This video will make you more money than anything else on the Internet

Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbitl in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[@AlexHormozi]

For many more hours on this topic, check out the completely FREE full offers training here: www.acquisition.com/training/offers (no opt in or email signup required)

[@masternobody1896]

time to start a civil war cause i like to eat rich people cause they give me no money

[@donavanmarechal]

fucking awesome Thanks for everything that you do! You helped me grow so much only in the past 2 weeks since I discovered you. I commit to grow my business to 3M$ with all the knowledge you are giving away! Even if it takes me 5 years that would still be 3M$ more than my previous income of NOTHINGNESS

[@JediStockTrader]

your volume is low on this video...

[@jzk2020]

Has anyone actually ever bought any of your $100k books though :D

[@DerekKuryliw]

☝️ is this guy for real 😂

[@AlexJohnson-jc8cs]

The best thing I've done is to start reading Newsletter on business/marketing etc. In my bio I have links to my favorite ones

[@CodyThierauf]

😂 GTFO with this spam nonsense

[@Okchpod]

VRI TOKEN has the most potential to do more than X10. ETH and BTC will most likely do a X5-X6, but that's fine for me. Gotta look for better entry points while I stake IRIS and PGEN, then wait for Polygen's next raise as I also look at their new partnership with Kenzo Ventures

[@AzizKhan-vt2gw]

May you live 10000000 years man. This is just gold.

[@clintscott3300]

I’ve been diligently working, saving and contributing towards financial freedom and early retirement, but the economy so far since the pandemic has eaten away most of my portfolio, what I want to know is this: Do I keep contributing to my portfolio in these unstable markets or do I look into alternative sectors. I am at a crossroads to close my positions.

[@addisonwillow1055]

There is nothing any of us can do to stop the recession from eating away at all the investments you might think you have.

[@masonmichael4451]

I disagree, you have at least 6 months until a full blown recession. We still expect a recession, but now we are looking for it to begin in Q1 2024 rather than Q3 2023.

[@everlyisla6056]

No, it's quite the opposite. One should place greater emphasis on where the economy is headed tomorrow rather than its current state.

[@lukeasher2735]

Maintaining a well-rounded portfolio is crucial, which involves incorporating businesses with consistent cash flow and potentially unconventional or 'misunderstood' business models. In 2021, I decided to enlist the services of a professional wealth manager to restructure my portfolio. As a result, I've achieved impressive returns of $420,000 by reinvesting across multiple markets in the past 8 months.

[@masonmichael4451]

Who is this planner you work with? I am reaching a breaking point. I actually want to go the route of using one.

[@EspyJW]

🎯 Key Takeaways for quick navigation: 00:00 💰 Crafting a Compelling Offer 02:21 📦 Value-Driven Offers 05:04 📈 Case Study: Offer Impact 08:17 🎯 Right Audience 10:34 🛠 Market Selection Framework 14:12 🎣 High-Value Niches 18:00 🚣‍♀️ Right Vehicle 20:47 💰 Offer & Pricing 24:28 🚫 Avoid Price Wars 27:05 📊 Pricing Psychology 35:26 🛠 Value Formula 42:14 🚀 Final Value Adds Made with HARPA AI

[@OhadGoGym]

thank u

[@hisagisan]

Headline readers rarely get the point.

[@stanwilson7040]

@@hisagisan I've implemented the TREMENDOUS KNOWLEDGE contained in the video and already made more than $20 000 in a couple of days

[@ricardovasquez9470]

Respect 🙏🏼 🫡

[@andrewltz]

Thank you i love this

[@zuluguywithacamera]

I listened to this video this morning on my morning walk. And I am now doing a whole new business plan for my wedding video bussiness. I see why I am constantly broke and not growing. Thank you for this. I will do the free training.

[@fanus1792]

Hi how IT is going?

[@antoniaosborne4972]

Maybe we can partner - I’m a nutritionist and lifestyle coach? X

[@michaellacroixofficial]

same!!!

