THIS is how you build a TIMELESS Makeup Collection

Products Mentioned/Used
It Cosmetics heavnely luxe brush howl.me/cmxunx8aXRb
Flavedo Albedo Blush go.shopmy.us/p-5946864
Rhode Pocket Blush go.shopmy.us/p-5946889
Kosas Revealer Concealer howl.me/cmxunMQ9JsI
Fav Eyelash Curler howl.me/cmxuoc4RRAV
0:00 Introduction
0:55 1 Understanding Your Personal Style
6:17 2 Stop Buying Products that Don’t Fit your Preferences
8:10 3 Consider the products you run out of first
10:43 4 DO buy products that you love, and invest in them
14:22 5 Take stock of what you have, you might be surprised
15:15 What looks and feels good on you? Throw trends to the side
SOCIALS:
Instagram: / amandazivkovic
Tiktok: / amandaziv
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FTC Disclaimer: This video is not sponsored. All opinions are my own! Product links included are affiliate links, which means I can make a small commission through purchases. This helps to support my channel if you do use them. Feel free to also not use them! Thank you for watching either way :)

[@dagmar0027]

I'd like to add one more point: Understand that your style & beauty needs will change over time. For example, the concealer that you love at 25 years old may not work for you as well at 35. So don't be afraid to reassess how things work for you & what your needs are periodically, & to get rid of things that you may love but that no longer serve you very well anymore. Nothing stays the same forever, & that's okay - just remember that you won't, either.

[@XxsyaX]

I agree with your point, so true. I declutter a lot of my makeup. Like concealer maybelline rewind when I was in 20s I like it but now I am in 30s my skin feel dry whenever I apply. And I switched to non dry formula for concealer and many more.

[@mialamban3972]

A makeup collection that you can actually finish to the last drop. Appreciating “having enough” and not being materialistic, too consumeristic, and wasteful.

[@Elliott1314]

This was so insightful. I've stopped watching online beauty content because it felt so consumerist. This is helpful for everyone who wants to curate a personalized makeup collection and not just buy all the trendy stuff.

[@AmandaZ]

I have a new video coming VERY soon that I think will be great for you ;) But thank you so so much for being here!!

[@ChayoIannone]

I love this! I've come to realize recently that my personal style doesn't feel authentic or satisfying any more, and the question of "what makes me feel my best?" is SO important to think about. I've spent a lot of time and money on sheer to medium coverage foundation and super pigmented metallic eyeshadows, but I always feel more comfortable with concealer as foundation and a sheer-er, satiny eyeshadow. Would love to see your take on how to make trends more personal! I also would love to see something about how to change up your look for the changing seasons (or even just variety!) while still staying true to your own style.

[@YanderyCho]

Yess, that’s a great idea 💡

[@blairemadisonco]

Hands down one of the best beauty content creators of all time… YOU KILL IT EVERY TIME! We love you

[@aslandn8937]

All of this hit home for me. I was really into trendy makeup for years, I had sooo many palettes and indie eyeshadows, I worked at ulta and I put a good chunk of my paycheck right back into there 😂 I had an insane amount of makeup that I just bought just to try. I held onto it for years due the sunk cost fallacy. Finally I had to throw it all away because it was all expired and I had just had two kids in two years so needless to say my priorities and my tastes had shifted dramatically. Now I’m rebuilding from the ground up and it feels so much more authentic and FUN than wildly trendy makeup. I look forward to doing my makeup every day and I’m never at a loss for what to do.

[@britelitely]

I really appreciate this Amanda. I was about to purchase another eyeshadow palette I don’t need because I’ve been watching too many videos that suggest wearing reddish shades that will make my eye color pop. I already know what flatters me and isn’t red. At 73 red around the eye just makes me look more tired than I already am. Speaking of red, I just want to say that I LOVED your recent red blush video. I’d been waiting for the perfect red forever and thanks to you, I found it with the Armani cheek tint. I’m anxious to do a little weeding out after this. Even at my age I remain a makeup addict and have way more than I need. But I really only love and treasure a few things from every category.

