This video will make you more money than anything else on the Internet

Want my books for free? Go here: www.acquisitio...
The easiest business I can help you start (free trial): www.skool.com/...
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $250,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

For many more hours on this topic, check out the completely FREE full offers training here: www.acquisition.com/training/offers (no opt in or email signup required)

[@masternobody1896]

time to start a civil war cause i like to eat rich people cause they give me no money

[@donavanmarechal]

fucking awesome Thanks for everything that you do! You helped me grow so much only in the past 2 weeks since I discovered you. I commit to grow my business to 3M$ with all the knowledge you are giving away! Even if it takes me 5 years that would still be 3M$ more than my previous income of NOTHINGNESS

[@JediStockTrader]

your volume is low on this video...

[@jzk2020]

Has anyone actually ever bought any of your $100k books though :D

[@DerekKuryliw]

☝️ is this guy for real 😂

[@AzizKhan-vt2gw]

May you live 10000000 years man. This is just gold.

[@pushplayvip]

I usually don't care for people that do what you do, however I really like you. You come across so genuine!!! Thank you for sharing!!!

[@AbdullahKhan-zn3yx]

*All Viewers watching this*: Just wait for the Exercise at the End.. ABSOLUTELY MIND BLOWING...

[@EspyJW]

🎯 Key Takeaways for quick navigation: 00:00 💰 Crafting a Compelling Offer 02:21 📦 Value-Driven Offers 05:04 📈 Case Study: Offer Impact 08:17 🎯 Right Audience 10:34 🛠 Market Selection Framework 14:12 🎣 High-Value Niches 18:00 🚣‍♀️ Right Vehicle 20:47 💰 Offer & Pricing 24:28 🚫 Avoid Price Wars 27:05 📊 Pricing Psychology 35:26 🛠 Value Formula 42:14 🚀 Final Value Adds Made with HARPA AI

[@OhadGoGym]

thank u

[@hisagisan]

Headline readers rarely get the point.

[@stanwilson7040]

@@hisagisan I've implemented the TREMENDOUS KNOWLEDGE contained in the video and already made more than $20 000 in a couple of days

[@ricardovasquez9470]

Respect 🙏🏼 🫡

[@andrewltz]

Thank you i love this

[@zuluguywithacamera]

I listened to this video this morning on my morning walk. And I am now doing a whole new business plan for my wedding video bussiness. I see why I am constantly broke and not growing. Thank you for this. I will do the free training.

[@fanus1792]

Hi how IT is going?

[@antoniaosborne4972]

Maybe we can partner - I’m a nutritionist and lifestyle coach? X

[@michaellacroixofficial]

same!!!

[@dianegrant3215]

My mother worked in a tiny little bed bath and linen store and kept some of the older stock at the back at marked down and marked down and marked down. One day she decided to double the price. The original price that is, put it at the front of the store, and she sold out within a day. She just did this intuitively but here is Alex talking about the exact same principal. It works!

[@pawelallable]

This works except it also burns people. For example, people often say you get what you pay for. So then why don't people making junk just try to sell for top dollar? Why not sell your Temu tools for more than DeWalt? Don't you get what you pay for? Not if someone is being dishonest. So soon you'll return it, or never return to that store/brand again because once youve had time with the product you'll realize they simply over charged you.

[@DrKlayton]

I watch these in-person Alex talks about 20x and take notes. Better info than I got in 18 years of education

[@RealHomeRecording]

Public schools want you to be a slave to the system.

[@dannsxxy]

how do i get to watch these in person seminars, is there any ticket or selected people?

[@on9francisyu]

it is nice that you can take so much from this and i hope you would apply to it.

[@shoutatthesky]

What does he actually sell????

[@RealHomeRecording]

@@shoutattheskya book?

