that has tanked my sales cos it happened so soon after and so dramatically. Is that a thing?

[@StarlaMoore]

Changing your quantities does not affect the algorithm. It is just coincidental about the timing

[@michelerenem]

Honey, everyone's shops are dead, no matter what we do.. Etsy cares only about padding their own pockets, while MAKING SURE their sellers make much less. Not to mention how crappy our economy is right now..... Literally all the cards are stacked against us right now. I used to make 6 figures, and I'm lucky if I make $800 a month right now.. It's SAD.

[@myrandameans5357]

Will changing the images/description on my listing affect anything?

[@StarlaMoore]

Changing photos won't have a direct impact on the algorithm but it can indirectly affect search placement if customers don't interact with new photos the way they had with old photos. Here's a video where I cover a bit about Etsy's latest image/algorithm update: kzbin.info/www/bejne/oXW9oXaklrCNhZo Descriptions have a minor impact on rank, but not through keyword matching. This video will explain how descriptions are used for rank by Etsy: kzbin.info/www/bejne/hGa0m5uurLtnp9k

[@75kym]

This new pookie thing cracks me up every time 😂

[@darkstoriesofreddit]

So i just started recently my etsy shop like 4 months ago and i just started geting my sales im at 14 sales at the moment but my question is i habe an particular item meant for halloween and it has 114 favorites but as of recently i sold that item total of 5 times, is it still good if people favorite my items and does that mean they will buy or do i need to change something.

[@StarlaMoore]

Favorite does not necessarily mean sales. It does mean that you are getting views. If you keep getting views with very few sales, then you will need to research into why. If you haven't already, be sure to grab all of the free Etsy and marketing resources and mini courses that I offer! There are a ton of different toolboxes to help you with various areas of your business. You can find them all here: bit.ly/EtsyAlphaFreebies

[@debrahudson3334]

awesome video

[@HobbesBernie-u3l]

Wilfrid Squares

[@BertramGilhooly-u7t]

Fisher Parkway

[@JarvisWymer-v4u]

Elian Forges

[@rebeccaspencer7662]

Oh. Mah. Goodness. Here’s me praying I didn’t screw up my bestseller 🥴

[@StarlaMoore]

Definitely keep an eye on your stats. Effects will completely depend on what keywords you removed and whether or not you were broad matching for a phrase that may have been broken after the term was removed.

[@penelopesparrow]

Go into the stats for that listing, look at what keywords were bringing you the most traffic to that listing. If those keywords were ones you took out of it, put 'em back in! If you didn't remove anything you should be ok. A bestseller will have a good Listing Quality Score, so even if it did fall over when you edited it, shouldn't take too long to rank back up there again.

[@SonmerfieldWendell-e4q]

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[@BLINGofBOSTON]

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