[@estig.1798]

Amanda!! Absolutely agree‼️ Thank you for this beautiful video❤️❤️❤️ At 53 i highly agree with a timeless makeup capsule! I own my holy grail products I don’t stay without creating my go to daily looks and evening dates or special occasions holidays or events-my own signature style Love it that you’re touching on this subject🏆🥇❤️💝

[@Dinozzzaur]

I'm over here still in love with CoverGirl Lash Blast.

[@AmandaZ]

It’s SO GOOD

[@Jamie-qz6mo]

There isn’t enough content like this and I’m grateful to hear this!! Overconsumption is out of hand!!!!!

[@blendofdays]

Since I'm 47 & have been wearing makeup since around age 11-12, my tastes & preferences have really been cyclical. I might enjoy creative colorful makeup for years & do "wild" looks & then suddenly enjoy wearing liner, mascara & lip balm only for years. For me, timeless is the tones I'm always drawn to; cool toned neutrals, "nude"/neutral blush, glossy lips with little color or cool toned color. The makeup items I absolutely blow through no matter what are mascara, brow products, liner, lip balm/gloss! It's always been this way since 30 some odd years ago! 😅

[@belindah6554]

Great content Amanda. I'm nearing 50 & I've noticed the plethora of content surrounding what not to wear & what not to do makeup wise. Or dont do what you were doing in your 20's or 30's as you'll be trying too hard. What tripe! You hit the nail on the head when you said "do what makes you feel the best" ❤

[@pear.820]

you're my absolute favourite content creator, i love seeing your posts pop up

[@robinr5337]

Yes! How many of us bought ALL the dupes just to be disappointed and then pay for the real thing?

[@YanderyCho]

Amanda, your questions were on point. Best! Video I’ve seen ❤ please give us more on the topic of makeup products to invest in.

[@ItsNatashaFFS]

You're completely right!! It never felt right to me to wear foundation, even back in the 2016s when that was ALL the rage, especially the ultimate beauty guru full face trends. I've spent enough money to learn that I just prefer concealer under my eyes and to cover my redness on my nose. I don't need foundation for that. Your personal style matters more than trends. In this economy, can we really afford spending on all the dumb micro trends? Nope.

[@Danielle_Smith]

I really want to build a curated collection where I truly enjoy interacting with each product on a practical level because it works for me, but also from a packaging standpoint and because it’s beautiful. I’ve been trying, but that has meant culling some things that I feel guilty about culling because I spent the money on them initially and then didn’t really use them much. I started overconsuming after my second child while dealing with pp depression that I didn’t fully realize I had at the time and have had to now deal with the repercussions. 🤦🏻‍♀️

[@LifeOfReshmalai]

I’m at a point in my age where I’m starting to realise how overconsumption isn’t good for us or the planet. To this day I’ve never bought a celebrity makeup/skincare I’m glad to say. My holy grail items are the ones I will be loyal to! Urban decay eye primer is brilliant to stop concealer creasing. Mac Studio fix compact powder And Revlons rum raisin lipstick! Don’t wear any eyeshadow on a daily basis so don’t need it.

[@rebeccadavis6613]

Love this! And totally agree! I think I discovered you because of your wet eyeshadow recommendations and single eyeshadows-this is one of my favorite makeup categories aside from blush. I totally agree that it would be nice to stop using terminology like “you need this” and just sharing what we love and why we love it and focusing more on the joy than being on trend. ❤️

[@aiver.a]

great vid, shiseido eyelash curler has been my go to for over a decade. but what's going on with the eyelash pad replacement??? It's been sold out for a while now. I ended up purchase a brand new one just because I really needed a fresh pad. Now I feel like it does not work the same. It doesn't curl my eyelashes the same and the curl won't last. Same mascara. So wild, I hope they restock soon.

[@gheybo]

Please talk about your last point on personalizing a make up trend to your own style. I find that to be an interesting topic to discuss 💜💜 thank you for all your hard work and advices!

