Tobias Hall - Green King advert (directed by Blink Ink)

Handsome Frank illustrator Tobias Hall was tasked with creating the characters and assets to form the animation for Greene King's latest ad campaign.
While the resulting 30 second clip could easily be mistaken as a very well rendered CGI composite, it is in fact the result of 355 individually laser cut cans. Maybe just reread that for a second. Three hundred and fifty five individually laser cut cans.
Illuminated from within, the cans project each frame onto a constantly evolving backdrop while wheeling camerawork swings to reveal each scene.
The concept was, to be blunt, bonkers. But thanks to the incredible production by Blink Ink and a lot of work by a long list of people, it was executed to perfection - surely deserving of an award or two..?
Read our latest blog post over at www.handsomefrank.com/insights/read/tobias_greeneking to see Tobias' illustrations, a behind the scenes movie and the full list of credits.