Why are UK Food Prices so High? (and is it Brexit?)

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It wasn't long ago when the UK had one of the lowest food prices in Europe - but following the pandemic, the cost of food has risen dramatically. In this video, we examine the impact of higher input costs - but could it all just be connected to Brexit?
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1 - / 1
2 - news.bbc.co.uk/1/hi/world/euro...
3 - landgeist.com/2021/04/06/prev...
4 - ourworldindata.org/grapher/co...
5 - tradingeconomics.com/united-k...
6 - tradingeconomics.com/euro-are...
7 - www.ons.gov.uk/economy/inflat...
8 - www.ft.com/content/41c8b19d-c...
9 - www.independent.co.uk/news/uk...
10 - www.ft.com/content/d4677b1e-6...
11 - www.ft.com/content/41c8b19d-c...
12 - www.politicshome.com/news/art...
13 - www.ons.gov.uk/economy/inflat...
00:00 - Introduction
00:51 - History and Comparison
04:03 - Why is Food Getting So Expensive?
05:12 - Is It Brexit?
07:14 - Brilliant

[@avaevathornton9851]

The fact we had such low food prices to begin with is really surprising given we're a net food importer.

[@JonyTony2018]

Because we had a very competitive food market, thanks to being in the EU.

[@jim-es8qk]

​@@JonyTony2018no, thanks to the supermarkets.

[@raymccrae]

​@@jim-es8qk did supermarkets disappear with Brexit? No, we still have supermarkets and spiralling food costs, so clearly it isn't the supermarkets that are the factor. Perhaps if you'd kept your uninformed gammon opinions to yourself, we'd all be in a better position.

[@EamonnMooney]

@@JonyTony2018 That doesn't explain why our food was significantly cheaper than the EU. I've always been staggered by the high cost of food in France, Germany and the US whenever I visit.

[@micallef87]

@@JonyTony2018how would that be the reason if we were the cheapest in Europe?

[@HobbyHut01]

Every week I do a food shop and I notice 99.9% of prices creep up every week by 5p all the way to 75p or shops are charging the same but reduce the package size such as chicken breast ect

[@Kj16V]

Yep. Over the last 7 years or so our weekly food shop-up has gone from About £45, to £50, to £70.

[@markallen6284]

Big Tesco in Leith no longer stocks a dozen eggs, only half-dozens. That really set me off

[@HobbyHut01]

@@markallen6284 that’s just shameful mind, country has gone to the dogs

[@oneoflokis]

Yeah. Like 1 2ltr bottle of spring water (basic own brand) at the local Spar was costing 80p; then it was 89p; then it was 95p! 😏 B___y WATER!!

[@tommysawyer9680]

shrinkflation. same price smaller package size or weight.

[@pavelcistjakov243]

As my economics lecturer said in 2008, "We are currently living through historic times. They are both very scary and fascinating at the same time"

[@mdb4michele]

Marie Antoinette would say "let them eat sovereignty "

[@unvergebeneid]

Underrated comment.

[@Splooshua.]

Supermarkets upping prices cause they can get away with it is also a big factor

[@AutisticCumsock]

Exactly, corporations will price gouge if they think they can get away with it

[@alexhunter672]

Supermarkets don't wholly control prices. Their suppliers have a much greater impact on long-term price. So, if you're paying more for things, it isn't the supermarkets. Many of the largest suppliers of food in the UK are now making higher profits than ever. Supermarket profits are all largely down.

[@flashbaggins427]

@@alexhunter672 A large number of people don't realise that the profit margins for supermarkets are surprisingly low, they aren't like Shell or BP gouging oil prices

[@tt-ew7rx]

It's more a case of their not being able to get away with not upping prices. They are not charities.

[@sueyourself5413]

@@tt-ew7rx Oh the poor CEOs and their profit obligations towards shareholders. How quaint.

[@HShango]

Whoever said a decrease in the UK inflation.... Doesn't mean things will get cheaper

[@noeyes6151]

Things never go back to before👍

[@Alex-fm5ke]

When it comes to food the prices will come down

[@JK-pe6ft]

@@Alex-fm5ke Inflation represents the rate of price increases. When inflation reduces (but remains positive), prices still go up but not as fast. You'd need deflation for prices to come down, but that is very unlikely and comes with its own problems. There is a difference between prices and inflation. Perhaps we should elect a PM that understands this.

[@Avalozir]

@@JK-pe6ft Rather a PM, who is honest about it. Tory hacks are not exactly the most honest folks out there.

[@davidmcculloch8490]

Whoever said it was correct. A reduction in the rate of inflation means prices increase at a slower rate, but they still increase. The word for falling prices is deflation.

[@Falney]

It's funny you would say that farmers put the price increase on the food when they aren't. The supermarkets are increasing prices without increasing the amount they pay. Farmers are going out of business because supermarkets refuse to pay enough to cover cost of production. I. E. Farmers are running at a loss

[@bdz_4206]

That's what one might call "Surplus Value"

[@wojrej777]

[@wojrej777]

@win_signal247 THAT IS HIS USER NAME..

[@wojrej777]

he's active on TELEGRAMS with the name above..

[@idraote]

Problem is, food prices seldom go down. Once the average price for one kg apples has - let's say - risen to 2,5 Euros, it won't go down by much even if the price for the retailer should drop by 50%

[@geeksworkshop]

Some Food has double in price, but everything seems to have gone up at least 50%

[@The0Yapster]

@@Gary-bz1rf How can you do that master. I live alone and I spend like the double

[@WhichDoctor1]

​@@Gary-bz1rf i used to spend around £30 a week on food for one person. Now that's at least £50 a week. i generally buy a lot of fresh fruit and veg as I usually cook from scratch and don't eat much meat. I only have the one supermarket in walking distance and i don't have a car. So I can't even shop around

[@The0Yapster]

@@Gary-bz1rf Low carbs diet Meat, vegeatbles, rice, nuts, yoghurt, eggs, some microwave dishes etc... I'm a 30 years old engineer who has a relatively stressful job. I don't have much time for house shores :( I work in research so my salary i shit. I'm looking for ways to save money...

[@jaycam2886]

Some food has trebled Tescos are the worst for this!!!

[@blablup1214]

For comparison. Me in Germany need about 100€ for food for 2 persons a week. ( I buy a little more high quality ingredients but also not that fancy stuff) It has gone up from about 70€ or 80€

[@brettsinclaire4007]

I've noticed now as well that even shopping at Aldi or Lidl isn't massively different from Sainsbury's or Tesco. My shopping bill for four people has gone up and up, in 2020 the average was around £100 including some alcohol, now it's about £160, even though I'm buying the same things.