[@naviproductions]

I love that you’re consistent with the products you like! It’s a good reminder for me not to consume. And if you kept talking about how great a million different products were, I don’t think I could really understand your opinions and know what I might wanna try out (this is a problem I have with many beauty influencers). Even though I have different makeup and beauty preferences from you, this consistency is what makes me admire you and your content most. It makes me understand better why you might like one product over another (and why I may or may not like it based on those things!). Keep doing what you’re doing!

[@choa1123]

I love your sharing your thoughts about what we should or should not invest in our makeup products. There are so many trending new products, but what does matter is what we love and suit.

[@jcm85]

Loved everything about this and reasons like these are why I like your channel so much. Makeup can be excess, trendy, and maximalist, but it doesn’t have to be and we can still be beauty obsessed. I’ve been persistent trying to curate my own makeup collection for me, not trends. Especially since learning my color season and trying to lean into my personal style, I just want it to be timeless for me always. I agree with a lot of your statements and I hope you can make more videos like this in the future! TY 🥰

[@user-wx9je5jw6f]

Amanda, I watch your videos now and again. This one really got my attention. YES! well said. I think this is the second time I ever commented on a video. I am a little more experienced and wiser, (code for I am an older gal) when I was in my 20s,and 30s We did not have social media and I think we were kind of forced to do this more due to having to depend on trial and error. Now I find myself getting back to really thinking more like this about make up. I am personally in this space right now and this video was really helpful.. Thanks! I always feel you are authentic in your videos.

[@rohl374z]

I dont even wear makeup (only lip colours and even then only a couple times a week) and thought this video was well made and well thought out! Glad I stumbled across you 😊

[@katieharris7219]

Like so many previous comments have said, this was a fantastic video, Amanda! This notion would make for a great series. Every potential video topic you floated in this video I would love to see. Please do more of this!!! ❤❤❤

[@TabitaCuciureanu]

I love this perspective, all these questions made me think. Great video, Amanda!!! 🥰

[@heathernelson4886]

I love this, agree with so much of it. One of my beauty resolutions was to spend my money on more shades of the products I love (like Lisa Eldridge Liquid Lurex eyeshadow) rather than trying other more affordable versions or dupes. Also to lean in to medium coverage base and not buy the latest skin tint.

[@pappyone6062]

Loved this Amanda! My makeup style and skin type are so similar to yours and I love watching you! Would watch whatever of the topics you said you would discuss further.

[@bobaeyu16]

I love these more theoretical makeup videos, or exploration of the mindset when selecting/applying products! There are many videos depicting what items are (subjectively) good, but less explanation of the individual mentality behind catering to preference, or how to develop our own style, down to products/colors or even textures and application methods. In my experience, those products you can depend on and enjoy applying become almost like fond friends, whether representing a certain era in life or forever, that you can look back on and cherish; it makes the makeup experience even for the average user extra special. And I'd love more videos on the topic, such as "how to play within your personal style" or how to relieve the "performance anxiety" you mentioned. Thank you!

[@rivkashapiro8119]

I really like the emphasis on preference and style, and the idea of staying true to yourself in a storm of trends presented in this video, and the tips/aspects you share are critical in helping people identify their styles and what might be needed to maintain a signature look! But I think that, unlike a capsule clothes collection, makeup is inherently ephemeral since it is consumed. The fact the products expire or get used up necessitates a constant (if slower than we see/expect) turnover which works against the idea of timelessness... I think it's okay to accept that, like trends, makeup in your life will inevitably come and go

[@catherinelynnfraser2001]

Thank you ❤ I am exploring and experimenting with makeup I own. I am having fun. I like playing and I’m happy enough to wash everything off and start over again. I am so pleased with your approach to makeup. I have makeup products that form the core of my makeup routine. I have products that I reserve for play time. I’d love to see you delve more into performance questions, challenges and choices.

[@robinr5337]

Perfect timing. I'm working on getting my "good enough" basics. I'm tired of constantly looking for the perfect blush, or lipstick shade.