[@bobjohnson-zg6tq]

Key Takeaways for quick navigation: 00:00 💰 Crafting a Compelling Offer 02:21 📦 Value-Driven Offers 05:04 📈 Case Study: Offer Impact 08:17 🎯 Picking The Right Audience 10:34 🛠 Market Selection Framework 14:12 🎣 High-Value Niches 18:00 🚣‍♀ Right Vehicle 20:47 💰 Offer & Pricing 24:28 🚫 Avoid Price Wars 27:05 📊 Pricing Psychology 35:26 🛠 Value Formula 42:14 🚀 Final Value Adds

[@Wilson_Cool]

Tyyyyy

[@Veronica-d3g2j]

Thank youuuuuu 🎉🎉🎉🎉🎉

[@sCiphre]

Lmao @ the emojis. Next level. Thank you.

[@jasonlo6710]

This is hands down the best and most valuable presentation I have ever seen in years.

[@RobertPlank]

Wow, this was super eye-opening! I learned that making an offer so good people feel silly saying no is key to selling. The part about picking the right customers to sell to is huge-you're better off dealing with fewer, more valuable clients than a bunch of low-paying ones. Also, I never thought about how raising your prices could actually make people see your product as more valuable. It’s wild how price and value are connected like that! Finally, I love the idea of using scarcity and urgency to boost interest. Can't wait to apply these lessons!

[@sudaisafghanzai]

Simple yet people just don't understand it. I am embarrassed but opportunities we have in this time of the world yet I'm not even making $10,000 a month. I will try my best to become a millionaire. "If you born poor it's not your fault, but if you die poor, it's 100% your fault."

[@jeffreyvonstetten5852]

I listened to this for two reasons, it had good information and you didn’t wear your stupid Band-Aid on your nose. Well done.

[@ChrisZaino]

Today , they wouldn’t even think about kicking Alex off the stage for a time deadline. Look how he changed the value and power over time. So inspiring

[@Wilson_Cool]

Warren buffet about being in the right boats 19:50 Great manager vs bad market 24:50 DON'T 28:50 sales persons believe 30:30 what to choose???

[@eyecandy-gaming]

Prices used to go up due to inflation. Now they go up because everyone is listening to Alex.

[@maccharles6571]

😂

[@joserlumbi6319]

Facts 😂

[@Zero-rr2up]

The Value he gives out for free is Insane. Much respect to you!

[@Veronica-d3g2j]

That's how Grant Cardone started then started selling packages Alex will get there .

[@brycematheson9552]

The exercise at the very end. 😱 That really solidified the offer in my mind for me. Loved this, Alex!

[@DavidGeorgeCimpeanu]

GOOOOLD. My man Alex is the most precious thing on the internet in 2023

[@cynthianeal9277]

I am a commercial insurance specialist who is compassionate about assisting business owners with risk management, to grow their business. But, I am also an apartment syndicator who wants to uplift communities with safer and better living standards. Now, I just need to be known. Thank you.

[@bardofart5893]

Alex is a genius and an Angel for sharing this. God bless you man. Keep shining ☀️

[@rodneypate1693]

A true gem💎💎💎💰💰💰. Thank you for sharing a plethora of Marketing strategies and wisdom. The presentation was clear and concise. The examples were filled with great imagery. 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@Americandancestudios]

❤thanks I own a dance studio in NJ. I have found your books and videos to be soooooo helpful!! Thank you!!! Can’t wait for the Sales Book coming out😍👏🏾

[@queencomisha]

I went through this last month. Higher prices made more sells 🎉🎉🎉 Wow and it actually increased everything

[@El_Diablo_12]

24:30 don’t compete on piece. Play a different game 31:15 they will value it more if it costs more 31:45 be in a different category of pricing

[@da5872]

Can’t see any equivalent approach on internet!! A Master!!👌🏼👍🏼👌🏼

[@citrusvalleyhomeschriscerv3618]

This video ACTUALLY made me money… I was doing a presentation yesterday and the client didn’t want to sign. I thought about the story of the savage sales agent that had the belief that they were the best solution. I leaned in and sat in that uncomfortable space longer than I normally do. The client signed ✅💰 Thank you Alex & team for sharing this video. It helped 🙏🏼

[@laynie1717]

You work for 40yrs to have $1m in your retirement, meanwhile some people are putting just $10k in a crypto market for just few months and now they are millionaires , all thanks to Mrs Jane, God bless you madam 😇

[@beybladeknights1223]

These titles are working and the presentations are mind boggling

[@IDTrainingAcademy]

Great video! Thanks for sharing

[@heismatrix]

Alex is a business Wizard 🧙🏻‍♂️

[@timgoodwin90]

I love watching an ad every 5 minutes.