[@theplasmatron3306]

I'm not in the uk, but it's scary to see how there can be a domino effect making everything almost anywhere too expensive to live off of, it's stupidly expensive to make a living . It's like the 2020s are a warning.

[@Rkucins]

I am puzzled with the cheapest food in the UK narrative. Anyone shopping in London would hardly agree to that. Especially if they travel in the EU. By no way, it was the cheapest before 2021. Now the picture could be distorted due to different inflationary rates since 2022. How is the AVERAGE food price calculated for the UK? Is this the weighted average? A pensioner in a rural area and a family of 4 in London would spend rather different amounts, and equalising that would hardly make much sense. I do not think comparing the UK average to say Chech or Italian average would also make any sense, not mentioning Poland or Baltics. As such, I am sorry TLDR, but such representation of statistics is rather misleading without context or a deeper look

[@davidjennings2179]

London wages tend to be higher, I could be on nearly 50% more for the same job in London but I'd actually be worse off because of property, transport and food costs. I doubt TLDR gathered this data themselves, they're just repeating the findings from other research. Also don't forget that the UK isn't alone in having a higher cost of living for big cities, Paris, Rome and Berlin are all in high demand and have higher prices than the surrounding areas.

[@adrianrouse5148]

Also different models used in different country's. So comparing country's inflation figures is not easy. .. it will be interesting to see supermarket profits. The prices from farmers is not always passed on. Look at the egg shortage due to supermarkets not paying what it costs to produce. The visa system for seasonal workers is a UK cock up. Far to complicated. But to say it's Brexit is incorrect.

[@ricardophdddsmd]

As someone who was planning to work in the UK in 2024, but now I changed my mind.

[@alwaysdisputin9930]

It's the right wing's cunning plan to stop immigration = make Britain incredibly shit so that nobody wants to come here.

[@2dradon2]

Yeah I dont blame you. Me and my partner are currently looking at moving out the UK. Wages for our kind of work are far higher in other countries anyway but it just keeps getting worse.

[@rt-viz954]

Honestly unless you are coming from a really poor country don't bother

[@healthiswealth6797]

UK is a dump now!! Not even safe to walk the streets

[@tenniskinsella7768]

Absolutely no reason to feel like that

[@charliecrome207]

The left/right divide is so stupid, if a policy is clearly having a negative effect they should just switch to something that works rather than sticking to what their party is known for

[@pratosaurusrex1128]

6:03 who is the government trying to kid? Latest net migration figures to the U.K. are around 600,000. People who care about immigration are going to be angry regardless of whether they grant visas to meet demand or not. Might as well go ahead and grant more visas for a purpose that will help the U.K..

[@GreenBlueWalkthrough]

Also visas are not immigration in the sligfhtest...

[@_barncat]

just say you're a north african ukrainian syrian albanian refugee and you're in !

[@pratosaurusrex1128]

@@GreenBlueWalkthrough while migration and granting visas are not the same thing temporary visas (like what is being described in the video) are closer to migration, as you have to leave U.K. before you apply for another visa.

[@GaganSingh-nx2yv]

​@@_barncat economic migrants usually fill labour shortages.

[@pritapp788]

"People who care about immigration are going to be angry" regardless of anything, basically.

[@als_pals]

People realised they can price gouge our basic needs

[@noeyes6151]

Pretty much

[@Sanutep]

So evil.

[@dww6]

Have you ever tried to raise livestock?

[@pr0fess0rbadass]

America style

[@dww6]

@@jabezhane not really because there is a increase in risk.

[@brendanshannon1706]

in 2020-2021 I was able to buy so much extra food without having to compromise on cheap brands, I could even buy more expensive drinks and afford weekly takeaway. However in 2022-2023 I can barely afford to buy processed stuff for myself. Things just changed so fast...

[@banditalley9592]

In Romania, a 2 litre bottle of Pepsi is £1.34, in Sainsburys in the UK it is £2.15. Even if inflation was 5% in the UK and 10% in Romania (which it isn't!), the cost in the UK would then be £2,26 or there abouts and in Romania it would be £1.47 People need to understand that whatever the government says about falling inflation, it still means products that are more expensive in the UK are going to increase massively because of their starting price and remain higher than those in the EU where the prices were lower despite possibly higher inflation.

[@jaysimpson6857]

Understanding PPP (Purchasing Power Parity) has helped me understand how dishonest economics is, especially when they compare the U.K. economy against other countries.

[@oneoflokis]

​@@jaysimpson6857Explain it to us please!! 🙂

[@jaysimpson6857]

@@oneoflokis A basic example is to compare or rate the economic situation of two countries and their citizens without considering PPP. This often gives the false impression that the citizens of the lower performing/rated economy having a lesser standard of life when the PPP of that country suggests the opposite. It’s just another way to manipulate economic stats sometimes for the purpose of the citizens of the “better performing” economy to think they’re doing better than they really are for the benefit of their government, corporation and so on.

[@oneoflokis]

@@jaysimpson6857 So comparing BOTH prices and wages?

[@jaysimpson6857]

@@oneoflokis Yes with similar conversions that take into account goods and services and cost of living.

[@cstephen98]

I doubt companies will lower their prices unless the government makes them. Companies will never lower prices after raising them of their own free will. If people get used to and adjust to the higher prices the company will pocket the additional profits when their prices go down. I bet they come back in a few months with a promise not to 'raise' prices any higher (as their coats go down) or they'll practice 'shrinkflation' by leaving or even lowering prices but shrinking the container sizes.

[@mongoliandude]

Crazy how we pay so much more for objectively some of the poorest quality food in Europe.

[@pepegonzalez152]

The saddest thing is getting excited when u get a club card discount 😂😂😂

[@justwatching5188]

Could have mentioned that UK food used to be cheaper because they do 0% VAT on unprocessed food like fruit and veg and eg Germany got 7% min VAT. Further beginning of the year there was a reduced harvest in Spain and Marokko due to drought(climate change). Things like cucumber got ridiculous expensive in Europe as well as they could not important enough veg. But if the farmer that usually delivers to Germany and UK does not have much to sell anyway, why would they bother sending it to the UK with a lot of paperwork and the risk that there are issues on the border again when they can just put it in a truck and sell it to Germany or another EU countries without any checks. And for UK people that really want a cucumber they will take a premium.