[@feliciagiron1026]

Oh my Yes!! I Absolutely adore Bobbi Brown Vitamin Enriched Face Base Moisturizer & Primer🥹❤️ Thank You Amanda!!

[@lisgelfling1031]

Great timing, thanks Amanda!

[@ibsunshinesu6011]

Love your content! & this one of course is brilliant.

[@veronicalim1676]

when are the lip plumper deep dive coming? ive been waiting for weeks. hope your well and safe. have a great week to come.

[@valeriabermudez3151]

LOVED this video sm!!!!!

[@melissatranfield4054]

Great tips! Can't wait for you to review the new Rhode blushes and lip tints 💜 I've heard different views on the staying power of the blushes.

[@mare3923]

YESSSS love the content! so so important 💘

[@doedarling1215]

I watch makeup videos still, but I just tried to do a full face and colorful eyes doesn't work anymore. Weight gain has made my heavy lids look heavier, and 5 years of not playing with makeup like I used to made me forget how to use it. I realize now a good bold mascara, brow brush tint, a pink tinted lip or red lipstick, and a neutral toned beige pink blush. Basically a very basic Parisienne look at 37 works on me now. I'm sad about all my colorful expensive palettes I wore, now collecting dust.

[@kathleenp3135]

Can you lose some weight?

[@AnnieWiz1978]

Yes make the video i always love your well thought out discussion topics❤😊

[@kimberlyfigueroa5079]

Tha ks for the video! I like the change of background 😂no worries. Yes bring us that video when ur not too busy take care girly ,beautiful as always ! Much love from Vegas ❤

[@pixidanberty5530]

Thank you, Amanda, for all the HAER work you do for us

[@kristenmacdermott]

this is such a good video omg

[@TheSumz13]

I love the idea of this! Also can you recommend a good eyelash curler please I have very stubborn lashes !❤

[@Aamailasdiary]

This is a wonderful video. I love trying new products but honestly I come back to the same look always. Wet eye look, natural skin and blurred lip. I also can relate to not getting into some viral trends knowing they aren’t for me, “I know purple blush will look a ‘bruise’ on me 😂”

[@dasarkas]

Good timing as I come to the end of an eye condition and, sadly, had to toss my Chanel makeup. I’m reviewing in my mind what was most used and will begin by purchasing only those products first. Thanks for your advice and stay true to yourself. You have a natural beauty that is so unique. 🙏🏼

[@knitntherapist7520]

This vid is everything! It was so brave of you to put out this content. Something that everyone who wears makeup can relate to. Something that isn’t focussed on getting us to buy the latest thing. Instead, great content to get us to think about our relationship to makeup, how it makes us feel, and what about ourselves that we’re trying to project. Thank you for this! ♥️♥️♥️

[@katiwang]

This was a really interesting topic to explore. Great food for thought. Wonderful analysis. ❤

[@blkopal6]

Excellent topic... thank you for helping us THINK about what we really like and use! I have so many items I was happy to get (impulse, FOMO, viral) but I keep going back to the same range of colors and looks so I'm not using those others items. I'm much more thoughtful when buying now... not every time... but I try harder to not get pulled into things out of my style! 💜

[@mizlincoln]

Love this so much, thank you!

[@Best_FaceForward]

Going back to a product that was influenced by a beauty creator was when I purchased the rms re dimensional blush in shade maidens blush because you talked about it and the shade was soo stunning and it's so beautiful in person. It's become my favorite blush the shade and formula and it's been used a ton for my makeup routine and I know I love it since I have plenty of other blushes I know it's one of my favorites and worth the money

[@anniehorn85]

Loving this content for us ❤

[@saloniandlilaVEVO]

love all your videos been a subscriber for years

[@pappyone6062]

Amanda has dry skin and as someone with dry skin, powders are not a standout products for that skin type. However Julia from Julia Adam’s MUA has oily skin and talks a lot about powders if that helps.

[@sandymacnab3981]

All of your ideas are great. Would love to see one on how to make trends work for seniors who want to remain current.

