The Rise and Fall of Old Monk | Business Case Study

[@ThinkSchool]

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[@CaptainbadboyShaah]

Woh sb toh thik hai bhai bt yeh btaoo yeh watch ki link kha hai??

[@CaptainbadboyShaah]

I want watch link

[@youniquesaikat776]

Did you know that the name Old Monk was based on Netaji Subhash Chandra Bose's Gumnami baba avatar. Not many knows this information but I am sure about this.

[@yogesht.s.9513]

Next we need a case study on red bull

[@chBasit01]

Think school should add Audio track option for it's Hindi audience just like Mr.Beast..... 19 years old huge fan of Think School interested in business and Geopolitics.Love from PAKISTAN 🇵🇰

[@outbackandabout]

When he started talking about the fall of Old Monk, I paused the video and went to the shop and got a bottle of Old Monk as i simply will not allow Old Monk to fall. But then as video went ahead, he started talking about the rise of Old Monk again. So now both Old Monk and me are high as F and I'm proud of it.

[@subhamroy6359]

Cheers brother 😂

[@warrenbuffett920]

Damn😂😂😂

[@outbackandabout]

@@warrenbuffett920 Sir, big fan of your investing strategies. thank you for taking time to comment here.

[@warrenbuffett920]

@@outbackandabout , Thank you and always thing long term and invest long term.

[@vsuperstar69]

😂😂😂

[@DeepjyotiMukherjeeSuman]

The rise of Old Monk in recent years is due to the word of mouth on social media. Old Monk is legendary and still is legendary in the northern and eastern states especially in higher altitude places. Travel vloggers, food vloggers and social media influencers are bringing back the legend in unique and creative way through their content.

[@arjunnair2924]

Going to buy Budha Sadhu(old monk) today..can't let it go bankrupt

[@raghav_xp7]

Waaah 😂😂😂😂

[@nandyad]

Yes

[@mayanktripathi6875]

nasha chadha h

[@Ombhavsar26]

😂😂😂

[@adityachaudhary1610]

😂 Just needed a little push for hundreds of people

[@epicroyal01]

Old monk and hostel mates were a staple during engineering days errr nights, brings back memories, its been and will always be a legend

[@mr.schrodinger7]

Being a 20-year old, I never knew Old Monk was this legendary. Thank you Think School for educating us on this very aspect of business.

[@shortsblocker5076]

I know because my friends drinks but never taste it.... No alcohol

[@The90sbuoyy]

@@shortsblocker5076 Good buooyy

[@dataone100]

Ur gen z…u wouldn’t know.

[@manojgail]

Wait for atleast 1 year to try it out.

[@KunalKeshav-dq6ty]

Naya hai na tu isilye

[@rajeshkumarpanda7057]

This is the biggest smile I saw in Ganesh's face while doing a case study

[@rajeevmd]

Old monk bounced back due to three reasons, 1. they started handing out bottling franchises to suppliers in different states and hence got back into markets which supported within state manufacturer ( eg. like in TN) 2. they started coming out with new and bit more premium products (eg. XO cafe rum) 3. their comeback rode on a wave of nostalgia especially in places where they were previously absent due to state interference.

[@pranavvisweswaran2170]

exactly and also the change in management

[@ShashidharParameshwaran]

Also they launched a small but emotional connect campaign, the Old Monk days, reach out to the people with whom you have had Old Monk if you have lost touch. That really caught up and lots of people for old nostalgia reach out to the brand and the people.

[@sanjaypatil2532]

Very old story. And during the slow down, we in Karnataka never saw any shortages, neither is there one now. 30 Crores is a very small debt for such a large firm ! So is this a real case study or a marketing gimmick ?

[@indukumarr]

​@@sanjaypatil2532 Group must be worth 10 to 15k crores.

[@sigmarules3584]

Since the time it rumoured the Bankruptcy... Old Monk fans flooded the market with its demand. The consumption rose sky high. This Rum can never be out of fashion. Legends are legends.

[@sushant3196]

Yes, old monk's quality has dropped, but I'm not going to let the company go down. I'm going to buy old monk bottles now.

[@Cradaver]

Old monk is in OR mess , JCO mess , Officers mess .. Unit's bada khana , TD .. Old monk is army's favorite drink...

[@abhishekeditz7326]

True ! Every Bada Khana Party's favourite mixed with coca cola 😅!

[@fnamelname4146]

Yeah, but not the same like it used to be, nowadays whiskeys are more common than old monk. Once upon a time it was old monk, old monk and old monk.