[@Verbindungs]

In Spain, food prices have doubled to quadrupled. Also, farmers complain that they are not even covering costs. So my suspicion is it has nothing to do with either drought or scheming supermarkets but with the last 10 years of non-stop money printing by Central Banks.

[@tenniskinsella7768]

There's no vat on any of our food only in restaurants eu wanted yo put vat on food why. Do people think there's vat on food when y ho grocery shopping

[@adenmall7596]

I'm from the UK and all of what's been said is true. People are going through tough times and there is a difficult winter ahead. The biggest problem here is the gas and electric bill's have gone up 400% . Will be sharing this video with friends and families to help them realize and prepare. With inflation currently at about 10%, my primary concern is how to maximize my savings/retirement fund of about £300k which has been sitting duck since forever with zero to no gains.

[@africanboi4542]

I'm sure the idea of a Invstment-Adviser might sound controversial to a few, but a new study by investopedia found out that demand for Invstment-Managers sky-rocketed by over 41.8% since the pandemic and based on firsthand encounter I can say for certain their skillsets are topnotch. I've raised over CAD580k within 18months from an initially stagnant portfoli0 worth CAD150K which was devoid of dividend stocks. These are the high-volume traderss.

[@selenajack2036]

@@africanboi4542 That's impressive! I could really use the expertise of this advisor, my portfolio has been down bad.... Who’s the person guiding you?

[@lucianoboccedi]

@@africanboi4542 hanks for this tip. Her website popped up on the first page immediately I searched her, I read through her resume and it seems pretty tight. So, I dropped a message & hopefully she replies soon.

[@olibob203]

Raisen uk have high interest savings

[@Lando-kx6so]

Inflation's at 8.7%

[@Pironious]

Is it corporate profiteering? Because it is.

[@Pironious]

Why are price controls just indicated as something that "probably won't work" with no sources? Of course limiting supermarket corporations's ability to achieve megaprofits at the excuse of inflation would have an effect. They'll cry bloody murder about it, but unless they're willing to sell off and leave the country, which they won't, they'll just have to absorb the cost, something they're perfectly able to do, just not while also providing shareholders record profits.

[@amon_asentir]

Why here more than elsewhere, though?

[@MrFreebrowsing]

(sainsburys) Onken yogurt pots 1 year ago = £1 Onken yogurt pots today = £2.25 125% INCREASE!

[@EdgarasCelkys]

Doing my groceries now and it is £2.25 !!!. I though that was bs, because I saw them for £1.80 just a couple of weeks ago. Damn, this is so out of hand. I used to buy them for £1 like you said.

[@oneoflokis]

​@@EdgarasCelkysI think they sometimes have them on "special offer"?? Like you used to be able to buy them for £1 sometimes even in the Spar?? 😏 But I think you'd be hard pressed to find them for £1 now. Maybe £1.50 on special? (I like that brand! 😋)

[@tonymintz8537]

Yeah, I'm in Manchester rn from the US, so food here is easily 3X cheaper than anything we tend to buy in America, but even then I've noticed that prices have been pretty quickly jumping in the 9 months I've been here.

[@KCKnowsBest]

But US salaries match their food prices. US is #4 in salaries worldwide. A new nurse in US easily makes $60k+. A new nurse in UK makes 22-25k pounds. I think gas & electricity is also cheaper in US. Obviously UK has free healthcare but anyone with a decent job in US also gets free healthcare through their job. UK has some of the lowest salaries among developed countries

[@alexdavies5705]

​​@@KCKnowsBestwe don't have free healthcare. We're just paying for it even when we're not using it and don't get to save or invest the money. Not knocking what you said, just seems like everyone adds that in as though our government benevolently pays for our healthcare and this is some level of excuse for failings in the way we are governed.

[@earthappel1232]

You forgot to mention the sudden spike of supermarket profit its not inflation its greedflation.

[@Bobbydyland]

I work for a supermarket, and we're making a loss. Not all the inflation on the food is passed on to customers. It's not greed, it's piss poor governmental policy.

[@WhichDoctor1]

yeah, farmers might be passing a lot of the increase in costs on to consumers but not all of it. Many farmers are selling their food for less than it costs them to grow it at the moment. But Supermarket profits are going up. Mind you so are bank profits just as people start to struggle to pay their mortgages. Profiteering is rife throughout our economy

[@Alex-fm5ke]

They’re not making more profit

[@someoneelse3456]

@@WhichDoctor1 Why is the cost of food production so high atm? Is it purely energy inflation or is there more to it?

[@alexhunter672]

Supermarkets have not had spikes in profit. Anything but! Ignoring COVID effects (COVID cost the supermarkets a lot, so coming out of COVID has helped), the supermarket profits are way down. Brands and the suppliers of supermarkets have had record profits however.

[@daviddalby9699]

The packet's are getting smaller as well . Thieving crooks in suits .

[@2dradon2]

Yeah, noticed pre cooked 'lunch' chicken in tesco is 10g less

[@dsmyify]

Some packaging is staying the same but less is going in. Pringles used to fill the can to the top, not any more.

[@oneoflokis]

​@@dsmyifyThis IS all false advertising and selling under weight; well it should be treated as that, even if they change the weight somewhere in the small print on the packaging! 👎

[@whiskysam2036]

A packet of walkers crisps about 6 in the bottom of the bag I don't buy them anymore

[@RickMyBalls]

Is this English?

[@BanterRanterr]

Because certain parts of economy should be regulated plus tories didn't invest in cheaper electricity so now we have enormously high rates 🙄

[@noeyes6151]

What did they actually invest in is the question? Me myself and i is the answer

[@BanterRanterr]

@@noeyes6151 spot on 👊

[@oneoflokis]

​@@noeyes6151💯👍

[@arunavaacharyya6268]

Fact Check needed: Minute 2:15, the claim that is cheapest to eat healthy in the UK in the entire world. That claim has no base. There are much cheaper countries where fresh veggies are available for much less prices and healthy food can be eaten at less than 1.90 USD per meal. TLDR should work with a little bit less of an Eurocentric world order to get its facts right.

[@oneoflokis]

Probably!

[@yq3908]

$1.90 pre pandemic for food per day? Does not add up.