[@SolanaTrue]

What is insane to me that even street level service providers understand this early on. Example, I was providing car modification services to car guys. They always complained about price cuz they kind of understood cars but weren’t willing to do the work themselves. I was always busy but money wasn’t the greatest. Meanwhile my much younger and “lazier” friend rarely worked and charged 2x-3x what I did for the same job. He worked on “white collar” owners cars and higher end models. Same work as me but more money and sometimes even less work more money. Wow

[@stanwilson7040]

Listen, I've implemented the TREMENDOUS KNOWLEDGE contained in the Hormozi videos and already made more than $2 000 000 in a couple of years and was able to quit my job at age 27!

[@Icon-EmpireRoyalty]

Tbvh This is the best sales video I’ve ever watch on KZbin ❤

[@limbosmansion]

He is writing this title for him self, like affirmation.. using it as leverage for your attention.

[@trekgreenwood6743]

If you’ve already read $100M Offers and/or taken the free course, this is all nothing new. But still good to review.

[@GaryRabatin]

The boy and car story is in the book? I must have missed that if it is.

[@delvega1975]

Love Alex and he’s a genius at articulating the thought process. 9/10 because I just can’t take a guy who wears tank tops and shorts. At some point attire matters. Otherwise he might as well get on stage wearing flip flops. But anyways. Alex is the MAN

[@FUNNYANIMALVIDS174]

Buy low sell high . Make it 5x if hm is your capital then thats the profit.

[@azhaanebrahim4887]

Note 2 get so good they can't ignore💯

[@maf.eats2024]

That wine example reminded of me the influencers who got invited into a launch of a luxury shoes branch. Obviously all of them started to say shit like how good is the material; how premium the shoes fees like; etc. Turns out, all those shoes are from PAYLESS. 😂😂😂 It’s interesting how we as humans are wired to automatically think something is GREAT QUALITY if it has an expensive price tag.

[@SBU_007]

started reading 100m leads. very nice. keep hustling

[@AlexJohnson-jc8cs]

The best thing I've done is to start reading Newsletter on business/marketing etc. In my bio I have links to my favorite ones

[@CodyThierauf]

😂 GTFO with this spam nonsense

[@Brandon-gw4ed]

@@CodyThierauffor real! 😂😂😂😂

[@GilliMarieMoody]

I remember these teachings from another video you did. It was great then and it’s now. (And no over-editing here🙂.) THANKS.

[@davidpowell3884]

Awesome! your potential seems timeless. Diversifying your income flow and chalking out a plan remains the smart way to prepare for the unexpected and the best way to grow and sustain wealth. 7yrs in investing space and extremely pleased with the decision I made. The good news for anyone confused on where to start is it’s never too late.

[@monicamoore4329]

Congrats! I'm fascinated with investing, I am single and juggling all these things are quite difficult. Invested in few sectors but haven't seen any profit yet. I think I am missing out on something you take seriously

[@davidpowell3884]

Timing the market is impossible. history shows that the market will in the long term have an upward trend, so the worst thing is not investing at all. i have trailed along lisa michelle pacillas markets picks and i have accumulated 14 btc with her guides.

[@monicamoore4329]

I have been on a lookout for a reliable financial advisor and I wouldn't mind opting for something productive, do you have more information on the operations?

[@davidpowell3884]

You can do your research and be on the lookout for a brokerage manager with intelligent strategies who'll help your portfolio maintain an unwavering and a progressive growth. Lisa Michelle Pacillas is my FA. she is well known. you can verify her yourself online.