[@soscreativity]

Very insightful Alex, I'm always intrigued by your ingenuity in tackling rigid narrative about money, i love the way you make things clear and concise, well appreciated

[@DrKlaytonKosek]

I watch these in-person Alex talks about 20x and take notes. Better info than I got in 18 years of education

[@RealHomeRecording]

Public schools want you to be a slave to the system.

[@dannsxxy]

how do i get to watch these in person seminars, is there any ticket or selected people?

[@on9francisyu]

it is nice that you can take so much from this and i hope you would apply to it.

[@shoutatthesky]

What does he actually sell????

[@RealHomeRecording]

@@shoutattheskya book?

[@bobjohnson-zg6tq]

Key Takeaways for quick navigation: 00:00 💰 Crafting a Compelling Offer 02:21 📦 Value-Driven Offers 05:04 📈 Case Study: Offer Impact 08:17 🎯 Picking The Right Audience 10:34 🛠 Market Selection Framework 14:12 🎣 High-Value Niches 18:00 🚣‍♀ Right Vehicle 20:47 💰 Offer & Pricing 24:28 🚫 Avoid Price Wars 27:05 📊 Pricing Psychology 35:26 🛠 Value Formula 42:14 🚀 Final Value Adds

[@Wilson_Cool]

Tyyyyy

[@user-xm3gt8fi8u]

Thank youuuuuu 🎉🎉🎉🎉🎉

[@sCiphre]

Lmao @ the emojis. Next level. Thank you.

[@Americandancestudios]

❤thanks I own a dance studio in NJ. I have found your books and videos to be soooooo helpful!! Thank you!!! Can’t wait for the Sales Book coming out😍👏🏾

[@jasonlo6710]

This is hands down the best and most valuable presentation I have ever seen in years.

[@bardofart5893]

Alex is a genius and an Angel for sharing this. God bless you man. Keep shining ☀️

[@Zero-rr2up]

The Value he gives out for free is Insane. Much respect to you!

[@user-xm3gt8fi8u]

That's how Grant Cardone started then started selling packages Alex will get there .

[@GilliMarieMoody]

I remember these teachings from another video you did. It was great then and it’s now. (And no over-editing here🙂.) THANKS.

[@N1s_k0]

Great advices, thanks a lot! I will try to implement some of those ideas of yours!

[@brycematheson9552]

The exercise at the very end. 😱 That really solidified the offer in my mind for me. Loved this, Alex!

[@TheSnarkyRobot]

Thanks for the excellent presentation, Alex. You're a master at marketing and I love how you put out so much valuable information.

[@da5872]

Can’t see any equivalent approach on internet!! A Master!!👌🏼👍🏼👌🏼

[@ningyen1444]

I'm so happy I made productive decisions about my finances that changed forever. I'm a single mother living in Vancouver Canada, bought my first house in October and hoping to retire soon if things keep going smoothly for me.

[@dianegrant3215]

My mother worked in a tiny little bed bath and linen store and kept some of the older stock at the back at marked down and marked down and marked down. One day she decided to double the price. The original price that is, put it at the front of the store, and she sold out within a day. She just did this intuitively but here is Alex talking about the exact same principal. It works!

[@pawelallable]

This works except it also burns people. For example, people often say you get what you pay for. So then why don't people making junk just try to sell for top dollar? Why not sell your Temu tools for more than DeWalt? Don't you get what you pay for? Not if someone is being dishonest. So soon you'll return it, or never return to that store/brand again because once youve had time with the product you'll realize they simply over charged you.

[@Americancowboy147]

Well analyzed. TA is good but I find it truly baffling that all major crypto youtubers just look at pure T.A and completely Ignore the bigger narrative of why BTC Is dumping and why the future outlook might not be as rosy as it seems. It's kinda irresponsible to ignore the fact that each ETF launch so far has caused a major dump at the peaks of BTC.. We were already on shaky footing with historically low volume and almost pure whale dumps, narrowly avoiding a long-term bear market. more emphasis should be put into day trading as It is less affected by the unpredictable nature of the Market.. I have made over 11btc from day trading with VRI TOKEN , insights and signals in less than 3 weeks, this is one of the Best medium to backup your assets incase it goes bearish.