[@Reaction_channel]

I think might be per meal per person

[@PabloTBrave]

Went to my local supermarket last week to buy a small vacuum cleaner that i saw the week before however it had gone up 10% in the last 7 days. The annoying thing was it was the same stock they hadnt had a new delivery as one of the boxes had slight damage on the edge so i know it was the same. So at least some of it is supermarket profitering

[@alexhunter672]

The vacuum cleaner price is not set by the supermarket. It is set by the vacuum brand. The supermarket only approves the price change. They can either fight the vacuum brand over it, or just agree it. They have less fight in them these days because of Aldi and Lidl coming along basically ruining the ability of supermarkets to resist pricing changes.

[@PabloTBrave]

@@alexhunter672 it was a cheep supermarket home brand vacuum, that had been on the shelf weeks

[@KevinPughCM]

Price changes always apply to existing stock too. How else could they do it? Have people watching for the last to sell before rushing out with new stock and simultaneously update the electronic payment system? Hmm, maybe a tad unworkable! 😮

[@oneoflokis]

Yes. Did you ask for a discount because of the bashed-up box?? I would have done.

[@oneoflokis]

​@@KevinPughCMHa ha ha, NOT SO! 🙂 In the days of the late 60s and the 70s, years of high inflation, and at the start of it all, the UK adopting decimalisation (Boy, was THAT a good excuse for shops of all kinds to put their prices up!! Before people got used to the new money.. 😏) Well; during those times, my parents ran a small wine and beer making supplies and equipment shop. To encourage trade, one of their incentives was to have Green Shield stamps. And the other one, as my mother so often told me, was the offer publicised on a notice at the front of the shop: "We sell old stock for old prices". SO THERE.

[@smithh104]

Great research including all sources. Most youtubers lack that

[@scottporter1998]

I've heard how UK farmers have complained about red-tape as well pushing up cost or causing problems causing them to be undercut by other counteys, maybe some help in that department might help

[@tenniskinsella7768]

No its not brexit food rises not only here

[@scottporter1998]

@@tenniskinsella7768 never said it was brexit

[@scepticskeptic1663]

there seeing how high they can go before people say no..

[@sanj21056]

i don't know why everyone says it's only 19%. If you go to the supermarket basic things such as salt which was 35p now .65p, banana .70p kg now £1, vegetable oil 3ltr before £3 now £6 even cucumber which was only .45p now it is .85p. I can see everything is 100% increased.

[@jaysimpson6857]

Which is beyond inflation, it’s greed.

[@oneoflokis]

💯👍

[@GalaxyFur]

It's based on an "average". So some items may be 100% more expensive. But others may be unchanged or have only increased, say by 5%. So when you average out all groceries, on average they're up 19%.

[@marcoinvesting5339]

Why is the UK government not funding the food industry?!

[@thechongwolla]

Why should the gov subsidise private business. Farmers do get subsidies but why should fopd processors get subsidies? Why doesnt my sector get subsidies or that sector? Everyone cries about gov red tape and taxes then wants taxpayer funding... i hate this modern economy.

[@raydromeda3777]

They should be funding farms yes, but not the factories.

[@marcoinvesting5339]

​@TheHarryButtery because the government is already subsidising the banks (only under a different name), so instead the government should invest in infrastructure to help the food industry scale up production, which is equal to cheaper food

[@ultenhiemer]

No offense, but you could have currency converted all of those figures... This isn't TLDR US afterall!

[@steffanhoffmann]

Exactly 👍

[@MrsUzumaki]

I was gonna say 😂

[@joergquasnowitz3495]

Funny how it seems the UK has lost all grasp for reality after 2016. Ask yourself these questions: why is there inflation rising in the UK, but not in the EU or the US? why are however, company profits rising much more in the UK compared to the EU? and finally, if salaries are less than inflation, what does drive inflation in the UK?

[@nenasiek]

Sweden did the same as the u.k and didnt put a limit on energy providers profits and we got similar nr when it comes to inflation. Its the free market bs thats causing alot of issues. The u.k also have the brexit issue but its not the whole explaination.

[@fitzstv8506]

There is too many questions in that comment for the average brexiteer to get their heads around, try asking the questions one by one and us smaller words!.

[@joergquasnowitz3495]

@@fitzstv8506 thanks - will do next time! 🙂

[@dvidclapperton]

Some people will only ever blame the pandemic and the war in the Ukraine entirely for the UK's economic turmoil such as slowing growth and higher inflation than the EU and the US even though It's obvious to most that Brexit also played a big part as well.

[@gnrseanra9070]

​@@fitzstv8506Very Good! How much is the shortfall in the EU budget that member states have been asked to contribute.....?😂

[@RossG99]

Incredibly well put together video. This channel is brilliant, you explain things exactly like they should be explained. I’m a masters graduate in geopolitics and I find most of academia to be unnecessary over complicated in their delivery, attempting to sound smart as opposed to really teaching. People like you are far better, keep doing this!

[@freshname]

geopolitics??? like geopolitics is a science and not a scam?

[@RossG99]

@@freshname huh?

[@StefanoDaGiau]

You tell us? In italy food price keeps rising as well

[@Jrjg88]

So every Tory policy is making us poorer: •Brexit •Privatising the energy sector •Austerity = no investment in anything including energy sector *slow cap*

[@adogmcdizzle]

As I understand it inflation is entirely due to money printing. This wasn’t mentioned.

[@russko118]

before food chepest food? not fruit and vegetable, i remember that you had to count them as piece instead per kilos because it was super expensive... coming from italy. just because you spend less doesn't mean it's cheaper, just buy less or less quality overall

[@mingweicheese3709]

Many people nowadays are arguing that ultra processed food is more like tobacco than food. Britain also has bad obesity rate. Maybe we just eat worse food.

[@maxharbig1167]

Of course food in the UK was cheap but was it real food? Synthetcs and ersatz are cheaper than the real thing.“About 50.7%: or over half of all the food bought by families in the UK is “ultra-processed" , more than any others in Europe. Ultra-processed food is made in a factory with industrial ingredients and additives invented by food technologists and bearing little resemblance to the fruit, vegetables, meat or fish used to cook a fresh meal at home... In Italy: only 13.4%, in France: 14.2%." (Guardian 2 Feb 2018)

[@kaiburgess2911]

Why didn’t you mention the price gouging supermarkets are doing

[@alexhunter672]

The price is not set by the supermarket. It is set by the brand. The supermarket only approves the price change. They can either fight the brand over it, or just agree it. They have less fight in them these days because of Aldi and Lidl coming along basically ruining the ability of supermarkets to resist pricing changes.

