This Indian Brand is Destroying Lays and Kurkure 🔥

In the snack battleground of India, foreign brands like Lays and Kurkure have been taking a beating as Indian consumers increasingly favor homegrown snacks. While in 2016, Pepsico's brands held a commanding 50% market share, by 2022, that had dwindled to a mere 22%. This shift can be attributed to a preference for Indian flavors, regional diversity, and a focus on quantity by local companies like Haldiram, Balaji, and ITC. Additionally, concerns about the healthiness of foreign snacks and changing market dynamics have posed challenges for giants like Pepsico, making it a turbulent time in the world of Indian snacks.
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[@Thinketh-]

ITC has a majority of its shares held by foreign institution, so it's more accurate to say it's not solely an Indian company. Thank you guys for bringing this to my attention😊

[@Sahus25]

Please Google 12,000 employees out par video banao 😅

[@Devangkumarsharma]

bhai tere video me jinhone tera ye comment nahi padha vo itc to pure indian samajh kar iske product khareedne lag jaayenge jisse desh ka paisa bahar jayega aur balaji jaisi pure indian companies ka loss hoga to tu meri baat maane to iss video ko edit karke itc ka naam hatake reupload kar

[@Sahus25]

मुझे आपकी दूसरी long video अच्छी लगे ये ना लगे लेकिन आपकी ये video मुझे बहुत अच्छी लगी 😊 क्योंकि इस video मैं आपने ऐसी चीजे बताई है जो हमे पता नही ये video educational hai😅

[@mindset2047]

Bro bro bruh itc was established by Britishers in India so it's not indian

[@World-8.1B]

Rap when

[@KeshavMC]

His editing skills 📈 in every video 😳

[@janaktailor9994]

His team working for best quality his video in KZbin market

[@Thinketh-]

​@@janaktailor9994i dont have a team🥲

[@FlippinGamerINK]

​@@Thinketh-Akele itne mehnat 🙏

[@iamnotlegendbg5705]

​@@Thinketh-❤

[@annapurnanag8741]

​@@Thinketh-Apki mehnat k liye 1 subscribe

[@brijeshdhami877]

Balaji snacks fabulously captured Gujarat market & now Pan India.. best about Balaji Snacks is the freshness, best crunchy feel in all their snacks & best blending of spices for taste.. that is something unbeatable 😊

[@manannaik1341]

Captured Gujarat market? It comes from Gujarat… the origin is Gujarat

[@brijeshdhami877]

@@manannaik1341 yes.. it's from Gujarat & doing extremely well overall.

[@aaronvarghese6955]

Ys i eated one on 2019(Gujarat ), it was so tasty and cheap.. I'm from Kerala,here it is not available

[@brijeshdhami877]

@@aaronvarghese6955 yes I think still they are slowly approaching in few states, not in south side still. Hopefully they will cover more n more in few coming years.

[@aaronvarghese6955]

@@brijeshdhami877 👍😀

[@slender_XIX_V_X_I_XII]

Haldiram namkeen and chips are my favourite. They serve good quality of products in low price you can see that haldiram navratan contain more peanuts as compared to other company namkeens, there flavor was marvelous and they also provide large quantity of chips in one pack as compared to lays.

[@user-uh3lx6yq1h]

Haldiram has more palm oil in their products

[@architasingh6988]

ikrr idk how n why but i have started switiching to haldiram's chips instead of lays , they r justtt tooo goodd , n also cheaper with more quantity

[@Albido-ko3cu]

Haldirams and balaji's banana chips are my personal favourite

[@BBD_Bangali]

Low price????????

[@castaliaball2antitgk433]

I have eaten their chips of the green color and it feel like they are like 2 times than the lays one

[@professorxmcoc6538]

Haldiram chips give more quantity and better taste than lays so I always buy haldiram chips, also because it's Indian

[@AyushKumar-tm1zn]

Your videos are not only knowledgeable but also very bleezing to eyes. Very colourful , popping , bright, soothing and nicely animated. In short your editing skills are as top notch as Mrwhosetheboss 💪

[@prabhattiwari5089]

Editing skills + content = AMAZING. Excellent job done brother.

[@hs_random7384]

The reason why Pepsi is less preferred is not because people have seen the label and realized the sugar content. It’s simple reason, taste (for majority). Coke & Thums up taste good whereas Pepsi literally tastes like sugared water.