[@blimeyhermione07]

I enjoyed this video! I’ve come to a lot of the same conclusions as you (after years of FOMO purchases and debt to show for it). I know what I like and what looks good on me. I don’t need to buy everything I see on KZbin or Instagram. It’s hard sometimes to resist the urge to buy stuff. I took a picture of all the makeup I bought in the first half of the year and was happy with 99% of the choices. Please do more videos like this, it’s helping people like me.

[@penny5898]

Really interesting video, thanks! PS the red blush trend was made for you! It doesn't suit me personally but I can enjoy seeing it on others and get inspired to find a shade that will flatter my skin tone in a similar way. That is part of the joy of watching makeup content, it's inspiring :)

[@butactually9957]

hi amanda! ur one of my fave beauty creators ever i legit trust ur taste in everything. u also seem to have good music taste! id love to check ur spotify playlist if u have one?

[@MelanieLSchmidt]

Loved this ❤❤❤❤❤

[@dawnbonome9056]

Very thought provoking. I have always gone with what I like and not what is popular to follow the crowd. Too many influencers are just out there to get people to buy what products they have codes connected to their channel.

[@Sayo7MaE]

Great video! For my combination skin I'll keep: Milani eyeshadow primer (I also use it on my oily dark circles and my nose) Lash curler L'Oréal Telescopic Lift mascara Huda Beauty color corrector Huda Beauty concealer A talc free loose powder Danessa Myricks Yummy Skin Blurring Balm Powder Flushed Maybelline Super Stay Matte Ink and for those hot days the e.l.f. Stay All Night Micro-Fine Setting Mist wuuu love it ❤!

[@weatherandsky]

Oh my gosh my CT cream bronzer is also the messiest and I use the same brush to apply 😅. I hit pan on it and I love that. Great video overall❤

[@Safaura]

Something about your eye makeup today is so pretty... ❤❤❤

[@yelenamigirova2674]

Great video. Thank you so much!

[@yazosoyo]

What a great video, I’ve been watching beauty KZbin lately and been tempted, but why waste good money on makeup I will never wear? Rally? Who needs 10 eyeshadow palettes when all I do is wear my bronzer as eyeshadow! 😊. Thank you for this video. To me makeup should really be at enhancing our natural features. We can play with makeup, but the dramatic makeup for me is non-wearable outside my house. Let’s see those videos!

[@conkat]

I love beauty content that isn't about new releases!

[@liisabjork76]

I'm just buying way too much makeup. Makeup back in the 80 s and 90s were nothing like it is today. I have a problem of wanting to try everything. And it's getting really out of control. I look back and I've spent thousands of dollars this year. Idk I just need to use what I have . I really don't want anymore. I want to enjoy everything I'm blessed to have. I may need to talk to my therapist. It's just a waste at this point. But the quality is amazing these days and I never had the opportunity for nice makeup years ago. 😢

[@Abi-cv9vk]

Love your content. ❤

[@user-hv3fk8go3e]

👋 Amanda. I am in the middle of finding my personal style again after not wearing anything but mascara for years. I'm 55 and finding what works for my skin has been interesting. Spent way too much money playing with colors and textures and formulas but I think I have it down. As for your hair it's lovely we have almost the same color hair, on camera it's hard to tell but I think mine is a wee bit lighter. I was told the same thing for my younger years that I should dye it but I never have either.

[@robingoblin]

My “perfect” foundation got discontinued - MUFE Reboot. It’s so dependable. 😢 Would love a video about finding NEW dependable items!

[@elacampusano7341]

Hi Amanda, I know what I like and I never follow trends❤️

[@wisdomelves5838]

I agree on point number four. I spent money on dupes sunscreens but I keep coming back to my favourite 40US$ Shiseido sunscreen. And those dupes sunscreens I use them on my neck and arms. Similar to body lotions if I dislike the texture and finish I will use them on my asscheeks.