[@luluah1198]

They set their own prices for their own brands though right ? I’ve noticed Sainsbury’s have a butter which costs the same as the leading brands , now usually the attraction towards supermarket brands is they’re not too bad in quality , but significantly cheaper . So why are they so high now? We can’t blame other brands for this surely ?

[@antonk.2748]

I am so sick and tired of having to pay the price because 52% of UK citizens made the wrong decision 7 years ago. Can we please introduce a bill that doubles supermarket prices for all leave voters and gives a 50% discount for all remain voters?

[@0w784g]

You know food inflation is up across the EU right? Unless you think 52% of UK citizens are to blame for that as well? I was in NED a few months back and food prices were shocking.

[@oneoflokis]

Would be nice!! 🙂

[@oneoflokis]

​@@0w784gWhere is the land of NED: and is it full of neds?? 😂😂

[@walideg5304]

@@0w784gthere is 60% more inflation in Uk than European Countries from 6% to 10,5 % in UK … be honest please.

[@tasty_fish]

Yes! And separate lanes for passport checks. To identify who voted Leave and who voted Remain, simply ask how much the UK actually sent the EU each week, with a multiple choice answer.

[@Edzter]

Here's my take UK keeps increasing it's minimum wage every year, usually more than a lot of other european countries. The moment that happens, even before the actual wage increase, every retailer, service provider and everything every household uses increases their costs aswell to compensate. What happens is, multiple things increase in price just as your pay does, but the collective costs outweigh your wage increase, so you are always worse off, 5p doesn't seem like much, but 5p on 20 different items adds up. It's also food, so they can and do totally increase the price just because they can, people gotta eat. It's even easier to do so on more season based foods. For example, in the summer the UK should have a cheaper fruit season and a more expensive one in the winter as those get brought from way overseas. What happens instead is, once winter hits and the price gets it's spike, in the summer, they can not only retain that spike, but increase it again.

[@Shortdood]

I can believe cheapest in Europe but i refuse to think that pre-pandemic UK food was cheaper than in say, Vietnam or Thailand

[@oneoflokis]

Or India!

[@SpiritmanProductions]

As a percentage of household income.

[@benjaminnicholas8746]

They will never bring the prices down because they know we will just keep buying no matter what

[@Me0wish]

Yeh I'm sure people can survive by not buying *checks notes* food.....

[@bbbf09]

I'm lovin livin' in the idiocracy we now live in. The ultimate ship of fools.

[@oneoflokis]

(Do you know the John Renbourn song: "The ship of fools/bids no adieus/Until the last wave ceases, O!" It's very beautiful. 🙂

[@chrisl.9750]

brexit is a major factor, greed is a second major factor, central bank incompetence is the final nail in the coffin...

[@terranceyeo3087]

so if Brexit is a major factor why is it going up around the world, look at the prices in us, the eu,aus, pi, and Asia, in general, all have gone up, I didn't know our little island could cause food hick across the world, or is it bigger institutions that control world food markets that are putting up prices, we can get something from halfway around the world cheaper than we can from our own country.

[@boarfaceswinejaw4516]

@@terranceyeo3087 every country is dealing with its own set of major factors as to why there are economic issues. the UK isn't the US, nor is the UK in the EU. so why is the UK dealing with economic issues specifically related to it? well, because of Brexit. the reason its more expensive to get home-grown food in the UK is because you're actively undermining your sovereign industries in favor of cheaper foreign goods, undermining the very reason for why you went through with brexit in the first place. combined with the loss of markets for british farmers and fishermen as a result of brexit and now there is increasingly less competition and small businesses in general.

[@terranceyeo3087]

@@boarfaceswinejaw4516 rubbish all i hear is brexit done it, we are poorer because of brexit, well the rest of the world gets on just fine without the eu, but this is what germany wanted a one nation and its comming fast as nations try to do things in their own countrys and find out the eu tells them they cannot do it, like hungry and poland.

[@boarfaceswinejaw4516]

@@terranceyeo3087 "the rest of the world gets on just fine without the EU" what are you even on about? "germany wanted one country" what does germany have to do with anything? its one country out of dozens, and last i checked the EU was whopping germany's ass over corruption, a whopping that most countries in the world are in desperate need of, and is one of the reasons why the UK left the EU because they dont want corruption oversight. "hungary and poland" ah yes, hungary and poland, the two buddies who stuck up for each other through thick and thin, at least until hungary's friend russia decided to invade ukraine, whereupon poland had enough of Hungary's shit. the two countries most keen on russian-styled authoritarianism are also the countries that obstruct the EU the most. also two countries are net-recipients of EU funding, and whos populations vote overwhelmingly in favor of remaining in the EU despite anti-eu rhetoric.

[@sfernando6352]

​@@terranceyeo3087Keep living in denial. Just because you voted for it 😂

[@codingwithzak09]

TLDR: It’s because of *Brexit* BBC: Don’t use the *B* word

[@mike9512]

Why is this even a debate? It's greed, pure and simple. Corporations callously charging exorbitant prices on essential items.

[@archiemcberry7102]

It is the Tory diet plan. You have been wanting to lose weight and high food prices keep you trim.

[@davidmcculloch8490]

A clear and accurate explanation, exposing some blatant government lies. As for giving up on price controls, that leaves tampering with interest rates, which is futile with cost-push inflation and will make most people poorer, resulting in even greater inequality.

[@Lando-kx6so]

Food's still WAY cheaper than here in the US

[@diesel92kj1]

Pretty simple, the subsidiary that farmers receive is getting lower and lower and will end completely soon.

[@AgentGreyFox]

Yes it's Brexit. But just believe in unicorns and it will happen. The Brexit motto

[@SaintGerbilUK]

Remoaners too stupid to even watch the video

[@adrianrouse5148]

Comedian.

[@oneoflokis]

🦄🦄🦄😂

[@davidfernandes1608]

I'm 100% certain you wouldn't be able to give a real literal example of how Brexit has caused an increase in prices other than generic statements. Our supply chains haven't changed and the recession/inflation has been global, food prices have gone up at similar rate in the EU and USA. So how exactly is this attributed to the functionality of Brexit?