[@vg82]

Old monk sardi mai garam pani ke saath maaza badiya wala

[@MARKCRASTO]

Absolutely!!

[@abhisekhkumar4948]

​@@vg82waah

[@chankithan4561]

Me and my friends single handedly trying hard to keep Old Monk in business.

[@NaveenKumar-s8e]

Wat a coincidence I watch all your videos at evening with my drink and today I am with a glass of old monk and watching the legendary old monk case study! Love for old monk from 7 years

[@SandipanChakraborty]

Winter is here. Time for old monk to rise again!

[@nilanjannandi4713]

Old monk launched many new products recently one of which is Old Monk Coffee Rum which tastes like Irish coffee , this product alone can kill the competition

[@shivaygoel7929]

True AF bro, just commented the same thing, Old monk is a go to drink in winters

[@suman3365]

I've never tasted it dude does it taste good

[@sandipan8]

​@@suman3365if you like coffee you'll love it.. it's more like a dessert drink

[@shivaygoel7929]

@@suman3365 yes it does

[@cba070288]

But unfortunately bro quality have been compromised

[@mikemikemikemikemikemeup]

I’m drinking it on the rocks half water, half old monk right now. I’m mostly a whiskey guy but when it comes to rum it’s the only one I’ll get. I hope they stick around. It was the first and only rum that I even enjoyed.

[@prithvi24]

watching from Chennai. For the past few years I see old monk at the TASMACs once in a while. Every time , I stock up. Demand is always there, supply is never there.

[@soumyabhawna2879]

You surprise me everytime with your mindboggling content and invaluable insights on every business study you take up. Your work is an inspiration, keep teaching us the great way!

[@OO27]

Girls also see his videos interesting

[@fruitsalad-ry4ku]

ChatGPT

[@bijupanickerinok3457]

Old monk has now come up with white rum, we are buying it in Qatar. My friends told old monk started selling in Manchester shops. During Covid lockdown I had a case of old monk which helped us to navigate that period Go strong old monk

[@akshathaka5988]

Alcohol s available in Qatar?

[@bijupanickerinok3457]

@@akshathaka5988 Yes, available to buy from an outlet against holding permit for it. Available in 5/4 star hotels bars for all. Nightclubs also available

[@fancyyahoo]

I knew that Saudi Arabia is legalising alcohol because they know they have to reform their general Islamic mindset in order to become more globally welcome, but Qatar is a big surprise!

[@frostzeno9]

try Old monk coffee flavor bro

[@MBsMancave]

Very nice video. Here are a few points that I would like to mention. 1. Even though they word it in a way that a common buyer would think that the rum is 7 years old, it is actually just fresh rum that is blended with fraction of aged rum. They use artificial flavors to achieve the taste that seems similar to an aged rum. 2. Same with usage of casks. Casks are expensive and because of high temperature in India, a lot of liquid is evaporated during the aging. While makers are genuinly aging the liquid in casks for prolonged period, selling it for sub 500 price is simply not practical or sustainable. 3. While this is just an opinion, their bounce back can be accounted to strong sales in Haryana (Gurgaon) as most NCR based people prefer to buy their alcohol from L1 stores because cheaper prices. Also, there is a nostalgia kick back as people have tried a lot of rums but none have been to crack the right taste balance and people are going back to the old trusted. Also, popular rums like Imperial Red disappeared from Delhi market after the liquor scam fiasco. Things may change as Indian rum industry is bound to go through a change in coming years with a lot of new players entering the market. Once again, loved the video. Cheers!!!

[@menons]

Ganesh: I live in the US and noticed that Old Monk is available in many liquor stores across the US, in the past 2-3 years. The specific brand they sell is "Old Monk Legend". I hope they push this more aggressively in the bars in the US. No advertising spells death knell these days. I love my Old Monk!

[@statsnmore]

Seriously, i just entered BAR ordered old monk, then opened KZbin this video was in recommendation started watching it while drinking, at 9:36 when it was all about taste, i really started smiling 😊

[@poploginjust555]

Drinking Oldmonk snd waiting to educate myself with more monks

[@RajatG69]

Heyy, thanks for the shoutout! After 2015, we did step up the game a bit. Apart from sticking to the nostalgia vibe, we also tried new stuff like special blends and a premium range (like Old Monk Gold Reserve). We also started showing up more at events and bars to vibe with the younger crowd. And exports helped us too-spreading the Monk love globally. At the end of the day, it's all about the stories n memories people have with Old Monk. Cheers for the love!