[@yazosoyo]

What a great video, I’ve been watching beauty KZbin lately and been tempted, but why waste good money on makeup I will never wear? Rally? Who needs 10 eyeshadow palettes when all I do is wear my bronzer as eyeshadow! 😊. Thank you for this video

[@ninakoydl]

I really enyojed watching this video, such interesting topic

[@BarbaraDr2023]

Great video 🎉

[@mistytells]

I have more makeup than AlOT of Influencers. I barely even wear makeup, anymore. It’s so dumb. I need to quit wasting money. I give stuff away constantly. It all makes no sense. Seriously. Am I buying it for me or other people? 😂 I need to go through it all and figure this out.

[@maikew8493]

My biggest issue is buying make up for my phantasy self.. someone I would like to be but I am just not. I always buy new lip products because I find them so pretty on others and it always looks so much more put together. But in real life I hate stuff on my lips and nothing looks like the color I thought it would be due to my already much pigmented lips. And I always feel like wearing a costume. .not being me when I wear a darker color or basically anything that is not my lip color. Still not sure how to get over that not constantly buying new stuff and then not using it

[@burstangel]

I try and try to love lip gloss ... I enjoy lip oils and lip balms. Thanks for making this vedio. It's like having permission to just say no to a trend. Now I can let go of all but one lip gloss, bronzers and contours.

[@christinechin4761]

Great video

[@geniej2378]

I love doing eye makeup and playing up my eyes with makeup. I don’t love lipstick or how it feels to wear (dries out my lips). The most robust part of my collection is eyeshadow and eye crayons, liquid liners etc. but I have one lipstick and one gloss. Lip products are never worth it to me

[@Jeannette_741]

2:06 for me the makeup is important but more so is the hair. Me hair, makeup clothes

[@justynam7825]

It's amazing how you can capture many nuances and problems, draw conclusions and analyze extensively. I see you defending your PhD in sociology😁😎

[@jenessastrickland1555]

I love it when you do this kind of content. That video about building up products vs sheering them out has always stuck with me.

[@jillbravo5252]

💛

[@Tunderb]

I'm over 40 and I always have smokey 👁️. If anyone knows a matte smokey eye palette containing grey, Black and white, please let me know. My YSL Grey palette is discontinued.

[@cristinadoboga7078]

Please, make the video. Love you❤

[@mistytells]

CT Magic Cream. Nothing compares to it for me.

[@roxannelarochelle7234]

I would even say to consider the delivery system of the product. Yes it could achieve a nice look but are you annoyed by Appling liquid blush ? Are you going to reach for a a round potted creme blush instead because you don't like that delivery system ? You find it too fussy ? I think that often times we lie to ourselves about that and carry on with the purchase. It's just when we are faced on a daily about our choices for our makeup everyday that we realize that we are never reaching out for that product even if it's a good one. Just a thought, it saved me from bad purchases many times ✨️

[@JesssL]

Great point!

[@karinross6244]

This video is so timely for me. Yes, please, do a talk about selecting cosmetics that reflect our authentic selves. For most of my adult life I delighted in expressing versions of myself through makeup and I enjoyed the makeup itself. I want to come back to that after abandoning that “hobby” for over a decade. But this time I want to do it with minimal consumption. Unfortunately, I am disappointed in much of what I’ve bought in the last year. The products are wonderful but wrong for me. For one thing it turns out that I can no longer abide glitter, no matter how subtle. Any guidance on sorting out what my new standards are will be greatly appreciated.

[@mirayori7940]

First 💗😋

[@Tunderb]

Dupes never work for me.

[@satorisplinter1922]

Love this video! Its like capsule wardrobe for makeup. 🫶🏻🌟💯

[@YeliMe]

Thank you thank you🙌🫶. What a great video. I'm older so I feel I am ALWAYS on the search for make up base products that people talk about being so flattering. I'm NOW starting to be good at taking the advice from people around my same age or the ones who speak my make up language which I feel you do❤. I've been sooooo bad with fomo and feeling a lot like I already have something that works well and I don't need to try anything new. But I also do (rarely) find new things I'm happy I discovered sooo 🥴🤑