[@Iltazyara]

@@davidfernandes1608 There's a really, really easy one that is already in the video. £60million worth of food left to rot on the vine because our seasonal migratory workers from the EU didn't come/weren't allowed to come due to Brexit bullshittery. Could they have been replaced? Theoretically, yes. But for the Brexit Means Brexit Tories, never going to fucking happen. That, unquestionably, affected prices. Not all of them, but it is a directly attributable consequence of Brexit and Brexit related policies. Go ahead and continue pretending it isn't a problem, it won't stop being one just because you believe in unicorns. Do stop making false statements contradicted in the very video you're commenting on though. It just makes you look like a fool. Not that you should be unfamiliar with that, defending Brexit as you are.

[@Da1Dez]

Brexit has been a disaster, speaking as someone who voted for it. We voted for it thinking that at the very least it would enable immigration to be clamped down on and finally get a points system in order to reduce high numbers of people to make gettihg jobs and living easier. However, the government still has done nothing and given us the cheapest and most lowest bar of points system's in the world, the epitome of a slap in the face, and now we're seeing the cost effects of Brexit. I want out of the UK now, the people in charge are the problem of all of this, this is evident of it big time!

[@noeyes6151]

I didn't vote for it, but its good to see people say they got cheated, it was all about avoiding eu tax laws for the uks laundry economy, not anything else sadly

[@luluismo]

and yet the govt still not do a damn thing

[@patricaomas8750]

You didn't realise this before voting for Brexit with the conservative British government, you want out of the UK. No with that kind of thought capacity the UK needs you out, don't let the door hit you on the way out to your new home as an immigrant.

[@salkoharper2908]

You wanted immigrants to be clamped down on when it suited you. Now you want to be an immigrant when it suits you. This is why people hate the English that think like you. You probably don't even understand how stupid and how much of a hypocrite you are.

[@finntran1672]

Getting a job in what exactly? Most Brits aren't hardworking enough to drive trucks or work on farms, nor are they smart enough to be doctors. There are shortages and vacancies all around in many sectors and yet those gaps have not been filled in the last 3 years

[@himaro101]

Our shop has gone from £40 - £50 a week to £60 - £70 a week. Our mortgage is about to go up by £250 per month. Our heating will go up astronomically when our current lock in ends in January as we fixed just before the invasion. Despite my wife and I earning a decent amount for our age, I'm now looking for a second job just to keep a roof on our head and food on the table. Almost half my wife's income goes on 2 days of childcare per week. This is unsustainable and the government appears to do nothing to help people struggling now.

[@olivermoore7020]

05:23: "The UK is producing less food than it used to, for starters". Okay, but how much food is it producing for mains and desserts? 🤔😉

[@bigfunkymonkey]

Tesco still flavoured water has increased about 50% since the end of 2020. I’d love to know how the input costs for still water have increased so much. Thankfully it’s about the only thing I buy from those con artists now

[@oneoflokis]

Yeah! Or for ANY mineral water, still or sparkling!! Spar keep putting theirs up and up. ALDI is about the only place you can get it for cheap now.

[@diametheuslambda]

Bottled water has immense profit margin, which overwhelms any input. In my part of the world, bottlers make like 14% , wholesalers make like 8%, and retailers pocket the rest.

[@whiskysam2036]

Tesco and asda are a rip off

[@becomingfr33]

Just get a water filter. Buying bottled water is just silly.

[@scottishwonders4810]

This is the first TLDR video I have to disliked, I don't think you covered all the reasons, I was hoping that you point out how much profit shops have made within the last couple of years too! They are simply using the COVID, War, ... etc as an excuse to charge more and more with no monitoring and regulation from the Gov. Also, don't tell us it's "against the free market" when they put rules in place for rent freeze (6 month), rent price increase (max 3%) and energy price cap! They intentionally want to run it as the wild west, their biggest motivation behind Brexit.

[@ChineseKiwi]

1:05 - As a Kiwi who lives overseas, I see you were comparing some of the cheapest to some of the most expensive LOL

[@VictorECaplon]

My family eats healthy local products in France and never ever paid even close to those numbers (meals average 1.5-2€)…I wonder how they get their numbers. Here in London, to eat the same, I have to pay £5-6…I’m really not sure what constitutes healthy in their studies, the only expensive things in France is meat…which is not that healthy…

[@berserkirclaws107]

Time to go on the very strict diet I guess ☹️

[@bmac3093]

Could huge increases in energy bills and idiotic inflationary rate rises leading to higher wage demands have anything to do with it ?

[@adrianrouse5148]

Wages are not driving inflation. Never have done. UK wages for years lower than rises in costs. That's why wage to costs now at a victorian levels.

[@bmac3093]

@@adrianrouse5148 never said wages were driving inflation. Wage demands are on the back of all the other shite and still aren’t keeping pace but are still a factor in food price growth

[@gzappa]

The cost of Net Zero has very high cost.

[@jim-es8qk]

our farmers are more efficient and the supermarkets keep prices low.

[@rubberplantsandwich]

What you have to remember is every shop and supermarket has gas and electricity bills going up ar extortionate rates. Freezers, fridges, lighting, heating, aircon, the lot, you wouldn't want to pay their bills.

[@perhaps1094]

Were talking about supermarkets not local shops,anyone deluding themselves into thinking tesco and aldi are struggled is too far gone, most of these companies are making record profits since the bounce back from covid.

[@Ziffwolf]

Let assume the farmers costs go down and they pass those savings onto the distributor, what mechanisms are there to stop supermarkets charging the same inflated price and pocketing the difference?

[@lordmartinak]

competition in one word ... but the thing is that stability is also a factor in this: the more confident a business is that nothing will go wrong in the future, the more they can afford to lower their margin to gain larger share on the market - on the other hand, if they expect more disruptions (maybe because such a thing just happened) then they need to maintain a rainy day fund so margin needs to be higher until things stabilise themselves - now government can force them to lower it but that can have other unpleasant consequences and it probably isn't worth it - that is why maintaining economical stability is sooo important

[@oneoflokis]

​@@lordmartinakTrue! 💯👍

[@paxundpeace9970]

For context New Zealand food prices are high because they are an isolated island and anything that they don't produce which is already costly has to be imported from far away. Australia is know for its sudbornly high food prices hitting above 10 Aussie Dollars for a head of iceberg salat.

[@oneoflokis]

Really???

[@napoleonibonaparte7198]

The only thing inflating faster than food is Joris Bohnson's ego.

[@viquiben4919]

Italians use to buy fresh food which is usually more expensive than the precooked highly processed food that is so dear to brits.