[@Matthew-_]

Alex we're loving the long-form content, it may be less frequent, but it's value packed. Thank you

[@on9francisyu]

I think many people are still loving the long form content.

[@eyecandy-gaming]

Prices used to go up due to inflation. Now they go up because everyone is listening to Alex.

[@maccharles6571]

😂

[@joserlumbi6319]

Facts 😂

[@SBU_007]

started reading 100m leads. very nice. keep hustling

[@jeffreyvonstetten5852]

I listened to this for two reasons, it had good information and you didn’t wear your stupid Band-Aid on your nose. Well done.

[@SantaMartaAirbnb]

love this dude, amazing and Im so hooked into his content and books.

[@limbosmansion]

He is writing this title for him self, like affirmation.. using it as leverage for your attention.

[@ChrisZaino]

Today , they wouldn’t even think about kicking Alex off the stage for a time deadline. Look how he changed the value and power over time. So inspiring

[@rodneypate1693]

A true gem💎💎💎💰💰💰. Thank you for sharing a plethora of Marketing strategies and wisdom. The presentation was clear and concise. The examples were filled with great imagery. 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥

[@SolanaTrue]

What is insane to me that even street level service providers understand this early on. Example, I was providing car modification services to car guys. They always complained about price cuz they kind of understood cars but weren’t willing to do the work themselves. I was always busy but money wasn’t the greatest. Meanwhile my much younger and “lazier” friend rarely worked and charged 2x-3x what I did for the same job. He worked on “white collar” owners cars and higher end models. Same work as me but more money and sometimes even less work more money. Wow

[@stanwilson7040]

Listen, I've implemented the TREMENDOUS KNOWLEDGE contained in the Hormozi videos and already made more than $2 000 000 in a couple of years and was able to quit my job at age 27!

[@lucindadorsey9261]

Thanks for sharing! God Bless you and yours! Peace Be still!

[@oscar-lagrosen]

Really needed to hear this, especially regarding how increased price leads to overall ease because of perception. Thank you!

[@sudaisafghanzai]

Simple yet people just don't understand it. I am embarrassed but opportunities we have in this time of the world yet I'm not even making $10,000 a month. I will try my best to become a millionaire. "If you born poor it's not your fault, but if you die poor, it's 100% your fault."

[@mrlolalot531]

Great content! Made me order the book right away... :)

[@MaybeItsAnthony]

title is 100% spot on... THANK YOU ALEX

[@johnhartin895]

@alexhormozi I’m telling the example at the end of the video has been 1 of 2 most impactful lessons that I have learned from you. These type of examples although so simple explains so much! This example and the other video that you made when you were “pissed” about using framework for e-commerce. These two examples have brought both of your books to life!!!!

[@mandelmon1]

Thanks for this video Alex 💪🏼🙌,

[@DavidGeorgeCimpeanu]

GOOOOLD. My man Alex is the most precious thing on the internet in 2023

[@Rome_thumbnail]

Thanks ever so much for all these incredibly valuable free content!

[@MillionaireHouseholdFinance]

Great Video!!! Thanks Alex!

[@heismatrix]

Alex is a business Wizard 🧙🏻‍♂️

[@topboimedia]

I have been looking for a clear way to define the difference between price and value for years, and this by far is the best definiton I've heard!🤯

[@oceandust5346]

Thanks for the info! Really useful

[@trekgreenwood6743]

If you’ve already read $100M Offers and/or taken the free course, this is all nothing new. But still good to review.

[@GaryRabatin]

The boy and car story is in the book? I must have missed that if it is.

[@gadstube]

Brilliant.... got 2 of your books already...can't wait!

[@calculatormaster]

​@@TAP__TO__OPEN_PROFILEscammer alert

[@beybladeknights1223]

These titles are working and the presentations are mind boggling

[@thepinkgrape]

What a great show! Thanks for doing this!

[@redpillblupill]

This is FRICKING AMAZING! Alex, THANKYOU. MANY GREAT ideas from just this ONE video for me!

[@ytalexhormozion-on_tele--gram]

*ℜ𝔢ä𝔠𝔥 0𝔲𝔱*

[@on9francisyu]

I also love the video and I hope you can apply to your life to improve on it.

