How Red Bull Earns Billions Selling... Nothing.

Рет қаралды 51,098

Күн бұрын

Use code tldrnews at the link below to get an exclusive 60% off an annual Incogni plan: incogni.com/tldrnews
Red Bull's marketing prowess, evolving from the sponsored parties in the'90s, extreme sports, and events, fueling revenue growth. This video explores the brand's history, smart marketing, and enduring success.
🎞 TikTok: / tldrnews
💡 Got a Topic Suggestion? - forms.gle/mahEFmsW1yGTNEYXA
Support TLDR on Patreon: / tldrnews
Donate by PayPal: tldrnews.co.uk/funding
Our mission is to explain news and politics in an impartial, efficient, and accessible way, balancing import and interest while fostering independent thought.
TLDR is a completely independent & privately owned media company that's not afraid to tackle the issues we think are most important. The channel is run by a small group of young people, with us hoping to pass on our enthusiasm for politics to other young people. We are primarily fan sourced with most of our funding coming from donations and ad revenue. No shady corporations, no one telling us what to say. We can't wait to grow further and help more people get informed. Help support us by subscribing, engaging and sharing. Thanks!
Sources:
businessmodelanalyst.com/red-...
www.cascade.app/studies/redbu...
www.bloomberg.com/news/articl...
www.forbes.com/global/2005/03...
hashtagpaid.com/banknotes/red...
smallfilms.com/red-bull-kings...
www.redbullcontentpool.com/
0:00 Intro
0:49 History
3:07 Marketing
5:43 Sponsorships
7:43 Why is it Successful?
8:40 Sponsor

Пікірлер: 103

@KestrelTown 4 ай бұрын

AlphaTauri is not only an F1 Team, it’s a high fashion brand. Red Bull has even got into the fashion business.

@felixsmdt 4 ай бұрын

Also, AlphaTauri (the F1 Team) is now Visa CashApp RB, possibly the worst Team name ever

@javieryeo4032 4 ай бұрын

@@felixsmdtI think TLDR saw that and figured it was too nonsensical to say that, thank god they say AlphaTauri and not the new name 😂

@tuna5618 4 ай бұрын

F1 has 2 of the worst team names ever now with VCARB and Stake F1 Team Kick Sauber or whatever they're called.@@felixsmdt

@fumblezappermalaysia 4 ай бұрын

It's just a glorified billboard now😭😂

@NewsGuyFred 2 ай бұрын

Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets

@Rose.Of.Hizaki 4 ай бұрын

Something that is also left out is they also a big sponsor of the recovery, restoration and maintenance of old WARBIRDS - basically any fighter planes or bombers that were flown in WWII. RB would have had a hand in their restoration and getting them restored and flight worthy as well as participating in big airshows which they'll also sponsor. They have their own flight team called 'The Flying Bulls'

@SoulDuckling126 4 ай бұрын

Yeah, keeping piece of history alive while doing marketing clever af.

@Rose.Of.Hizaki 4 ай бұрын

@@SoulDuckling126 Ive read comments about how they hate that a lot of the planes they use are often tagged with the RB bull logo or painted in RB colours. Like a P-38 or P-51 with the bull logo on it. Its not really period correct but there is no way these planes would exist in the condition they are in and fly air shows without RB's help.

@dustinabigan2776 4 ай бұрын

It's hard to imagine how all Red Bull built up until now started with just selling energy drinks. You know they're really swimming in cash when they got two teams in F1, a motorsport that's notoriously expensive to enter and compete in, alongside an entire race track in Austria. The main Red Bull team, partially thanks to a budget cap, made a profit in 2022. So the team basically pays for itself thanks to prize money and sponsors now all while still having the Red Bull marketing tied to it.

@Theoryofcatsndogs 4 ай бұрын

A single F1 tire worth more than a few thousand RB and they can still able to make money while most other teams are in red for years is pretty amazing.

@memofromessex 4 ай бұрын

"Reducing sweetness?" - Was it syrup before?

@PurestBollocks 4 ай бұрын

Yes. The Thai version it is based on is very syrupy and sweet. It feels more like a sugar overload than a caffeine hit

@fatboyslim458 4 ай бұрын

Red Bulls 2nd F1 team has been renamed to 'Visa Cash App RB' slipps of the tongue

@allergy5634 4 ай бұрын

That is certainly one of the team names of all time

@arcticturtle12 4 ай бұрын

VCARB

@michaelantonius321 4 ай бұрын

You know the brand is that powerful when in the highest racing sport (Formula 1) in the world, not only it able to dominate above not 1, not 2, but at least 3 car manufacture (Mercedes, Ferrari, McLaren), but to be able to produce the most dominant season of Formula 1 this decade, it's impressive. Simply, simply lovely.