[@ravishankar-tl5uk]

Think school has found a unique way of increasing its views by presenting this kind of business cases 😅 am sure nobody would skip the video 😊

[@S1KrrSoCal]

R u 12 ?!

[@kvjoshi15]

😂👌👍

[@dont_be_delulu]

​@@S1KrrSoCalI'm Ironman 👌

[@koteswarris8949]

You sound like a teenager

[@rudragoyal7464]

Can not thank you enough for these case studies man. Glad i discovered your channel. Keep up the great work. Lots of love.❤

[@bangtanionship]

He is telling about this drink in such detail with passion that we can feel it on our taste buds 😂😂

[@srinivasm2149]

This is exactly problem sir. My 15 year old son is now asking me to buy old monk for him. Shame on Ganesh Prasad for explaining about an Alcohol drink like this.

[@bangtanionship]

@@srinivasm2149 i agree

[@bangtanionship]

@@srinivasm2149 I agree

[@mradvert0]

@@srinivasm2149I agree

[@mradvert0]

@@srinivasm2149I agree with the problem

[@rajatgupta30]

The way you described Old monks's taste is legendary..old monk should create an ad out of it

[@bobbysingh5470]

i totally agree!!!

[@Copypaste_11]

Im sure bro took a peg after this vid 😆💀💀💀

[@neerajpatel6411]

after drinking so many brands now, we still love Old Monk the most! it can't stop rising to top again!

[@namansh9h]

Thank you Think School for making learning about Business so easy! ❤

[@ckesan]

The last part of the video is an eye opener!❤

[@rounakdas2797]

This is now the best marketing for Old Monk, also free

[@sasankbarai2225]

Maybe Old Monk is Ganesh's favorite drink, and he single-handedly went on to revive the brand, paving his path to becoming the brand ambassador of Old Monk 😃

[@anuragrakshit8520]

Old monk should advertise it in such a way like nostalgia and college days and good old days..

[@yaxshah167]

The introduction & background part was flawless perfect!!

[@yalavarthy333]

The fun fact is that even if you drink a full bottle of Old Monk rum, there’s no hangover the next day, as if you weren’t drunk at all.

[@SlimJim3082]

Maybe in your 20s. It's a different thing in your 30s trust me 😂😂😂😅😅

[@grdainylung5216]

Yep it's quality,taste is unique

[@bobbysingh5470]

Absolutely true man, thats the best part!

[@vaibhavjadhav6122]

Marr jayega bro tu itna maat pee. 2 Quarter me toh meri yaadash chale jaati he and you are saying ki Khamba peene k baad there is no hangover.

[@yalavarthy333]

@@SlimJim3082I am 34 bro now 😂

[@KinshuKumar-theKKR]

rise for old monk after 2021 was due to the fact that tourism shot up and the regular hilly places like parts of Uttrakhand, Ladakh, Himachal Pradesh saw waves of tourists. And the key selling point of old monk in the hill stations is that its still fairly cheap after adding the "extra" charge they add over the MRP for all available liqours.

[@sen2939]

Time to buy Old Monk and nostalgic college days. I can't see it going bankrupt.🎉

[@sawanthapa9192]

Old monk was always favourite across the classes. When there was a scarcity of old monk the lovers always looked and searched for it creating a new demand for it. I being the lover of old monk seen the days where it was not available even in states like Karnataka. But I believe class is forever. Which created the demand for old monk again and we see a rise in sale and demand

[@ppmmbb999]

Old Monk falling...How??? I see it everywhere 😂 In the last you only mentioned about the comeback it made, so the title should have been 'Rise Fall and Rise Again of Old Monk'

[@amlanacharjee]

Exactly

[@Rajeshkumarmtrs]

Clickbait. Another hidden case study for you😂

[@ppmmbb999]

@@Rajeshkumarmtrs you said it :-D

[@dont_be_delulu]

Yep

[@VivekSingh-nl6hs]

Yes the title threw me off aswell.

[@helloworld8813]

Gulp down a bottle and half with my friends last evening, the best for chilling winter ❤❤❤

[@radhakrishnan2007]

My favorite brand is Old Monk. I would like to highlight one thing here. All state/politicians promote their own brand which may their relatives or someone who give good money to them and manufacture locally. In Kerala they have promoted 'Javaan' which has high level of alcohol content, and they stopped only because of media power in our state. After couple of years, I'm seeing Old Monk again in our state. It's same with Tamil Nadu and Karnataka. In Tamil Nadu still they are selling locally manufactured un quality items.