[@filmingyu6623]

Alex- does your increasing price strategy and approach the same for consumer products like clothing and fashion (quality but not luxury category) ie. I see this effective for services like agency work etc... but how about a brand selling hoodies shirts etc... but most people won't pay for $100+ hoodies $50 tees... how would you price good like apparel that appeals to masses yet perceived as quality?

[@davidpowell3884]

Awesome! your potential seems timeless. Diversifying your income flow and chalking out a plan remains the smart way to prepare for the unexpected and the best way to grow and sustain wealth. 7yrs in investing space and extremely pleased with the decision I made. The good news for anyone confused on where to start is it’s never too late.

[@monicamoore4329]

Congrats! I'm fascinated with investing, I am single and juggling all these things are quite difficult. Invested in few sectors but haven't seen any profit yet. I think I am missing out on something you take seriously

[@davidpowell3884]

Timing the market is impossible. history shows that the market will in the long term have an upward trend, so the worst thing is not investing at all. i have trailed along lisa michelle pacillas markets picks and i have accumulated 14 btc with her guides.

[@monicamoore4329]

I have been on a lookout for a reliable financial advisor and I wouldn't mind opting for something productive, do you have more information on the operations?

[@davidpowell3884]

You can do your research and be on the lookout for a brokerage manager with intelligent strategies who'll help your portfolio maintain an unwavering and a progressive growth. Lisa Michelle Pacillas is my FA. she is well known. you can verify her yourself online.

[@chrisschules9943]

Lisa really seems to be FINRA registered, looked her up online and read through her resume, educational background, qualifications and it is very sensational. i would sure render her services, i value this

[@meirgoldenberg5638]

I'd be really interested to see how many people stood up at each stage in the last demonstration.

[@Icon-EmpireRoyalty]

Tbvh This is the best sales video I’ve ever watch on KZbin ❤

[@Wilson_Cool]

Warren buffet about being in the right boats 19:50 Great manager vs bad market 24:50 DON'T 28:50 sales persons believe 30:30 what to choose???

[@marckuhnmak]

Great video Alex!

[@eamonshields2754]

Thanks Alex

[@citrusvalleyhomeschriscerv3618]

This video ACTUALLY made me money… I was doing a presentation yesterday and the client didn’t want to sign. I thought about the story of the savage sales agent that had the belief that they were the best solution. I leaned in and sat in that uncomfortable space longer than I normally do. The client signed ✅💰 Thank you Alex & team for sharing this video. It helped 🙏🏼

[@FuzzImp]

I’m a longtime fan but for some reason this all hit so good. I have been undercutting my growth and chasing the wrong customers and basing my marketplace segment without accounting for the competition being a bad gauge

[@Yyhhtt99009]

My heart goes to the entire community for VRI TOKEN building up something even my grandpa can understand. This is so smart by them to launch it to shatter the doubts and fears of the common folk which is not even correct to begin with. Everyone knows the state of inflation and recession now and the way out is already in progress. Now it's just about catching the big fish

[@bellabluejungle]

Glad I listened to this again. 👍

[@spooky274]

DUDE, these are golden its amazing you are 50% if not more of my knowledge for this sales game, I cant say thank you enough.

[@businessmain86]

What other great sources of knowledge do you know?

Thak you, Alex! As always such a great content. Does any one have ideias on how I could apply all this on the physiotherapy Market? All I have tried is back and shoulder pain relief. 😬

@@_-_TAP_PROFILE_TO_GET_IN_TOUCH where is this profile?

[@fefreire10]

This is so much Gold! 🔥🔥🔥

[@AbdullahKhan-zn3yx]

*All Viewers watching this*: Just wait for the Exercise at the End.. ABSOLUTELY MIND BLOWING...

[@JohnDeGinger]

Alex you should increase the volume of your voice so the ads stop scaring the shit out of me lol thank you so much for the info tho I love your work

[@ddfelder2]

THANK YOU ALEX!!!!!!!