@MaxiTB 4 ай бұрын

It's so funny to think back to the 90s especially the end of it, when RedBull became a thing world wide and for Austrians it was something completely normal you get literally everywhere - in fact more often than Coca Cola. And yeah, lots of people think Red Bull makes drinks while it was always Rauch doing the production and RedBull itself is a marketing company. Didi died a view years back, so now the company is BTW completely owned by it's Asian owners, but the HQ in Fuschl Am See is still kicking in Salzburg (pun intended) and seems to do find after a bit of an uncertainty how the company could even exist with it's former show runner gone.

@anal8394 4 ай бұрын

Since the founding of Red Bull (even though this is actually the European/western arm of Kratingdaeng), Didi is by no means a majority shareholder, there is a share agreement that the yoovidhya family owns 51% (founder Kratingdaeng holds 49%, 2% for his successors), Didi was given the mandate to promote this product so that a drink that is actually for low-wage workers becomes a modern drink, By shifting the target to vulnerable young people, this energy drink trend has exploded and can make a profit to the point that it can replace banned cigarette sponsors

@BobbyGeneric145 2 ай бұрын

Incorrect. Thai owners have 51%

@jirehtheprovider 3 ай бұрын

Even Esports got the Red Bull sponsorships. I had seen a good lot of Video game tourneys be played with Red Bull. Some small, some big. But even video gamers are part of Red Bull at this point.

@michaelschollbauer8865 3 ай бұрын

dont forget about drinking in the austrian disco - the most standard drink there is vodka bull since i can imagine - im 36 by now

@Kylekashi 3 ай бұрын

Red bull also hosts gaming events. For example I remember them doing a really cool event for Elden Ring before it's launch

@superkooper6594 4 ай бұрын

Whenever I hear “Red Bull” I always think of the F1 team first, hard not too when they’ve dominated the sport for almost 4 years

@shashanktrivedi27 4 ай бұрын

Mateschitz was marketing genius.

@jdj8168 4 ай бұрын

I thoroughly love the way red bull have positioned their brand.

@tuna5618 4 ай бұрын

I associate Red Bull more with F1 and other extreme sports (motorsports and whatnot as well) than the actual drink.

@altaccount648 4 ай бұрын

Redbull shows that you don't need a good product to reach a massive audience.

@jzk2020 4 ай бұрын

Right. But excellent marketing is a must.

@getnohappy 4 ай бұрын

Wait, Red Bull is less sweet than the original? Did each box of the original come with a free pancreas?

@shadowshots9393 4 ай бұрын

hold on, that's why it was called kratingdeng and not redbull in my ads ? it was originaly called kratingdreng and not redbull !!!!!!

@meow-ic6gz 4 ай бұрын

and it's amazing to find that red bull isn't just using those teams for marketing they're also generating profits from it as the owner then those money can then be invested into further marketing campaigns which would help them reduce the expenses from their main business revenue

@mediaspam9696 4 ай бұрын

how is this not sponsored by red bull???

@standodge7687 3 ай бұрын

I liked redbull, the company I work for used to haul it, I miss the OSD and other freebies, redbull let us keep it because they didn't want to pay to ship it back

@mrd3127 4 ай бұрын

you forgot about air power, a cooperation between red bull and the austrian miliatry 😊

@zebbiezebra3055 4 ай бұрын

Austrian Grand Prix. it's the Austrian Grand Prix, it was only the Styrian Grand Prix in 2020 and 2021, when the track held 2 races, in response to Calendar limitations caused by covid.

@vuk2140 4 ай бұрын

I dont drink alcohol nor sodas, but live for Red bull. 😍

@jzk2020 4 ай бұрын

I really like how red bull promotes itself. Shit product, but world class marketing strategy.

@perfanta4214 4 ай бұрын

As they still differ today, to me Thai RedBull is soooo much better tasting and effective while the „adapted“ version is just disgusting.

@drincogni 4 ай бұрын

I wonder if this video will mention the numerous amount of death caused by too many redbulls which happened between 2005 to 2012

@CrocodileWhispers 4 ай бұрын

Jagerbombs always bring me back

@NewsGuyFred 2 ай бұрын

Red Bull might be the most impressive company right now in terms of succeeding very well in many different markets

@jaspermooren5883 4 ай бұрын

I still don't understand how so many people drink Red Bull, it by far the most disgusting drink I've ever had, outside of maybe Monster, which is basically the same thing.

@olamsoevik 4 ай бұрын

The Kardashian of the business world.

@rg6427 4 ай бұрын

This feels like an ad… also the title makes no sense they sell an energy drink

@emanuelekunkler7789 4 ай бұрын

amazing if the drink didn't taste so bad like it's crazy

@joshuahillerup4290 4 ай бұрын

Did anyone else expect this video to be saying that Redbull technically isn't a drink?

