Tom Ford Oud Wood Creator Breaks Down How The Fragrance Was Made

[@victorashul]

much love to you and Richard for doing these interviews!!!

[@liftaneye5138]

You're a class act, Ash. Thanks for what you do, and doing it better than everyone else.

[@rd5469]

Ask him why Oud Wood lasts three hours.

[@georgeskanderbeg3242]

The gold label one lasted 10 hours plus

[@rd5469]

@@georgeskanderbeg3242 Yup, I used a 50ml of that and then bought a 100ml of the new batches with the silver plate. Terrible performance, smells great though. I still have a 50ml of the Intense version that I wear sparingly. That one is a beast but not as mass pleasing, the Oud is actually real in that one I think.

[@The_Babbling_Brooks]

11:53

[@ThisisFerrariKhan]

When I first bought it, it was stronger and lasted longer. I’m pretty sure the new company reformulated it around 2019 when Tom Ford was bought out.

[@Slevinkelevra85]

Mabe you buy from the corner 😂

[@mikebrengartner5484]

These conversations are great - it would be great to talk about reformulations - why do they happen, what's a good example of one, and are there any examples where they actually made the product better? Thanks!

[@tejanissimo]

He did touch on this on the creed aventus long video

[@MyGailb]

As @tejanissimo said, Richard Herpin talked about it briefly in the creed aventus video. But, for those still wondering it seems like the main reason for a fragrance's reformulation is due to ingredients becoming less readily available. He said that this can happen through the raw ingredients literally being harder to produce (think regulations around animal products, limited amount of a rare material, etc.) or the price of the ingredient simply increases to the point where the perfumer no longer sees it beneficial to include it in the formula.

[@mikebrengartner5484]

@@MyGailb yes he talked about it briefly, but it’s an issue that has affected many fragrances over the years, and I’m guessing there’s some interesting stories. Worth a dedicated interview IMO.

[@MyGailb]

@@mikebrengartner5484 Oh yes I agree with you

[@nicolas.pascal]

In this video “regulations’ was the reason given for oud wood’s reformulation

[@raydeemed]

This would have been posted on the maim channel 😢😢😢

[@DHD10000]

PRECIOUS LIQUID in Europe when?

[@Dano_EightyEight]

Fragrances that go against the IFRA regulations should just have warning labels on them. I hope maybe one day the original formula makes its way into the public domain. I wonder if Herpin was involved in the Parfum coming out this year?

[@JT-rx1eo]

You are absolutely right. But we live in an age where quasi-fascist, quasi-totalitarian types have taken control of government bureaucracies and exploit their power for ideological and political purposes. Just look at what they did during covid.

[@DirtyDawg]

Oud Wood is legendary

[@jvvinas3430]

The lady at Macy’s in NYC sprayed TF’s Oud Wood on me and it felt like I was floating the whole evening while walking around Time Square. My friends complimented the scent when I got close with them! I’m buying one soon!!!

[@blackcat6508]

Glad he admit it that the original formulation was better and longer lasting, I still have a bit of the original formulation and it's a masterpiece.

[@Mr.CellophaneHart]

I picked up the Precious Liquids masculine sample set and it has given me a real appreciation for Richard's nose and ability. They are all pleasant and the accuracy of the fragrance in relation to its name is uncanny. The salt and pepper in particular kind of blew my mind. Reminiscent of a good steak rub in a way with plenty of salt and pepper if I think about it right.

[@ramin7462]

i didnt know Brad Pitt is a perfumer

[@justaddlight]

500 bottles 😳

[@tejanissimo]

Absolutely

[@adityadheerajkalabarigi1260]

Vow, being a fragrance lover. It is amazingly fascinating to listen to perfumers like Richard and the excitement and passion when he explains everything is quite palpable!

[@cerjhancortez2400]

Oud Wood 🪵 Parfum, note break down please and thank you 🙏 lol 😅

[@sjofelumsk]

Would certainly appreciate a direct question in relation to why so many people complain about the longevity and overall performance of this scent, especially considering the price tag. I smelled this fragrance on vacation and decided to order a bottle. I'm at peace with short longevity because the smell really appealed to me. I'll reapply when needed. That said people are upset about the performance of this decent smelling perfume. I mean, I've read a whole lot of reviews and it seems like there's a red threading here, where longevity and performance are the only negative remarks. Any thoughts on this? The scent itself is really popular so there's no denying it's held in high esteem. That said, performance seems to drag it down If this is the case, it's kind of sad as one of my top scents is the 20$ Blue Jeans by Versace. It's cheap but at least to me it smells good and has a good projection and the longevity is also fairly decent. Seeing people complain about the performance of such an expensive scent is kind of disappointing. Not meant to subtract to the scent itself, I love it.

[@ribsnwhiskey]

This interview was really cool. Learned alot about how things get done and Richard is a great guy!

[@jacknjill3000]

He would be French . I have been wearing Tom Ford sunglasses since 2008, but haven’t got around to any of Tom Ford’s fragrances .

[@jacknjill3000]

Is Oud a scent like Bleu or Edp. Meaning made by others and not just the name of this fragrance? Ask him why they make the name of colognes so close and many times hard to distinguish?

[@jasvirsandhu1158]

Why don’t you make the similar fragrance to OG oud Wood since you know the fragrance formula. I am sure everyone will love it

[@minhoek3252]

I have sample of Chanel Paris-Edimbourgh which is juniper forward scent and i gotta say iam enjoying it :) i have to try his Precious Liquid stuff in future!