[@shekhar11]

for me Coke > Pepsi > ThumsUp 😅

[@AS2MEDICAL]

​@@shekhar11wtf coke and thumbs up are the same . just the two different names of one company.

[@shekhar11]

@@AS2MEDICAL Idk it tastes different to me 😅😅

[@jyothathi9566]

maturity is when you realise pepsi or coke or mountain dew or thumbs up or even frooti erverything is poison

[@shekhar11]

@@jyothathi9566 in other words, added sugar is poison :) but thoda bht chalta hai ..

[@vandanakataruka1215]

Never knew aunty chips existed 💀

[@JyotiSharma-qz3vb]

​@NAKSH_2105 💀💀💀💀 Brother and sister chips

[@ReSrixJack]

Grandpa chips, Wife chips dad chips 💀

[@vishakhakanojiya5912]

Girlfriend chips Boyfriend chips Ex chips

[@CyberRana]

Peturam snaks ☠️

[@cyborg029.]

Step dad chips

[@cocmasters9066]

2:33 what the hell 😂😂

[@hemanthsaibudarapu2113]

😂😂😂

[@yourfootballerwb5633]

3:38 Emotional Damage 🤣🤣

[@pokecrown]

No one can defeat taste of kurkure.

[@aryanyadav3690]

Balaji Zindabaad 🙌

[@kuldeep9391]

Yes

[@AL_Halal_HUSTLE]

L mera 😂😂

[@znyght2071]

@@AL_Halal_HUSTLEavi ja pikina

[@vishalkandola]

Really you are a good content creator and editor ❤

[@Sahus25]

Bhai mujhe aapki dusri long video achhi nahi lagi par is video ne dil chu liya

[@Ashokkumar-iq2qt]

Enjoyed every second of this video ❤❤❤

[@frenzyfrfr]

Ashok Kumar is wmy father name lol

[@Ashokkumar-iq2qt]

@@frenzyfrfr beta ma he hu 😂

[@IMAN_IIT_PATNA]

​@@Ashokkumar-iq2qt ayein😮

[@amirmansoori8441]

Iiio ​@@Ashokkumar-iq2qt

[@hridayghosh2003]

That crazy editing bro. Loved this video!

[@itseditz6926]

Editing on its peak 😍♥️💘 👇☠️🗿

[@Xyz04]

Like ka bhigkari

[@vivek4025]

4:36 Last wala mammi ka slap sai tha 😂😂😂

[@Thinketh-]

🥲

[@manojkumarmanojkumar2800]

Bhai ek dam Fantastic ❤❤❤❤

[@rohandengra1639]

who noticed that thinketh said India and written Bharat so that no one will get offended 😆

[@RounakRaj]

200 IQ

[@Theguywithspectacles]

For Racist problems you need Racist Solutions

[@hs_random7384]

It’s totally absurd that people have started getting offended by this.

[@srikrishna2561]

@@Theguywithspectacles Nice Reference but it's not even racist. Nice Pfp.

[@MyArtsDm]

Your editing skills 🔥🔥 next level❤❤

[@Shorekeeper69]

I love taka tak more than kur kure 😂

[@scrollingupshorts]

Bingo Tede Mere

[@iamanythingiwant]

Taka Tak >>>>>>>>>>>

[@BeastBoyShub69]

Balaji Chataka pataka >>>>>>>

[@Sonu-li9xz]

I Love Kurkure & BINGO TEDHE MEDHE 🤣

[@Rogha69]

True mai toh local brand hi prefer karta ho

[@amitbedi7348]

Info + Fun = Thinketh❤❤❤

[@airdrophunttt]

Balaji chaukhat and balaji wafers alwys make india proud 😎😎

[@noorjahahnali2966]

Kya video hai thinketh ekdam heart touching No words to express

[@ayusha9670]

I always choose balaji over lays. Its time to support our Indian brands rather than those so called brands were their packets only contains 99% of air and 1% of chips

[@syednaqvi7623]

I like haldiram's Aaloo bhujiya and moong dal😋❤

[@Ssm_Gaming135]

aaj pata chala ki aunty chips bhi hota hai 😂😂😂😂😂😂

[@professorxmcoc6538]

We should support our indian brand🇮🇳❤

[@abhifacts817]

Hum sabhi ko Indian brands ko promote karna chahiye 🙏🙏🙏🙏

[@Psycho_34556]