[@chrisschules9943]

Lisa really seems to be FINRA registered, looked her up online and read through her resume, educational background, qualifications and it is very sensational. i would sure render her services, i value this

[@soundwave9560]

The value equation: 1. Figure out an amazing/dream outcome for your customer 2. Increase your customer’s likelihood of achieving that outcome 3. Achieve that outcome for your customer as fast as you can 4. Make achieving that outcome as easy as possible for your customer

[@meirgoldenberg5638]

I'd be really interested to see how many people stood up at each stage in the last demonstration.

[@BijanIzadi]

12:13 "If youre not being valued, its because of the people placing value on you" wow wow wow heck yeah

[@PerryPetrozelli]

Interesting. Listening to this for the second time about the good Samaritan and the CEO... The situation is actually equal parts about WHO as it is WHEN. I think for most of us the when is really hard. In the example it's dumb luck in real life business it requires an obsessive desire to serve and research your target to get the timing right

[@MaxKnowsZoho]

Pure gold 29:00 - 30:00

[@JohnDeGinger]

Alex you should increase the volume of your voice so the ads stop scaring the shit out of me lol thank you so much for the info tho I love your work

[@spooky274]

DUDE, these are golden its amazing you are 50% if not more of my knowledge for this sales game, I cant say thank you enough.

[@businessmain86]

What other great sources of knowledge do you know?

[@phredbookley183]

I'm into entertainment (animation specifically). Watching more and more of Alex just teaches me that my offer is nowhere near good enough to take me to the places I want to go. Frustrating, but a good lesson nonetheless.

[@nm-so3ej]

No failure just learning and feedback

[@ericoschmitt]

Same. I'm a classical musician for profession and passion, also a hang glider instructor by passion. None of those markets are easy to make money with, but I hope to improve my offers and sales tactics. More audience in recitals, more gigs closed, more pilots in the air.

[@nkulisto]

You’re incredible Alex

[@Matthew-_]

Alex we're loving the long-form content, it may be less frequent, but it's value packed. Thank you

[@on9francisyu]

I think many people are still loving the long form content.

[@MaybeItsAnthony]

title is 100% spot on... THANK YOU ALEX

[@TheDailyPenny]

This is the only stuff worth watching on the internet tbh

[@pravarmishra4558]

It would be so awesome if he did a collab with Mr. Beast. I don’t even know what they would talk about, it would just be so cool and worthwhile watching

[@sajjadhaqCC]

FOR REAL

[@sajjadhaqCC]

Mr beast would close all his other businesses but KZbin and feastables after talking with Alex

[@shawnabdulcarim1785]

He's mentioned in the last he has spoken to him

[@Evansilcox]

They seem to have a similar mindset. I’d be really interested in a conversation between the two of them.

[@IEEteammateMATT1]

They’d talk about KZbin

[@Rome_thumbnail]

Thanks ever so much for all these incredibly valuable free content!

[@vladgeor5579]

This video has indeed made me more money than anything else on the internet

[@clintscott3300]

I’ve been diligently working, saving and contributing towards financial freedom and early retirement, but the economy so far since the pandemic has eaten away most of my portfolio, what I want to know is this: Do I keep contributing to my portfolio in these unstable markets or do I look into alternative sectors. I am at a crossroads to close my positions.

[@addisonwillow1055]

There is nothing any of us can do to stop the recession from eating away at all the investments you might think you have.

[@everlyisla6056]

No, it's quite the opposite. One should place greater emphasis on where the economy is headed tomorrow rather than its current state.

[@MichaelJex]

You’ve gotta just put more energy into making more money brother. Sounds easier said than done, but hoping your portfolio saves you cannot be the only thing u bank on. You can’t control the market, but you can control your actions. Hope this helps 🙏🏽

[@TheSilentWealth]

​@@MJBclassics lmao. Too generic that none of them know internet language

[@bellabluejungle]

Glad I listened to this again. 👍

[@fefreire10]

This is so much Gold! 🔥🔥🔥

[@mrlolalot531]

Great content! Made me order the book right away... :)

[@N1s_k0]

Great advices, thanks a lot! I will try to implement some of those ideas of yours!