[@azhaanebrahim4887]

Note 2 get so good they can't ignore💯

[@wisdom7891]

24:30 - Best part and eye opener

[@getfurtherfaster]

Thank you Sir! Thank you for your time and all that you do!

[@ytalexhormozion-on_tele--gram]

*ℜ𝔢ä𝔠𝔥 0𝔲𝔱*

[@SantimaJasper]

He gives life changing value!

[@inurzone]

Awesomeness Alex Cheers

[@JPax3]

Hormozi is a savage beast monster and humble af 💪👌

[@queencomisha]

I went through this last month. Higher prices made more sells 🎉🎉🎉 Wow and it actually increased everything

[@tylerhartman9980]

alex ur the goat bro i love u man

[@movementmatters.]

Enjoyed a lot, real stuff, thank you, Alex

[@ytalexhormozion-on_tele--gram]

*ℜ𝔢ä𝔠𝔥 0𝔲𝔱*

[@user-hg7vo6sh7p]

summary of his great 1st book,thank you

[@YOGiiZA]

Dig it, thank you for sharing

[@gregoryranger3268]

Thank you!

[@cynthianeal9277]

I am a commercial insurance specialist who is compassionate about assisting business owners with risk management, to grow their business. But, I am also an apartment syndicator who wants to uplift communities with safer and better living standards. Now, I just need to be known. Thank you.

[@riotman7455]

Who do you buy your hats from got one from the three book package and I have not had a better fitting hat. And want to buy some with my own designs on them thank you in advance

[@hmamane59]

Amazing content!

[@baelimajeed5299]

Thanks a million

[@MrMonetizr]

alex hormozi is just the best, he's mindset wakes you up every time

[@jimmcculloch3786]

WOW, and OMG!! Thank you so much :)

[@johndavenport8843]

I have built 3 nationally ranked companies and am building industry leaders but if I had aeen this video years ago it would have saved me a lot of time and a shit load of money. New entrepreneurs need to pay attention. This is pure gold.

[@phredbookley183]

I'm into entertainment (animation specifically). Watching more and more of Alex just teaches me that my offer is nowhere near good enough to take me to the places I want to go. Frustrating, but a good lesson nonetheless.

[@nm-so3ej]

No failure just learning and feedback

[@ericoschmitt]

Same. I'm a classical musician for profession and passion, also a hang glider instructor by passion. None of those markets are easy to make money with, but I hope to improve my offers and sales tactics. More audience in recitals, more gigs closed, more pilots in the air.

[@PerryPetrozelli]

Interesting. Listening to this for the second time about the good Samaritan and the CEO... The situation is actually equal parts about WHO as it is WHEN. I think for most of us the when is really hard. In the example it's dumb luck in real life business it requires an obsessive desire to serve and research your target to get the timing right

[@nkulisto]

You’re incredible Alex

[@zfn76]

You just know the video gonna be good

[@user-wk6ww4ok5j]

You are the truth!!

[@hleet]

nice video, thanks for sharing

[@soundwave9560]

The value equation: 1. Figure out an amazing/dream outcome for your customer 2. Increase your customer’s likelihood of achieving that outcome 3. Achieve that outcome for your customer as fast as you can 4. Make achieving that outcome as easy as possible for your customer

[@MathewSan_]

Great video 👍

[@razorridge]

Just listened to the Iced Coffee podcast and the philosophy discussion at the end was so interesting. Instantly a fan of your mindset

[@thomaskolb623]

Does this work for restaurants and or retail establishments? I see some correlations I can use.

[@larissastuermer1711]

This man is amazing!

[@adrianfathan9501]

Okay I've studied almost all of your materials Mr Hormozi but I just think about the product? I have a service/hire a contractor for it, I'll make a kickass offer but how to deliver on it?

[@albertchan8661]

At the Agency offer at 7 minutes... if it's a one-time offer for 4k at no monthly fee... how long would you do that and when would they pay you again with that model?

[@AmfnJ327]

Is there a KZbin video that goes over your gym offers and Upsell?

[@huzaifaanadeem]

If you are new to a niche, then how can you do market research effectively to see where the problems are? So that you can create your offer.