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Perry explains how his background in accounting and corporate experience helped him improve the business. He emphasizes the importance of adapting to the changing business environment and focusing on customer satisfaction. Perry also shares insights on marketing strategies, online ordering, and the role of technology in streamlining operations.
Perry from Famous Pizza in Bethel CT.
Chapters
00:00 Introduction and Background
01:23 Passion for Pizza
02:35 Combining Corporate Knowledge with Pizza Business
03:06 Experience as a Certified Public Accountant
04:15 Applying Accounting Knowledge to the Pizza Business
05:07 Adapting to the Changing Business Environment
06:13 Transitioning to a Slice Shop
07:00 Improving the Pizza Product
08:19 Focus on Quality and Customer Satisfaction
09:18 Efficiency and Cost Savings in the New Shop
10:25 Streamlining the Menu
11:31 Adapting to Customer Expectations
12:00 Customer Service and Adaptability
13:07 Differentiating the Business
14:11 Investing in Food Photography
15:51 Importance of Visuals in Marketing
16:58 Utilizing Online Ordering and Technology
18:30 Efficiency and Automation in Phone Orders
19:59 Choosing the Right Point of Sale System
21:22 Effective Marketing Strategies
22:32 Loyalty Programs and Online Coupons
23:45 Utilizing Surveys and Customer Reviews
25:24 Encouraging Five-Star Reviews on Google
26:15 Importance of Customer Service
27:29 Customer Appreciation and Tipping
28:23 Hands-On Approach and Personal Interaction
29:36 Finding Happiness in the Pizza Business
30:53 Knowing Your Role and Working with Family
34:05 Living and Working in Close Proximity
35:30 Complementary Roles in the Business
36:37 Social Media Presence and Future Plans
38:06 Closing Remarks
MY OTHER SOCIALS:
🎙 My podcast Smart Pizza Marketing where I interview entrepreneurs, creators and other inspiring people -
🌍 My website / blog - www.smartpizzamarketing.com
🐦 Twitter - / spmpod
📸 Instagram - / smartpizzamarketing
📱 TikTok - / smartpizzamarketing
👨💻 Linkedin - / smartpizzamarketing
🎥 Facebook - / smartpizzamarketing
Learn from us: www.smartpizzamarketing.com/m...
Work with us: www.smartpizzamarketing.com/zip
Gear Used for this:
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Cannon Rebel t6ii: amzn.to/31r2yhg
At2020 microphone: amzn.to/3jhh1lM
Ring Light: amzn.to/34eMPUr
Scarlett mixer: amzn.to/3m1fNNx