[@oneoflokis]

True! 💯👍👍

[@thedakor2792]

When I was on vacation in London, I noticed that the prices of the products in the supermarket changed depending on the time of day. In the evening the prices are lower than in the morning. I didn't understand how it could be, it's ineffective. The supermarket had to hire more workers to change the price of the products instead of keeping the same low price all day. Another thing I noticed, in London it is customary to have small neighborhood supermarkets but I did not see large supermarkets in a huge area. In my country, it is customary to have large supermarkets, which lowers the price of products.

[@DUIofPhysics]

That's far more of london thing, then a rest-of-the-uk thing. London operates quite differently - most people don't have cars and commute in and about by train or bus - so there is heavy influence on walking & using the underground. As a result people do smaller amounts of shopping, more regularly, within a closer range of where they live. Whereas most other cities in the uk have a large number of supermarkets, as driving there is trivial.

[@justwatching5188]

As a tourist you probably spent most of your time in central London/zone 1? Rent prices are so high in central London that not many people life there (and if you got money for a 1mil flat you probably do not care if your bread is 10 pence more expensive or not) If a huge supermarket would be there, the rent for them would be enormous (think 250000 +/year depending on location and size. Hardly any of the shops on Oxford Street make any profit as rents are so high, they are just there for advertisement and brands make their money with their other shops. Even if a supermarket would say they do not care about high rent and that in central London their main sales are lunch foods only, central London got lots of historical buildings and streets and there would be no space to build a brand new giant supermarket. Take a 10 min tube journey to zone 2 or 3 and there are giant supermarkets like everywhere else. Not sure about the being cheaper in the evening part. What they like to do is send somebody marking down fresh food which will go out of date same day or tomorrow. This is more to reduce waste and somebody would have to walk around checking and throwing things out anyway. So they send somebody a few hours before closing time to reduce prices on fresh veg, salads and sandwiches(snack food) and see if they can sell itfor 50% off or something before binning it a few hours later.

[@thedakor2792]

​@@justwatching5188I spent my time in West End area

[@oneoflokis]

​@@justwatching5188Should give it to a food bank rather than "binning it". Sell by/best before by dates are largely bollocks anyway. For example, a nice piece of Brie or Camembert isn't "off", when it reaches its sell-by date. It's usually ripe and just ready to eat by then! 🙂

[@louvendran7273]

Amazing when one does a sales price analysis, one does not look at profitability margins, key drivers of these margins but rather the base cost of inputs. For you commoners out there, this analogy puts it best. When you have a leaky tap, your plumber goes to check mainline out side your house to check for a leak. 🤔 Yes energy costs especially in the UK have risen & will play a factor on certain goods as stated. In my opinion, one needs to follow the smoke to find the fire.

[@boomerix]

So how come Brits were telling me already pre-pandemic that they can't afford to shop in Tesco or a local butcher, bakery, vegetable shop etc. and were forced to shop at palces like Aldi? I thought maybe our good local shops in central-eastern Europe are just more affordable, but apparently British food was even cheaper then here? You'd think they live in Somalia the way they used to complain over food prices back then, don't even wanna know how much they complain now.

[@exdeath64]

"Is *insert horrible thing in Britain* the fault of brexit?" Is always "yes and we told you this would happen in the first place you idiots"

[@sambranton3346]

I think people who voted brexit knew this could happen. Our politicians have made sure its the case. Stop crying about loosing a vote.

[@Alex38369]

Brexit comes from a place of arrogance. Leave voters thought that Britain would be getting trade deals with everyone and that countries would be rushing to trade. That is not the case. Britain is a small rich European country like any other just without the eu to help. Disrupting trade with everyone and going alone is usually not the way to do things

[@sambranton3346]

@Alex38369 I think your wrong. We had every opportunity to get deals and trade on wto terms with the eu. Our politicians refused and have made sure its a disaster so we are forced to rejoin. That last part may make you happy, but try and remember this is supposed to be a democracy! Our politicians have shown us we do not have a democracy at all, just an authoritarian group in control regardless of who we vote for passing off the illusion its a democracy using the media to peddle lies and sway public opinion.

[@piccalillipit9211]

*Why are UK Food Prices so High?* Brexit, Brexit, Brexit, and Brexit. EDIT - please don't message me anymore - Im on the beach now 🙂[strangely no sh!t, oh thats cos Im in the EU]

[@Adamm17004]

“brexit means brexit” really means “brexit means [a lack of] money”

[@Froge0]

It's mostly due to Covid and the Ukraine War, people with an agenda are just saying it's mostly due to Brexit because they can't get over a democratic decision made over half a decade ago.

[@williampatrickfagan7590]

@@Gary-bz1rf The UK has not fed itself in nearly 300 years. At the start of the Industrial Revolution c1750 the farm labourer left tje land to go work in the factories for more money.

[@davidgaskin5417]

You didn't watch the video then?

[@owenb8636]

According to politicians, it's everything except Brexit

[@dannywest7587]

Lived in Europe for 40 years ,food prices are high everywhere!!!!!!

[@sykessaul123]

Saying food is only 10% of expenses might not mean it's cheap compared to rEU, it can just mean that other expenses are also that much higher than rEU. Bad stat to define differences, would definitely go with adjusted currency for everyday items (bread, milk, etc.).

[@WhiteManInAVan]

As an independent palletised food delivery courier, my costs and charges have gone massively mainly due to the low emission zones. I now have to charge twice as much as i used to a couple years ago to recoup not just the charges but safeguard against anytime i get fined. Alternatively I could upgrade the truck but then i would have to charge more as the cost of compliant trucks is silly. It used to be just London where my prices increased but the more zones, the more areas my prices go up.

[@ohwhatworld5851]

No No. Didn't you get the message? Aside from the Ukraine issues, the only other reason for food prices going up is because of Brexit. Please watch the video again. Then say it to yourself 5 times in the mirror each day in case you forget.

[@SirAntoniousBlock]

Maybe you could get yourself a couple of cart horses, you lot said you wanted to go back to the good old days. 😂

[@WhiteManInAVan]

@@SirAntoniousBlock thats a good plan. I could charge even more then as it would take 10-20 times longer to get anywhere and I'd more money to feed and house the extra horses for bigger deliveries. Can you imagine? If I normally charge £400 to deliver 12 pallets of food upto 30 miles away, i could then charge £8000-£10000. You eco freaks really know how to save the planet 😂

[@SirAntoniousBlock]

@@WhiteManInAVan Oh well it was just a thought. Don't worry about it then, pretty soon you won't have anything to deliver anyway.