[@Brandon-hx5xc]

It's a shame that such a good scent is a shell of what it used to be. In the same vein, Thameen carved oud is excellent in every aspect also surprisingly Maison alhambras crafted oud is very good and a steal at for the price.

[@franceiroca]

Does Richard made the parfum version that retail in march?

[@Ucantsmellme18]

Is like marking your territory you know??? I like that!!!! I love this guy.

[@tejanissimo]

That wedding story is... fantastic ..I won't be able to sleep until something like that happens for me 😂

[@megalodonpu]

These are so dope, thank you!

[@anesnovalic4856]

That‘s literally Colin Farell in disguise

[@michaelbullock8011]

Great video and I enjoyed it and I like this fragrance and I give it a 9 out of 10 in my opinion and have a blessed day

[@_Solaris]

Hey Michael. How many frags do you have? My limit is 15 😄, but you've been consistent with your comments on these channels for a long time. I'm curious 👍

[@michaelbullock8011]

I have about 10 +a lot of decants GOD BLESS 🙏

[@_Solaris]

@@michaelbullock8011 Discipline is good 😄 I'd have 1000+ if I didn't have it.

[@jonathanrolon7457]

When I finally watched this video I was inspired to go give Oud Wood a spray. Before I even had a chance to, my wife sprays it in the air at Sephora and we were both shocked at how amazing it smelled. Got a 100ML of it on the way and I can’t wait. 👍👍👍

[@jacknjill3000]

Nice and I never gone to Sephora and should start going to try out all the fragrances before o buy them blindly or cheap at Ross and eBay.

[@sylvainmercier4968]

On veut plus de discussions comme ça avec des parfumeurs. Très intéressant!!

[@pwj86772]

Did he create the parfum as well?

[@JohnDovi]

The concept of these videos is so interesting. Thank you Ash

[@Masimba]

This series is fantastic

[@takarafx]

Excellent content!!

[@demirs1]

J'adore fragrances!

[@FreddyLIE-o3x]

Imagen walking into a store and casualy ordering 500x Oud Wood for your friends and their friends

[@piperfect]

I have a batch C32 of Oud Wood edp and it smells like trichloroethane. Is it supposed to have a chloroform like smell?

[@JEANDOLBY]

Мой любимый Уд Вуд. Я с ним с 2019 года. Хотелось бы познакомится с более ранними версиями.❤❤❤❤

[@gregory3227]

One of my all time top 5 fragrances. The first bottle I bought at full retail because I didn’t know about discounters and did some random shopping but I was hooked.

[@johnny7611]

Whoa precious liquids guy made oud wood 🤯 . I tried oud symphony it’s really good, but the divine simplicity of oud wood is magnificent. All dupes/similar, designers and niche fragrances ,no matter how close yt videos say they are, don’t do it justice.

[@indigosoul9230]

The best fragrance ever created !!!! this is the GOAT !! Trust me!!

[@ScentedArsenal]

Wow to this video! this is not something you get to hear about, literally the whole story behind how a fragrance was created up until it was released even stories leading up to it my goodness thank you Ash and Richard

[@bizuca]

Got the fake one for $21 and smells 95%.Why pay $400 ???

[@nixgan6444]

Try asking what Richard thinks about the clones of oud wood. Really curious about how perfumers feel about clones that sell for much cheaper with a similar scent and performance and if the perfumer will be able to pick up the different nuances and what is used in replacement of pricier ingredients.

[@raulcarvalho-bn3dd]

Fantastic! Incredible insights on the creation of a legendary scent. Curious about the vintage smell now

[@beingSib]

His voice and accent is exactly like King Julian from Madagascar and i mean this as a compliment!

[@vincentbaverso2806]

I'll admit, I must be the only person who does not like oud wood, but I appreciate the interview

[@mattlambert5079]

Isn’t TF about to release a Parfum version of Oud Wood? Watched the entire video for that reason only…

[@samiensafeer3342]

Never knew Brad pitt was such a good perfumer as well.

[@thulanimthethwa2968]

Pushing the envelope in the frag reviewers space👍

[@kevino73]

Is Richard the nose for Oud Wood Parfum?

[@jingledubz3989]

Love these Richard Herpin videos!! Thanks, Ash!

[@xristakisola.eineetechno9632]

What a guy.. amazing breakdown!!

[@walterkondor9311]

Very nice scents, very poor longevity, so sad

[@Malthayy]

I'm curious why Richard put up the Eau Sauvage behind him -- is it a reference of inspiration or does he maybe have something to do with its current formulation?

[@extragentsscents]

I think he just really likes it. He enjoys a bunch of old school fragrances

[@oceanhedonist265]

Tom Ford should be ashamed of himself for charging ridiculously high prices for his cologne line. 🙄👎

[@blankmandastankman]

Last year when they did the price hikes it was because He sold the company for I believe billions. He doesn’t even own it anymore

[@oceanhedonist265]

@@blankmandastankman He should have lowered the prices before he sold it.

[@sjofelumsk]

​@@oceanhedonist265 Most 'it' brands are charging the very same top dollar prices for their perfumes. It's not only TF. Common doctrine.

[@jacknjill3000]

That’s what designers try to have a big hit fragrance and their money maker for years and years. Like Chanel #5 that’s been selling since it first came out decades ago.

[@mansourms3075]

He has a great personality

[@pokeapple]

love these conversations!

[@mrsenor32]

Awesome interview !

[@breakthrou_]

Awesome content

[@willoraha1969]

Great video

[@Mi3940]

CREED AND TOM FORD Dead and buried long time ago(in terms of price vs quality)😏✌️

[@joedavison2675]

great content just wish you werent rocking the gaming headset for the interview.

[@_Solaris]

Why?