@vijaz5559 4 ай бұрын

Nuh uh

@KanLuxiang 4 ай бұрын

I was also confused how they were "selling nothing"

@davidroddini1512 4 ай бұрын

They made the drink less sweet to appeal to westerners? That doesn't sound right... put the extra sweetness back!

@BobbyGeneric145 2 ай бұрын

Sadly I think a LOT of this stuff will end sinde Dietrich passed away.

@scottauger4295 4 ай бұрын

I did know how successful Red bill was or is

@supalupallama 4 ай бұрын

the titel is awfully simililar to this one " How Red Bull makes money selling nothing - Company Forensics"

@11Gotama11 3 ай бұрын

Coca-Cola isnt a strategic partner of rb. Thats bs

@yaswanthkumar1485 4 ай бұрын

Make a video on Formula 1

@Alpha1Epsilon2 4 ай бұрын

Soccer team*

@NewsGuyFred 2 ай бұрын

5:25 “14 million YT subscribers. Slightly more than TLDR”. Yeah, TLDR is at 14 million give or take 14 million

@dancecommando 4 ай бұрын

They also sponsored the escape room world championships, the more you know

@theotherohlourdespadua1131 4 ай бұрын

They sponsor a lot of weird sports like barnstorming and Soap Box Derby...

@Kris_96 4 ай бұрын

NOT THE RED BULL ON THE TABLE!

@scorpiovenator_4736 2 ай бұрын

Red Bull gives you wings

@MrTruehoustonian 4 ай бұрын

I dont drink caffeine so never tried any energy drinks "Im sweet enough" in my Bricktop voice, and your telling me redbull was a one channel extreme content version of KZbin before KZbin existed plus all the other stuff they do.

@ethan_c223 4 ай бұрын

Does well funding put ins war machine too

@fivetimesyo 3 ай бұрын

They worship at the altar of Adrian Newey.

@user-zm4fx3vp2u 4 ай бұрын

Redbull has slightly more followers than tauri? Who's that? Anyone 5:29

@carvajalricardoaz 4 ай бұрын

I really hate click-bite, definitely not expecting it from this channel

@mazibukomail 4 ай бұрын

Yea and this vid is also cribbed from one I've seen before

@R1chardH 4 ай бұрын

This isn't the first time I've seen this video, almost word for word.

@bruhngl 4 ай бұрын

What do you mean?

@RAYDEEY17 4 ай бұрын

This is the definition of capitalism

@hhgttg69 4 ай бұрын

never bought a can of the crap

@mino1 4 ай бұрын

Nebula life time subscription is a scam I got scammed

@harryallen1175 4 ай бұрын

I dont really get it as it tastes terrible.

@bruhngl 4 ай бұрын

People don't drink it for the taste

@jaspermooren5883 4 ай бұрын

@@bruhngl Then why else? It's also insanely unhealthy.

@bruhngl 4 ай бұрын

@@jaspermooren5883 it's an energy drink, people drink it for energy 🤦‍♂️

@jaspermooren5883 4 ай бұрын

@@bruhngl I've only ever experienced the opposite. There's a reason all these athletes that are sponsored by Red Bull are never drinking it themselves. It gives you maybe 5 minutes of energy to make you completely crash afterwards. Drinking Red Bull gives you a worse 'after dinner dip' than any dinner I've had. But maybe that's not true for everyone.

@bruhngl 4 ай бұрын

@@jaspermooren5883 that's probably just a symptom of adhd. Caffeine works for most people.

@goncaloaraujo6644 4 ай бұрын

it tastes so bad tho. Monster is so much better

@afterburnerfox 4 ай бұрын

Great f1 team but the drink tastes like piss

@explodingwolfgaming8024 4 ай бұрын

Commenting 4 algorithm

@michaelheckmann3791 4 ай бұрын

Not a single word on Mateschitz right wing shenanigans. This smells a lot like sponsored content, disappointing.

@anal8394 4 ай бұрын

You can use the Kratingdaeng issue about the son of one of the founders of Kratingdaeng

@NoahgotLEGO 4 ай бұрын

Great video. As an American, the pronunciation of “consumer” had me cringing.

@davidjennings2179 4 ай бұрын

Cringing because other countries and pronunciations exist?

@allergy5634 4 ай бұрын

As a Brit, how the hell else do you pronounce the word “consumer”

@vinicius_teodoro 4 ай бұрын

Red Bull is such a millennial drink, if I see you drinking it I just know you're over 30 and sad

@jaspermooren5883 4 ай бұрын

I always thought it was most popular with teenagers. Most of the time you see people drinking energy drinks, they are teens. At least here in the Netherlands, maybe it's different in other countries.