[@sharanjhaveri6324]

Anyone with any entrepreneurial experience what so ever - The last 2 minutes on the video was gold. Felt it in my bones

[@sukritisalunke]

What I can’t believe this, As soon as old monk gets re stocked in defence canteens it disappears!

[@satraj1961]

The best 20 minutes spent in recent time!! Thank you 🙏🏻🙏🏻🙏🏻🙏🏻

[@Alfa210A]

"Memories Bring Back... Memories Bring Back You "😂😂

[@noclicheplease]

Cheers to the wish you were here, but you're not 'Cause the drinks bring back all the memories

[@beingslimshady]

Of everything we've been through Toast to the ones here today Toast to the ones that we lost on the way 'Cause the drinks bring back all the memories 😁🍻

[@__.cf.__darkn_ess5173]

Memories bring memories bring back old monk glass😅😂

[@Hello_world_11]

Excellent case study man 🔥

[@VDeshmukh]

Cant let down the old monk, Usually I start it in Winter but this year form Rainy itself 😊😊

[@nirmalyasinha9726]

The "Hi Everybody" wakes my mind giving me repeat refresh.

[@gaindians100]

Fantastic case study Ganesh

[@rajkschwartz]

“ if you have not tasted old monk before - you will feel the taste in your mouth “ pure gold statement - I am listening to this early morning as a walk 🤔😟 I wish to try 😂

[@Anonymous_13000]

Finally the wait if over 😮‍💨🎉

[@srijansantra7626]

Amazing work! This was a much required information for Old Monk lovers and probably one of the best case studies for entrepreneurs or Business Manegement students.

[@jyotichoudhary817]

Present buddy♥ Thank you both of you! Ye Dil Maange More❤

[@bijuhajong5897]

While you're explaining the story , today i found an extra glow in your face. I think this is LOVE😍

[@subhadippal9054]

Old Monk, an iconic Indian rum brand, has a long history that includes a Scottish founder, a brewery, and a connection to the Jallianwala Bagh Massacre.

[@vidityadav1154]

2 to 3 days ago ,One of my friends was talking about old monk he asked me why now we can't see old monk in shop , and we couldn't have any idea about old monk . Thanks @thinkschool bring this topic 😄

[@kgkarrthik]

As always loved the presentation. Always a special connect with OMR ❤

[@rishavpattnaik9827]

In tears to see this 😥😥 It will always be my favorite💯

[@monjeetmukerjee4179]

Old Monk is the Royal Enfield 'Bullet' of the drinks

[@logeshpaul]

what a prespective, kudos to you for doing this

[@tradingswamyintelugu6541]

Old monk bottle is so unique

[@bhargabborah3390]

Old Monk is not only a drink it works as a medicine for hostelers in winter. Cold, cough, running nose just have it with cinnamon cardamom black pepper honey elaichi and boild water instant relief

[@STATUSWORLD-ve5ey]

Yah bro ❤

[@thulungabasumatary8209]

Especially the old glass bottled one.

[@umeshchittirai]

People still love old monk. It has distinct flavour and aroma

[@mr-x-003]

old monk Isn't failing, you are a failed youtuber

[@umeshchittirai]

@@mr-x-003 do you understand English? Translate it into hindi if you are facing difficulty in understanding. Is there anything where I mentioned old monk is failed? I just said people still love old monk. It ha distinct flavour and aroma.

[@mr-x-003]

@@umeshchittirai it's my mistake , I thought I was commenting, but seems like I replied u , however this was for Think school, not for u

[@theknightking4379]

​@@mr-x-003 you must have been so high

[@tamalacharya8264]

Dear Ganesh team, we all learn so much from each one of your case studies. We're so glad to have you ❤

[@bharatshah765]

Insightful presentation 👍

[@BigBoss-hn4ex]

People remember about old monk during winters, and that converts the sales of Old Monk as a seasonal rum mostly

[@nandish2911]

Old Monk = First Love 🤩😍

[@psrboombox4272]

we are there with old monk right now and saw your video , thanks buddy for sharing the detail update .