[@topboisham]

I have been looking for a clear way to define the difference between price and value for years, and this by far is the best definiton I've heard!🤯

[@gadstube]

Brilliant.... got 2 of your books already...can't wait!

[@calculatormaster]

​@TAP__TO__OPEN_PROFILEscammer alert

[@MillionaireHouseholdFinance]

Great Video!!! Thanks Alex!

[@jackboyes6635]

It's insane that this content is available for free.

[@lucindadorsey9261]

Thanks for sharing! God Bless you and yours! Peace Be still!

[@getfurtherfaster]

Thank you Sir! Thank you for your time and all that you do!

[@daysandwords]

21:46 - Mighty Car Mods Chopped fingers haha

[@CageLeone]

This video will make the person posting it more money than any one person will make after watching it

[@faaabio]

Best way to make money is to teach people how to make money.

[@saltminedevelopment]

I have built 3 nationally ranked companies and am building industry leaders but if I had aeen this video years ago it would have saved me a lot of time and a shit load of money. New entrepreneurs need to pay attention. This is pure gold.

[@YOGiiZA]

Dig it, thank you for sharing

[@Maryamsjoyfullife]

Amazing!!!!!!❤

[@redpillblupill]

This is FRICKING AMAZING! Alex, THANKYOU. MANY GREAT ideas from just this ONE video for me!

[@on9francisyu]

I also love the video and I hope you can apply to your life to improve on it.

[@thomaskolb623]

Does this work for restaurants and or retail establishments? I see some correlations I can use.

[@bill-n6n]

You're the shit! Best 40 minutes of my 2023

[@thepinkgrape]

What a great show! Thanks for doing this!

[@nm-so3ej]

Question/comment: It’s not SAME WORK SAME PAY. A company that already makes 100,000,000 will need way different methods to boost their sales by 10%. It’s a completely different ballgame. If you’re smart you understand. Alex if you’d be so kind and respond to this

[@MrMonetizr]

alex hormozi is just the best, he's mindset wakes you up every time

[@adrianfathan9501]

Okay I've studied almost all of your materials Mr Hormozi but I just think about the product? I have a service/hire a contractor for it, I'll make a kickass offer but how to deliver on it?

[@SantaMartaAirbnb]

love this dude, amazing and Im so hooked into his content and books.

[@sebastianacosta-vazquez8166]

Instructions unclear. I'm now a billionaire. What do I do now? Thanks for the content brother your a legend 🙌

[@Abcworld_1]

If you are new to a niche, then how can you do market research effectively to see where the problems are? So that you can create your offer.

[@Trebon3zz]

This video is a game changer ❤

[@ventox1337]

Better title would be "This video will make you no money at all if you don't finally stop watching these videos for entertainment"

[@gtcam723]

So how could this be applied to retail and bars?

[@TheSnarkyRobot]

Thanks for the excellent presentation, Alex. You're a master at marketing and I love how you put out so much valuable information.

[@jimmcculloch3786]

WOW, and OMG!! Thank you so much :)

[@JPax3]

Hormozi is a savage beast monster and humble af 💪👌

[@tylerhartman9980]

alex ur the goat bro i love u man

[@rahulisgreat4911]

This guy is a genius

[@FuzzImp]

I’m a longtime fan but for some reason this all hit so good. I have been undercutting my growth and chasing the wrong customers and basing my marketplace segment without accounting for the competition being a bad gauge

[@AMPPremium]

What did you say at 3:05? Did u say this: “what many ppl do is try to create an also ran” ?? Im so confused bruh

[@abfitnesstrainer]

This long form stuff is so much better!

[@JosephKings-j9f]

how are you helping is it tin or you turning it to gold?

[@albertchan8661]

At the Agency offer at 7 minutes... if it's a one-time offer for 4k at no monthly fee... how long would you do that and when would they pay you again with that model?

[@SevenExousia]

I think the ending would have more impact if you showed the whole room so people can see how many stood up. But that aside, excellent video. Thanks for the learning experience.

[@PGproductionsHD]

Yhea I don’t understand why he didn’t

[@eat_ze_bugs]

Blame the guy in charge of the camera