TikTok is guided by what’s trending,

Anybody with a TikTok account can create video content that includes music, special filters, and even visual effects. The aim is to create videos that grab users interest within the first few seconds to stop them scrolling and pay attention.
The more a user spends time on a specific TikTok creator video, the more likely it is to become viral.
The TikTok For You Page is the most popular section of TikTok and is the place where users discover new content that is served up by the TikTok Algorithm. Whenever a TikTok user opens the app, the first page they see is the For You Page.
Similar to apps such as Twitter and Instagram, much of TikTok’s platform is guided by what’s trending, and hashtags that allow users to find content.
When a new app emerges on the market and starts to grow in popularity, it can be hard to understand why it’s needed.
Instagram, for several years, seemed like a simple photo filter app but slowly emerged into a social platform and branding tool. Snapchat stories initially seemed ridiculous, but as they grew in popularity, Instagram essentially stole the idea, and Instagram Stories now dominate the social network. Twitter, with its confusing hashtag system, eventually became a new way to track news and current events.
When it comes to TikTok, there is a vast market of people looking for micro-entertainment and distraction for a few minutes during the day. If a video is interesting or appealing, it is reshared quickly by the algorithm on the ‘For You’ page and gains millions of views.
As of 2022, TikTok has been downloaded over 3 billion times. As the platform is growing, it is evolving and capturing the interest of both brands and celebrities.
In late 2020, dancer Charli D’Amelio became the first person to earn 100 million followers on TikTok, and currently has over 141 million followers.
Other influencers such as entrepreneur Gary Vaynerchuck have also adopted the platform and have been sharing repurposed content that is more relevant to the demographic.
The biggest draw of TikTok is the ability to post about anything. Humor, hobbies, fitness, travel, music, photography, dance; every category is open and gaining huge attention. Each area is offering exposure for those that can adapt their content to the short-form video model.
While entertainment seems to be the main draw at the moment, there is an increase in both educational, aspirational, and business-oriented content.
‪@somambike‬