[@aadisingh1551]

Gonna take a shot of #OldMonk

[@yuvisyuniverse]

On the way to buy one Old monk , Old monk gold reserve and old monk coffee can't leave this legend to be bankrupt. Just pure emotion for me❤

[@kethaniyer5554]

U made my mouth dry....Feel like having old monk now😂

[@ranjanpratyush6537]

I was waiting for this video

[@surferp89]

Please guys take this responsibility seriously and let's make old man great again. Cheers 🍻

[@Abhisheak13]

Old Monk saw a resurgence around 2015-16, and it's no coincidence-that’s when my friends and I entered our college years.

[@arjunnair2924]

Old monk coffee lover❤

[@Shobhitgupta_46]

Mujhe toh hungover ho jata hai so gold reserves or regular

[@SanjuSadanandan]

Nothing beats OMR on a cold night. A must have bottle in the liquor cabinet.

[@brouno1989]

Though Old Monk is a tastier rum then McDowels or Captain Morgan Rum, I just want to comment on aging part of the Old Monk Rum. 7 year aged rum blended is just a marketing gimmick. They don't mention how much of the aged rum they blend. Because selling a 7 year blended rum in india would make it way more costlier than various scotch available in the market because in a tropical country like India where evaporation is high and aging will leave very little alcohol to sell after 7 long years of aging and it will not be possible to sell a rum on that price point (xxx or others) In Mharashtra XXX cost around Rs. 800 where as a scotch like Black Dog cost around 3-4k. So this aging statement is controversial. It mainly contains artificial flavoring, artificial colours and GNP (grain neutral spirit). If somebody knows how much they blend 7 year old rum pls let me know as well.

[@RuruBasuMallik]

Watching this with a glass of Old Monk. Cheers !

[@DeveshChile]

Video start from 4:00

[@Km15DJ]

Without it in bangalroe 2006 , i wouldnt have finished my studies. loved it. all the way from malaysia

[@Avinash.J]

How did it bounced back is very important please incorporate that !

[@Mumbai2china]

Who says it has failed. It's still is and will always be on top..

[@sunpav]

A great case study and till date I always lookout for Old monk when I shop for Rum.

[@Sympl3535]

I don't drink and I know nothing but yet loved this case study.. and even made a summary (notes)❤❤ Thankyou Ganesh Bhai .!

[@floorplanslibrary-fpl6]

Best notes would be about the taste 😂

[@sadguru2010]

Amazing research and great case study presentation.

[@saswatahalder4887]

❤❤ brother a major salute to your research team

[@SOUNDnBEATS]

Any strategy we use will not change the fact that brands or products will rise and fall. The size of your product line doesn't matter. While I'm not a market expert, I think some products, like Old Monk, have a unique appeal that can't be replaced. Sales might drop, but the potential for a comeback remains, depending on how long the product has been off the market or lost its popularity. This is an interesting case study, and I appreciate you mentioning it. The rise and fall of Old Monk provides many insights to consider and learn from. The world is full of unknowns, and many factors from human thoughts and actions are constantly influencing every product, service, or business. Pace of Change is quite fast nowadays. Live Long!! Old Monk !! 😊👍

[@kirankumarpawar16]

In a single month old monk price hiked 3 times in Karnataka so I've shifted to Amrut Rum 🥴🙌🏻

[@sushant3196]

I know... Maybe you want to switch to whiskey because rum is made from sugarcane... It'll cause diabetes. I think

[@rafikkhotu2942]

Old is gold.. Never heard anyone talk badly...will be loved another 100 yrs

[@bharatavarsha17000]

Damn! 💀 First shocker is that I never knew Old Monk was an Indian brand which ruled the world, that's some serious sh**...👏🏻 Second, it's great to see this case study on ThinkSchool ❤ Third, Appreciate NM ji's work ...

[@saupi5256]

Because you aren't drinking enough 😂

[@hirakd2800]

Time to drink more and help Old Monk resurge. Bottoms up!

[@sajalpratapsingh2057]

Thumbnail goes hard ngl

[@JayJay-jy8kz]

Video starts at 3:55

[@y6jacob]

Thank you 😊

[@abhisheknarayan8318]

The flavor telling was personal ❤

[@us7825]

SULA Will conquer the world wine market in near future. Promising company with fantastic results.

[@p_bhai]

Love your videos, also I'm drinking budweiser while watching it 😊

[@pechaoooo69]

Fall???? Really???

[@abhishekakhouri5631]

last part that Old Monk is again getting back on it's feet was a pleasure to the ears :)

[@AsbinLeo]

Fall ? Its going high internationally 😅

[@frostdeity9881]

Watch till last

[@arjungowda5465]

Thanks for the study materials 🫡