Bro roasted us by saying "online chips koi nahi kharidta,until tum Amir ho "😂😂 Bhai salary ke naam pe chillar millenge toh kese hum Amir honge😂😂😢

[@Sahus25]

Video suru karne se pahle hi mai 10 -10 ₹ ke chips kukure ke packet leker bhaith gaya😅😹

[@ParmodKumar-lb3ux]

😂😂😂😂😂

[@VikramAditya413]

I really liked his editing mann Awesome

[@Dabhoi_Thunder]

In Gujarat you will mostly see Balaji wafers on shops 😊😊

[@TheAvinashSinghOfficial]

Kurkure has lost its originality as its flavor has changed weirdly

[@sameer_sahoo]

No chips can match the taste of Balaji wafers

[@raghav5651]

kya editing hai, you deserve this subscribe!

[@shikharbafna4119]

The animation was smooth and the video was amazing 🔥🔥

Reality is when you understand 10 yaa 5 rs me koi tume healthy snacks nahi dega Kyuki inke sare snacks me palm oil hi hota hai ☠️

[@minebuddiesyt]

Bro the video was awesome, very nice editing. But somewhat good captions at some places could have made them more attractive(not saying I'm professional but take it as an advice)

[@Thinketh-]

sure👍 thanks for the input

[@hotch-potch00]

That's the first time I subscribe to a channel seeing it's first video!! Like I totally enjoyed your storytelling and humour!!! Really talented.. keep it up 👍

[@turntoallah99]

You are the best content creator for me 🥰🥰🥰🥰 bus aise hi hame naye naye information dete raho ❤❤

[@MideastInsight]

Thumbs up for the editing.

[@PrinceDany28]

Master work bus aise hii naya maal jaldi lao ❤

[@GROVERMUSICCOMPANY]

Acchi baat hai Indian brands chalne chahie

[@MovieMystique0]

GOD level editing bhaiiiii😮😮😮❤️

[@bakakun5738]

Editing is really awesome bro keep going 🤝

[@rvind000]

I live in Jamshedpur, there are multiple established local namkeen brands which are very popular here.

[@pankajshukla2366]

Watching your video for the first time, your video editing is insane.

[@Sagar__________]

I like it how he made short video not trying to get that wtch time,time KAAM OR KAAM KE BAAT JADA LOVE IT

[@Bhargav_Gadekar]

*Bro have ACHIVED KOMEDI, Congratulations* 😅😅😅

[@sharanjitsyan]

First time seeing your video, i liked your editing, i will explore your channel and then decide weather to subscrive or not

[@pupungamer327]

Hey,you don't know uncle chips green flavour was favorite for all 90s kids😊

[@divine8138]

1:11 , IDK how you got that information But ITC is NOT an indian company , it was founded by british person and it share holders are British American Tobacco PLC: 29.04% , Foreign Institutions: 43.62% more than 70% goes outside

[@Thinketh-]

thank you for bringing this to my attention, i have addressed the same in pinned comment😊

[@aarya-n2o]

@@Thinketh- Then video title is wrong

[@Devangkumarsharma]

@@Thinketh- bhai tere video me jinhone tera ye comment nahi padha vo itc to pure indian samajh kar iske product khareedne lag jaayenge jisse desh ka paisa bahar jayega aur balaji jaisi pure indian companies ka loss hoga to tu meri baat maane to iss video ko edit karke itc ka naam hatake reupload kar

[@callmeweeb4350]

​@@Devangkumarsharma😂😂kya chomu h bhai

[@FireandIce-eh7mx]

@@Devangkumarsharma iske kehne se hi toh kharidenge lol. classemate se leke maggi sab ITC ka he

[@AnurajShilpkar]

Bhaiyaa apki editing sabse achi hai

[@PsychoZappy509]

Your editing 😍 ( you do this alone damn )

[@vectordexter5393]

Maza aagya bhai ❤, great

[@mufaddal8651]

Great Video, Fun and informative, Good Stuff

[@shahzadifatima4375]

Dude your editing skills are awesome

[@MrShivay1M]

You forget Pink wala Oyes 😂😊

[@biswamanirupini2637]

This days kurkure also sale in less piece similar to Lays that's what i hate to this PepsiCo company's, they just wanted money without satisfying their customer

[@darshanmuragod2887]

Hope @thinketh's gonna make a video on PepsiCo's "healthy" beverages 😂

[@Thinketh-]

why not 🤣

[@darshanmuragod2887]

@@Thinketh- Everyone would appreciate it 😌

[@Dylan_edits08]

his editing is the primary reason of why I subscribed

[@kartikupadhyay765]

Bhai video editing is next level 🤯🤯

[@sai_69]

Best chips are at local hot chips shop, all these branded ones are not tasty and loaded with preservatives.