[@salkoharper2908]

@@WhiteManInAVan Where do you do deliveries? I understand the cost for buying a more modern, less polluting truck is expensive. However you have to think about it as a long term investment for your business. It is the way of progress, you can fight it and fail, or modernise. In my business (Publishing), the English distributor we worked with collapsed and the 1 UK competitor we had collapsed after brexit. Our trade in books mostly goes to Belgium, Holland, Germany etc. I'm not crying about it, I moved our business to the Netherlands instead. Now we are VAT registered and trading in Holland. That's business, you evolve or you go extinct.

[@dazlock4491]

Talking about UK food from a UK channel but talking in dollars!!! I guess you're not making these videos for Brits anymore then...

[@aswientj.tj.1446]

Transportation cost has caused the imported food prices high that is the effect of Brexit....

[@chrisparti]

Its the gas that annoys me, we are now capped at 85% more than we were two years ago, however the gas is 4p/M3 cheaper than it was 2 years ago so why are we paying 85% more in the UK?

[@williampatrickfagan7590]

Any snag or hiccup in tje European Union ( weather logistics strikes fuel shortage etc) will result in less food being exported from the European Union to the UK. The reason being that suppliers in the European Union can supply fresh and processed food to be sold anywhere in the European Union with just a delivery docket and invoice. To export to the UK one needs a lot of paperwork which is hassle which takes time which means bureaucracy which means extra costs. But at least you are well on your way up that world famous creek having abandoned the paddle. That is a Brexshit bonus for the European Union.

[@adrianrouse5148]

Don't be silly. We are in the transition period still buying tarrif free from the eu . When the transition period is over then the UK is free to buy elsewhere. Turkey and marroco waiting to sell to the UK.

[@williampatrickfagan7590]

@@adrianrouse5148 How far is Turkey and Morocco away from the UK? Morocco is about 2500 Km away and Turkey about 3500 Km away. Fresh food will not be as fresh nor as cheap after transport coats are factored in.

[@oneoflokis]

​@@williampatrickfagan7590💯👍

[@theconqueringram5295]

Man, the UK cannot catch a break! Brexit will go down in history as one of the country's most colossal mistakes.

[@SpiritmanProductions]

I just hope outsiders realise that the electorate believed the false promises and didn't ask for this (even though there were plenty of warnings).

[@eliahabib5111]

How are farmer charging retailer consumer more? That doesn't make any sense. Even for food item that are ready for sale as soon as they are collected (most fruits and vegetables for example) a very small fraction is sold retail by farmers. In most cases the prise increase require also at least food industry and shops collaboration.

[@paulwood6729]

Very interesting video. Some comments: - The comparison of inflation rates should've been excluding energy costs to get a fairer comparison given food is the subject matter. UK inflation ex energy is similar to that in the EU. Similarly, changes to housing costs ought to be stripped out given the UK has a higher rate of home ownership than in the EU. - A difference of 4% in the rise of food costs is less important given how much lower UK food costs are. The effect of this has been over-emphasised. - 3:35 UK food costs have increased by 27% in two years, not in real terms.

[@brucebarratt99]

I've lived in poland in the last few years and before that spent time in France and Germany with in between bits in the UK. I can't imagine where they get these numbers. I think it's best to assume they're straight up lies. It seems to be the opposite to any reality I've seen. Also the mechanism for food prices to be cheaper in a country that has to import more food and where discount supermarkets have a smaller foothold... How could this happen at all? A quick check on the origin of these stats seems to show that you'd have to be a vegetable to use them in an informational presentation if you weren't trying to deceive.

[@kurttSchuster]

All signs point to 2023 being a year of significant economic hardship for the entire nation. Put your cash to use straight away to increase its value. I was aware that I needed to invest. I had no idea how quickly a few thousand dollars a month would go up. Though it is. Since 2020, I've made about $600,000.

[@carter3294]

Congrats. The true financial unlock comes when you understand and know the technique required to manage your investment's overall risk profile and avoid permanent capital loss. It is critical to have a strategy in place to capitalize on profits when they occur.

[@tonicruger]

@@terrygeorge3545 How can I get in touch with NICOLE? What are her offerings? Is she verifiable? Do you believe she can assist me? I am from Canada.

[@japfourme381]

Stores, Supermarkets etc, are still having to pay xtra on their energy costs, delivery vehicles etc have to pay more for their fuel, the extortionate price of electricity are all factors, and have a knock on affect with absolutely everything, in my opinion, it’s these costs that are the prime factor fuelling the high inflation we are all experiencing at the moment!!

[@juliamartins7478]

Last time, a pack of four small chicken breasts was £4.79 😂😂😂😂

[@jim-es8qk]

Combined cost of a supermarket shop June 2023. France - £67.57 Spain - £52.75 Italy - £52.16 UK - £51.72 Netherlands - £50.68 Germany - £47.25

[@davidty2006]

Atleast france has cheaper energy bills.

[@salkoharper2908]

@@davidty2006 Yea, electricty in France is only 55% the cost per KWH than in the UK. It's literally half the price.

[@oneoflokis]

Where did you get these stats from? 🙂

[@_barncat]

maybe when you wage war on lorry drivers and farming, you pay higher prices for food 🤡

[@petersmith5978]

The same list of items that used to cost me about £40 a week is now costing me almost £100 a week and I still notice the prices going up, week to week. I bought a pack of knock-off chocolate biscuits for 64 pence and the week after it was 69 pence. It doesn’t look like a lot but that’s within the period of just one week for a single item. Imagine everything in your trolley going up by 5 pence every single week. Eventually you’d not be able to even afford Spaghetti Hoops.

[@oneoflokis]

It's terrible!! It's like the late 1970s! As a little kid, I watched things like packets of crisps, and Ski and Chambourcy yoghurts (which I was very fond of) go up by several pence in a week!! Just like what you have described!

[@Bobby-xr4bo]

I remember the days when I could afford to eat Spaghetti Hoops…..

[@paulnicolas172]

Knock off chocolate biscuits ?

[@cliffsofmoher4220]

Well I guess that's what happens when you chase away skilled farmers and there is less and less food. Because the British would never work on their liftimes other than live off benefits

[@kittyblossom7342]

What!! Are you kidding me? My boyfriend lives in UK and he buys food at half the price than I do. I live in Belgium.