what is the frequency or let's say brand exposure that makes the customer buy, in Average?
@Bitbranding Жыл бұрын
The number fluctuates. I. would say it's not about the number of times they see you as much as it is the amount of time they spend with you. i.e. Hours of time. Seeing you 100x but not engaging wouldn't convert as much as watching your stories every day for a week and spending 2 hours with you. So, to give an actual number to this, it will take 7-20x for someone to see the brand and interact to buy. Which is why ads, email and SMS are so important. - Aaron