[@adhiratha]

Good Job buddy, you are doing really good

[@OverAll_Legend]

Conclusion : Kuch bhi Chips e na khao Don't eat any chips 😂 ＼(^_^)／

[@gouravshortz09]

Bhai professional editing ke liye kon sa software sikhna chahiye ❤ Please reply love from Punjab ❤

[@Mrperfect69420-h]

Bahut maja aaya bhai long videos bhi banaya Karo😂😂

[@manaspramanik9286]

Another reason is people are supporting for Hot Chips which are freshly available and as per your choice as well

[@hardbroleader1585]

Bhai where are other videos bhai... great explanation... 😊

[@ayushshrivastavthepro1081]

Bro his editing level is too good

[@thenamelessfreak7035]

"unless tu ameer ho"🤣

[@nikunjgupta]

Loved that u atleast wrote bhartiye in ur video

[@Thakur_OP.]

The main reason for the huge expansion in the Haldiram Industry is because of their connectivity and reach. Mujhe yaad hai ki chotte mein jab mein apne gaon mein rehta tha tab lays kurkure ho ya na ho haldiram ka saara maal hota tha

[@mazzkhan9482]

Your editing is like wow❤❤

[@harshanand2137]

Reason for failure of Lay's and kurkure : 90% air 5% plastic 5% actual edible things

[@hello.667]

Lays has chips in less quantity. Haldiram's has a pudina flavour chips which I like.

[@dibakarghosh9253]

Kaun sa software use karte ho editing k liye?

[@rajabhattacharya4127]

I buy Online Chips. But storing takes a lot of space. When I order monthly groceries from Big Basket I order some chips too. I still have 4 packets at home.

[@amberkumar5389]

Your sense of humour is great

[@mr.p1759]

Western companies only sell wester snacks, on the other hand, Indian companies sell both indian and western snacks and have a big advantage

[@ajaysrailzoneofficial]

You will see Every Packet of Balaji Chips❤❤ and Yellow Diamond Chips❤❤ at every Dukan, Lays and kurkere are only found at Malls, Dmarts ert

[@Kashew2008]

Yeah its obvious because pepsico is providing chips in ₹10 about 38 g but same thing when haldiram's is selling giving quantity of about 44g thus difference is clear

[@robinsingh9083]

ITC has a majority of its shares held by foreign institution, so it's more accurate to say it's not solely an Indian company. Thank you guys for bringing this to my attention

[@shaz101]

The reason is - kurkure tastes like takatak now and lays made the best flavour less spicy for some reason

[@mrpeak2.0]

How you editing your Video please make full explanation 😊

[@AaravGamezOffical]

Lol I am eating Lays Right now while watching the video 😂

[@raghavshrestha9746]

Same thing happen in nepal, PepsiCo went from 80% to 30% Local company "Current" overtook

[@bhaskarjyotihazarika9785]

It is hard to beat LAYS. You can literally beat anything but LAYS. Nah man it is an all time fav and is a first choice to most of us.

[@Luffy_Dattebayo]

try TOO YUMM

[@royalabhi_0001]

When i open lays Hawa hawai hawa hawai 😂😂

[@roronoazorro8822]

I believe in Aloo Bhujia Supremacy.

[@yashchauhan03]

Balaji products test me best...lays vagera khaya mene kai bar but usma test achha nai laga muje

[@Adityabikramnayak]

Odisha specific namkin nahi hai koi haldiram ki abhi tak koi 😳

[@Hum_Hai_Jaat]

Haldiram enter in the chat😂😂😂

[@KushagraSinghc--]

Even the quality of content making is rising bruh

[@chhapriyoutuber1220]

Yes the stock on nearby stores much prefer just like i love doritos but i have only eaten 5 to 6 packs of rs 10 in my lifetime bcz its not available in my area

[@RMTech7777]

Unless tum ameer ho 😂 was epic

[@sutonuhazra1771]

Editing mast hai bhai❤

[@amudhakalyan4534]

You should educate Indians which brand is foreign and which brand is Indian.